Bend Summer Visitor Research 2008 Final Results. March 2009 RRC Associates

Transcription

1 Bend Summer Visitor Research 2008 Final Results March 2009 RRC Associates

2 Presentation Overview Intercept survey findings / comparative data provided throughout Q & A RRC Associates 2

3 RRC Associates: Background About RRC Consulting and market research firm, founded in 1983 and Based in Boulder, Colorado. Staff of 18. Own and operate the Boulder Focus Center, a leading Colorado focus group facility Areas of Emphasis Particular specialization in Strategic Consulting Tourism and recreation, including winter sports and summer travel destinations, golf research, with wellproven qualitative and quantitative expertise Market Research Customer Satisfaction Surveys Publications/Media Ski Industry Real Estate/Feasibility Other leisure/tourism/sports/events/gaming Needs assessment: Parks and Rec./Open Space & Trails/Community-wide/input to master plans and comprehensive plans Housing needs assessments Land planning / public processing / community planning

4 Smith Travel Research: Background About STR Recognized leader for lodging industry financial performance benchmarking. STR and STR Global offer monthly, weekly, and daily benchmarking reports to more than 36,000 hotel clients, representing nearly five million hotel rooms worldwide. Headquartered in Hendersonville, Tenn., and STR Global is based in London, with a satellite office in Singapore. Acquisition of RRC by STR substantially extends the range of professional and strategic services the companies can offer under the STR umbrella and the synergistic nature of the two firms. Opportunities to assist our lodging and destination clients who previously were unable to access the breadth of data, information and knowledge from a single source.

5 Introduction/Methodology Intercept surveys conducted at multiple locations in Bend June 30 to Sept. 25, st year summer research has been conducted; plans to build upon baseline of data collected in 2008 for 2009 Great sample size (n=744) Margin of error +/- 3.6% RRC Associates 5

6 Travel Indicators Occupancy levels in Bend down approx. 5.8% May-Oct (with little change in supply) Occupancy 62.2% vs. 66.0% in 2007 Mountain Town taxable lodging sales down 2.0% May-Oct Bend down 7.1%; Deschutes County only off 0.2% Enplanements down approx. 2.6% at Redmond Airport May-Sept RRC Associates 6

7 Mountain Town Taxable Lodging Sales May-October 08 vs. May-October 07 $ % Taxable Lodging Sales May - October 08 15% $40 Percent change from May - October 07 $35 Excluding Bend <BLANK> values = no data available 10% 5.3% $30 s ) n ilio $25 (M s a le S le $20 a x a b T $15 4.0% 1.7% 0.4% 0.0% -0.2% -1.6% -2.3% -3.0% -5.4% -7.1% -7.1% -2.0% 5% 0% -5% e g a n h t C e n e rc P $10-8.5% -9.2% -10.2% -10% $5-12.3% $0-15% Town (Rank Ordered by Percent Change) RRC Associates 7

8 Bend Occupancy Rates January 2007 December 2008 Occupancy Rate (%) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 35% 34% -4% 43% 42% -3% 50% -10% 51% 49% 45% -4% 57% 55% -3% 68% 63% -8% -4% -4% 75% 75% 72% 72% 69% 62% 52% -11% 50% -4% 42% 36% -16% 37% 31% -17% 66% 62% -6% -2% -4% -6% -8% -10% -12% -14% -16% -18% Occupancy percent change 0% -20% January February March April May June July August September % Change (2007 vs. 2008) Summer (May-Oct) October November December Summer total Source: Smith Travel Research RRC Associates 8

9 Selected Airport Enplanements May-Sept. 08 vs. May-Sept , , , , , % 185, ,252 MOUNTAIN AIRPORTS MTN GATEWAY AIRPORTS (x100) WARM WEATHER AIRPORTS (x100) 50% 40% 150, , , ,000 ts e n110,000 e m 100,000 n la p 90,000 n E 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10, , % 7.6% 2.1% 31,572 19, , , % -2.6% -4.1% -11.6% -7.9% 11,437 Note: Aspen Airport closed through a portion of June 2007 for runway rehabilitation 29,935 D D N N 33, % 7, % D N 115, % -8.2% 44, % 9, % 71,680 44, , % -3.7% -13.2% 28,003 30% 20% e g a n h 10% t C e n e rc P 0% -10% -20% -30% Airport (Ranked by Percent Change) RRC Associates 9

10 Visitor Origin by State Percent Responding 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Oregon 39.6% California 16.8% Washington Idaho Arizona Canada Virginia Colorado Wisconsin Texas England Florida Germany Michigan 2.9% 2.1% 1.5% 1.5% 1.5% 1.4% 1.4% 1.2% 1.2% 1.1% 1.1% 12.3% 60/40 split out-of-state vs. Oregon CA, WA are top states Second tier markets ID, AZ, Canada International visitors account for 6.2% Canada, England, Germany, Australia, and France. RRC Associates 10

11 Visitor Origin by Designated Market Area Percent Responding 0% 5% 10% 15% 20% 25% 30% 35% Portland -- OR, WA Eugene -- OR Seattle - Tacoma -- WA San Francisco - Oakland - San Jose -- CA International Los Angeles -- CA Medford - Klamath Falls -- CA, OR Sacramento - Stockton - Modesto -- CA Boise -- ID, OR Washington (Hagerstown) -- DC, MD, PA, VA, WV Phoenix -- AZ, CA Spokane -- ID, MT, OR, WA Denver -- CO, MT, NE, NV, SD, WY Milwaukee -- WI 9.2% 8.3% 7.1% 6.2% 4.8% 3.0% 2.4% 2.0% 1.7% 1.5% 1.4% 1.2% 1.1% 29.2% Oregon: Portland (29.2%), Eugene (9.2%), Medford-Klamath Falls (3.0%) Outside Oregon, Seattle- Tacoma accounts for largest proportion by DMA (8.3%), followed by San Francisco- Oakland-San Jose (7.1%), LA (4.8%), Sacramento-Stockton- Modesto (2.4%), and Boise (2.0%). RRC Associates 11

12 Visitor Origin Some markets that are typically strong sources of visitors at other resort destinations, that did not show up in significant numbers in the Bend survey, include New York/New Jersey, Illinois, Georgia, and Minnesota. Also Texas and Florida. Whether Bend is just too far for a trip or the issue is lack of awareness, these markets typically represent good sources of relatively frequent, more affluent travelers, which should at least be considered and evaluated for future marketing strategies. RRC Associates 12

13 Demographics Family/Marital Families comprise largest proportion of visitor base (34%), similar to other destinations. Then couples with no children (25% relatively strong), empty-nesters (24%), singles (14% somewhat weaker), and University students (2 percent). With visits off slightly, are younger, lower income, singles w/o kids the group most likely to drop out? RRC Associates 13

14 Demographics Age & Income Average age is 48 vs. 46 other destinations. Web site survey is 47. Median household income was around $87,500. More than one-third of respondents (37 percent) have incomes of $100,000 or more (similar to other destinations), with 10 percent having incomes of $200,000 or more. RRC Associates 14

15 Demographic Comparison Percent Responding 0% 10% 20% 30% 40% 50% 60% 70% GENDER Male Female 39% 48% 52% 61% AGE Under or older 2% 3% 2% 3% 7% 8% 9% 13% 14% 19% 22% 22% 24% 21% 17% 15% Bend: Average age: 48.1 years Median age: 49.0 years Selected Summer Destinations: Average age: 45.9 years Median age: 46.0 years MARITAL STATUS Single, no children Couple, no children Household with children Empty-nester, children University stident 2% 1% 14% 17% 19% 25% 24% 26% 34% 36% HOUSEHOLD INCOME $0 - $24,999 $25,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 or more 8% 11% 12% 13% 20% 18% 23% 17% 37% Bend Intercept 2008 Selected Summer Destinations 41% *Resorts in comparison set include Boulder, CO (2008), Steamboat Springs, CO (2008), Durango, CO (2008), Telluride, CO (2008), Aspen, CO (2008), Grand Targhee, WY (2008), Estes Park, CO (2006), Winter Park, CO (2006). At least three comparison resorts included for all variables. RRC Associates 15

16 Previous Visits 56% repeat summer visitors; 44% first visit. 72% four or fewer visits, while 14% are relatively frequent, with 11 or more summer visits. OR (77%) & WA (61%) more likely to be repeat visitors (although WA visits still relatively infrequent); visitors from California (45% repeat), other states (40%), and other countries (32%) less likely to be repeat visitors. RRC Associates 16

17 Previous Visits Similar to other summer destinations, pattern of previous visits tends to indicate a developing visitor base, with incidence of previous visits relatively infrequent and first-time visitors moderately high. Market for potential travelers to take a trip to Bend in the future might be considered somewhat untapped, with the pool of potential travelers likely substantial. RRC Associates 17

18 Previous Visits At the same time, working to grow the base of loyal, repeat clientele over the next few years, which we would consider to be a positive development, should be a strategy upon which to build it is much easier and less expensive to retain current customers year after year than it is to develop and nurture new customers. RRC Associates 18

19 SUMMER VISITS None, first visit One 2 to 4 5 to 7 8 to to or more Previous Visits to Bend 9% 4% 6% 8% 14% 14% Percent Responding 0% 10% 20% 30% 40% 50% 60% 44% WINTER VISITS None One 2 to 4 5 to 7 8 to to or more 6% 3% 5% 7% 11% 13% 55% Despite the relatively moderate level of previous summer visits, summer-winter crossover visitation is quite strong, with approximately 45% having visited Bend during the winter. RRC Associates 19

20 How many previous summer visits 50% 45% 40% have you made to the area? 44% 43% Bend Intercept 2008 Selected Summer Destinations 35% Percent of respondents 30% 25% 20% 15% 10% 5% 14% 14% 12% 19% 9% 8% 4% 6% 14% 13% 0% None, first visit One 2 to 4 5 to 7 8 to or more *Resorts in comparison set include Boulder, CO (2008), Steamboat Springs, CO (2008), Durango, CO (2008), Telluride, CO (2008), Aspen, CO (2008), Grand Targhee, WY (2008), Estes Park, CO (2006), Winter Park, CO (2006). At least three comparison resorts included for all variables. RRC Associates 20

21 Likelihood of Return Comparison Percent Responding 0% 10% 20% 30% 40% 50% 60% 100% - Definitely will return 36% 42% 75% - Probably 20% 26% 50% - Maybe/don't know 17% 26% 25% - Unlikely 9% 10% 0% - Will not return 4% 8% Bend Intercept 2008 Selected Summer Destinations *Resorts in comparison set include Boulder, CO (2008), Steamboat Springs, CO (2008), Durango, CO (2008), Telluride, CO (2008), Aspen, CO (2008), Grand Targhee, WY (2008), Estes Park, CO (2006), Winter Park, CO (2006). At least three comparison resorts included for all variables. RRC Associates 21

22 Visitor Type Comparison 0% 20% 40% 60% 80% 100% COUNTRY OF RESIDENCE United States Percent Responding 94% 97% International 6% 4% Bend Intercept 2008 VISITOR TYPE Seasonal resident 7% 5% Selected Summer Destinations Day visitor 16% 22% Overnight visitor 77% 73% *Resorts in comparison set include Boulder, CO (2008), Steamboat Springs, CO (2008), Durango, CO (2008), Telluride, CO (2008), Aspen, CO (2008), Grand Targhee, WY (2008), Estes Park, CO (2006), Winter Park, CO (2006). At least three comparison resorts included for all variables. RRC Associates 22

23 Length of Stay in Bend This Trip Percent of respondents 20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% 14% One night 18% Two nights 19% Three nights 13% Four nights Average length of stay was 4.0 nights (slightly less than other destinations). 7% Five nights Visitors from CA and international stay slightly longer 4.9 nights. WA close to overall average at 4.1 nights, while visitors from OR stay 3.0 nights. 5% Six nights 15% Seven nights 2% Eight nights 1% Nine nights 7% 10 or more nights RRC Associates 23

24 Nights Stayed Comparison Percent of respondents 20% 18% 16% 14% 12% 10% 8% 6% 14% 9% 18% 18% 19% 16% Bend Intercept 2008 Selected Summer Destinations Bend: Average 4.0 nights Median 3.0 nights 13% Selected Summer 11% Destinations: Average 4.6 nights Median 4.0 nights 7% 7% 5% 6% 15% 14% 10% 19% 4% 2% 0% 1 night 2 nights 3 nights 4 nights 5 nights 6 nights 7 nights 8+ nights *Resorts in comparison set include Boulder, CO (2008), Steamboat Springs, CO (2008), Durango, CO (2008), Telluride, CO (2008), Aspen, CO (2008), Grand Targhee, WY (2008), Estes Park, CO (2006), Winter Park, CO (2006). At least three comparison resorts included for all variables. RRC Associates 24

25 Summer Occupancy by Day of Week Jun - 08 Sun Mon Tue Wed Thu Fri Sat 43% 56% 63% 68% 68% 73% 76% Jul - 08 Sun Mon Tue Wed Thu Fri Sat 54% 67% 71% 75% 75% 81% 82% Aug - 08 Sun Mon Tue Wed Thu Fri Sat 58% 69% 73% 74% 71% 76% 83% Sep - 08 Sun Mon Tue Wed Thu Fri Sat 46% 58% 62% 67% 67% 66% 65% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Occupancy Rate (%) by day of week Source: Smith Travel Research RRC Associates 25

26 Accommodations Type Comparison Percent Responding 0% 5% 10% 15% 20% 25% 30% 35% 40% Rented a hotel/motel room or suite (Telluride includes B&B) 32% 38% Stayed with friends/family in a private residence Rented a condo/townhome/house 18% 17% 17% 23% I own/timeshare my accommodations 12% 13% Tent camping 2% 7% RV/camper van 2% 7% Rented at a Bed and Breakfast Other 2% 1% 6% 5% Bend Intercept 2008 Selected Summer Destinations *Resorts in comparison set include Boulder, CO (2008), Steamboat Springs, CO (2008), Durango, CO (2008), Telluride, CO (2008), Aspen, CO (2008), Grand Targhee, WY (2008), Estes Park, CO (2006), Winter Park, CO (2006). At least three comparison resorts included for all variables. RRC Associates 26

27 How were your lodging reservations made? Percent Responding 0% 5% 10% 15% 20% 25% 30% 35% Call direct to lodge/hotel/condo Booked online at another website Lodging property website Just walked in 15% 16% 19% 32% 35% book online Through another group or club 3% Automobile club (AAA) Through a travel agent 1% 2% Other 4% Don't know/someone else arranged 8% RRC Associates 27

28 Travel to Bend HOW DID YOU TRAVEL TO BEND? Private car Airplane Camper/RV Rental car Motorcycle Other Bus 1% 0% Train/Amtrak 0% (IF FLEW) WHAT WAS THE FIRST AIRPORT AT WHICH YOU LANDED 1% 3% 7% 22% 66% Portland Redmond/Bend Seattle 11% 28% 56% Other Eugene 3% 2% 0% 10% 20% 30% 40% 50% 60% 70% Percent Responding RRC Associates 28

29 Mode of Travel Comparison Percent Responding 0% 10% 20% 30% 40% 50% 60% 70% Private car 59% 66% Flew 22% 32% Camper/RV Rental car Motorcycle 2% 3% 5% 1% 1% 7% Bus Train/Amtrak 0% 1% 0% 0% Bend Intercept 2008 Selected Summer Destinations *Resorts in comparison set include Boulder, CO (2008), Steamboat Springs, CO (2008), Durango, CO (2008), Telluride, CO (2008), Aspen, CO (2008), Grand Targhee, WY (2008), Estes Park, CO (2006), Winter Park, CO (2006). At least three comparison resorts included for all variables. RRC Associates 29

30 Main Purpose of Visit to Bend Percent Responding 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Leisure and sightseeing Outdoor recreation Visit friends/relatives Business/professional Relocation Other special event Combined business/pleasure Music or art event Convention/conference/trade show Other 5% 3% 2% 2% 2% 1% 6% 24% 42% 45% Reunion, traveling through to another place (coast, Crater Lake, Seattle), etc. RRC Associates 30

31 Activity Participation Percent Responding 0% 10% 20% 30% 40% 50% 60% Dining 57% Hiking/trail running 54% Shopping 49% Biking 31% Arts/cultural 25% Camping 17% Golf 17% Museums Fishing Family event (wedding, reunion) Rafting/kayaking/canoeing Music Rock climbing 3% 6% 12% 11% 11% 16% Dining, hiking/trail running, and shopping were among the most mentioned activities (these were also the top 3 activities of interest listed in the web site survey among people considering a trip to Bend). RRC Associates 31

32 Activities/Amenities Would Like to See Better hiking information / trail maps. Better town maps and information. Better signage. Child care services. Water park. Swimming pool. Better pedestrian access. Budget hotels and dining. More bike paths/lanes. Bicycle tours. More campgrounds. More campgrounds with showers. More RV campgrounds. More nightlife. RRC Associates 32

33 Activities/Amenities Would Like to See More nice, but casual dining (e.g. pizza, Red Lobster, taco stand, organic food, bakeries, etc.). More gourmet restaurants. More/better shopping. More affordable shopping. Shops close too early (5-6 p.m.). Stay open later. Kids activities. Hands-on museum for kids. Amusement/theme park. Miniature golf. Go-karts. Closer raft trips. More rafting. Kayaking. Better services for tubing with transportation back. Raft and inner tube rentals. Boat/watercraft rentals. More fishing. Fishing off the bridge. More movie theaters. Imax theater. RRC Associates 33

34 Activities/Amenities Would Like to See More classical music and performances. Live theater. More concert venues. More live music. Chairs for rent at amphitheater. More transportation options (e.g., rail from Portland, flights to Sacramento, transportation from Sunriver, better public transportation in general, shuttle buses from resort, more cab companies, etc.). Wine tasting. Zip line canopy tour. Zip line across river. Heli-tours/Skydiving /Parasailing/Hot air balloon rides. I think they have a lot to do! Has it all. Can t imagine what else you could offer. RRC Associates 34

35 Expenditures (Amount Spent by Category) Recreation/ entertainment 20% Total for immediate travel party, per trip = $1,021 Total per person, per day = $96 Shopping, gifts, & souvenirs 15% Lodging 43% Food & drinks 22% Families have the highest total trip expenditures $1,373 compared to $889 for couples without kids, $868 for empty nesters, and $665 for singles. At the same time, families also had the lowest per person per day expenditures $85 RRC Associates 35

36 Expenditures by Market Visitors from California had the highest estimated total trip expenditures ($1,510), followed by visitors from other states (other than California, Washington or Oregon) ($1,187), Washington ($917), international visitors ($893), and Oregon ($745). California visitors also had the highest per person per day expenditures ($105), followed by visitors from other states ($104), Oregon ($94), Washington ($85), and international visitors ($76). RRC Associates 36

37 Expenditures for the Trip Comparison Percent Responding $0 $200 $400 $600 $800 $1,000 $1,200 $1,400 Average $1, $1, Median $ $ Bend Intercept 2008 Selected Summer Destinations *Resorts in comparison set include Boulder, CO (2008), Steamboat Springs, CO (2008), Durango, CO (2008), Telluride, CO (2008), Aspen, CO (2008), Grand Targhee, WY (2008), Estes Park, CO (2006), Winter Park, CO (2006). At least three comparison resorts included for all variables. RRC Associates 37

38 Daily Per Capita Expenditure Comparison Percent Responding $0 $20 $40 $60 $80 $100 $120 Average $77.38 $96.48 Median $62.31 $70.00 Bend Intercept 2008 Selected Summer Destinations *Resorts in comparison set include Boulder, CO (2008), Steamboat Springs, CO (2008), Durango, CO (2008), Telluride, CO (2008), Aspen, CO (2008), Grand Targhee, WY (2008), Estes Park, CO (2006), Winter Park, CO (2006). At least three comparison resorts included for all variables. RRC Associates 38

39 How did you hear about Bend? Percent Responding 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Word of mouth/recommendation from friends/family 47% Previous visit to Bend 36% Visit Bend website 8% Article in magazine Other internet/websites Brochure Article in newspaper Visitor center in another town Television Radio Other Don't remember 3% 2% 1% 1% 8% 7% 7% 6% 12% By far, the majority heard about Bend by word of mouth / recommendation from family or friends (47%), followed by previous visit to Bend (36%). 15% heard about Bend via the Internet, including a Bend web site (8%) and various other websites (7%). RRC Associates 39

40 Most Influential in Decision to Visit Bend Percent Responding 0% 5% 10% 15% 20% 25% 30% 35% 40% Previous visit to Bend (summer or winter) 10% 23% 38% Word of mouth/recommendation from friends/family 16% 16% 14% Article in magazine 8% 13% 16% Visit Bend website 5% 11% 19% Brochure Other internet/websites Radio 3% 5% 4% 3% 5% 8% 8% 8% 10% First-time visitors were more likely influenced by Bend s web site (19%) Article in newspaper Television Visitor center in another town % 1% 3% 3% 3% 5% Overall First time summer visitor Previous summer visitor Other 5% 11% 19% Don't remember 0 1% 3% RRC Associates 40

41 Information sources used to plan your trip to Bend Percent Responding 0% 5% 10% 15% 20% 25% 30% 35% Website 31% Word of mouth/talked to friends or family 27% Experience of prior visit 24% None 21% Brochure Newspaper or magazine article Travel agent Other 1% 4% 7% 15% Websites mentioned in comments (approximations of frequency) VisitBend.com and Chamber's website (20%) Google (11%) AAA (8%) Sunriver (7%) State Parks (3%) RRC Associates 41

42 Bend Area Ratings (Average Rating) Outdoor recreation (9.3) Amenities/things to do (9) Overall trip/vacation value (8.9) Friendly people (8.8) The town (8.7) Accommodations (8.6) Customer service (8.6) Dining (8.6) Shopping/retail mix (8.4) Air transportation (8.3) Ground transportation (8.2) Nightlife (8) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 0% 0% 0% 0% 0% 1% 0% 0% 1% 5% 12% 11% 14% 17% 16% 17% 18% 22% 22% 3% 28% 2% Percent Responding Extremely Satisfied (% 8-10 ratings) (% 4-7 ratings) Extremely Dissatisfied (% 1-3 ratings) 67% 31% 2% 95% 88% 88% 86% 83% 83% 82% 82% 77% 75% 70% RRC Associates 42

43 What is your single most positive impression of the Bend area? Percent Responding 0% 5% 10% 15% 20% 25% 30% 35% 40% Outdoor recreation Amenities/things to do Friendly people The town Overall trip/vacation value Nightlife Dining Shopping/retail mix Accommodations Customer service None Other 0% 4% 4% 3% 2% 2% 4% 6% 9% 13% 14% Outdoor recreation, amenities / things to do, friendly people, and the town top the list of most positive impressions. 38% RRC Associates 43

44 What is your single most negative impression of the Bend area? Percent Responding 0% 10% 20% 30% 40% 50% 60% None 51% Nightlife Air transportation Shopping/retail mix Ground transportation Accommodations Dining Overall trip/vacation value Friendly people The town Customer service Amenities/things to do Outdoor recreation Other 7% 5% 5% 4% 3% 3% 3% 2% 2% 2% 1% 0% 12% Majority (51%) have no negative impressions Nightlife mentioned by 7%, followed by air transportation (5%), shopping/retail mix (5%), and ground transportation (4%). -Traffic -Parking -Dust/dirt -Cost -Sometimes hard to find/maps -Smokers on the streets RRC Associates 44

45 Conclusions and Observations Relatively high intent to return, but additional attention is appropriate as discussed per visitor suggestions for improvement. Extremely high ratings of experience with few negatives tweak with some offerings that are desired to round-out the overall experience. Recognizing challenges of the economy, Bend would seem to be well positioned to take advantage of its favorable standing and relative strengths (outdoor recreation, amenities, things to do, friendly people, the town atmosphere, overall value, etc.) RRC Associates 45

46 Conclusions and Observations Favorable demographic profile characterizes Bend affluent, families, good spend, etc. Converting first-time visitors to loyal, repeat clientele. Increase average length of stay from 3 or 4 nights to 4 or 5 nights. Explore/consider other high value markets (NY/NJ/IL/GA/MN/TX/FL) while continuing to nurture/cater to current key market strengths (CA/WA/OR/ID/AZ) Promoting the Redmond Airport as gateway RRC Associates 46

47 Conclusions and Observations Strength of the web site Opportunities for on-line bookings? Long-term, community might benefit from a Central Reservations System. RRC Associates 47

48 Presentation Overview Intercept survey findings Q & A RRC Associates 48

49 Thank You RRC Associates 49