ECHO tourism STAT istics. Performance Report on Québec City Tourist Industry

Transcription

1 Performance Report on Québec City Tourist Industry DECEMBER 2012 YEAR 2012

2 Designed and produced by: Marc Giguère and Michel Goupil Development, Strategy and Planning Division For information or comments, please contact: Marc Giguère Tel: extension 5404 Fax: Michel Goupil Tel: extension 5406 Fax: Thank you to all our partners and collaborators Caution The statistics and analyses presented in this document are produced according to the information available at the time of production. Modifications could be made to subsequent publications. 2

3 HIGHLIGHTS - YEAR ,9% DECREASE IN AGREGATE INDEX IN DECEMBER, YEAR-TO-DATE INDEX IS DECREASING BY 2,1%, AFTER TWELVE MONTH MOST OF ALL SECTORS HAD DECREASING OF THEIR ACTIVITY Index (*) Index (*) Index (*) % Change Total tourist activity - aggregate index (**) December 106,2 106,5 104,5-1,9% Annual 100,2 98,1 96,0-2,1% Lodging - room occupancy evolution index December 110,5 112,7 109,6-2,8% Annual 101,6 100,6 100,9 0,3% Sites and attractions - admissions evolution index December 97,4 88,1 101,0 14,6% Annual 91,7 86,4 90,6 4,9% Retail stores - transactions evolution index December 104,5 107,0 97,3-9,1% Annual 102,4 95,2 90,5-4,9% Restaurant indus. - meals served evolution index December 104,0 104,2 101,3-2,8% Annual 100,5 99,3 93,2-6,1% Request Request Request % Change Welcome activities December ,9% Annual ,9% Accesses Accesses Accesses % Change QCT Web site - number of user accesses December ,7% Annual ,2% (*) The monthly base index of 100 is equal to the ratio between the of results (number of rooms occupied, number of meals served, etc.) obtained from a sample taken during the month or over a given period and the of results obtained from the same sample during the same month or given period of the base year. The base year chosen for the current index is The example below illustrates the equation: (the of rooms occupied in January of year X / the of rooms occupied in January 2007) X 100. If the index is superior to 100, the number of rooms occupied has increase with reference to the base year. (**) The monthly aggregate index is obtained through weighting the four leading sectors of tourist activity. The weighting mode is explained in detail in the publication on the page presenting the index. This publication also includes the following statistics: Leading monthly statistics on the hotel industry and bed and breakfast. Enplaned passengers index at Jean-Lesage international Airport. International tourists entered in Canada by Québec boundaries. A forecast of upcoming events and conventions held in the region. Socio-economic and demographic information on the region. A short profile of the tourists visiting our region, notably where they are from, the length of their stay, their expenditures and their activities. ÉCHO tourism STAT istics is also available on the Bureau's Web site: 3

4 MONTHLY TOURISM PERFORMANCE INDICATORS ( 2007 = 100) DECEMBER Index Index Index % Var. TOTAL TOURIST ACTIVITY Aggregate index of tourist activity (1) January 104,1 103,6 100,4-3,1% February 102,7 95,9 98,5 2,7% March 105,3 95,2 96,5 1,4% April 107,5 102,9 94,4-8,2% May 96,9 93,9 94,7 0,8% June 96,5 94,7 93,6-1,1% July 101,6 99,3 95,0-4,3% August 100,3 95,7 95,3-0,3% September 98,1 100,4 95,9-4,5% October 96,2 96,6 94,2-2,5% November 95,7 99,1 97,8-1,4% December 106,2 106,5 104,5-1,9% = Aggregate index of tourist activity: (2007=100) Year-to-date 99,9 97,6 96,0-1,6% Annual 100,2 98,1 96,0-2,1% (1) Obtained by weighting the indexes for "Lodging" (43,7%), "Restaurant Industry" (35,5%), "Sites and Attractions" (10,8%) and "Boutiques/Retail Stores" (10,0%) based on the results of the survey on the breakdown of expenditures incurred by tourists who visited the Québec City region, performed by Statistics Canada (CITIES 2007 Project). The index enables measuring the monthly and seasonal variations of regional tourist activity. LODGING Room occupancy evolution index (2) 4 to 39 rooms December 92,1 100,1 92,8-7,3% Year-to-date 97,2 89,7 92,0 2,6% Annual 96,8 90,7 92,4 1,9% 40 to 199 rooms December 113,6 119,1 113,3-4,9% Year-to-date 103,7 106,7 108,7 1,9% Annual 104,3 107,5 109,0 1,4% IN BRIEF AGGREGATE INDEX OF TOURIST ACTIVITY DECEMBER: 2 POINT DECREASE YEAR TO DATE: 2 POINT DECREASE LODGING DECEMBER: 3 POINT DECREASE YEAR-TO-DATE: 0,3 POINT INCREASE 200 rooms or more December 113,4 109,3 110,6 1,2% Total Year-to-date 99,2 95,1 93,3-1,9% Annual 100,1 95,9 94,3-1,7% January 104,6 101,2 103,9 2,7% February 101,0 96,4 99,9 3,6% March 102,9 99,7 100,1 0,4% April 108,3 106,4 100,9-5,2% May 94,3 95,2 99,6 4,6% June 98,0 97,7 99,8 2,1% July 104,4 101,1 99,4-1,7% August 104,5 98,9 99,5 0,6% September 104,4 107,3 102,1-4,8% October 91,8 94,1 98,7 4,9% November 98,3 102,6 101,7-0,9% December 110,5 112,7 109,6-2,8% = Lodging performance: (2007=100) Room occupancy evolution index Year-to-date 101,0 99,8 100,9 1,1% Annual 101,6 100,6 100,9 0,3% (2) Performed at all hotel establishments (approximately 245). The index enables measuring the monthly and seasonal variations in the number of occupied rooms. Source : QCT, Strategy, Planning and Developpement Division 4

5 MONTHLY TOURISM PERFORMANCE INDICATORS ( 2007 = 100) DECEMBER 2012 (cont.) SITES AND ATTRACTIONS Admissions evolution index (1) Index Index Index % Var. IN BRIEF SITES AND ATTRACTIONS DECEMBER: 15 POINT INCREASE YEAR-TO-DATE: 5 POINT INCREASE Indoor activities December 110,5 120,9 120,7-0,2% Year-to-date 95,7 89,8 90,4 0,7% Annual 96,3 91,1 91,7 0,7% Sites and attractions performance: (2007=100) Admissions evolution index Outdoor activities Total December 87,0 62,1 85,4 37,5% Year-to-date 86,4 82,2 89,7 9,1% Annual 86,4 80,9 89,4 10,5% January 107,8 97,4 98,3 0,9% February 105,2 90,1 94,6 5,0% March 98,9 73,3 76,0 3,7% April 89,7 90,9 80,8-11,1% May 89,5 88,9 87,9-1,1% June 89,4 86,0 91,4 6,3% July 89,9 87,1 89,7 3,0% August 82,4 81,4 89,5 10,0% September 82,7 84,7 91,7 8,3% October 94,3 97,9 99,3 1,4% November 85,2 82,5 103,9 25,9% December 97,4 88,1 101,0 14,6% Year-to-date 91,4 86,3 90,6 5,0% Annual 91,7 86,4 90,6 4,9% = (1) Based on the number of paying and non-paying entrance fees taken from 49 regional sites and attractions. The index enables measuring monthly and seasonal attendance variations. IN BRIEF BOUTIQUES/RETAIL STORES DECEMBER: 9 POINT DECREASE YEAR-T0-DATE: 5 POINT DECREASE BOUTIQUES/RETAIL STORES Transactions evolution index (2) January 112,5 103,4 94,1-9,0% February 125,2 102,7 110,9 8,0% March 129,1 91,0 102,3 12,4% April 120,1 103,1 96,0-6,9% May 96,5 89,0 89,1 0,1% June 94,7 86,2 80,7-6,4% July 100,8 95,8 86,2-10,0% August 98,4 90,9 82,8-8,9% September 100,0 96,4 92,5-4,0% October 103,4 97,2 96,3-0,9% November 93,6 99,5 97,9-1,6% December 104,5 107,0 97,3-9,1% = Boutiques/Retail stores performance: (2007=100) Transactions evolution index Year-to-date 102,4 95,2 90,5-4,9% Annual 102,4 95,2 90,5-4,9% (2) Based on the number of transactions performed at 18 boutiques/retail stores located in the Old-Québec and Lower Town areas. The index enables measuring the monthly and seasonal variations of clients. Source : QCT, Strategy, Planning and Developpement Division 5

6 MONTHLY TOURISM PERFORMANCE INDICATORS ( 2007 = 100) DECEMBER 2012 (cont.) RESTAURANT INDUSTRY Meals served evolution index (1) Index Index Index % Var. IN BRIEF RESTAURANT INDUSTRY DECEMBER: 3 POINT DECREASE YEAR-TO-DATE: 6 POINT DECREASE Restaurants - 1 to 99 seats December 101,1 122,4 118,7-3,0% Year-to-date 101,9 116,6 119,6 2,6% Annual 101,8 116,9 119,5 2,2% 115 Restauration performance: (2007=100) Meals served evolution index Restaurants seats or more December 104,2 102,9 100,0-2,8% Year-to-date 100,1 97,4 90,3-7,3% Annual 100,4 97,8 91,0-7,0% = Total January 99,9 108,7 98,5-9,4% February 97,7 95,2 94,4-0,8% March 103,4 97,4 96,6-0,8% April 108,5 102,0 90,1-11,7% May 102,7 95,3 92,2-3,3% June 97,3 96,1 90,4-5,9% July 101,8 101,7 93,6-8,0% August 101,1 97,3 95,5-1,8% September 94,2 97,7 90,6-7,3% October 100,4 99,2 86,6-12,7% November 96,3 99,8 91,0-8,8% December 104,0 104,2 101,3-2,8% Year-to-date 100,3 98,9 93,2-5,8% Annual 100,5 99,3 93,2-6,1% (1) Based on the number of meals served in 40 restaurants of the region. The index enables measuring the monthly and seasonal variations of clients. IN BRIEF BED & BREAKFAST DECEMBER: 25 POINT INCREASE YEAR-TO-DATE: 15 POINT INCREASE BED & BREAKFAST Occupancy rate evolution (1) January 15,8 13,0 23,6 81,5% February 27,5 23,0 28,7 24,8% March 19,0 19,5 18,6-4,6% April 18,1 17,3 24,9 43,9% May 24,9 24,5 39,6 61,6% June 39,4 42,7 46,7 9,4% July 60,0 66,2 61,6-6,9% August 67,9 61,5 63,9 3,9% September 52,1 51,7 55,0 6,4% October 33,1 36,5 36,5 0,0% November 19,0 16,0 18,8 17,5% December 18,8 23,2 29,0 25,0% % Bed & Breakfast Occupancy rate evolution Year-to-date 33,9 33,6 38,6 14,9% Annual 33,9 33,6 38,6 14,9% (1) Based on occupancy rate of 22 Bed & Breakfast of the region. Source : QCT, Strategy, Planning and Developpement Division 6

7 MONTHLY TOURISM PERFORMANCE INDICATORS ( 2007 = 100) DECEMBER 2012 (end) Index Index Index % Var. JEAN-LESAGE INTERNATIONAL AIRPORT Enplaned passengers index IN BRIEF JEAN-LESAGE INTERNATIONAL AIRPORT NOVEMBER: 5 POINT DECREASE YEAR-TO-DATE: 3 POINT INCREASE Domestic flights December 127,4 128,2 Year-to-date 119,3 125,6 129,7 3,3% Annual 119,9 125,7 Airport activity performance: (2007=100) Enplaned passengers index Transborder and international flights Total December 149,6 195,1 Year-to-date 164,4 192,1 195,4 1,7% Annual 162,9 192,4 January 133,9 162,4 159,3-1,9% February 133,2 153,4 155,2 1,2% March 143,7 169,7 175,2 3,3% April 136,2 147,1 148,2 0,8% May 124,1 130,0 138,3 6,4% June 130,9 138,4 145,4 5,1% July 152,1 168,2 173,0 2,9% August 139,0 151,0 154,0 2,0% September 144,0 148,3 153,6 3,6% October 128,0 124,4 139,6 12,2% November 115,0 131,9 125,7-4,7% December 137,0 157,2 Year-to-date 134,5 148,1 151,9 2,6% Annual 134,7 148, = IN BRIEF CRUSES - PORT OF QUÉBEC NOVEMBER: 5 POINT DECREASE YEAR-T0-DATE: 14 P0INT INCREASE CRUSES - PORT OF QUÉBEC Visitors evolution index (passengers and crew members) January 0,0 0,0 0,0 February 0,0 0,0 March 0,0 0,0 April 0,0 0,0 May 0,0 0,0 June 85,7 105,0 July 80,5 103,4 August 65,5 100,8 September 87,6 106,9 October 72,5 102,5 November 0,0 0,0 December 0,0 0,0 Year-to-date 0,0 0,0 0,0 Annual 82,8 106,8 Source : QCT, Strategy, Planning and Developpement Division 7

8 TOTAL TOURIST ACTIVITY Aggregate index of tourist activity MONTHLY TOURISM PERFORMANCE INDICATORS ( 2002 = 100) SUMMARY Index Index Index Index Index Index Index Index Index Index January 110,3 106,5 112,4 113,1 116,7 114,4 112,3 121,4 120,7 116,9 February 101,3 101,7 103,6 99,4 99,5 105,4 95,1 102,1 95,4 98,0 March 93,6 92,6 89,7 92,8 93,0 95,7 91,3 97,8 88,3 89,5 April 99,3 103,4 100,9 101,1 104,3 108,5 104,9 112,0 107,2 98,4 May 95,9 98,9 95,1 99,3 102,9 112,9 97,1 99,5 96,5 97,3 June 96,6 97,5 100,2 95,4 101,5 107,8 94,1 97,8 96,0 94,9 July 87,3 97,1 100,3 93,4 95,9 107,4 97,1 97,4 95,2 91,1 August 93,5 95,8 94,0 94,2 98,5 114,0 104,2 98,9 94,3 94,0 September 90,9 100,9 98,0 99,5 101,5 107,9 98,8 99,5 101,8 97,2 October 97,4 108,1 103,1 103,9 105,5 112,8 98,9 101,5 101,8 99,3 November 100,0 102,4 99,0 109,5 110,4 112,0 107,0 105,7 109,3 107,8 December 91,6 97,2 97,3 102,9 103,5 100,6 102,5 109,7 110,0 107,9 Year-to-date 96,9 100,4 98,7 98,4 101,3 108,7 98,5 100,4 98,0 95,9 Annual 94,8 99,1 98,6 98,7 101,3 108,2 99,1 101,5 99,4 97,3 LODGING Room occupancy evolution index Index Index Index Index Index Index Index Index Index Index January 115,1 112,1 122,7 119,6 125,3 118,3 120,1 131,1 126,8 130,2 February 103,1 93,7 102,0 101,7 101,4 107,6 95,7 102,5 97,8 101,3 March 96,0 94,0 92,0 94,4 97,8 106,5 94,6 100,7 97,6 98,0 April 101,0 101,4 111,3 103,0 105,4 119,2 106,0 114,3 112,2 106,4 May 95,8 98,6 98,5 106,7 110,0 124,4 96,9 103,7 104,7 109,5 June 94,1 97,6 103,2 98,6 103,4 112,3 95,9 101,4 101,1 103,2 July 85,1 98,7 101,1 94,1 95,8 108,4 100,3 100,0 96,8 95,2 August 92,7 95,1 94,2 95,2 96,9 111,6 103,2 101,1 95,6 96,2 September 89,4 102,1 98,2 100,5 97,4 107,6 99,4 101,7 104,5 99,5 October 98,1 112,1 106,7 106,8 109,0 121,1 101,0 100,0 102,5 107,5 November 103,6 108,8 110,4 115,3 117,1 124,9 109,4 115,0 120,1 119,0 December 91,9 100,9 98,4 106,4 104,9 108,3 107,3 115,9 118,2 114,9 Year-to-date 97,6 101,3 102,1 101,6 103,5 113,7 101,0 104,5 103,2 103,7 Annual 95,6 100,7 101,9 101,9 103,6 113,4 101,4 105,3 104,2 104,5 SITES AND ATTRACTIONS Admissions evolution index Index Index Index Index Index Index Index Index Index Index January 97,2 113,0 114,5 120,7 120,8 118,3 105,0 130,3 117,8 118,9 February 101,3 142,9 131,3 116,7 126,0 126,9 118,8 132,6 113,5 119,2 March 73,9 86,1 87,4 80,1 88,6 75,0 81,2 87,8 65,1 67,5 April 98,8 122,8 97,0 102,8 119,0 98,1 100,5 106,8 108,2 96,2 May 102,7 100,5 95,2 87,9 88,3 90,4 87,9 79,0 78,4 77,5 June 98,3 98,2 102,8 94,4 100,7 103,2 88,3 90,0 86,6 92,1 July 83,5 89,3 97,3 89,7 87,2 90,7 77,6 78,4 76,0 78,3 August 94,1 94,6 98,9 92,4 104,0 114,9 96,9 85,8 84,8 93,3 September 85,4 94,7 93,8 88,1 102,7 108,8 83,1 84,9 86,9 94,1 October 89,3 100,6 88,2 97,0 96,7 108,9 90,3 91,2 94,3 95,6 November 96,5 113,0 85,6 113,6 108,4 93,3 95,7 92,4 89,4 112,6 December 101,4 109,0 115,7 113,3 114,4 90,3 95,7 111,5 100,9 115,6 Year-to-date 92,8 105,1 99,3 94,9 100,5 101,8 90,6 91,8 86,7 90,5 Annual 91,7 105,4 100,1 95,8 101,2 101,3 91,0 92,8 87,4 91,7 The best index of the period Source : QCT, Strategy, Planning and Developpement Division 8

9 BOUTIQUES/RETAIL STORES Transactions evolution index MONTHLY TOURISM PERFORMANCE INDICATORS ( 2002 = 100) SUMMARY (end) Index Index Index Index Index Index Index Index Index Index January 128,1 116,7 113,3 115,5 122,7 113,9 112,5 138,0 126,8 115,4 February 123,0 118,3 102,1 105,8 92,1 114,1 104,7 115,2 94,5 102,1 March 107,3 112,6 101,3 100,8 84,9 94,2 95,6 109,6 77,3 86,9 April 104,6 120,0 98,0 114,2 98,0 107,6 115,2 117,6 100,9 93,9 May 88,6 110,6 95,5 102,4 97,1 123,6 93,9 93,7 86,4 86,5 June 85,2 101,8 95,0 86,8 96,2 107,5 86,1 91,1 82,9 77,6 July 88,7 102,4 100,3 94,7 97,0 122,4 98,8 97,8 92,9 83,6 August 92,8 103,8 92,8 101,4 103,0 135,3 107,3 101,3 93,6 85,3 September 83,6 96,2 86,3 95,6 86,2 105,3 85,1 86,2 83,1 79,8 October 84,4 96,1 88,0 90,9 73,4 81,3 75,2 76,0 71,4 70,8 November 93,9 89,1 84,3 93,4 80,1 90,0 92,0 75,0 79,7 78,4 December 93,6 89,6 88,5 92,0 98,6 96,5 108,6 103,1 105,6 96,0 Year-to-date 98,2 106,2 93,1 96,8 91,5 109,8 92,7 93,1 85,8 81,9 Annual 91,4 100,8 92,7 96,4 92,1 109,4 94,3 94,3 87,7 83,4 RESTAURANT INDUSTRY Meals served evolution index Index Index Index Index Index Index Index Index Index Index January 103,1 94,4 98,2 101,9 102,8 107,1 103,9 102,8 111,7 101,2 February 92,9 94,9 97,8 89,3 91,2 92,7 84,0 89,1 86,8 86,1 March 92,5 86,9 84,2 92,2 90,5 89,0 88,9 93,6 88,2 87,5 April 95,9 95,3 89,6 94,3 100,4 97,2 101,0 109,0 102,5 90,5 May 96,1 95,4 90,7 92,4 99,9 102,0 100,9 102,6 95,1 92,0 June 102,4 95,8 97,0 94,0 100,7 103,8 96,5 97,9 96,7 91,0 July 90,9 95,9 100,1 93,1 98,3 106,5 98,6 100,1 100,0 92,0 August 94,4 94,7 92,6 91,4 97,7 110,3 105,8 98,8 95,0 93,3 September 96,6 102,6 102,3 102,8 110,7 106,8 106,1 104,3 108,2 100,3 October 102,6 108,6 107,4 106,1 113,0 111,2 105,2 113,4 112,0 97,8 November 98,2 94,9 92,5 105,5 111,2 107,2 110,1 107,0 111,0 101,2 December 87,8 91,1 93,0 98,5 99,7 95,0 96,4 103,6 103,8 100,9 Year-to-date 96,9 96,3 95,9 95,9 101,5 103,1 100,1 101,7 100,3 93,9 Annual 95,8 96,0 95,7 96,1 100,9 102,8 99,7 101,4 100,2 94,1 JEAN-LESAGE INTERNATIONAL AIRPORT Enplaned passengers index Index Index Index Index Index Index Index Index Index Index January 124,1 130,9 156,1 143,3 176,1 203,0 218,2 235,7 285,7 280,3 February 119,3 124,3 145,9 144,3 161,3 193,2 202,5 214,9 247,3 254,5 March 123,2 124,5 141,3 154,1 164,6 195,1 210,9 236,8 279,7 288,9 April 105,9 131,2 146,7 155,2 174,9 194,5 183,8 238,2 257,3 259,4 May 87,4 109,7 106,3 113,1 122,6 145,7 133,6 152,2 159,5 169,7 June 100,4 107,1 114,4 109,1 119,9 153,4 137,1 157,0 166,0 174,5 July 87,2 106,9 120,4 99,2 114,8 160,9 156,2 174,6 192,9 198,5 August 93,0 103,8 103,3 101,4 113,0 143,2 143,6 157,2 170,9 174,3 September 97,2 106,7 109,3 112,5 115,2 134,6 131,1 166,0 171,0 177,2 October 93,0 112,7 125,1 123,6 132,5 134,0 141,5 169,7 164,8 184,9 November 103,7 119,7 118,3 125,5 160,6 158,0 157,7 184,7 211,7 201,8 December 103,6 118,3 112,8 138,3 161,1 170,9 191,6 220,9 253,4 Year-to-date 102,4 115,3 124,9 124,2 139,1 163,2 163,0 187,1 206,0 211,4 Annual 102,5 115,5 124,0 125,2 140,7 163,6 164,9 189,5 209,2 The best index of the period Source : QCT, Strategy, Planning and Developpement Division 9

10 ENTRIES, RE-ENTRIES VIA PROVINCE OF QUÉBEC BORDERS ONE OR MORE NIGHT TRIP United States Overseas Total / / /2011 Variation % Variation % Variation % ENTRIES (TOURISTS) January ,8% ,5% ,1% February ,7% ,9% ,7% March ,0% ,6% ,3% April ,6% ,8% ,7% May ,3% ,0% ,0% June ,9% ,3% ,4% July ,6% ,7% ,1% August ,4% ,7% ,7% September ,4% ,6% ,0% October ,2% ,2% ,1% November ,1% ,3% ,1% December Year-to-date ,4% ,8% ,9% RE-ENTRIES (CANADIANS) January ,0% ,4% ,7% February ,3% ,7% ,6% March ,2% ,4% ,8% April ,8% ,1% ,5% May ,5% ,4% ,1% June ,7% ,0% ,8% July ,1% ,3% ,4% August ,0% ,8% ,7% September ,6% ,2% ,2% October ,2% ,5% ,8% November ,8% ,0% ,7% December Year-to-date ,3% ,4% ,8% TOURISTIC SURPLUS (DEFICIT) January ,1% ,4% ,0% February ,5% ,6% ,7% March ,7% ,0% ,2% April ,8% ,9% ,4% May ,7% ,3% ,6% June ,8% ,5% ,9% July ,0% ,2% ,9% August ,4% ,1% ,9% September ,4% ,5% ,1% October ,6% ,7% ,5% November ,6% ,2% ,0% December Year-to-date ,8% ,8% ,4% Source : Statistics Canada, International travel, cat # PIF 10

11 LODGING STATISTICS - QUÉBEC CITY AND AREA DECEMBER 2012 Number of rooms 4 to to Total % Var % Var % Var % Var January Available rooms ,3% ,0% ,5% ,4% Occupancy rate 27,2 25,5 29,1 14,1% 43,2 43,1 45,4 5,3% 48,0 47,7 47,3-0,8% 42,2 41,5 43,2 4,1% Average price 99,60 $ 113,10 $ 105,30 $ -6,9% 106,50 $ 105,40 $ 109,80 $ 4,2% 116,40 $ 111,00 $ 126,50 $ 14,0% 109,60 $ 108,40 $ 115,50 $ 6,5% February Available rooms ,2% ,0% ,3% ,7% Occupancy rate 39,2 34,0 36,8 8,2% 60,5 59,4 58,7-1,2% 62,9 67,1 64,0-4,6% 57,6 57,4 56,5-1,6% Average price 99,50 $ 107,00 $ 119,80 $ 12,0% 113,60 $ 112,40 $ 111,60 $ -0,7% 133,60 $ 137,00 $ 136,70 $ -0,2% 119,60 $ 121,90 $ 121,90 $ 0,0% March Available rooms ,0% ,3% ,0% ,0% Occupancy rate 31,2 29,7 32,4 9,1% 53,6 51,1 51,5 0,8% 52,6 55,9 53,7-3,9% 49,2 49,0 48,7-0,6% Average price 92,10 $ 101,80 $ 118,90 $ 16,8% 103,80 $ 106,70 $ 110,30 $ 3,4% 127,80 $ 128,00 $ 128,70 $ 0,5% 111,40 $ 114,30 $ 118,10 $ 3,3% April Available rooms ,1% ,7% ,1% ,1% Occupancy rate 30,3 29,7 27,7-6,7% 48,6 50,0 48,9-2,2% 55,6 53,6 48,5-9,5% 47,8 47,6 45,1-5,3% Average price 75,20 $ 95,90 $ 95,30 $ -0,6% 101,90 $ 103,50 $ 109,00 $ 5,3% 121,50 $ 123,10 $ 127,20 $ 3,3% 107,00 $ 110,20 $ 114,30 $ 3,7% May Available rooms ,7% ,4% ,4% ,5% Occupancy rate 38,2 30,9 38,5 24,6% 58,2 59,0 65,6 11,2% 61,2 68,0 65,6-3,5% 55,1 56,8 60,3 6,2% Average price 83,70 $ 92,30 $ 95,60 $ 3,6% 110,90 $ 114,00 $ 112,80 $ -1,1% 142,10 $ 148,80 $ 144,50 $ -2,9% 120,00 $ 125,70 $ 122,80 $ -2,3% June Available rooms ,9% ,6% ,3% ,2% Occupancy rate 43,2 43,4 47,8 10,1% 62,5 66,7 69,0 3,4% 72,4 72,6 72,7 0,1% 62,1 63,8 66,0 3,4% Average price 97,50 $ 109,40 $ 112,30 $ 2,7% 128,40 $ 123,90 $ 131,30 $ 6,0% 146,50 $ 156,10 $ 157,60 $ 1,0% 131,50 $ 134,00 $ 138,10 $ 3,1% July Available rooms ,4% ,4% ,5% ,6% Occupancy rate 59,5 60,1 58,1-3,3% 70,1 75,7 72,5-4,2% 80,4 74,6 77,8 4,3% 71,6 72,4 71,6-1,1% Average price 115,60 $ 124,20 $ 119,10 $ -4,1% 125,60 $ 140,60 $ 143,40 $ 2,0% 149,40 $ 172,80 $ 174,30 $ 0,9% 133,00 $ 148,90 $ 151,10 $ 1,5% August Available rooms ,5% ,3% ,0% ,5% Occupancy rate 65,2 62,4 63,1 1,1% 76,7 77,1 78,6 1,9% 84,7 82,3 82,4 0,1% 77,2 76,0 76,9 1,2% Average price 118,40 $ 121,40 $ 118,90 $ -2,1% 137,60 $ 139,10 $ 138,30 $ -0,6% 152,30 $ 163,40 $ 172,00 $ 5,3% 140,00 $ 145,30 $ 146,60 $ 0,9% September Available rooms ,9% ,1% ,5% ,9% Occupancy rate 48,5 50,7 49,1-3,2% 67,0 72,4 73,3 1,2% 74,0 79,7 73,5-7,8% 65,9 70,8 68,7-3,0% Average price 108,30 $ 113,00 $ 107,60 $ -4,8% 130,70 $ 133,10 $ 134,40 $ 1,0% 154,80 $ 165,70 $ 174,50 $ 5,3% 136,70 $ 141,80 $ 144,20 $ 1,7% October Available rooms ,6% ,2% ,1% ,1% Occupancy rate 40,2 41,6 42,2 1,4% 58,5 59,6 64,1 7,6% 54,6 65,3 69,1 5,8% 53,8 58,2 61,8 6,2% Average price 104,70 $ 101,50 $ 108,10 $ 6,5% 117,50 $ 116,80 $ 120,40 $ 3,1% 156,00 $ 160,00 $ 171,70 $ 7,3% 129,20 $ 131,00 $ 138,00 $ 5,3% November Available rooms ,9% ,4% ,5% ,4% Occupancy rate 29,2 30,4 30,1-1,0% 45,5 49,1 50,0 1,8% 53,0 54,2 52,1-3,9% 45,3 47,6 47,4-0,4% Average price 83,80 $ 94,40 $ 78,60 $ -16,7% 103,50 $ 107,60 $ 109,60 $ 1,9% 126,10 $ 129,10 $ 128,70 $ -0,3% 110,40 $ 114,60 $ 113,60 $ -0,9% December Available rooms ,4% ,1% ,0% ,1% Occupancy rate 29,4 31,7 31,4-0,9% 45,0 47,8 46,4-2,9% 52,3 50,6 51,2 1,2% 44,7 45,9 45,6-0,7% Average price 118,70 $ 128,10 $ 119,20 $ -6,9% 112,60 $ 112,90 $ 111,50 $ -1,2% 134,40 $ 136,90 $ 136,10 $ -0,6% 121,80 $ 123,70 $ 126,70 $ 2,4% Year-to-date average Available rooms ,7% ,7% ,2% ,7% Occupancy rate 40,9 39,7 41,1 3,5% 57,6 59,3 60,4 1,9% 62,8 64,3 63,2-1,7% 56,3 57,4 57,8 0,7% Average price 102,75 $ 110,81 $ 110,12 $ -0,6% 118,03 $ 120,47 $ 118,07 $ -2,0% 140,40 $ 147,30 $ 151,61 $ 2,9% 124,66 $ 129,29 $ 131,72 $ 1,9% Annual average Available rooms ,7% ,7% ,2% ,7% Occupancy rate 40,9 39,7 41,1 3,5% 57,6 59,3 60,4 1,9% 62,8 64,3 63,2-1,7% 56,3 57,4 57,8 0,7% Average price 102,75 $ 110,81 $ 110,12 $ -0,6% 118,03 $ 120,47 $ 118,07 $ -2,0% 140,40 $ 147,30 $ 151,61 $ 2,9% 124,66 $ 129,29 $ 131,72 $ 1,9% Québec City and Area Lodging performance Occupancy rate Lodging performance Average price 90 % $ Source : Institut de la statistique du Québec (special QCT compilation) 11

12 LODGING STATISTICS - QUÉBEC CITY DECEMBER 2012 Number of rooms 4 to to Total % Var % Var % Var % Var January Available rooms ,2% ,5% ,0% ,1% Occupancy rate 27,5 26,2 28,5 8,8% 44,7 45,8 45,6-0,4% 48,0 48,2 47,0-2,5% 44,1 44,4 44,1-0,7% Average price 71,90 $ 78,10 $ 85,10 $ 9,0% 100,90 $ 103,40 $ 104,70 $ 1,3% 114,80 $ 109,00 $ 124,40 $ 14,1% 104,90 $ 103,90 $ 111,20 $ 7,0% February Available rooms ,4% ,7% ,2% ,7% Occupancy rate 41,5 37,2 38,0 2,2% 62,9 62,7 61,7-1,6% 62,4 66,8 63,4-5,1% 60,1 61,0 59,4-2,6% Average price 84,00 $ 87,60 $ 94,40 $ 7,8% 111,00 $ 111,00 $ 110,20 $ -0,7% 132,30 $ 135,50 $ 135,60 $ 0,1% 117,70 $ 119,70 $ 119,30 $ -0,3% March Available rooms ,0% ,0% ,0% ,7% Occupancy rate 34,8 32,2 33,0 2,5% 57,1 55,8 55,6-0,4% 52,4 56,4 53,3-5,5% 52,5 53,2 51,8-2,6% Average price 76,70 $ 78,30 $ 82,10 $ 4,9% 102,70 $ 105,30 $ 108,70 $ 3,2% 126,20 $ 125,20 $ 127,20 $ 1,6% 110,00 $ 111,40 $ 113,80 $ 2,2% April Available rooms ,6% ,7% ,1% ,9% Occupancy rate 39,5 36,7 33,3-9,3% 54,3 55,1 54,0-2,0% 57,7 55,7 51,5-7,5% 53,9 53,1 50,4-5,1% Average price 75,40 $ 78,90 $ 85,80 $ 8,7% 101,90 $ 102,90 $ 109,20 $ 6,1% 121,50 $ 123,10 $ 127,30 $ 3,4% 108,00 $ 109,10 $ 114,40 $ 4,9% May Available rooms ,5% ,9% ,2% ,8% Occupancy rate 47,0 42,2 47,1 11,6% 63,5 64,6 69,9 8,2% 63,2 70,6 67,6-4,2% 60,8 63,9 66,0 3,3% Average price 84,00 $ 94,00 $ 94,60 $ 0,6% 106,60 $ 109,60 $ 111,90 $ 2,1% 143,10 $ 149,90 $ 145,50 $ -2,9% 120,00 $ 125,10 $ 124,00 $ -0,9% June Available rooms ,0% ,1% ,2% ,1% Occupancy rate 55,0 54,6 53,3-2,4% 68,7 73,4 73,8 0,5% 74,6 75,8 74,6-1,6% 69,2 71,8 71,3-0,7% Average price 102,60 $ 112,70 $ 111,40 $ -1,2% 113,90 $ 111,80 $ 117,50 $ 5,1% 147,90 $ 157,00 $ 159,40 $ 1,5% 127,20 $ 130,00 $ 133,60 $ 2,8% July Available rooms ,4% ,2% ,0% ,6% Occupancy rate 69,4 69,0 66,3-3,9% 76,7 82,7 79,1-4,4% 82,6 77,7 80,0 3,0% 78,0 79,0 77,7-1,6% Average price 115,80 $ 122,80 $ 126,00 $ 2,6% 125,60 $ 133,00 $ 134,80 $ 1,4% 150,80 $ 173,90 $ 176,20 $ 1,3% 134,90 $ 147,00 $ 150,50 $ 2,4% August Available rooms ,9% ,5% ,0% ,9% Occupancy rate 74,3 75,3 71,6-4,9% 83,5 83,3 85,7 2,9% 86,6 85,0 84,3-0,8% 83,5 82,9 83,3 0,5% Average price 115,20 $ 119,50 $ 120,40 $ 0,8% 132,90 $ 135,30 $ 134,50 $ -0,6% 153,50 $ 164,70 $ 174,30 $ 5,8% 139,20 $ 144,70 $ 147,30 $ 1,8% September Available rooms ,9% ,2% ,0% ,7% Occupancy rate 60,6 62,5 58,9-5,8% 72,3 78,5 77,0-1,9% 75,1 81,7 75,1-8,1% 71,9 77,6 73,9-4,8% Average price 111,70 $ 111,60 $ 115,20 $ 3,2% 122,00 $ 123,90 $ 124,80 $ 0,7% 156,20 $ 167,90 $ 177,20 $ 5,5% 134,90 $ 140,00 $ 142,90 $ 2,1% October Available rooms ,6% ,6% ,4% ,4% Occupancy rate 50,4 51,9 54,6 5,2% 64,5 64,7 70,2 8,5% 56,2 67,6 71,8 6,2% 59,5 64,1 68,7 7,2% Average price 100,00 $ 101,90 $ 114,00 $ 11,9% 117,10 $ 116,50 $ 119,80 $ 2,8% 157,80 $ 161,80 $ 173,10 $ 7,0% 130,60 $ 133,10 $ 140,50 $ 5,6% November Available rooms ,4% ,2% ,5% ,8% Occupancy rate 33,3 36,9 37,2 0,8% 51,5 53,6 53,7 0,2% 55,8 57,0 54,7-4,0% 51,0 52,8 52,1-1,3% Average price 77,60 $ 90,10 $ 79,20 $ -12,1% 104,00 $ 108,60 $ 108,10 $ -0,5% 126,40 $ 129,30 $ 129,00 $ -0,2% 111,50 $ 115,50 $ 114,10 $ -1,2% December Available rooms ,3% ,0% ,0% ,9% Occupancy rate 31,5 35,8 35,0-2,2% 47,7 51,1 48,2-5,7% 52,9 51,2 51,6 0,8% 47,7 49,3 47,9-2,8% Average price 82,50 $ 88,60 $ 86,70 $ -2,1% 103,90 $ 108,90 $ 111,50 $ 2,4% 131,10 $ 134,00 $ 132,00 $ -1,5% 113,80 $ 117,10 $ 118,00 $ 0,8% Year-to-date average Available rooms ,1% ,5% ,0% ,2% Occupancy rate 48,2 47,6 47,0-1,3% 62,4 64,3 64,5 0,3% 64,1 66,1 64,6-2,3% 61,3 62,9 62,3-1,0% Average price 97,32 $ 102,70 $ 104,65 $ 1,9% 113,78 $ 116,11 $ 118,07 $ 1,7% 140,71 $ 147,65 $ 152,24 $ 3,1% 123,39 $ 127,46 $ 130,23 $ 2,2% Annual average Available rooms ,1% ,5% ,0% ,2% Occupancy rate 48,2 47,6 47,0-1,3% 62,4 64,3 64,5 0,3% 64,1 66,1 64,6-2,3% 61,3 62,9 62,3-1,0% Average price 97,32 $ 102,70 $ 104,65 $ 1,9% 113,78 $ 116,11 $ 118,07 $ 1,7% 140,71 $ 147,65 $ 152,24 $ 3,1% 123,39 $ 127,46 $ 130,23 $ 2,2% Québec City Lodging performance Occupancy rate Lodging performance Average price 100% $ Source : Institut de la statistique du Québec (special QCT compilation) 12

13 Québec City and Tourism LODGING STATISTICS - OCCUPIED ROOMS DECEMBER 2012 Québec City Green belt Québec City and Area % Var % Var % Var January Daily ,3% ,0% ,7% Monthly ,3% ,0% ,7% February Daily ,1% ,0% ,1% Monthly ,5% ,6% ,7% March Daily ,0% ,2% ,4% Monthly ,0% ,2% ,4% April Daily ,2% ,6% ,1% Monthly ,2% ,4% ,1% May Daily ,5% ,6% ,7% Monthly ,5% ,6% ,7% June Daily ,8% ,8% ,2% Monthly ,9% ,7% ,1% July Daily ,2% ,0% ,7% Monthly ,2% ,0% ,7% August Daily ,4% ,8% ,6% Monthly ,4% ,7% ,6% September Daily ,5% ,9% ,9% Monthly ,5% ,0% ,9% October Daily ,8% ,3% ,9% Monthly ,8% ,4% ,9% November Daily ,1% ,7% ,6% Monthly ,2% ,9% ,9% December Daily ,4% ,3% ,6% Monthly ,5% ,2% ,7% Average year-to-date Daily ,1% ,1% ,0% Average annual Daily ,1% ,1% ,0% Average annual Monthly ,8% ,4% ,3% Total annual ,8% ,4% ,3% Lodging performance Occupied rooms evolution Québec City Green belt Source : Institut de la statistique du Québec (special QCT compilation) 13

14 TOURIST INFORMATION AND WELCOME ACTIVITIES? Tourist information Welcome activities Number of visitors average of visitors per action % Var % Var January ,2% ,9% 2,6 2,4 February ,5% ,6% 3,0 2,6 March ,5% ,6% 2,3 2,4 April ,1% ,0% 2,3 2,4 May ,4% ,0% 2,2 2,5 June ,5% ,0% 2,3 2,3 July ,8% ,4% 2,7 2,6 August ,0% ,0% 2,6 2,7 September ,1% ,5% 2,2 2,2 October ,5% ,9% 2,1 2,2 November ,9% ,4% 2,4 2,2 December ,9% ,5% 2,5 2,3 23,9% decrease in welcome activities in December 2012 Year-to-date ,9% ,6% 2,5 2,5 Total annual ,9% ,6% 2,5 2,5 Telephone assistance % Var December ,0% Year-to-date ,2% Total annual ,2% Shipping and answers by mail % Var December ,4% Year-to-date ,8% Total ,8% Answers by % Var Monthly Information activities (all types of services) Year-to-date 4000 December ,2% Year-to-date ,9% 2000 Information activities Total ,9% (All types of services) 0 0 Service sales Jan Feb March April May June July Aug Sept Oct Nov Dec December Year-to-date Total (lodging reservations and service provision) % Var Year-to-date 2010 Year-to-date 2011 Year-to-date December ,9% Year-to-date ,4% Source : TIC Survey, QCT %Var Total ,4% -14,0% 0,2%

15 QUÉBEC CITY TOURISM WEB SITE Number of user accesses Number of pages viewed % Var % Var January ,6% ,1% February ,4% ,1% March ,8% ,5% April ,4% ,4% May ,0% ,7% June ,0% ,9% July ,8% ,6% August ,3% ,1% September ,6% ,3% October ,4% ,6% November ,0% ,4% December ,7% ,8% Year-to-date ,2% ,6% Total annual ,2% ,6% Source : QCT, Google analytics Web site trafic WEB SITE USER ACCESSES DECEMBER: 9,7% INCREASE YEAR-TO-DATE: 7,2% INCREASE Ratio pages viewed / access to site December Total annual 2011 : 2,8 pages 3,4 pages 2012 : 3,0 pages 3,8 pages For site access (bars), read left scale For consulted files (lines), read right scale 15

16 ON THE BOOKS HOTEL DEMAND (BACKLOG) SEPTEMBER 2011 Data colected from 13 of the most sizeable hotels of the region P 2012 P 2013 P % % % % % % % Room nights sold ('000) Business market Groups - conventions % % % % % % % Individuals - corporate % % % % % % % % % % % % % % Pleasure market Groups - tours % % % % % % % Individuals % % % % % % % % % % % % % % Total groups % % % % % % % Total individuals % % % % % % % Total % % % % % % % P : Booking rooms; estimated data subject to change 20% 15% 16,6% Room nights sold forecast from year 2007 September ,6% 10% 13,8% 14,0% 12,6% 5% 1,3% 9,2% 3,7% 6,6% 0% -5% -10% -15% -11,3% -7,0% -3,5% P 2012 P 2013 P Business Pleasure Source : QCT, Strategy, Planning and Developpement Division 16

17 RÉGION'S SOCIOECONOMIC STATISTICS DECEMBER 2012 Québec City and Area Province of Québec Canada Nov Dec %cha Nov Dec %cha Nov Dec %cha Population over 15 years old ('000) 644,4 644,9 0,1% 6 659, ,3 0,1% , ,6 0,1% Labor force ('000) 442,3 440,6-0,4% 4 372, ,4-0,2% , ,8 0,1% Employment ('000) 419,9 419,0-0,2% 4 038, ,0 0,1% , ,6 0,2% Unemployment ('000) 22,4 21,5-4,0% 333,9 319,4-4,3% 1 369, ,2-0,9% Unemployment rate (%) 5,1 4,9-3,9% 7,6 7,3-3,9% 7,2 7,1-1,4% Consumer price index (2002=100) 118,7 120,6 1,6% 118,7 120,5 1,5% 120,2 121,2 0,8% Source : Statistics Canada, CANSIM II BRIEF DEMOGRAPHIC PROFILE ROAD DISTANCE TO QUÉBEC CITY AND AREA QUÉBEC CITY AND AREA POPULATION AREA Montreal 253 Ottawa 453 Québec City ,3 Boston 761 Toronto 798 La Cité-Limoilou ,2 New York 863 Les Rivières ,6 Philadelphia 995 Sainte-Foy-Sillery- Halifax 1043 Cap-Rouge ,0 Detroit 1194 Charlesbourg ,8 Washington 1295 Beauport ,3 Chicago 1621 La-Haute-Saint-Charles ,4 L'Ancienne-Lorette ,0 Saint-Augustin-de-Desmaures ,0 RCM of La Côte-de-Beaupré ,2 RCM of L'Île-d'Orléans ,8 RCM of Portneuf ,7 RCM of La Jacques-Cartier ,1 TOTAL ,1 Source : Statistics Canada, 2006 Census TEMPERATURES Average Average (30 years) 2012 C C Source : Transport Quebec Primary sector Other services 0,8% 15,4% January Daily minimum -17,6-16,3 Source : Statistics Canada, Labour force survey Daily maximum -7,9-5,5 July Daily minimum 13,4 13,4 Daily maximum 25,0 26,3 Jobs linked to tourist activity in 2010 KM Breakdown of employment by industry Québec City and Area Trade 14,6% Health care and social assistance 14,8% Educational services 6,6% Manufacturing sector 13,3% Finance 7,5% Professional, scientific and tech. services 7,9% Accomodation, food services 8,0% Public administration 11,1% PRECIPITATIONS Direct jobs Indirect jobs Annual average-rain (mm) 1230,3 1106,2 Total (full time equivalents) Source : Environment Canada Source : Institut de la statistique du Québec 17

18 OVERVIEW OF TOURISTS WHO VISITED QUÉBEC CITY IN 2010 ( Results of this survey are updated annually) Tourists: Origin Total Total expenditures (person-visits) number of nights (in CDN dollars) '000 % '000 % '000 $ % Province of Québec ,0% ,7% ,6% Rest of Canada 360 8,0% ,3% ,4% Total-Canada ,0% ,0% ,1% United States ,3% ,8% ,3% Overseas 438 9,8% ,1% ,7% Total ,0% ,0% ,0% Visit Average expenditures duration Average expenditures per visit (nights) per night $ $ Province of Québec 166,86 2,16 75,95 Rest of Canada 366,51 3,79 102,63 Total-Canada 187,27 2,33 80,19 United States 613,42 3,40 175,52 Overseas 478,32 4,43 105,09 Total 261,83 2,68 99,53 Same-day visitors Origin Total expenditures (person-visits) (in CDN dollars) '000 % '000 $ % Province of Québec ,5% ,7% Rest of Canada 13 0,3% ,1% Total-Canada ,8% ,3% United States 38 1,0% ,0% Overseas 48 1,2% ,7% Total ,0% ,0% Visitors: ,0% ,0% Définitions: Visitor: Any person who is passing through the region and whose residence is located outside of an 40-km radius Tourist: Visitor staying at least one night in the region Same-day visitor: Visitor not staying overnight. Source : Statistics Canada, CITIES 2010 Project (special QCT compilation) 18

19 OVERVIEW OF TOURISTS WHO VISITED QUÉBEC CITY IN 2010 (cont.) ( Results of this survey are updated annually) Visit Quarter (distribution of persons-travels) I (winter) II (spring) III (summer) IV (fall) % % % % Province of Québec 20,3 27,0 32,5 20,2 Rest of Canada 17,0 25,0 39,8 18,2 Total-Canada 20,4 26,5 33,5 19,6 United States 9,5 19,9 50,9 19,7 Overseas 10,3 23,1 53,6 13,0 Total 17,9 25,3 37,8 19,0 Primary Purpose of trip Visiting friends Pleasure Business or relatives Others % % % % Province of Québec 39,8 6,6 50,0 3,6 Rest of Canada 56,7 11,4 27,0 4,9 Total-Canada 41,6 7,1 47,6 3,7 United States 70,7 20,1 5,9 3,3 Overseas 64,1 9,1 23,9 2,9 Total 47,6 9,0 39,8 3,6 Accommodation Commercial Private Not specified % % % Province of Québec 31,9 68,1 0,0 Rest of Canada 68,4 31,6 0,0 Total-Canada 38,0 62,0 0,0 United States 74,9 9,4 15,7 Overseas 39,8 40,3 19,9 Total 44,5 49,6 5,9 Source : Statistics Canada, CITIES 2010 Project (special QCT compilation) 19

20 OVERVIEW OF TOURISTS WHO VISITED QUÉBEC CITY IN 2010 (cont.) ( Results of this survey are updated annually) Average expenditures Food & Vehicule operation Accomodation beverage (incl. rental) $ % $ % $ % Province of Québec 44,98 $ 27,0% 58,23 $ 34,9% 23,14 $ 13,9% Rest of Canada 119,19 $ 32,5% 129,63 $ 35,4% 36,44 $ 9,9% Total-Canada 52,56 $ 28,1% 65,52 $ 35,0% 24,50 $ 13,1% United States 290,02 $ 47,3% 154,44 $ 25,2% 47,63 $ 7,8% Overseas 192,93 $ 40,3% 110,00 $ 23,0% 52,35 $ 10,9% Total 92,25 $ 35,2% 79,68 $ 30,4% 29,58 $ 11,3% Total - pleasure 129,22 $ 39,1% 92,50 $ 28,0% 29,53 $ 8,9% Total - business 277,11 $ 47,0% 175,77 $ 29,8% 52,56 $ 8,9% Total - visiting friends/relative 16,96 $ 13,2% 48,90 $ 38,0% 26,14 $ 20,3% Recreation & entertainment Others TOTAL $ % $ % $ % Province of Québec 14,17 $ 8,5% 26,34 $ 15,8% 166,86 $ 100,0% Rest of Canada 24,96 $ 6,8% 56,29 $ 15,4% 366,51 $ 100,0% Total-Canada 15,28 $ 8,2% 29,41 $ 15,7% 187,27 $ 100,0% United States 60,31 $ 9,8% 61,02 $ 9,9% 613,42 $ 100,0% Overseas 43,93 $ 9,2% 79,11 $ 16,5% 478,32 $ 100,0% Total 22,97 $ 8,8% 37,35 $ 14,3% 261,83 $ 100,0% Total - pleasure 34,65 $ 10,5% 44,41 $ 13,4% 330,31 $ 100,0% Total - business 21,83 $ 3,7% 61,89 $ 10,5% 589,16 $ 100,0% Total - visiting friends/relative 11,12 $ 8,6% 25,55 $ 19,9% 128,67 $ 100,0% Primary transportation mode Car Car Airplane Bus private rented commercial % % % % Province of Québec 90,7 2,7 0,7 3,6 Rest of Canada 59,8 2,9 22,3 11,2 Total-Canada 87,4 2,7 3,0 4,4 United States 26,3 15,4 1,3 16,1 Overseas 13,8 25,5 7,9 19,8 Total 66,6 8,2 3,4 8,6 Rail Ship/Boat Other Not stated % % % Province of Québec 0,9 0,2 1,2 Rest of Canada 3,5 0,0 0,3 Total-Canada 1,2 0,2 1,1 United States 2,8 8,3 29,8 Overseas 6,8 4,9 21,3 Total 2,3 2,2 8,7 Source : Statistics Canada, CITIES 2010 Project (special QCT compilation) 20

21 OVERVIEW OF TOURISTS WHO VISITED QUÉBEC CITY IN 2010 (end) ( Results of this survey are updated annually) Visit Quarter by origin (person-visits) I (winter) II (spring) III (summer) ('000) % ('000) % ('000) % Province of Québec ,0% ,6% ,4% Rest of Canada 76 9,4% 80 7,1% 151 8,9% Total-Canada ,5% ,7% ,3% United States 57 7,1% ,4% ,9% Overseas 44 5,5% 101 8,9% ,9% Total ,0% ,0% ,0% IV (fall) TOTAL ('000) % ('000) % Province of Québec ,3% ,0% Rest of Canada 53 6,2% 360 8,0% Total-Canada ,5% ,0% United States ,7% ,3% Overseas 58 6,8% 438 9,8% Total ,0% ,0% Visit Quarter by origin (person-visits) comparative I (winter) II (spring) III (summer) ('000) % ('000) % ('000) % ,0% ,3% ,0% ,2% ,6% ,9% ,0% ,8% ,2% ,8% ,0% ,2% ,9% ,3% ,8% IV (fall) TOTAL ('000) % ('000) % ,7% ,0% ,3% ,0% ,9% ,0% ,0% ,0% ,0% ,0% Source : Statistics Canada, CITIES 2010 Project (special QCT compilation) 21