Media Kit. Australia s leading independent retirement website. YourLifeChoices Media Kit July 2016

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1 Media Kit 2016 Australia s leading independent retirement website

2 The multi-platform and hyper social brand for over 50s

3 Advertisers achieve high levels of success on YourLifeChoices YourLifeChoices has been a long standing and successful partner for Apia for over 7 years which is testament to the passion and values they hold for the mature market in Australia. Whether it be digital acquisition, edm campaigns or content integration, YourLifeChoices have been the benchmark that we compare performance against. Personally, it s one of our favourite partners due to the value and quality insights Kaye shares with our business and we look forward to working on future projects together. Travis Hughes, Brand Manager Apia YourLifeChoices provided us with excellent service and return on investment for our Save Retirement Brand campaign. Response to brief was spot on and team were very knowledgeable within the retirement category which is a true reflection of the campaign results. Thank you. Helen Hassiotis, Associate Digital Director, Mindshare We have found the level of engagement we receive from interested YourLifeChoices members is high, conversion rates are very reliable and higher than many other similar channels we have tried. Fiona Corsie, Digital Marketing Manager, APT

4 YourLifeChoices: the trusted destination for all retirement needs Who are our readers? With over 5.7 million over 55s in Australia, expected to grow to over 9 million by 2050, there is a changing base of people who are facing a retirement like no other. This new waves of 50+ers are likely to be working longer, paying off a mortgage, have more disposable income, technically savvy and are actively seeking information to help them plan and manages their finances in their later years. Our members also love to travel

5 Our loyal readers use us to seek the answers they need YourLifeChoices has been an enormous help to myself and my husband, great informative site to visit Thanks for the daily free newsletters, they re great! Great site to see what is affecting all Aussies and allows you to have your say. 145,000 Members 270,744 Monthly Unique Visitors 1.46 million Monthly PIs 77% of Traffic = Return Members 15.2% Year-on-year Membership Growth Source: GA July 2016

6 Readers are smart, savvy and hungry for information 87% Aged between % Female 35% 71% Working full or part-time Planning to travel in next 12 months Source: YLC Insights Survey 2016

7 Are boomers an essential target for your business? They should be 95% go online every day 71% shop online The largest cohort online 5.7 million Australians over 55 This 25% of the population holds 57% of the net worth Lack of money in retirement Health Pensions The government Concerns Looking to purchase Financial services Glasses Property Source: YLC Insights Survey 2016

8 We embrace social media as a channel to connect 145,000 subscribers Open rate 44.8% average 31,932 likes 1,879 SMS

9 Our trusted editorial appeals across these verticals Retirement Health Money Travel Take control of your own retirement though smart planning. YourLifeChoices provides the essential advice and tools to ensure you get the retirement you deserve. Ensure you get the most out of your retirement years taking the best possible care of yourself. Keep up to date with the latest in health trends and news. All you need to know about saving, investing, accessing, budgeting and spending so you can take control of your own financial destiny. Advice, reviews and inspiration from the best destinations in Australia and overseas. Practical tips on essential topics that ll make travel a breeze.

10 You can reach our audience through multiple channels High-impact display sponsorship Solus s and newsletters Native advertising solutions

11 Brands that have enjoyed successful campaigns on YourLifeChoices APIA APT Audio clinic Avis Carnival Australia commonwealth bank CrownE Plaza Disney Doro Emirates Etihad Great Southern rail Hawaii tourism Holland America India Tourism Malaysia MSC cruises Optus Royal Caribbean Scenic tours Slater & Gordon SA tourism Stockland Telstra Thai airways Tourism Ireland Nt tourism Trafalgar Uniworld Viking river cruises

12 Contact us now we d love to work with you! We have extensive advertising solutions that will meet your requirements. Contact us and we d be happy to talk about how we can work together. advertising@yourlifechoices.com.au