Marketing through TradeBriefs e-newsletter 10,00,000+ Subscribers

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1 Industry Knowledge for Decision Makers Marketing through TradeBriefs e-newsletter 10,00,000+ Subscribers ads@tradebriefs.com Phone: ,

2 FOR SUBSCRIBERS FOR ADVERTISERS FOR PARTNERS Daily Knowledge Brief 1 Million+ professionals High quality opt-in For subscribers, TradeBriefs provides the latest news, in-depth insights in a daily personalized newsletter, specific to their industry. Industries covered include Retail, IT, Construction, Logistics, Telecom, Food/FMCG, Finance, Software, Digital Media, Franchise, Marketing, Ecommerce, HR as well as Leisure. For advertisers, TradeBriefs provides an engaging vehicle to reach top decision-makers and other professionals, including 1,00,000+ CXOs. Marketing options include content marketing, display and marketing. TradeBriefs partners with associations and organizations to provide a valuable daily knowledge brief to its members, prospects and customers.

3 The problem we are solving

4 Current Profile Subscriber growth Key Statistics about TradeBriefs Market leader in business audience online in India 10,00,000+ subscribers for our daily newsletters 50% active subscribers(who read & click on our content) Newsletters across 13 verticals specific to India Partnerships with major industry bodies in the past 1 year Counts IBM, Adobe, Intuit, Gartner as marquee customers 2 rounds of funding from 500 Startups in late 2012/early $50,000 each In growth phase now & profitable since

5 Our Audience 8% 10% 6% 3% 10% 5% 5% Retail 25% IT Digital Media SME/Others 13% Finance Telecom 15% FMCG E-commerce HR Logistics Top Sectors in India Our largest vertical is Retail. Following this, we have Digital Media, IT, SME/other, Finance, Telecom, HR, Logistics, FMCG, Media, Construction, Marketing, Business and Ecommerce New additions Apart from professionals who sign up for our current verticals, we are constantly launching new vertical and function-based newsletters, thus expanding our audience by tens of thousands of subscribers every month.

6 Subscribers profile by Designation 36% 21% Top Mgmt (CXO, Director, VP) 43% Middle Mgmt (Sr. Mgr, GM) Others Top Management TradeBriefs has the largest number of engaged CXOs for an online publication in India, with consistent open rates of 10%+ every day White-collar professional TradeBriefs attracts those who care about industry information to build their business and further their careers. These are the top whitecollar professionals in the country

7 Target Audience Breakup Rest of India Pune Mumbai Kolkata Hyderabad Delhi Chennai Bengaluru Ahmedabad

8 Target Audience Breakup Audience breakup by age: 2,00,000 3,00,000 5,00, yrs yrs yrs

9 Single Personalized Newsletter with content from all sources Curation is 80% automated, 20% manual The algorithm keeps the content timely and comprehensive (one stop shop) The human component adds analytical value and ensures zero noise

10 Key Customers and Subscriber Feedback It's a great brief. Very timely and insightful Mahesh P, Director Excellent source of Industry knowledge Anand R, MD I read it regularly and find it very informative and useful Schauna S, CEO

11 Ad Campaigns

12 Advertiser ROI One of the most granular reports in the industry Advertisers know exactly where they are spending their money Achieve your lead targets and help move more prospects through the funnel Re-target through marketing (has given phenomenal open rates of 35%+ to our advertiser clients) Display advertising opportunities for continuous lead generation

13 TradeBriefs on the World Wide Web Our Website 500 Startups Makes a Splash; Pankaj Jain Announces Investments in Instamojo, WalletKit, UberLabs and TradeBriefs News is a commodity - Sree Vijaykumar of TradeBriefs (500 Startups co) 500 Startups Fall 2012 Batch: WalletKit, TradeBriefs, Instamojo & gazemetrix TradeBriefs wins Technology Off Campus Award at IvyCamp Challenge 2015