Capturing the Value of Intangible Assets

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Assets Agenda Capturing the Value of Intangible Assets

1 Capturing Focus the & Value Capture of Intangible Assets Discussion Framework the Value of Intangible Assets Agenda Capturing the Value of Intangible Assets 10 th Annual ipcg Thought Leadership Conference November 7-9, 2012

2 The Structure of this Year s Conference Business results are increasingly driven by intangible assets. This year s conference will examine how to capture more value from these assets through a transformative process. November 7 9, 2012 Stowe Mountain Lodge Stowe, Vermont For more details and registration go to: Registration fee for the Thought Leadership Conference main program is $1695 (includes all receptions, meals, and materials including electronic tablet).

3 The Structure of this Year s Conference This year s Thought Leadership Conference will be different. Feedback from prior years suggested that the proceedings be even more interactive. In response, the initial session will include a presentation and discussion of the results of a survey regarding how intangible assets are managed and utilized by various organizations attending this year s conference. Each subsequent session will be comprised of a 20-minute framing presentation followed by an interactive discussion among the attendees focusing on a key aspect of this year s agenda. We have paired a senior business executive with a senior member of ipcapital Group to lead each discussion. The keynote presenter, back by popular demand, will be ipcapital Group board member Marshall Phelps. We will use a paperless format this year. Each attendee will receive a pre-loaded electronic tablet when they check-in for the conference. The tablet will contain a welcome message from John and Robert, the Managing Directors of ipcapital Group, the agenda, all presentations and the results of the pre-conference survey. A summary of each session will be made available at the conclusion of the meeting.

4 Agenda Wednesday, November 7 th 3:00-6:00pm Registration and Resort Check-In 6:00-7:00pm Wine & Vermont Artisan Cheese Reception (Tamarack A&B) 7:00-8:30pm Welcome Dinner (Oak / Alder / Sugar Maple / Mountain Birch Rooms) Thursday, November 8 th 7:15-8:45am Networking Breakfast 9:00-10:30am Nancy Cronin, Principal Partner ipcapital Group What keeps you awake at night about your intangible assets and how they are managed? Presentation of results from attendee s preconference survey. 10:30-11:00am Networking break 11:00-12:30pm Terry Adams, Assistant Vice President, Intellectual Property, Nestlé Corporation & Nancy Cronin Managing the forces and factors that can impact intangible assets needs to be an active, not passive, process. How do you connect internal and external constituencies responsible for the creation and use of intangible assets? 12:30-1:45pm Networking lunch 1:45-3:15pm Martha Ries, General Counsel and Chief Compliance Officer, ipcreate Inc. Former Director, Intellectual Property, The Boeing Company & John Cronin, Managing Director & Chairman, ipcapital Group Business strategies should serve as a filter to evaluate and make decisions about intangible assets. How can you align different points of view among business leaders to ensure value can be achieved?

5 Agenda 3:15-3:45pm Networking Break 3:45-5:00pm Marshall Phelps, Jr. Keynote Speaker, Board Member of ipcapital Group Transforming intellectual property into a real source of business value is very hard to do. What do you need to do to be successful? 5:00-6:15pm Break 6:15-7:15pm Cocktail Reception 7:15-8:30pm Dinner Friday, November 9 th 7:15-8:45am Networking Breakfast 9:00-10:30am Pete Conley, Managing Director, COO, ipcreate Inc. & Jed Cahill, Director, ipcapital Group Capitalizing on the value of intangible assets requires focus on the results desired by the business along with a clearly articulated I.P. story for shareholders. How do you deliver a consistent, powerful message? 10:30-11:00am Networking Break 11:00-12:30pm Dr. William Lehr, Economist and Industry Consultant, Massachusetts Institute of Technology & Adam Bulakowski, Senior Manager, ipcapital Group If measuring is managing, how do we value IP assets? And how does valuation influence a company s strategy? 12:30-1:30pm Closing Luncheon

10 th ipcg Thought Leadership Conference The Impact of America Invents Act (AIA) on IP Strategy Wednesday, November 7, 2012 12PM 5PM (Lunch Included) (Approved for3.

proceedings Trade secrets are more important than ever Establishing prior user rights How to use the post grant review process to reduce business risk WHO SHOULD ATTEND Legal management, R&D

6 10 th ipcg Thought Leadership Conference The Impact of America Invents Act (AIA) on IP Strategy Wednesday, November 7, PM 5PM (Lunch Included) (Approved for3.75 CLE credit hours) Bruce Story Senior Advisor KEY TOPICS How systematic IP strategy development can lead to higher value IP How to be the first to file How to protect your IP with derivation proceedings Trade secrets are more important than ever Establishing prior user rights How to use the post grant review process to reduce business risk WHO SHOULD ATTEND Legal management, R&D management, business management WHAT YOU WILL LEARN The systematic IP strategy development approach that uses the end in mind to ensure higher value IP creation How to re-engineer your current IP processes to take advantage of the AIA How to lower business risk using the new processes of the AIA REGISTRATION Registration fee for the Thought Leadership Conference main program is $1695 (includes receptions and meals). The specialty add-on session carries a separate fee of $495 (includes lunch). Total fee for the main conference plus add-on session is $2100. Space is limited to 15 total attendees 10 th ipcg Thought Leadership Conference For more details and registration go to: November 7 9, 2012 Stowe Mountain Lodge Stowe, Vermont 2012, ipcapital Group, Inc. All Rights Reserved.

10 th ipcg Thought Leadership Conference Maximizing, Measuring, and Realizing Value from Technology IP Assets Jed Cahill, Director Adam Bulakowski, Sr.

Measuring and communicating the economic value of technology innovation and IP 3.

7 10 th ipcg Thought Leadership Conference Maximizing, Measuring, and Realizing Value from Technology IP Assets Jed Cahill, Director Adam Bulakowski, Sr. Manager Tim Brisson, General Patent Counsel Wednesday, November 7, PM 4PM (Lunch Included) KEY TOPICS 1. Maximizing the value of technology innovation through strategic IP expansion 2. Measuring and communicating the economic value of technology innovation and IP 3. Realizing value through sound due diligence, decision-making, and execution WHO SHOULD ATTEND Executives and managers responsible for building, protecting, and monetizing technology assets IP counsel and investors supporting technology-driven companies We will share best practices, pit falls, and case studies to set the stage for discussion among the session attendees. REGISTRATION Registration fee for the Thought Leadership Conference main program is $1695 (includes receptions and meals). The specialty add-on session carries a separate fee of $595 (includes lunch). Total fee for the main conference plus add-on session is $2100. Space is limited register early 10 th ipcg Thought Leadership Conference For more details and registration go to: November 7 9, 2012 Stowe Mountain Lodge Stowe, Vermont 2012, ipcapital Group, Inc. All Rights Reserved.

Learn from Morningstar Experts. Morningstar Advisor User Forum in conjunction with the Morningstar Investment Conference May 27, 2009

Learn from Morningstar Experts Morningstar Advisor User Forum in conjunction with the Morningstar Investment Conference May 27, 2009 Exclusively for Morningstar Advisor Clients Morningstar s fourth annual