179.4 billion. Reach Top-Level Decision Makers. In Their Work Environment 31 % 6 % Banking Perspectives Readership Demographics 37 % 25 %
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1 OUR AUDIENCE What Our Reader s Say Reach Top-Level Decision Makers Each issue is better than the next! (Or at least as good.) In my mind, this has become must read material in the bankregulatory space. Vice Chairman, Global Bank >$1.5 Trillion in Assets Deep, well-researched articles on important banking and economic issues. Banking Perspectives is my favorite read! Executive Management 31 % Staff / IT 6 % Banking Perspectives Readership Demographics Management 25 % Senior Management 37 % General Counsel, Regional Bank >$200 Billion in Assets By The Numbers U.S. banks spend $ 17.4 billion annually on products and services, including technology, consulting, and legal services * *FDIC data Regional Bank 24 % In Their Work Environment Global Bank 41 % Readership Organizantion Type Media / Marketing 1 % Community Bank / FCU 1 % Legislative / Government 6 % Trade Association 3 % Research / Education 3 % Legal / Consulting / Service Providers 6 % Regulator / Agency 11 % Asset / Investment Management %
2 Banking Perspectives is read by more than 7,000 of the most senior and influential executives in the banking industry. 3 Q3 2017, VOLUME 5, ISSUE Q2 2017, VOLUME 5, ISSUE 2 Q4 2016, VOLUME 4, ISSUE 4 Samuel J. Palmisano & Kiersten E. Todt STATE OF BANKING 18 Greg Carmichael, Fifth Third Greg Baer & Jim Aramanda, STATE OF BANKING 20 Richard Davis, U.S. Bancorp 1 Q1 2017, VOLUME 5, ISSUE MY PERSPECTIVE 12 Bob Hedges, A.T. Kearney STATE OF BANKING 16 Payments for a Real-Time Economy Rethinking Bank Regulation & Supervision Finding Balance N ON THE IMPACT OF REGULATIO TY RISING INCOME INEQUALI
3 BANKING PERSPECTIVES Connect with the banking industry s most influential leaders Banking Perspectives is the quarterly journal of. Leading executives at the world s largest commercial banks, regional banks, investment managers, and law firms rely on Banking Perspectives for the insights, analysis, and information they need on global banking regulatory issues. Only through Banking Perspectives can you effi ciently reach such a narrowly-targeted audience of affluent banking leaders. The Power Behind the Brand TCH Owner Banks the world s largest commercial banks 25 EVPs & General Counsels from TCH Owner Banks provide regular guidance to Banking Perspectives 2 million Worldwide employees of TCH Owner Banks 50% Total of all U.S. Deposits held by TCH Banks $2 trillion Total payments TCH clears each day 50% Total U.S. payments cleared through TCH TCH is the oldest banking association in the U.S. from the banking industry s most influential companies.
4 I view Banking Perspectives as premium quality. It provides insights on trends relevant to the banking industry. The content in Banking Perspectives is original and can t be found anywhere else. EVP, Global Bank >$1 Trillion in Assets 3 Q3 2017, VOLUME 5, ISSUE Q2 2017, VOLUME 5, ISSUE 2 Q4 2016, VOLUME 4, ISSUE 4 Samuel J. Palmisano & Kiersten E. Todt STATE OF BANKING 18 Greg Carmichael, Fifth Third Greg Baer & Jim Aramanda, STATE OF BANKING 20 Richard Davis, U.S. Bancorp 1 Q1 2017, VOLUME 5, ISSUE MY PERSPECTIVE 12 Bob Hedges, A.T. Kearney STATE OF BANKING 16 Payments for a Real-Time Economy Rethinking Bank Regulation & Supervision Finding Balance N ON THE IMPACT OF REGULATIO TY RISING INCOME INEQUALI
5 AD RATES & SPECIFICATIONS Print Advertising Rates PRINT AD PAGE 1 X 2 X 3 X 4 X FULL PAGE $ 7,200 $ 6,480 $ 6,120 $ 5,760 FULL PAGE SPREAD $ 12,240 $ 11,016 $ 10,404 $,72 1/2 PAGE SPREAD $ 6,12 $ 5,573 $ 5,263 $ 4,54 1/2 PAGE HORIZONTAL $ 4,86 $ 4,406 $ 4,162 $ 3,17 1/2 PAGE VERTICAL $ 5,472 $ 4,25 $ 4,651 $ 4,378 PREMIUM AD POSITIONING FEE BACK COVER +25% INSIDE FRONT COVER +20% TABLE OF CONTENTS (1ST PAGE) +15% TABLE OF CONTENTS (2ND PAGE) +10% GUARANTEED POSITION +10% Print Advertising Specifi cations Full Page Bleed Bleed Size:.333" x " Trim Size:.0" x " Live Area: 8.0" x.875" Half-Page Vertical Live Area: 4.0" x.875" Two-Page Spread Bleed Size: " x " Trim Size: 18.0" x " Live Area: 17.0" x.875" Half-Page Spread Live Area: 17.0" x 4.38" Full Page Live Area: 8.0" x.875" Half-Page Horizontal Live Area: 8.0" x 4.38" PDF Specifications: All digital advertising fi les must be supplied in PDF format created from an Adobe application using the PDF/X-1a:2001 specifi cations. (We do NOT recommend exporting PDF fi les from non-adobe applications as the results may not meet our specifi cations.) PDF Checklist Please check your fi le to make sure that it meets the following specifi cation requirements: Check Page Size All pages should be built to trim size. All bleed elements must extend 1/8" or more beyond trim size. Please keep all images and copy within the live area, at least 1/4" away from trim. The trim sizes for our publications are detailed in our rate card. Crop marks indicating trim size, registration marks and color bars are to be placed at least 1/4" or more beyond bleed so they do not appear within that area where images may print. Check Images All images must be CMYK or Grayscale with a minimum resolution of 300 DPI for magazine ads. Do not nest EPS fi le into another EPS fi le. Do not embed ICC profi le with images. Total ink density should not exceed 280% for magazine ads. Check Colors Used All color are to be defi ned as process color (CMYK). If a Pantone color is contracted, it must be separated as a spot color. Check Fonts All fonts are to be PostScript type 1, Open Type fonts, or convert fonts to outlines in the native program. We do not accept TrueType or MultipleMaster fonts. Proofs Color ad submission is to include a supplied SWOP certifi ed proof. If a SWOP certifi ed proof is not supplied, industry standard best practices are followed for the color reproduction of the ad based on the supplied digital fi le. Supplied non-swop proofs will be used for content only. By choosing not to supply a proof, the customer accepts full responsibility for the fi nal print outcome. Ad File Submission 1. greg.macsweeney@theclearinghouse.org ( 20 MB) 2. Send link, via your send it, Dropbox or link to destination Send Proofs To: Banking Perspectives 11 Avenue of the Americas, 17th Floor New York, NY 10036
6 I know when I partner and market with TCH and Banking Perspectives that we will be in front of banking decision makers and executives of the highest level. Marketing Director Global Consulting Firm 3 Q3 2017, VOLUME 5, ISSUE Q2 2017, VOLUME 5, ISSUE 2 Q4 2016, VOLUME 4, ISSUE 4 Samuel J. Palmisano & Kiersten E. Todt STATE OF BANKING 18 Greg Carmichael, Fifth Third Greg Baer & Jim Aramanda, STATE OF BANKING 20 Richard Davis, U.S. Bancorp 1 Q1 2017, VOLUME 5, ISSUE MY PERSPECTIVE 12 Bob Hedges, A.T. Kearney STATE OF BANKING 16 Payments for a Real-Time Economy Rethinking Bank Regulation & Supervision Finding Balance N ON THE IMPACT OF REGULATIO TY RISING INCOME INEQUALI
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