-ANNUAL- Don t Miss. This Event! SAVE THE DATE!! - OCTOBER 11-13, ALLIANT ENERGY CENTER, MADISON WI -CONVENTION- VETERINARY SUPERHERO

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1 SAVE THE DATE!! - OCTOBER 11-13, ALLIANT ENERGY CENTER, MADISON WI VETERINARY SUPERHERO -ANNUAL- -CONVENTION- Don t Miss This Event!

2 2 TABLE OF CONTENTS BY THE NUMBERS...3 WHY EXHIBIT?...4 BOOTH SPACE...5 IMPORTANT DATES AND INFORMATION...6 EXHIBITOR TERMS OF CONTRACT...7 EXHIBIT SPACE CONTRACT...8 REPRESENTATIVE AND MEAL REGISTRATION...9 ADDITIONAL REPRESENTATIVES...10 BAG INSERT CONTRACT...11 PROGRAM BOOK ADVERTISING CONTRACT...12

3 2017 WVMA Annual Convention By The Numbers 1,019 Attendees by group Total Attendees 45% WVPMA 510 Total number of DVMs and veterinary students WVMA Small Animal Veterinarians 14% UW School of Veterinary Medicine Students 18% 8% 10% Mix Animal Veterinarians WVTA Large Animal Veterinarians Large Animal Veterinarians (predominantly equine) 28% Attendees came from eleven different states: 3% % of Mixed (predominantly small animal) % of Mixed (predominantly large animal) 24% AK, AZ, CA, IA, IL, MA, MI, MN, MO, SD & VT wvma.org wvma@wvma.org (608)

4 4 WHY EXHIBIT? Wisconsin Veterinary Medical Association Formed in 1915 and currently serving more than 2,400 members, the Wisconsin Veterinary Medical Association represents Wisconsin veterinarians and their needs. The WVMA mission is to advocate and promote veterinary medicine, while enriching animal and human health. Benefits & Facts of Exhibiting 1 Annual Convention brings together veterinarians, veterinary medical students, veterinary technicians and veterinary practice managers. 2 Members come from clinics, animal hospitals, referral centers, regulatory agencies and more. 3 Largest gathering of veterinary professionals in Wisconsin! This is your best opportunity to network with potential clients. 4 Advertising opportunities within the WVMA Voice newsletter, convention program book (page 12) and bag stuffers (page 11) maximize exposure 5 Your competition will be here. MORE THAN 1,000 ATTENDEES AND 36 SPEAKERS IN 2017!

5 BOOTH SPACE 5 To Buffet Premium Booths Increased opportunity to network with attendees based on high traffic areas Attendees will be pulled to your booth several times throughout convention Locations near breaks, food or entrance make attendees pass by your booth twice as much

6 6 IMPORTANT DATES & INFORMATION Highlight These Dates July 20 Payment and contract due to be included in promotional materials. July 27 Last day for cancellation refund. August 8 Bag insert contract and payment due. August 21 Convention program ads due. August 24 Last day to submit payment and contract. Complete list of company representatives and meal tickets due. September 1 Bag insert materials need to be shipped. October 11 Exhibitor move-in: 7:00 a.m. - 11:00 a.m. Exhibit Hall open: 11:30 a.m. - 6:00 p.m. Awards Reception and Ceremony: 5:00 p.m. - 7:00 p.m. October 12 Exhibit hall open 9:00 a.m. - 6:00 p.m. October 13 Exhibit hall open 9:00 a.m. - 1:00 p.m. Exhibit tear down 1:00-5:00 p.m. Details to Note No space is assigned without signed contract and full payment of the exhibit fee. Alliant Energy Center prohibits exhibitors from serving any food or beverages that is not purchased from and prepared by their catering service. Premature dismantling is prohibited and may result in a $100 fine. Date & Location October 11-13, 2018 Alliant Energy Center 1919 Alliant Energy Center Way Madison, WI Phone: (608) Website: alliantenergycenter.com Exhibit Space & Rates Booth Specs: 10 x 10 including pipe and drape, 8 table covered and skirted, two chairs, wastebasket and Identification sign. Rates: Premium Booth - $1,185 Standard Booth - $1,010 Additional Standard Booth - $980 Payment: Check or credit card (VISA, Mastercard, Discover and American Express). Booth locations will not be assigned until full payment is received. The WVMA will not hold booth selections. No exceptions. Parking: Exhibitors are responsible for their own parking fees. Parking is $7.00. Cash and check only. Parking readmission fee may apply. (See Parking on page 7.15)

7 EXHIBITOR TERMS OF CONTRACT 7 1 CONTRACT FOR SPACE The application for space and the formal notice of assignment constitutes a contract for the right to use the space allotted. In the event of fire, strikes, or other uncontrollable circumstances at the exhibit site, this contract will not be binding. 2 USE OF SPACE No exhibitor shall assign, sublet, or share the whole or any part of the space allotted without the knowledge and consent of the WVMA Executive Director. Aisles must be kept clear. Exhibitors must comply with all safety, fire and health requirements during set-up, operation and tear-down. Alliant Energy Center prohibits exhibitors from serving any food or beverages that is not purchased from and prepared by their catering service. 3 EXHIBIT SPACE Booths are 10 x 10. Each exhibit space shall have pipe and drape, 8 skirted satin covered table, two chairs, one wastebasket and an identification sign. The exhibitor fee DOES NOT include booth carpet, drayage, additional display equipment or decorations, labor charges for vacuuming, trash removal, special lighting, electrical power, high speed internet, or any other associated services. Order these items online at Exhibitors#.WpBf9IPwaUk 4 ASSIGNMENT OF SPACE The WVMA reserves the right to accept exhibitors at its own discretion. Space is assigned on a first-come-first-served basis. No space is assigned without signed contract and full payment of the exhibit fee. The WVMA will not hold booth selections. No exceptions. If space preferences selected on the contract have been previously reserved, the WVMA will contact the exhibitor to determine an alternate choice. Exhibitors will be notified via of booth assignments. There will be an attempt to honor requests for placement away from or near other exhibitors, but this is not guaranteed. All dimensions and locations of the booths on the floor plan are believed, but not guaranteed to be accurate. The WVMA reserves the right to make modifications to the floor plan as deemed appropriate. 5 SET UP Exhibit setup hours are 7:00 a.m. to 11:00 a.m., Thursday, October 11. Representatives will not have access prior to setup hours. All unloading occurs at the docks located in the back of the Alliant Energy Center Exhibition Hall. Equipment and exhibit materials brought in through the front of the building will not be permitted. All exhibitors setting up are required to check in at the WVMA check-in station located inside the loading dock doors at the back of the trade show hall. 6 HOURS OF EXHIBIT Exhibit hours are Thursday: 11:30 a.m. - 6:00 p.m.; Friday: 9:00 a.m. - 6:00 p.m.; and Saturday 9:00 a.m. - 1:00 p.m. 7 DISMANTLING Tear-down must be completed before 5 p.m. on Saturday, October 13. Exhibitors expressly agree not to tear-down the exhibit or do any packing before 1:00 p.m. on Saturday, October 13. Premature dismantling is prohibited and may result in a $100 fine. Leaving early reflects poorly on your company and shows a lack of respect for the veterinary medical profession. 8 EXHIBIT HALL ADMITTANCE/BADGES/MEAL TICKETS Exhibitors must provide a list of all their representatives and order meal tickets by August 24. On-site meal tickets will NOT be available. Meal tickets are non-refundable. Limited concessions are available on-site. Badges will be required for admittance into the exhibit hall for all convention attendees and exhibitors. Exhibitors may only have direct employees of their company in the exhibit booth. Manufacturer s representative exhibit hall one-day passes are available for $ LIABILITY The WVMA, any officers or staff members of the same, will not be responsible for the safety or the property of the exhibitors, their agents or employees, from theft, damage of fire, accident or other cause, but will use reasonable care to protect the exhibitor from such loss. Exhibitors wishing to insure their goods must do so at their own expense. NOTE: Certificate of Insurance needed prior to convention. Contact the WVMA with questions. 10 CARE OF BUILDING/EQUIPMENT Exhibitors, or their agents, shall not injure or deface the walls or floors of the building or the booths. No signs or any other articles shall be posted, nailed, or otherwise attached to floors, walls, furniture, or fixtures. Exhibitors are liable for any damages to the Alliant Energy Center facilities and property incurred during set up, operation and tear down. No animals are allowed in the exhibit hall without prior approval of the WVMA and the Alliant Energy Center. 11 FUND RAISING RULES Raffles, auctions, donations or other means of funds collecting on behalf of charities or other special causes is prohibited. 12 CANCELLATION AND REFUND POLICY All booth cancellations must be submitted in writing to the WVMA office. Full refunds will be made to cancelled booths on or before July 27, No refunds will be made after that date. Meal tickets are non-refundable. 13 EXHIBIT FEE Each standard 10 x 10 booth rents for $1,010. Exhibitors with more than one standard booth pay a reduced rate of $980 for each additional standard booth. Premium booths rent for $1,185 each. Payment is required upon receipt of the signed contract. Companies with more than one division, requesting more than one booth, must submit a single contract. Divisions that submit separate contracts and separate payments will be treated as separate companies. The contracts and payments are due no later than July 20, 2018 to be listed in all promotional materials. 14 HOSPITALITY EVENTS Exhibitors are prohibited from holding hospitality events (whether on-site or off-site) during convention hours or events. Official events include, but are not limited to, the Thursday and Friday Evening Receptions. 15 PARKING Exhibitors are responsible for their own parking fees. Parking is $7.00. Cash and check only. Keep your pass in your vehicle at all times. If you leave the Alliant Energy Center grounds without a parking pass, readmission fees may apply.

8 8 EXHIBIT SPACE CONTRACT 1. Company information (please print clearly) Company name (as it will appear in convention materials and signage) Company contact person Phone ( ) Fax ( ) (required) Company address City State Zip Company website Contract rec. Company ID Booth Number Payment Amt. Order # Ck No. CC Confirm Info Updated Confirm Sent Website Listed Meals & Reps COI Office use only Please check the category/categories that best describe your business. Accounts Receivable Management Associations/Government Book, journals/references Buildings Business Management Consulting Cremation Credit Card Processing Diagnostic Equipment/Services Educational Institution/School Employment/Recruitment Financial/Banking Food/Nutrition Imaging/X-Ray Insurance IT Services/Management Large Animal Health Medical Repair Service Pet Services (insurance, ID, fencing,etc.) Pharmacy Purchasing Group Referral/Emergency Centers Rehabilitation Skin Care - Human/Animal Small Animal Health Software Supplier/Distributor Surgical/Veterinary Equipment Therapy Lasers Website/Marketing Other, please describe: 2. Booth location Refer to exhibit hall map in the prospectus or visit for updated exhibitor map and listings. If your choices are not available, you will be contacted to determine an alternate booth location. We will attempt to honor, but do not guarantee, requests for placement away from or near competing exhibitors (list here or on separate page). Booth preference: Competitors: 3. Agreement of terms Submission of this application, with the authorized signature below indicates that you have read, understand, and agree to abide by all rules, regulations and restrictions outlined in this contract and contained within the exhibitor prospectus. The terms are made part of this application by reference and are fully incorporated. Signature Date 4. Payment & Certificate of Insurance Send full amount ($1,185 for each Premium booth, or $1,010 for first standard booth, $980 for each additional standard booth) and this completed form to: Wisconsin Veterinary Medical Association, 4610 S. Biltmore Lane, Suite 107, Madison, WI If paying by credit card, you may fax this form to (608) Call or Torrie Kennedy with questions at (608) , torrie@wvma.org NOTE: Please provide a Certificate of Insurance prior to convention. Payment method Check* Visa Mastercard Discover American Express Name on credit card Amount to charge $ Credit card number V-Code (Required - 3 or 4 digit number on back of card) Expiration date Billing zip code Signature *There will be a $50 fee on all returned checks.

9 REPRESENTATIVE & MEAL REGISTRATION 9 FORM DUE AUGUST 24. ON-SITE MEAL TICKETS WILL NOT BE AVAILABLE. Exhibit Hall Admittance/Badges Exhibitors must furnish an advance list of all their representatives that will be in the Exhibit Hall by September 8. Badges are required to be admitted into the Exhibit Hall. Exhibitors may only have direct employees of their company in their booth. Manufacturer s representative exhibit hall one-day passes are available for $200. Pre-Order Lunch Tickets Lunch will be provided to attendees and exhibitors by advanced purchase of a lunch ticket. Lunch tickets must be ordered by August 24. On-site meal tickets will not be available. Cost reflects the actual cost of lunch plus mandatory service charges; this lunch option is provided as a service for those who do not wish to leave the grounds for lunch. Limited concessions are available. Meal tickets are non-refundable. Call or the WVMA at (608) or torrie@wvma.org for more information. 1. Company representatives (print clearly) Company name Exhibit contact person (Person in charge on-site) Phone ( ) Fax ( ) (required) Address City State Zip Representatives: See Page 10 for adding representatives. 2. Hot Buffet Lunch Thursday, October 11: Friday, October 12: Saturday, October 13: # of lunches x $24 Total $ Special requirements: # of vegetarian # of gluten free # of lunches x $24 Total $ Special requirements: # of vegetarian # of gluten free # of lunches x $24 Total $ Special requirements: # of vegetarian # of gluten free Meal total $ 4. Payment Send full amount and this completed form before August 24 to: Wisconsin Veterinary Medical Association, 4610 S. Biltmore Lane, Suite 107, Madison, WI If paying by credit card, you may fax this form to (608) Call or Torrie with questions at (608) , torrie@wvma.org. Payment method Check* Visa Mastercard Discover American Express Name on credit card Amount to charge $ Credit card number V-Code (Required - 3 or 4 digit number on back of card) Signature Expiration date Billing zip code *There will be a $50 fee on all returned checks.

10 10 ADDITIONAL REPRESENTATIVES FORM DUE AUGUST 24. ON-SITE MEAL TICKETS WILL NOT BE AVAILABLE. Additional Badges 1. Company representatives (print clearly) Company name

11 BAG INSERT CONTRACT WVMA Annual Convention Exhibitor Bag Inserts: Cost: $1,000 (See terms below) Company information (please print clearly) Company name Company contact person Phone ( ) Fax ( ) (required) Address City State Zip Agreement of terms You must be a 2018 annual convention exhibitor to qualify. Bag inserts will be inserted into all bags handed out to attendees. Materials must be shipped to the WVMA (4610 S. Biltmore Lane, Suite 107 Madison, WI 53718) prior to September 1, All extra material will be placed in your booth prior to convention start. Materials cannot have the WVMA logo and should not appear to represent or be associated to the WVMA in any way. Catalogs are not allowed as bag inserts. The WVMA has final approval of all bag insert materials. The authorized signature below indicates that you have read, understand, and agree to abide by all regulations and restrictions outlined in this contract. The terms are made part of this application by reference and are fully incorporated. Signature Date Payment Payment method Check* Visa Mastercard Discover American Express Name on credit card Amount to charge $ Credit card number Expiration date V-Code (Required - 3 or 4 digit number on back of card) Billing zip code Signature *There will be a $50 fee on all returned checks. Send full amount postmarked before August 8, 2018 and this completed form to: Wisconsin Veterinary Medical Association, 4610 S. Biltmore Lane, Suite 107, Madison, WI If paying by credit card, you may fax this form to (608) Call or Torrie Kennedy with questions at (608) , torrie@wvma.org

12 Convention Program Book advertisingrates Exhibitor rates Non-exhibitor rates Size (width x height) Price Size (width x height) Price * Outside back cover $500 * Outside back cover $600 * Inside front cover $450 * Inside front cover $550 * Inside back cover $450 * Inside back cover $550 Full page (7 x 9.5 ) $325 Full page (7 x 9.5 ) $400 Half page (7 x 4.5 ) $200 Half page (7 x 4.5 ) $275 1/4 page (3.25 x 4.5 ) $150 1/4 page (3.25 x 4.5 ) $225 1/8 page (3.25 x 2.25 ) $125 1/8 page (3.25 x 2.25 ) $200 *Available on a first come, first served basis. PLACE YOUR AD TODAY! Leave a lasting impression on attendees and increase your brand power in Wisconsin. Add another marketing tool to your belt and give attendees another reason to visit your booth and website. Expand your reach. Available in both print and ONLINE in a searchable format with live links. The WVMA, Wisconsin Veterinary Technician Association and Wisconsin Practice Managers Association members turn to the program book for all convention information! sizerequirements Display advertisements are to be sent as a print ready PDF file and will be printed in color. The WVMA does not resize or edit advertisements. Display advertisements are accepted on a space availability basis and are subject to approval by the convention program editor. Full Page 7 x 9.5 publicationdeadline 1/2 Page 7 x 4.5 Contract and ad due August 21 1/4 Page 3.25 x 4.5 1/8 Page 3.25 x 2.25 contactwvma All display advertising questions and materials should be directed to Bailey Quam by ing bailey@wvma.org or calling (608) Payment can be taken via phone or sent to WVMA, 4610 S. Biltmore Lane, Suite 107, Madison, WI CONTRACT ON PAGE 2

13 advertiserinformation Exhibitor Non-exhibitor Company Name Billing Address City State Zip Telephone ( ) Fax ( ) Website Contact Person Title paymentmethod Ad (indicate location/size/price) Credit card (circle one): Visa Mastercard Discover American Express OR Check Check number Card Number Exp. CVV Code Authorized Signature Date Return form to Bailey Quam, WVMA, 4610 S. Biltmore Ln., Suite 107, Madison, WI 53718, (608) (fax), or bailey@wvma.org. Questions call (608)