Brand positioning. Brand history. Brand evolution timeline. Brand architecture. Brand guidance
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- Noreen Bruce
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3 Brand positioning Brand history Brand evolution timeline Brand architecture Brand guidance When to use J.P. Morgan brand and when to use JPMorgan Chase & Co. Voice
4 Brand positioning Brand history Brand evolution timeline Brand architecture Brand guidance When to use J.P. Morgan brand and when to use JPMorgan Chase & Co. Voice
5 Brand positioning Brand history Brand evolution timeline Brand architecture Brand guidance When to use J.P. Morgan brand and when to use JPMorgan Chase & Co. Voice
6 Brand positioning Brand history Brand evolution timeline Brand architecture Brand guidance When to use J.P. Morgan brand and when to use JPMorgan Chase & Co. Voice
7 Brand positioning Brand history Brand evolution timeline Brand architecture Brand guidance When to use J.P. Morgan brand and when to use JPMorgan Chase & Co. Voice
8 Brand positioning Brand history Brand evolution timeline Brand architecture Business associated with each brand Brand guidance When to use J.P. Morgan brand and when to use JPMorgan Chase & Co. Voice Strategic framework
9 Brand positioning Brand history Brand evolution timeline Brand architecture Business associated with each brand Brand guidance When to use J.P. Morgan brand and when to use JPMorgan Chase & Co. Voice Strategic framework
10 Brand positioning Brand history Brand evolution timeline Brand architecture Business associated with each brand Brand guidance When to use J.P. Morgan brand and when to use JPMorgan Chase & Co. Voice Strategic framework
11 Brand positioning Brand history Brand evolution timeline Brand architecture Brand guidance When to use J.P. Morgan brand and when to use JPMorgan Chase & Co. Voice
12 Brand positioning Brand history Brand evolution timeline Brand architecture Brand guidance When to use J.P. Morgan brand and when to use JPMorgan Chase & Co. Voice
13 Brand positioning Brand history Brand evolution timeline Brand architecture Brand guidance When to use J.P. Morgan brand and when to use JPMorgan Chase & Co. Voice
14 J.P. Morgan J.P. Morgan Asset Management Asia application J.P. Morgan Asset Management Dual Logo
15 J.P. Morgan Logo free space Logo size Logo positioning standards Incorrect logo use J.P. Morgan Asset Management Asia application J.P. Morgan Asset Management Dual Logo
16 J.P. Morgan Logo free space Logo size Logo positioning standards Incorrect logo use J.P. Morgan Asset Management Asia application J.P. Morgan Asset Management Dual Logo
17 J.P. Morgan Logo free space Logo size Logo positioning standards Incorrect logo use J.P. Morgan Asset Management Asia application J.P. Morgan Asset Management Dual Logo
18 J.P. Morgan Logo free space Logo size Logo positioning standards Incorrect logo use J.P. Morgan Asset Management Asia application J.P. Morgan Asset Management Dual Logo
19 J.P. Morgan Logo free space Logo size Logo positioning standards Incorrect logo use J.P. Morgan Asset Management Asia application J.P. Morgan Asset Management Dual Logo
20 J.P. Morgan J.P. Morgan Asset Management Logo free space Logo size Logo positioning standards Incorrect logo use Asia application J.P. Morgan Asset Management Dual Logo
21 J.P. Morgan J.P. Morgan Asset Management Logo free space Logo size Logo positioning standards Incorrect logo use Asia application J.P. Morgan Asset Management Dual Logo
22 J.P. Morgan J.P. Morgan Asset Management Logo free space Logo size Logo positioning standards Incorrect logo use Asia application J.P. Morgan Asset Management Dual Logo
23 J.P. Morgan J.P. Morgan Asset Management Logo free space Logo size Logo positioning standards Incorrect logo use Asia application J.P. Morgan Asset Management Dual Logo
24 J.P. Morgan J.P. Morgan Asset Management Logo free space Logo size Logo positioning standards Incorrect logo use Asia application J.P. Morgan Asset Management Dual Logo
25 J.P. Morgan J.P. Morgan Asset Management Asia application J.P. Morgan Asset Management Dual Logo Logo free space Logo free space The J.P. Morgan Asset Management Chinese and English logos should always have 2.5n of free space in between. The n-width is determined by the height of the letter n in the J.P. Morgan portion of the J.P. Morgan Asset Management logo. 2.5n
26 English fonts Primary typeface Secondary typeface Tertiary typeface Asia application Free fonts Traditional Chinese Simplified Chinese Japanese Korean
27 English fonts Primary typeface Secondary typeface Tertiary typeface Asia application Free fonts Traditional Chinese Simplified Chinese Japanese Korean
28 English fonts Primary typeface Secondary typeface Tertiary typeface Asia application Free fonts Traditional Chinese Simplified Chinese Japanese Korean
29 English fonts Primary typeface Secondary typeface Tertiary typeface Asia application Free fonts Traditional Chinese Simplified Chinese Japanese Korean
30 English fonts Primary typeface Secondary typeface Tertiary typeface Asia application Free fonts Traditional Chinese Simplified Chinese Japanese Korean Free fonts that closely match with Amplitude Traditional Chinese Recommended font type (available in Microsoft Offi ce 2007 Professional) HeiTi Bold Alternative font type (available in Microsoft Window XP and Microsoft Offi ce 2003 Professional) Ming Liu Bold HeiTi Regular Ming Liu Regular
31 English fonts Primary typeface Secondary typeface Tertiary typeface Asia application Free fonts Traditional Chinese Simplified Chinese Free fonts that closely match with Amplitude Simplified Chinese Recommended font type (available in Microsoft Window XP) SimHei Bold Japanese Korean SimHei Regular
32 English fonts Primary typeface Secondary typeface Tertiary typeface Asia application Free fonts Traditional Chinese Simplified Chinese Free fonts that closely match with Amplitude Japanese Recommended font type (available in Microsoft Window XP) MS Gothic Bold Japanese Korean MS Gothic Regular
33 English fonts Primary typeface Secondary typeface Tertiary typeface Asia application Free fonts Traditional Chinese Simplified Chinese Japanese Korean Free fonts that closely match with Amplitude Korean Recommended font type (available in Microsoft Offi ce 2003 Professional and Microsoft Offi ce 2007 Professional) HY Gothic Extra Alternative font type (available in Microsoft Window XP) Batang Bold HY Gothic Medium Batang Regular
34 Secondary color palette Asia application Secondary color palette (Asia)
35 Secondary color palette Asia application Secondary color palette (Asia)
36 Secondary color palette Asia application Secondary color palette (Asia) Recommended applications Applications not recommended Secondary color palette (Asia) The J.P. Morgan secondary color palette for Asia contains 12 colors that have been selected to complement the primary color palette. The specialty colors (PMS 877, PMS 871 and PMS 123) are to be used sparingly, in rare occasions when marketing professionals deem appropriate. PMS 485 can be used year-round as a secondary color, but only as a dominant color for Chinese New Year and anniversary-type occasions. PMS 871 can only be used in combination with PMS 485 for Chinese New Year and anniversary-type occasions. PMS 123 can only be used in combination with PMS 485 for Chinese New Year and anniversary-type occasions when metallic gold is not possible or cost prohibitive. Don ts Don t use the secondary support colors on their own without the appearance of the primary brown, gray, or blue. Don t use PMS 871 or PMS 123 without the presence of PMS 485.
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43 Photography style Cropping Unacceptable treatment Downloads Asia application Stock image guideline Landscapes Buildings People Objects Negative Examples
44 Photography style Cropping Unacceptable treatment Downloads Asia application Stock image guideline Landscapes Buildings People Objects Negative Examples
45 Photography style Cropping Unacceptable treatment Downloads Asia application Stock image guideline Landscapes Buildings People Objects Negative Examples
46 Photography style Cropping Unacceptable treatment Downloads Asia application Stock image guideline Landscapes Buildings People Objects Negative Examples
47 Photography style Cropping Unacceptable treatment Downloads Asia application Stock image guideline Stock image guideline This guideline is designed to act as your assistant in selecting stock images for J.P. Morgan. Chosen shots should closely adhere to and be consistent with the J.P. Morgan photography style. In addition, image colors should be muted rather than vibrant. Sample images are used for reference only and do not indicate fi nal image selection. Landscapes Buildings People Objects Negative Examples
48 Online Style guidelines Collateral jpmorgan.com assets Cover construction Cover do nots Select the appropriate media channel and click on a fi le to download associated style guidelines and fi les. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Cover examples construction examples do nots Dual branding: collateral and advertising Examples Signage
49 Online Style guidelines Collateral jpmorgan.com assets Cover construction Cover do nots Cover examples construction examples do nots Dual branding: collateral and advertising Examples Signage
50 Online Style guidelines Collateral jpmorgan.com assets Cover construction Cover do nots Cover examples construction examples do nots Dual branding: collateral and advertising Examples Signage
51 Online Style guidelines Collateral jpmorgan.com assets Cover construction Cover do nots Cover examples construction examples do nots Dual branding: collateral and advertising Examples Signage
52 Online Style guidelines Collateral jpmorgan.com assets Cover construction Cover do nots Cover examples construction examples do nots Dual branding: collateral and advertising Examples Signage
53 Online Style guidelines Collateral jpmorgan.com assets Cover construction Cover do nots Cover examples construction examples do nots Dual branding: collateral and advertising Examples Signage
54 Online Style guidelines Collateral jpmorgan.com assets Cover construction Cover do nots Cover examples construction examples do nots Dual branding: collateral and advertising Examples Signage
55 Online Style guidelines Collateral jpmorgan.com assets Cover construction Cover do nots Cover examples construction examples do nots Dual branding: collateral and advertising Examples Signage
56 Online Style guidelines Collateral jpmorgan.com assets Cover construction Cover do nots Cover examples construction examples do nots Dual branding: collateral and advertising Examples Signage
57 Online Style guidelines Collateral jpmorgan.com assets Cover construction Cover do nots Cover examples construction examples do nots Dual branding: collateral and advertising Examples Signage
58 Online Style guidelines Collateral jpmorgan.com assets Cover construction Cover do nots Cover examples construction examples do nots Dual branding: collateral and advertising Examples Signage
59 Online Style guidelines Collateral jpmorgan.com assets Cover construction Cover do nots Cover examples construction examples do nots Dual branding: collateral and advertising Examples Signage
60 Online Style guidelines Collateral jpmorgan.com assets Cover construction Cover do nots Cover examples construction examples do nots Dual branding: collateral and advertising Examples Signage
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