NORTH AMERICAN TITLE GROUP S BRAND STANDARDS

Transcription

1 TITLE GROUP S BRAND STANDARDS

2 TABLE OF CONTENTS LOGO USAGE COMPANY LOGOS dependable SERVICE STABILITY FLEXIBILITY financial underwriting NAT COLORS FONT FAMILY...9 ADDRESS BLOCK BRAND DIFFERENTIATORS...12 STATIONERY Business Cards...13 Letterheads Envelopes Note Cards PROMOTIONAL MATERIALS SIGNS NATIC STAR PROGRAM...33

3 LOGO USAGE Guidelines for all NAT brand logos North American Title Group is the brand umbrella for all North American Title brand logos. The Corporate Logo These instructions apply to all the logos in NATG s brand family Application Size no smaller than 1 in (width) 1.0 FILE TYPES PRINT: High Resolution JPG and an EPS file for applications requiring vector artwork. logo mark logo type WEB: Low Resolution JPG and PNG files. Logo Variations Note to NAT Associates: To view and download an NAT logo, please go to Natlink, scroll down to the Marketing side bar heading and click on the Company logos link. This page displays our company logos with download links for each logo file type. tag line NAT Blue NAT Black NAT Charcoal NAT Black TITLE GROUP Like Clockwork The Safe Area Symbol taken from our logo mark represents the clearance space needed around our corporate logo. Keep all other elements on the page from entering this area. White/Reverse TITLE GROUP Like Clockwork 3

4 IMPROPER LOGO USAGE TITLE GROUP X - Incorrect use of the corporate logo X - Do not outline the corporate logo WHAT NOT TO DO The examples on this page demonstrate improper use of our corporate logo. Please refrain from applying any of these graphic techniques to any logos in our brand family. TITLE GROUP Like Clockwork X - Do not change the logo color/s X - Do not place the logo on a busy background. The Logo should only be placed on a solid background. TITLE GROUP Like Clockwork X - Do not alter the logo or add any other graphic element to the logo type or logo mark. 4

5 TITLE GROUP S BRAND FAMILY North American Title Group s Brand Family. The guidelines in this graphic standards manual apply to all the logos in our brand family. TITLE GROUP Like Clockwork TITLE GROUP Like Clockwork TITLE Like Clockwork CONTINUED 5

6 TITLE GROUP S BRAND FAMILY ABSTRACT AGENCY ABSTRACT AGENCY Like Clockwork North American Title Group s Brand Family. The guidelines in this graphic standards manual apply to all the logos in our brand family. NASSALLC NASSALLC 6

7 MAIN CORPORATE COLORS The NAT color palette consists of three main corporate colors and five additional accent colors. The colors on the example to the right are the color formulas for our main corporate colors: PRINT: CMYK & PMS CORPORATE NAT BLUE PMS 302C C M Y K R G B CORPORATE NAT CHARCOAL PMS 7540C C M Y K R G B CORPORATE NAT BLACK PANTONE BLACK C M Y K R G B SCREEN: RGB WEB SAFE #00547F WEB SAFE #818A93 WEB SAFE # WEB: HEXADECIMAL # WEB SAFE C M Y K % of Pantone Process Black can be used when only using black ink for printing CONTINUED 7

8 CORPORATE COLOR PALETTE NAT BLUE NAT CHARCOAL NAT BLACK The color palette consists of our three main corporate colors and our five accent colors. Accent colors can be used as a compliment to the main corporate colors. ACCENT COLOR NAT MUSTARD PMS 124C ACCENT COLOR NAT GREEN PMS 368C ACCENT COLOR NAT ORANGE PMS 1385C ACCENT COLOR NAT DARK STEEL PMS 5435C ACCENT COLOR NAT LIGHT STEEL PMS 5445C PRINT: CMYK & PMS C M Y K C M Y K C M Y K C M Y K C M Y K SCREEN: RGB WEB: HEXADECIMAL # WEB SAFE NOTE: The NAT Mustard color is reserved for NATG, NATC, NATA,NAT and NAAA branded materials. The NAT Green color is reserved specifically for NATIC branded materials. R G B WEB SAFE #DBA537 R G B WEB SAFE #6CB33F 80% of Pantone Process Black uses: Substitute for NAT Charcoal when printing black & white Use for body copy text color 80% Black R G B WEB SAFE #E8941A R G B WEB SAFE #9AB2BE R G B WEB SAFE #CBD6DF 8

9 CORPORATE FONT Myriad Pro Font Family yriad Myriad Pro Condensed Aa Bb Cc Dc Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Light Myriad Pro Condensed Italic Aa Bb Cc Dc Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz bold italic Myriad Pro Bold Condensed Aa Bb Cc Dc Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Myriad Pro Bold Condensed Italic Aa Bb Cc Dc Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz The Myriad font family was chosen for it s clean and easy to read style. All comparable fonts must remain sans serif. MYRIAD PRO PRINT: Use our corporate font Myriad Pro. WEB: For HTML text use a sans-serif font such as Helvetica, Trebuchet or Arial. Powerpoint and Word Docs: Use Helvetica or Arial. Myriad Pro Light Aa Bb Cc Dc Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Myriad Pro Light Italic Aa Bb Cc Dc Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Myriad Pro Regular Aa Bb Cc Dc Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Myriad Pro Italic Aa Bb Cc Dc Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Myriad Pro Semi Bold Aa Bb Cc Dc Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Myriad Pro Semi Bold Italic Aa Bb Cc Dc Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Myriad Pro Bold Aa Bb Cc Dc Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Myriad Pro Semi Bold Italic Aa Bb Cc Dc Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

10 ADDRESS BLOCK SIGNATURE LINE Divider rule -.5pt Color: NAT Light Steel Horizontal Layout Divider rule -.5pt Color: NAT Light Steel Spacer TITLE COMPANY t: c: e: in space after 0.04 in space after divider line color: NAT Light Steel Myriad Pro Bold Condensed 10pt Space after: 0.04 in Font Color: NAT Charcoal Myriad Pro Bold Condensed 10pt/11pt Space after: 0.04 in Font Color: NAT Charcoal A Disclaimer: use format A for all NAT companies except California. Use format B for California. Replace the ST with the state (ie: FL for Florida projects) and add the correct project number and revision date North American Title Group, LLC and its subsidiaries. All Rights Reserved. North American Title Group, LLC and its subsidiaries are not responsible for any errors or omissions, or for the results obtained from the use of this information. North American Title Company and related design and Like Clockwork are registered Service Marks of North American Title Group, LLC or its corporate parent. ST R Vertical Layout Myriad Pro Bold Condensed 10pt Font Color: NAT Blue Myriad Pro Bold Condensed 10pt Font Color: NAT Mustard B 2017 North American Title Company, Inc. All Rights Reserved. North American Title Company, Inc. is not responsible for any errors or omissions, or for the results obtained from the use of this information. North American Title Company and related design and Like Clockwork are registered Service Marks of North American Title Group, LLC or its corporate parent. CA R CONTINUED Spacer TITLE COMPANY t: c: e: name@nat.com For re-sizing the address block follow the guidelines below: Corporate Logo No smaller than 1 width. Enlarge proportionally for larger formats Font Size No smaller than 8pt/9pt Enlarge proportionally for larger formats 10

11 ADDRESS BLOCK & ASSOCIATE SIGNATURE LINE With Photo Horizontal Format TITLE COMPANY t: BRANCH NAME ASSOCIATE NAME Title c: e: North American Title Group, LLC and its subsidiaries. All Rights Reserved. North American Title Group, LLC and its subsidiaries are not responsible for any errors or omissions, or for the results obtained from the use of this information. North American Title Company and related design and Like Clockwork are registered Service Marks of North American Title Group, LLC or its corporate parent. ST R Alignment* With Photo Vertical Format Photo Width: No smaller than 1 Rounded Corner Measurement 0.05 Outline - NAT Light Steel,.5 points *Alignment A critical element of our graphic standards is grid alignment of items on the page, including the address block elements. See the samples on this page for proper alignment of items on a page. BRANCH NAME 0000 Street Address Suite 000 t: ASSOCIATE NAME Title c: e: name@nat.com North American Title Group, LLC and its subsidiaries. All Rights Reserved. North American Title Group, LLC and its subsidiaries are not responsible for any errors or omissions, or for the results obtained from the use of this information. North American Title Company and related design and Like Clockwork are registered Service Marks of North American Title Group, LLC or its corporate parent. ST R Note: Rounded corners are preferred. Square corners are acceptable for applications that do not permit the rounded corner effect. Refer to Page 9 for Font Specifications 11

12 The Three Brand Differentiators that Makes Us Unique Dependable Service Financial Stability Underwriting Flexibility Our key message sets us apart from our competition and makes us unique in our industry. You will see the use of our three differentiators throughout every item we produce, whether it is as a graphic (seen on the right) or as key messages when we are discussing products, services or our company. BRAND DIFFERENTIATORS dependable SERVICE STABILITY FLEXIBILITY financial underwriting dependable SERVICE STABILITY FLEXIBILITY financial underwriting NAT BLUE AND GREEN Color Scheme NAT MUSTARD AND BLUE Color Scheme dependable SERVICE STABILITY FLEXIBILITY financial underwriting NAT BLUE AND LIGHT STEEL Color Scheme 12

13 Business Cards The corporate business cards are designed to accommodate the different layout needs of our associates. There are six options to choose from. Each business card has been designed with a front and back layout option. The layout remains consistent throughout the different NAT companies, the only variable is in regards to the color scheme for that company s brand. Ordering instructions for NAT associates: Please go to Natlink, scroll down to the Marketing side bar heading and click on the Business card order form download button. Please follow the ordering instructions on the form. For additional assistance, please reach out to your marketing coordinator: marketingpolicyproceduresweb/ marketingcontacts.html STATIONERY BUSINESS CARDS MASTER LAYOUT NATC, NATG, NAT, NATA, NASSA & NAAA - Color Scheme is Nat blue and Nat mustard OPTION A oto/no QR Code OPTION B to/yes QR Code OPTION C1 oto/no QR Code OPTION C2 to/yes QR Code OPTION D1 oto/no QR Code OPTION D2 to/yes QR Code FRONT FRONT FRONT FRONT FRONT FRONT BACK BACK BACK BACK BACK BACK NATIC Color scheme is NAT green and NAT blue. Options A-D2 available. Example below of Option A: FIRST LASTNAME Person s Title 0000 t: d: c: e: @natic.com SIMPLE. DONE RIGHT. NAAIS Color scheme is NAT mustard and NAT blue. Options A-D2 available. Example below of Option A: FIRST LASTNAME Person s Title 0000 t: d: c: e: @naadvantage.com Marketing by Westwood Insurance Agency In California, licensed as North American Advantage Insurance Services, LLC #OF51776 discover the ADVANTAGE NANTS Color scheme is NAT blue and NAT dark steel. Options A-D2 available. Example below of Option A: FIRST LASTNAME Person s Title 0000 t: d: c: e: @nants.com dependable financial SERVICE STABILITYunderwriting FLEXIBILITY 13

14 Corporate Letterhead The corporate letterhead was designed to compliment our corporate business card and envelope design. It also incorporates our brand differentiators. The example on this page applies to the following companies: NATC, NATG, NATA, NAT and NAAA. STATIONERY BUSINESS LETTERHEAD MAIN LETTERHEAD LAYOUT AND DESIGN TITLE COMPANY t: Letterhead - main page Month, 00, 2015 RECIPIENT NAME Recepient Title Company Name Address line 1 Address line 2 Dear [Recipient]: Fusce neque mi, consectetuer gravida, convallis ac, varius a, pede. Fusce pellentesque pretium quam. Ut luctus, justo id volutpat iaculis, est diam pulvinar sem, quis bibendum turpis dui eget mauris. Sed in mauris. Ut massa. Pellentesque condimentum felis nec sapien. Integer posuere elit at turpis. Nulla facilisi. Sed sapien ipsum, commodo ut, facilisis vitae, ultrices non, metus. Aenean non nulla. Curabitur molestie volutpat magna. Vestibulum tempor faucibus nisi. Pellentesque vitae enim. Aliquam rhoncus volutpat mauris. Sed auctor. Donec tincidunt velit et tellus. Donec sed augue eget lacus placerat adipiscing. Ut convallis suscipit nulla. Morbi posuere ullamcorper ligula. Duis sit amet odio nec lorem ornare gravida. Suspendisse ante nulla, gravida quis, eleifend sit amet, placerat eget, purus. Sed egestas magna ut erat. Vivamus euismod, odio id mattis porttitor, tellus nisl consectetuer turpis, ut auctor enim justo euismod nulla. Fusce eget diam vulputate massa tempor tempor. In ante. Phasellus convallis, nisl in vestibulum facilisis, lacus pede bibendum urna, dapibus pellentesque eros magna sed nibh. Etiam tortor arcu, porta nec, laoreet quis, mollis in, libero. Aenean dapibus est a metus. In sit amet elit. Pellentesque luctus lacus scelerisque arcu. Cras mattis diam. Sed molestie, lectus id bibendum. Sincerely, Letterhead - second page Fusce neque mi, consectetuer gravida, convallis ac, varius a, pede. Fusce pellentesque pretium quam. Ut luctus, justo id volutpat iaculis, est diam pulvinar sem, quis bibendum turpis dui eget mauris. Sed in mauris. Ut massa. Pellentesque condimentum felis nec sapien. Integer posuere elit at turpis. Nulla facilisi. Sed sapien ipsum, commodo ut, facilisis vitae, ultrices non, metus. Aenean non nulla. Curabitur molestie volutpat magna. Vestibulum tempor faucibus nisi. Pellentesque vitae enim. Aliquam rhoncus volutpat mauris. Sed auctor. Donec tincidunt velit et tellus. Donec sed augue eget lacus placerat adipiscing. Ut convallis suscipit nulla. Morbi posuere ullamcorper ligula. Duis sit amet odio nec lorem ornare gravida. Suspendisse ante nulla, gravida quis, eleifend sit amet, placerat eget, purus. Sed egestas magna ut erat. Vivamus euismod, odio id mattis porttitor, tellus nisl consectetuer turpis, ut auctor enim justo euismod nulla. Fusce eget diam vulputate massa tempor tempor. In ante. Phasellus convallis, nisl in vestibulum facilisis, lacus pede bibendum urna, dapibus pellentesque eros magna sed nibh. Etiam tortor arcu, porta nec, laoreet quis, mollis in, libero. Aenean dapibus est a metus. In sit amet elit. Pellentesque luctus lacus scelerisque arcu. Cras mattis diam. Sed molestie, lectus id bibendum. Fusce neque mi, consectetuer gravida, convallis ac, varius a, pede. Fusce pellentesque pretium quam. Ut luctus, justo id volutpat iaculis, est diam pulvinar sem, quis bibendum turpis dui eget mauris. Sed in mauris. Ut massa. Pellentesque condimentum felis nec sapien. Integer posuere elit at turpis. Nulla facilisi. Sed sapien ipsum, commodo ut, facilisis vitae, ultrices non, metus. Aenean non nulla. Curabitur molestie volutpat magna. Vestibulum tempor faucibus nisi. Pellentesque vitae enim. Aliquam rhoncus volutpat mauris. Sed auctor. Donec tincidunt velit et tellus. Donec sed augue eget lacus placerat adipiscing. Ut convallis suscipit nulla. Morbi posuere ullamcorper ligula. Duis sit amet odio nec lorem ornare gravida. Suspendisse ante nulla, gravida quis, eleifend sit amet, placerat eget, purus. Sed egestas magna ut erat. Vivamus euismod, odio id mattis porttitor, tellus nisl consectetuer turpis, ut auctor enim justo euismod nulla. Fusce eget diam vulputate massa tempor tempor. In ante. Phasellus convallis, nisl in vestibulum facilisis, lacus pede bibendum urna, dapibus pellentesque eros magna sed nibh. Etiam tortor arcu, porta nec, laoreet quis, mollis in, libero. Aenean dapibus est a metus. In sit amet elit. Pellentesque luctus lacus scelerisque arcu. Cras mattis diam. Sed molestie, lectus id bibendum. [Your Name] [Your Title] dependable financial SERVICE STABILITYunderwriting FLEXIBILITY Allign letter to the signature block The NATC logo will be used for example purposes. Color scheme of NAT Mustard, Blue and Charcoal also applies to NATG, NAT, NATA and NAAA 14

15 NATIC Corporate Letterhead The letterhead design will stay consistent in layout while incorporating the NATIC tag line and color scheme. STATIONERY BUSINESS LETTERHEAD NATIC - LETTERHEAD DESIGN TITLE INSURANCE COMPANY t: Letterhead - main page Letterhead - second page SIMPLE. DONE RIGHT. NATIC Color scheme of NAT Blue, Green and Charcoal. 15

16 NAAIS Corporate Letterhead The letterhead design will stay consistent in layout while incorporating the NAAIS tag line and color scheme. STATIONERY BUSINESS LETTERHEAD NAAIS - LETTERHEAD DESIGN ADVANTAGE INSURANCE SERVICES t: Letterhead - main page Letterhead - second page Discover the Advantage NAAIS Color scheme of NAT Mustard, Blue and Charcoal. 16

17 NANTS Corporate Letterhead The letterhead design will stay consistent in layout while incorporating the NANTS color scheme. STATIONERY BUSINESS LETTERHEAD NANTS - LETTERHEAD DESIGN NATIONAL TITLE SOLUTIONS 760 Northwest 107th Avenue Suite 400 Miami, FL t: Letterhead - main page Letterhead - second page NANTS Color scheme of NAT Blue, Charcoal and Dark Steel 17

18 NASSA Corporate Letterhead The letterhead design will stay consistent in layout while incorporating the NASSA color scheme. STATIONERY BUSINESS LETTERHEAD NASSA - LETTERHEAD DESIGN SHORT SALE AGENCY, LLC t: Letterhead - main page Letterhead - second page NASSA Color scheme of NAT Blue, Charcoal and Dark Steel 18

19 STATIONERY PR - DECORATIVE HEADER LETTERHEAD PR Letterhead The letterhead examples on this page are for public relations and promotional purposes. These letterheads are available in Microsoft Word Document format. Dear, Enter your text Dear, Enter your text TITLE INSURANCE COMPANY 760 NW 107TH Avenue Miami, FL TITLE COMPANY 760 NW 107 TH Avenue Miami, FL These Microsoft Word Document Letterheads are available for: NATC, NATG, NATA, NAT, NAAA, NANTS and NATIC 19

20 STATIONERY BUSINESS ENVELOPE LAYOUT/DESIGN NATC, NATG, NAT, NATA, NAAA, NASSA - NATG is being used as an example Corporate #10 Envelope The corporate envelope layout will accommodate a #10 envelope with or without a window option. The envelopes are designed for one and two spot color printing. 2 COLOR PRINTING PMS NAT BLACK PMS NAT BLUE TITLE GROUP TITLE GROUP 1 COLOR PRINTING PMS NAT BLACK TITLE GROUP TITLE GROUP 20

21 STATIONERY BUSINESS ENVELOPE LAYOUT/DESIGN NATIC 2 COLOR PRINTING PMS NAT GREEN PMS NAT BLUE TITLE INSURANCE COMPANY 1 COLOR PRINTING PMS NAT BLUE TITLE INSURANCE COMPANY 21

22 STATIONERY BUSINESS ENVELOPE LAYOUT/DESIGN NAAIS 2 COLOR PRINTING PMS NAT MUSTARD PMS NAT BLUE ADVANTAGE INSURANCE SERVICES 1 COLOR PRINTING PMS NAT BLUE ADVANTAGE INSURANCE SERVICES 22

23 STATIONERY BUSINESS ENVELOPE LAYOUT/DESIGN NANTS 2 COLOR PRINTING PMS NAT BLUE PMS NAT CHARCOAL NATIONAL TITLE SOLUTIONS 760 Northwest 107th Avenue Suite 400 Miami, FL COLOR PRINTING PMS NAT BLUE NATIONAL TITLE SOLUTIONS 23

24 STATIONERY NOTE CARDS LAYOUT NATC, NATG, NAT, NATA, NAAA, NASSA - NATG is being used as an example TITLE GROUP Like Clockwork From the desk of... NAME Title TITLE GROUP t:

25 STATIONERY NOTE CARDS NATIC, NANTS AND NAAIS From the desk of... NAME Title From the desk of... NAME Title From the desk of... NAME Title TITLE INSURANCE GROUP t: NATIONAL TITLE SOLUTIONS t: ADVANTAGE INSURANCE SERVICES t:

26 PROMOTIONAL MATERIALS: Our promotional materials should reflect a consistent corporate brand identity and layout style. The following pages will show examples of how to implement a consistent family look to our promotional pieces (ie: Flyers, Brochures etc..). Elements that create consistency: Use of rounded corner or swoosh NAT graphic elements White space Grid alignment Use of color palette, Use of font-family Crisp clean photography that complements the targeted message and connects with our customers. People preferred. (Do not use caricatures or whimsical illustrations for our promotional pieces) Corporate signature placement. General Paragraph & Character Styles: Body Text: Myriad Pro Regular, 10pt/12pt, 80% Black, Space After Paragraphs in. Headlines: Myriad Pro Bold, Can range 24pt/24pt - 30pt/30pt. Use the main NAT Blue color or reverse (white) on a dark background. A Secondary heading can accompany the main heading in one of the accent colors. Can be a combination of Title Case or Upper Case. Subheads: Myriad Pro Bold, 1-2 pt sizes larger than Body Text. Can use either Title Case or Upper Case. PROMOTIONAL MATERIALS FLYERS Rounded Corners TITLE GROUP Headline Goes Here Donec a leo sapien. In varius consequat massa. Nunc mollis quam ut diam pretium et mattis dolor Donec rutrum erat quis Sapien mattis eget fringilla Dui ultrices. Mauris enim Libero, condimentum et pharetra ut, luctus non Sapien. Suspendisse id ante quam, nec interdum Integer eleifend risus eget Diam sem, tempus a TITLE GROUP Like Clockwork TITLE GROUP 700 NW 107th Avenue Miami, FL t x000 f c Place a.5 rule using the NAT Light Steel color in between the corporate signature and the main content area CONTINUED Donec rutrum erat quis sapien mattis eget fringilla dui ultrices. Mauris enim libero, condimentum et pharetra ut, luctus non sapien. Suspendisse id ante quam, nec interdum ante. Integer eleifend risus eget lacus malesuada eu scelerisque metus placerat. Pellentesque ornare faucibus augue, non vulputate sem rhoncus ullamcorper. Nam non quam vel eros tristique scelerisque. Aliquam aliquam, orci nec porta volutpat, augue augue accumsan erat, ultrices rutrum nisl erat ullamcorper nibh. Aenean sit amet lectus nulla. Pellentesque interdum eros a nisi lacinia rutrum. Phasellus vehicula blandit elit, et ornare lorem vulputate id. Vestibulum ullamcorper posuere mi, non congue metus dapibus vel. Integer lorem libero, cursus at luctus quis, mattis et orci. suspendisse euismo nibh aliquam libero iaculis quis vehicula elit semper. Fusce quam sapien, vehicula sed consectetur at, adipiscing sed dolor. Sed nec turpis sed mi congue scelerisque eget non ligula. Phasellus non diam lacus. Pellentesque habitant morbi tristique senectus et 2017 North American Title Group, LLC and its subsidiaries. All Rights Reserved. North American Title Group, LLC and its subsidiaries are not responsible for any errors or omissions, or for the results obtained from the use of this information. North American Title Company and related design and Like Clockwork are registered Service Marks of North American Title Group, LLC or its corporate parent. ST R NAT Graphic Elements DONEC RUTRUM ERAT 1. Sapien mattis fringilla 2. Dui ultrices. Mauris enim 3. Libero, condimentum et pharetra ut, luctus non 4. Sapien. Suspendisse id ante quam, nec interdum 5. Integer eleifend TITLE GROUP Like Clockwork Headline Goes Here Secondary Hedline DONEC RUTRUM ERAT QUIS sapien mattis eget fringilla dui ultrices. Mauris enim libero, condimentum et pharetra ut, luctus non sapien. Suspendisse id ante quam, nec interdum ante. Integer eleifend risus eget lacus malesuada eu scelerisque metus placerat. Pellentesque ornare faucibus augue, non vulputate sem rhoncus ullamcorper. Nam non quam vel eros tristique scelerisque. Aliquam aliquam, orci nec porta volutpat, augue augue accumsan erat, ultrices rutrum nisl erat ullamcorper nibh. Aenean sit amet lectus nulla. Pellentesque interdum eros a nisi lacinia rutrum. Phasellus vehicula blandit elit, et ornare lorem vulputate id. Vestibulum ullamcorper posuere mi, non congue metus dapibus vel. Integer lorem libero, cursus at luctus quis, mattis et orci. SUSPENDISSE EUISMO nibh aliquam libero iaculis quis vehicula elit semper. Fusce quam sapien, vehicula sed consectetur at, adipiscing sed dolor. Sed nec turpis sed mi congue scelerisque eget non ligula. Phasellus non diam lacus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum accumsan diam faucibus justo vulputate feugiat. Nulla tincidunt vulputate semper. Curabitur vestibulum fringilla justo molestie ullamcorper. Suspendisse diam sem, tempus a sagittis a, dignissim ac sapien. Praesent ac massa diam, TITLE GROUP 700 NW 107th Avenue Miami, FL t: x000 c: vitae malesuada nisi. Fusce nunc leo, lacinia vel tristique id, facilisis ac nunc. DONEC RUTRUM ERAT QUIS sapien mattis eget fringilla dui ultrices. Mauris enim libero, condimentum et pharetra ut, luctus non sapien. Suspendisse id ante quam, nec interdum ante. Integer eleifend risus eget lacus malesuada eu scelerisque metus placerat. Pellentesque ornare faucibus augue, non vulputate sem rhoncus ullamcorper. Nam non quam vel eros tristique scelerisque. Aliquam aliquam, orci nec porta volutpat, augue augue accumsan erat, ultrices rutrum nisl erat ullamcorper nibh. Aenean sit amet lectus nulla. Pellentesque interdum eros a nisi lacinia rutrum. Phasellus vehicula blandit elit, et ornare lorem vulputate id. Vestibulum ullamcorper posuere mi, non congue metus dapibus vel. Integer lorem libero, cursus at luctus quis, mattis et orci. SUSPENDISSE EUISMO nibh aliquam libero iaculis quis vehicula elit semper. Fusce quam sapien, vehicula sed consectetur at, adipiscing sed dolor. Sed nec turpis sed mi congue scelerisque eget non ligula. Phasellus non diam lacus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum accumsan diam faucibus justo vulputate feugiat. Nulla tincidunt vulputate semper. Curabitur ASSOCIATE NAME Branch Name t: c: North American Title Group, LLC and its subsidiaries. All Rights Reserved. North American Title Group, LLC and its subsidiaries are not responsible for any errors or omissions, or for the results obtained from the use of this information. North American Title Company and related design and Like Clockwork are registered Service Marks of North American Title Group, LLC or its corporate parent. ST R NAT Swoosh DONEC RUTRUM ERAT QUIS sapien mattis eget fringilla dui ultrices. Mauris enim libero, condimentum et pharetra ut, luctus non sapien. Suspendisse id ante quam, nec interdum ante. Integer eleifend risus eget lacus malesuada eu scelerisque metus placerat. Pellentesque ornare faucibus augue, non vulputate sem rhoncus ullamcorper. Nam non quam vel eros tristique scelerisque. Aliquam aliquam, orci nec porta volutpat, augue augue accumsan erat, ultrices rutrum nisl erat ullamcorper nibh. Aenean sit amet lectus nulla. Pellentesque interdum eros a nisi lacinia rutrum. Phasellus vehicula blandit elit, et ornare lorem vulputate id. Vestibulum ullamcorper posuere mi, non congue metus dapibus vel. Integer lorem libero, cursus at luctus quis, mattis et orci. SUSPENDISSE EUISMO nibh aliquam libero iaculis quis vehicula elit semper. Fusce quam sapien, vehicula sed consectetur at, adipiscing sed dolor. Sed nec turpis sed mi congue scelerisque eget non ligula. Phasellus non diam lacus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum accumsan diam faucibus justo vulputate feugiat. LEGAL DISCLAIMER BLOCK Place legal disclaimer, project number and revision date as per example on this page and pg 10 of this guide. Recommended pt size - 6pt/7pt HEADLINE GOES HERE Secondary Hedline Nulla tincidunt vulputate semper. Curabitur vestibulum fringilla justo molestie ullamcorper. Suspendisse diam sem, tempus a sagittis a, dignissim ac sapien. Praesent ac massa diam, vitae malesuada nisi. Fusce nunc leo, lacinia vel tristique id, facilisis ac nunc. DONEC RUTRUM ERAT QUIS sapien mattis eget fringilla dui ultrices. Mauris enim libero, condimentum et pharetra ut, luctus non sapien. Suspendisse id ante quam, nec interdum ante. Integer eleifend risus eget lacus malesuada eu scelerisque metus placerat. Pellentesque ornare faucibus augue, non vulputate sem rhoncus ullamcorper. Nam non quam vel eros tristique scelerisque. Aliquam aliquam, orci nec porta volutpat, augue augue accumsan erat, ultrices rutrum nisl erat ullamcorper nibh. Aenean sit amet lectus nulla. Pellentesque interdum eros a nisi lacinia rutrum. Phasellus vehicula blandit elit, et ornare lorem vulputate id. Vestibulum ullamcorper posuere mi, non congue metus dapibus vel. Integer lorem libero, cursus at luctus quis, mattis et orci. SUSPENDISSE EUISMO nibh aliquam libero iaculis quis vehicula elit semper. Fusce quam sapien, vehicula sed consectetur at, adipiscing sed dolor. Sed nec turpis sed mi congue scelerisque eget non ligula. Phasellus non diam lacus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum accumsan CURABITUR VESTIBULUM FRINGILLA: justo molestie ullamcorper. Suspendisse diam sem, tempus A sagittis a, dignissim ac sapien. Praesent ac massa diam, vitae Malesuada nisi. Fusce nunc leo Lacinia vel tristique id, facilisis CONTACT US NOW: OUR BRANCH OFFICE Address 0 c: @nat.com TITLE GROUP 700 NW 107th Avenue TITLE Miami, FL GROUP t: x000 Like Clockwork ASSOCIATE NAME ASSOCIATE NAME ASSOCIATE NAME @nat.com @nat.com @nat.com 2017 North American Title Group, LLC and its subsidiaries. All Rights Reserved. North American Title Group, LLC and its subsidiaries are not responsible for any errors or omissions, or for the results obtained from the use of this information. North American Title Company and related design and Like Clockwork are registered Service Marks of North American Title Group, LLC or its corporate parent. ST R Arrows can be used to call attention to an action item on a promotional piece. Apply an accent color that compliments the piece. (ie: Contact Us, Call Now etc...) 26

27 2017 North American Title Group, LLC and its subsidiaries. All Rights Reserved. North American Title Group, LLC and its subsidiaries are not responsible for any errors or omissions, or for the results obtained from the use of this information. North American Title Company and related design and Like Clockwork are registered Service Marks of North American Title Group, LLC or its corporate parent. ST R Your Dream. Our Mission. Reprinted with permission of the California Land Title Association PROMOTIONAL MATERIALS TRIFOLD BROCHURES The trifold brochure examples on this page demonstrate the flexibility and usage of the graphic elements and layout styles. Secondary Headline Nam turpis velit, molestie id bibendum eu, iaculis quis nulla. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed et nisi nisl. Nullam vitae Nam turpis velit, molestie id bibendum eu, iaculis quis nulla. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed et nisi nisl. Nullam vitae HEADLINE GOES HERE orem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas malesuada scelerisque elit ac sodales. In ultricies velit eu mi mattis tempus. Duis risus lorem, Title Insurers, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas malesuada scelerisque elit ac sodales. In ultricies velit eu mi mattis tempus. Duis risus lorem, commodo ac malesuada non, fringilla nec purus. Mauris ac nulla quis justo scelerisque imperdiet. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec velit lacus, imperdiet in imperdiet non, eleifend sit amet velit. Integer sem risus, rutrum sit amet pretium pretium, blandit ut nunc. Proin nisi neque, mattis vitae eleifend et, pharetra convallis lacus. Aliquam eleifend feugiat erat ut ultrices. Nulla facilisi. Morbi massa nibh, elementum auctor fermentum laoreet, commodo et lectus. Sed lacus dolor, porttitor ut suscipit a, tincidunt a nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Curabitur eget massa in orci consectetur vehicula. Title Insurers, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas malesuada scelerisque elit ac sodales. In ultricies velit eu mi mattis tempus. Duis risus lorem, commodo ac malesuada non, fringilla nec purus. Mauris ac nulla quis justo scelerisque imperdiet. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec velit lacus, imperdiet in imperdiet non, eleifend sit amet velit. Integer sem risus, rutrum sit amet pretium pretium, blandit ut nunc. Proin nisi neque, mattis vitae eleifend et, pharetra convallis lacus. Aliquam eleifend feugiat erat ut ultrices. Nulla facilisi. Morbi massa nibh, elementum auctor fermentum laoreet, commodo et lectus. Sed lacus dolor, porttitor ut suscipit a, tincidunt a nibh. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Curabitur eget massa in orci consectetur vehicula. Pellentesque sodales varius commodo. Morbi scelerisque semper sapien, at pharetra magna tristique non. Nam turpis velit, molestie id bibendum eu, iaculis quis nulla. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis OREM IPSUM DOLOR SIT amet, consectetur adipiscing elit. Maecenas malesuada scelerisque elit ac sodales. In ultricies velit eu mi mattis tempus. Duis risus lorem, commodo ac malesuada non, fringilla nec purus. HEADLINE GOES HERE VESTIBULUM ANTE IPSUM PRIMIS IN faucibus orci luctus et egestas. Sed et nisi nisl. Nullam vitae arcu enim. Proin sed augue malesuada ipsum blandit imperdiet. Vestibulum gravida elementum dolor eget fringilla. In vitae nunc nunc. Suspendisse pharetra ullamcorper tortor in mattis. Praesent posuere turpis et velit vehicula gravida. Donec non nisl leo, non gravida urna. Praesent eleifend volutpat sapien. Nullam eu ipsum in risus consectetur adipiscing. Cras porttitor, lectus vel porta tempus, turpis nibh scelerisque nisi, vitae volutpat ipsum neque in elit. Ut eget justo mi. Sed fermentum turpis nec metus vestibulum non luctus neque consequat. Sed accumsan pharetra magna, vel luctus enim pretium ut. Cras et diam nec erat pellentesque blandit. Proin augue velit, malesuada nec tempor eu, semper id velit. Donec faucibus fermentum cursus. Aliquam vitae tortor lorem, cursus vehicula velit. Fusce diam arcu, elementum eu commodo sed, pharetra eget risus. Maecenas imperdiet rutrum lorem, eget elementum sem lobortis quis. Integer venenatis nibh vitae leo venenatis vel porta turpis dignissim. Cras rutrum aliquam mauris a eleifend. Donec dignissim consectetur lorem, eu Mauris ac nulla quis justo scelerisque imperdiet. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec velit lacus, imperdiet in imperdiet non, el WHY TITLE INSURANCE Why lenders require title insurance when refinancing your loan TITLE INSURANCE COMPANY? NAT Graphic Element NAT Swoosh Rounded Corner Style Corporate Logo and Signature Line Color Palette Arrows Font Family Photography Etc... Title Insurers, unlike property Where or casualty insurance companies, operate under the theory of risk elimination. Title companies spend a high does percentage your of their operating income each year collecting, storing, maintaining and dollar go? analyzing official records for information that affects title to real property. Their technical experts are trained to identify the rights others may Title have in Insurance: your property, such as recorded liens, legal actions, disputed To a home interests, buyer, rights the of way or other encumbrances on your title. Before closing your term is probably transaction, the title company will proceed to clear those encumbrances which you do familiar not wish to but assume. is it understood? This theory is different from that of most other insurance where, for example, rates and anticipated losses are based What is your dollar on actuarial studies and premiums are pooled on the assumption that a certain number actually of claims paying will be made. for The distinction is important: title when insurance you premiums purchase are a paid to identify and eliminate potential title policy? risks and claims before they happen. Medical and casualty insurance premiums, for example, are paid to insure against an unpredictable future event, knowing that risks exist and claims will occur. Furthermore, title insurance involves a one-time premium, paid when you close the real estate transaction, while property, casualty and medical insurance require regular renewal premiums. The goal of title companies is to conduct such a thorough search and evaluation of public records that no claims will ever arise. Of course, this is impossible - we live in an imperfect world, where human error and changing legal interpretations make 100 percent risk elimination impossible. When claims arise, professional claims personnel are assigned to handle them according to the terms of the title insurance policy. Some states require title companies to file their rates, while other do not. In a few states the rates are set by regulators. Regardless of the filing requirement, each company is required to publicly post its schedule of fees. As in all competitive business environments, rates vary from company to company, so you should make comparisons before deciding on a particular title company. Your real estate professional can help you do this. In addition, there are many helpful customer services provided by title companies which you and your real estate professional may find helpful to your transaction. The issuance of a title insurance policy is highly labor intensive. It is based upon the maintenance of a title plant, or library of title records, in many cases dating back over a hundred years. Each day, recorded documents affecting real property and property owners are posted to these title plants so that when a title search on a particular parcel is requested, the information is already organized for rapid and accurate retrieval. Proper title plant maintenance, research, evaluation, and legal interpretation are the foundations upon which a title policy rests. That is where most of your dollar goes, and that is the source of your protection and peace of mind as a homeowner. Why Lenders Require Title Insurance When Refinancing Your Loan Lower interest rates have motivated you to What about my original title insurance policy? refinance your home loan. The lower rate may When you bought your home, you purchased a save you a tremendous amount of money over the homeowner s title policy. The homeowner s title life of the loan, but you should also expect to pay the policy stays in force as long as you or your heirs own lender the typical closing costs associated with any the home. When you refinance, your lender will often new loan, including service fees, points, title insurance require that you purchase a new lender s policy to protection and other expenses. protect their new security interest in the property. Thus, you are buying a policy to protect your lender, Why do I need to purchase a new title insurance not a new homeowner s policy. policy on a refinanced loan? To the Lender, a refinance loan is no different than any other home What could possibly have happened since I loan. Therefore, your lender will want to insure that purchased my home which warrants a new their new loan is protected by title insurance, just lender s policy? Since the time that the original as the original lender required. Therefore, when you loan was made, you may have taken out a second refinance you are buying a title policy to protect your trust deed on the house or had mechanic s liens, child lender. support liens or legal judgements recorded against you - events that could result in serious financial Why does a Lender need title insurance? Most losses to an unprotected lender. Regardless, even if lenders generate loans and then immediately sell you have owned your home for a short time, a myriad those loans to secondary market investors, such of title defects could have occurred. While you may as Fannie Mae. Fannie Mae, in order to protect its not have any title defects, many homeowners do. The security interest in the loan, requires title insurance only way for a lender to adequately protect itself is to coverage. Even those lenders who keep original loans get a new lender s policy each time you purchase or in their portfolio are wise to get a lender s policy to refinance your home. protect their investment against title related defects. CONTACT US NOW: OUR BRANCH OFFICE Address 0 c: @nat.com 27 TITLE GROUP Like Clockwork TITLE GROUP 700 NW 107th Avenue Miami, FL t: x000 c:

28 SIGNS: There are many sign options as they apply to the regional offices/ buildings and subsequent specifications from the various landlords. The following examples are meant as a general guide in the design and creation of building and office signs. Consideration has been taken for limitations of space and style of sign. Provided are examples of signs with and without our logo mark as well as incorrect usage of our brand. All signs requests must be submitted using our SAMPAD system. Your marketing coordinator and corporate marketing will work with the sign vendor to create the proper, brand-compliant sign. The sign must be approved using our SAMPAD review system before manufacturing can commence. SIGNS GENERAL USAGE GUIDELINES PROPER LOGO USAGE VARIATIONS Preferred usage. The logo includes all elements, logo mark, logotype, and tagline. The logo is displayed using all logo colors, NAT blue, black, and charcoal. See Main Corporate Colors section for specifications. Dark color background usage. The logo reverses to white. Include all logo elements. TITLE COMPANY Horizontal, long format usage. When the sign is limited to a very long horizontal format, then please DO NOT include our logo mark. Only use our logotype and tagline as seen above. The logo mark font is Myriad Bold, tagline font is Myriad Regular and must include the registered trademark sign. Print Black. Reach out to the regional marketing coordinator or the marketing department for artwork Horizontal long format - Dark background usage. The logo type and tag line reverses to white. Like Clockwork TITLE COMPANY Like Clockwork BLACK WHITE CONTINUED 28

29 SIGNS GENERAL USAGE GUIDELINES PROPER LOGO USAGE VARIATIONS - CONTINUED TITLE COMPANY Like Clockwork BLACK TITLE COMPANY Like Clockwork WHITE Horizontal, short format usage. When the sign is limited to a short horizontal format then please DO NOT include our logo mark. Only use our logotype and tagline as seen above. In this case, ONLY the logotype may be stacked as shown above. Logo mark font is Myriad Bold, tagline font is Myriad Regular and must include the registered trademark sign. Print Black. Reach out to the regional marketing coordinator or the marketing department for artwork Horizontal short format - Dark background usage. The logo type and tag line reverses to white. IMPROPER LOGO USAGE TITLE COMPANY TITLE COMPANY IMPROPER USAGE. Above are a couple of improper usage examples. Only use our logo as indicated in the PROPER usage examples. CONTINUED 29

30 SIGNS GENERAL USAGE GUIDELINES SIGN APPLICATION EXAMPLES Windows and Glass Doors Decals Door Plaques TITLE COMPANY Like Clockwork CONTINUED 30

31 SIGNS GENERAL USAGE GUIDELINES SIGN APPLICATION EXAMPLES Office Wall Sign PLEXIGLAS SIGN EXAMPLE ALUMINUM/METAL SIGN EXAMPLE CONTINUED 31

32 SIGNS GENERAL USAGE GUIDELINES SIGN APPLICATION EXAMPLES Outdoor Signs Logo Logo Type and tag line - long horizontal format Logo Type and tag line - short horizontal format 32

33 NATIC STAR PROGRAM LOGO USAGE GUIDELINES NATIC STAR Program Defined: What does it mean to be a NATIC STAR agent? STAR = Select Title Agent Recognition Focused solely on business quality metrics, the NATIC STAR Program is composed of four distinct parts: 1. An extensive qualification and approval process. 2. Agent pledge to follow the American Land Title Association s (ALTA) Title & Settlement Company Best Practices. 3. Agent must undergo and pass NATIC s stringent audit processes. 4. Participate in NATIC s compliance training and industry education programs. NAT BLUE NAT GREEN NAT BLACK STAR logo size on page: STAR NETWORK The NATIC STAR logo should not be any larger than 50% of the width of the NATIC logo that appears on the layout if it is being used as a logo mark in conjunction with the NATIC logo and NATIC branded content. If the marketing content being created is exclusively relating to the NATIC STAR program, then the NATIC STAR logo can be as large as twice the size of the width of the NATIC logo that appears on the layout. Logo Usage Guidelines for NATIC STAR Agents For NATIC STAR agents, the NATIC STAR logo can be used in your literature, at any size, but must remain separate from any other logos or icons and follow the spacing requirements listed on page 9 of this guide. EXAMPLES OF LOGO TREATMENT: The STAR logo symbol should be placed away from the NATIC logo and NATIC signature line. Please do not stack the STAR logo over or below the NATIC logo. As per the examples, place the STAR logo opposite the NATIC logo on each layout. (See page 9 for required logo spacing surrounding the NATIC logo and all NAT logos) EXAMPLE AD: Done With Your Old Underwriter? Strike a new relationship with us! Now that you ve weathered the stormy market, and you re planning for a fresh start, why not choose a new underwriter? North American Title Insurance Company is now accepting applications for agents in Utah. Isn t it time for an underwriter relationship you can count on? Your Dream. Our Mission. NATIC TITLE INSURANCE COMPANY To find out more about North American Title Insurance Company please contact us today. David W. Moore State Agency Manager, Utah & Wyoming t: e: dwmoore@natic.com North American Title Group and its subsidiaries. All Rights Reserved. North American Title Group and its subsidiaries are not responsible for any errors or omissions, or for the results obtained from the use of this information. NATIC _DMoore R EXAMPLE Trifold Flyer: Why Purchase an Owner s Title InsurancePolicy? NATIC TITLE INSURANCE COMPANY What Are the Chances of Ever Using the Policy? In essence, by acquiring a policy, the policyholder derives the important knowledge that recorded matters have been searched and examined so that title insurance covering the property can be issued. Because title insurance companies are risk eliminators, the probability of exercising the right to make a claim is very low. However, claims against the property may not be valid, making the continuous protection of the policy all the more important. When a title company provides a legal defense against claims covered by the title insurance policy, the savings for that legal defense alone will greatly exceed the one-time premium. In some states, if the owner has a current title policy, they will receive a discount on future lender s policies when refinancing. The process of risk identification and elimination performed by the title companies, prior to the issuance of a title policy, benefits all parties in the property transaction. It minimizes the chances that adverse claims might be raised, and by doing so reduces the number of claims that need to be defended or satisfied. This process keeps costs and expenses down for the title company and maintains the traditional low cost of title insurance. NATIC TITLE INSURANCE COMPANY Mallard Creek Drive Suite 505 Charlotte, NC t : e : join@natic.com 33