BRAND GUIDELINES VERSION 1 MAY Adler Insurance Logo Guidelines

Transcription

1 BRAND GUIDELINES VERSION 1 MAY 2014 Adler Insurance Logo Guidelines 1

2 Contents 1. Logo 2. Logo usage 3. Logo - incorrect use 4. Eagle Motif 5. Colour 6. Typography 7. Photography / Imagery 8. In application - corporate identity Page

3 1. Logo The new Adler Insurance logo should feature on all external collateral. Always adhere to these size guides when setting up any new marketing material. 63mm Brochure Covers / A4 40 mm Minimum size / Business card 3

4 2. Logo usage The Adler Insurance logo should always sit on a white background unless it is shown reverse on the Adler blue background. For greyscale print the logo should be displayed as solid black. On white (Primary logo) Reversed Black & White Black & White Reversed 4

5 3. Logo - incorrect use Never use anything but the approved logo provided. 1. Never rotate the logo 2. Never stretch or condense the logo 3. Never alter the logo typeface or design 4. Never change the colour of the logo 5. Never adjust the opacity of the logo 6. Never add a drop shadow or other styling to the logo Adler

6 4. Eagle Motif The Eagle motif is integral to the Adler Insurance brand and should always be featured within the logo. The eagle can be used independently in collateral as a background device when feature on Adler blue. The eagle can be cropped (from the top) within the artwork but must retain 90% of the original design. X 6

7 5. Colour The Adler Insurance brand colours are Adler Blue and Adler Gold. Please ensure the correct colour format is used for print (Pantone Spot/ CMYK) and screen (RGB/Hex). When necessary tints of the Adler Blue can be introduced into the design but should be used sparingly. Adler Blue Adler Gold Pantone 3025c C100 M65 Y37 K21 # R0 G68 B100 Pantone 151c C0 M60 Y100 K0 #F5821F R245 G130 B31 Tints 75% 50% 25% 7

8 6. Typography It is important to use a consistent typeface across all Adler Insurance collateral. The primary Adler Insurance typeface is Open Sans. Open Sans should be used for typing letters, Powerpoint and internal documents. The secondary typeface is Utopia, which is reserved for large headlines (e.g.. brochure covers) and the Adler Insurance website. Keep typography simple. Do not overcrowd layouts and do not use too many type sizes. Use weight to draw emphasis instead. Open Sans ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Utopia ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Open Sans is a free font available from: Utopia is a licensed font that can be purchased here: 8

9 7. Photography / Imagery The visual style of Adler Insurance is an important part of the brand as it helps add personality and uniqueness. The style of photography/imagery is clear to see on this page. The following rules should be followed to preserve consistency: - Show a foreground/background. This can be from the same photograph or a combination of two. - The foreground imagery should always be desaturated, but never be shown in greyscale. Dark and light tones should be emphasised within the image by increasing intensity levels. - The background image should be completely greyscale and reduced in transparency to avoid clashing with the foreground image. - When talking about services (Personal/Financial/ Business) people should be used to promote the services - reflecting the personal and approachable setup of Adler Insurance. - Specific products should be represented by visual metaphors or more literal interpretations. Be creative and original when choosing imagery and avoid any overused or clichéd images (e.g.. hard-hats for building insurance). 9

10 8. In application - corporate identity Letterhead Spec Sheet Contractors Liability Adler Insurance Brokers Ltd Prudent House 50 Yardley Road Acocks Green Birmingham B27 6LG Business Card Specialist Contractors Liability Adler Insurance Brokers know and understand both Specialist and General Contractors business, through long standing clients in a wide variety of building trades. Lorem ipsum dolor sit amet We maintain close relationships with the leading insurance companies in this sector and within the Lloyd s market. This ensures we deliver the most competitive premiums and policy wordings that the market can offer. Nullam sed neque vitae nulla euismod ultricies. Ut adipiscing justo sed tincidunt sagittis. Proin volutpat mattis est rhoncus blandit. Aenean sed bibendum arcu. Nullam adipiscing, nisi sed molestie varius, sapien magna ultricies odio, at vestibulum turpis orci nec eros. Proin vitae enim eget ante faucibus venenatis. Phasellus et risus sed elit dignissim ultricies. Athony Adler Dip CII Director Direct line Mobile anthony.adler@adlerinsurance.co.uk Members of the British Insurance Brokers Associatio Authorised and regulated by the Financial Conduct Authority As we understand your business, we are able to provide full information to the market in a professional and advantageous way this ensures that your activities are well protected and important extensions and bespoke amendments to policy wordings are incorporated for your benefit. Etiam tempus, elit ornare placerat commodo, enim elit convallis risus, in ultricies leo velit quis neque. Mauris vulputate libero ut pharetra tristique. Ut iaculis justo interdum odio luctus placerat. Proin viverra consequat malesuada. Etiam congue lectus sem, vel fringilla metus eleifend eu. Nullam egestas, tortor vitae adipiscing facilisis, risus massa blandit metus, vitae pellentesque turpis sapien ac eros. Ut at dolor leo. Our facilities provide cover for: Employers and Public/Products Liability Contractors All Risks Contractors Plant Non Negligence cover (removal / weakening of support) Liquidated Damages Professional Indemnity including Design & Build work Contractors Environmental Impairment Motor & Fleet Insurance Integer gravida justo quis tellus fermentum dictum. Nunc ante justo, semper vitae tortor a, dapibus molestie tortor. Donec a imperdiet purus, consectetur tincidunt nisl. Mauris ligula ante, cursus in laoreet vitae, pulvinar ut nisi. Sed luctus metus sapien, id pulvinar dolor blandit vel. Morbi feugiat, erat id cursus cursus, sapien purus tincidunt mi, vulputate pharetra tellus lectus et lorem. Morbi velit tortor, consectetur id euismod nec, pellentesque sit amet justo. In posuere commodo felis. Curabitur vel sem nec ligula pretium posuere eget ac elit. Vestibulum hendrerit consectetur tellus, nec condimentum nisl lobortis ut. Aliquam a justo turpis. Scheme facilities are actively promoted for these speciality trades: Heating, Ventilation and Mechanical Services industry Asbestos Removal Re-cycling & Re-use industry Lift Engineers Anthony Adler Dip CII Director Rely on us too for help with JCT and other industry model contract terms, claims guidance, collateral warranties, and many other building, contract and insurance issues, as well as straightforward prompt and efficient service to add value to your business. Adler Insurance Brokers Ltd Prudent House 50 Yardley Road Acocks Green Birmingham B27 6LG Tel. Fax commercial@adlerinsurance.co.uk Members of the British Insurance Brokers Association Tel Fax commercial@adlerinsurance.co.uk Members of the British Insurance Brokers Association Authorised and regulated by the Financial Conduct Authority Tel Fax commercial@adlerinsurance.co.uk Members of the British Insurance Brokers Association Authorised and regulated by the Financial Conduct Authority 10