BRAND GUIDELINES. Promoting yourself locally while preserving a strong national brand.

Transcription

1 BRAND GUIDELINES Promoting yourself locally while preserving a strong national brand.

2 TABLE OF CONTENTS BRAND IDENTITY 2 ADVERTISING APPROVALS 6 REQUIRED ELEMENTS 7 LOGO AND THEME LINE 8 BRAND COLOURS 12 TYPOGRAPHY 13 DIRECTORY ADS 14 SIGNAGE 15 BUSINESS CARDS 17 OUTDOOR ADVERTISING 18 WEBSITES 19 SOCIAL MEDIA 21 INTRODUCTION To help preserve the integrity of our national brand so it can efficiently generate trust and drive consumers to local Mortgage Professionals, we ve developed the following Brand Guidelines. As we said, consistency is the key. Every piece of advertising and marketing must follow clearly defined rules and standards to maintain our brand identity and professional image. The goal is to give the members of our network the freedom to market and promote their local businesses effectively, while still maintaining brand consistency for our overall franchise network. We ask that you follow each of these guidelines very carefully to ensure the new brand works as hard as possible for you. REMINDER: EACH BROKER OWNER IS RESPONSIBLE FOR ALL COMPLIANCE AND GOVERNANCE REQUIREMENTS BEING MET IN ALL ACTIVITIES UNDERTAKEN. 1

3 1 BRAND IDENTITY Promoting yourself locally while preserving a strong national brand. The Mortgage Centre brand is based on thorough consumer research and extensive market analysis. It recognizes and responds to evolving consumer needs and concerns to make a more relevant connection with today s consumers. Today s consumers are looking for brands that help them simplify life and save time, so our brand material emphasizes how Mortgage Professionals take care of everything so getting the best deal on a mortgage is easy and relaxed. Consumers want to feel rooted in their own community; they want to deal with Julie down the street. So our theme line and marketing material can be personalized to focus attention on local Mortgage Professionals and their unique relationship with customers. THE MORTGAGE CENTRE LOGO We work for you, not the lenders. LOGO Our logo has a warm, more personal feeling and hints at the end benefit of home ownership. The icon suggests a row of houses, a classic white picket fence and a stylized M for Mortgage Centre. PERSONALIZED LOGO THEME LINE Our theme line identifies how we re different from key competitors. It implies a personal relationship with the customer, a focus on customer needs and the ability to provide unbiased advice. Susie works for you, not the lenders. PERSONALIZATION The innovative ability to personalize the theme line helps encourage a one-to-one relationship between Mortgage Professionals and consumers. 2

4 BRAND VISUALS PHOTOGRAPHY Our advertising and marketing materials demonstrate our unique benefits for today s consumers. They feature customer-focused photographs with soft colours and relaxed situations to convey warmth, comfort, simplicity and a total lack of stress. Use of diverse ethnicites in photography highlights our commitment to catering for all cultural and social demographics. PROFESSIONAL-CLIENT RELATIONSHIP Echoing the theme line, the headlines on most communications contain the word centred to reinforce the importance of clients to the Mortgage Professional. On many pieces, photos of the Mortgage Professional have been accommodated to further emphasize that this is a relationship between two people, rather than a client and a company (this underlines the importance of Mortgage Professionals having a high quality colour photograph ready for use!). Incorporating photography with the elliptical is advised to enhance the established brand elements and create a modern, fresh feel to print and digital media. This local magazine ad is personalized because it was placed by an individual Mortgage Professional. 3

5 National brands help establish trust and professionalism. YOU MAY BE WONDERING: Why bother having a national brand at all when local Mortgage Professionals are so important? The answer lies in consumer psychology and the steps involved in converting consumers to prospects and finally to customers. While consumers want a local connection, they place great trust in established national brands. They value the consistency, professionalism and security of dealing with a large, well-known organization - especially for something as major as their mortgage. National brand names are familiar to them. They know that in most cases they can trust big national companies. So when consumers are scanning the Yellow Pages, surfing the Internet or considering names their realtor gave them, they re more inclined to go with someone associated with a big, secure organization. But that doesn t mean they want to deal with a big organization - they want to deal with a friendly local person who s associated with a big organization. These ads don t use the personalized theme line because they re for an office with several Mortgage Professionals. The sign Canadians will be seeing on hundreds of storefront locations from coast to coast. 4

6 Preserving a strong national brand has direct benefits to Mortgage Professionals. AS WE SAID: Our new brand not only attracts and reassures consumers with a professional, consistent look, it also accommodates personalization to encourage consumers to build a closer relationship with their local Mortgage Professional. For this process to work effectively, the brand MUST remain consistent and professionally-executed. The further we stray from the recognizable brand, the less valuable that brand is to consumers and the less they ll respond to it. THEREFORE, IT S VERY IMPORTANT TO REMAIN TRUE TO THE BRAND: The logo and theme line - being our signature and main value proposition - must not be altered in any way. To ensure the logo is easily recognizable by consumers, it must appear in the correct colours with all elements correctly positioned and with space around it so it stands out. 5

7 2 ADVERTISING APPROVALS There are two types of advertising within The Mortgage Centre network: STANDARD ADVERTISING If you use an ad as is from The Mortgage Centre Intranet ( Marketing section, this is considered Standard Advertising. STANDARD ADVERTISING DOES NOT REQUIRE APPROVAL BY THE MORTGAGE CENTRE HEAD OFFICE. NON-STANDARD ADVERTISING If you create your own advertising or marketing materials, this is considered Nonstandard Advertising. NON-STANDARD ADVERTISING REQUIRES APPROVAL BY YOUR FRANCHISE OWNER. Under no circumstances can non-standard materials be placed, published or delivered without the express consent of the Franchise Owner. You are more than your mortgage As one of Canada s longest established national broker networks, The Mortgage Centre has earned the reputation of being a quality driven organization. Our success is attributed to our loyal and professional network of franchise owners and agents. Our strength is in our people and their commitment to us further reinforces our value proposition and is the main reason why we remain at the top of a competitive Mortgage Brokerage industry. Talk to your mortgage professional today! Contact Brian Medlow at Mortgage Select Ltd Midlake Blvd. S.E. Calgary, AB T2X 2X brokerwebsite.ca The Mortgage Centre is Centred on You At The Mortgage Centre, we ll evaluate your needs and goals and formulate a strategy specifically designed to meet your requirements. We understand that mortgages aren t a one size fits all proposition. Leveraging established relationships with our lending partners, we re able to factor in a number of lifestyle and financial variables to search for a mortgage that s exactly right for you. Each Mortgage Centre office is independently owned and operated. Franchise / Brokerage licence: Aside from helping achieve a consistent, professional image, this approval process helps ensure all advertising is ethical, factual and non defamatory towards any competitor or lender. The Mortgage Centre Head Office reserves the right to ask for corporate actions on non-standard ads, where it feels this is necessary. Further The Mortgage Centre Head Office has the final say on any advertising dispute that may arise. Photo Talk to your mortgage professional today! Contact Joe Sample at Mortgage Sample Ltd 000 Sample Rd, Sampletown, Prov 1B 2C website.ca Each Mortgage Centre office is independently owned and operated. These are examples of the standard advertisements you can create using the Mortgage Centre Intranet. 6

8 1 Current and correct Mortgage Centre logo (see Logo and Theme Line), must be at least 50% of a co-brand logo if used. 2 Franchise company name (i.e. ABC Mortgages Inc.) 3 REQUIRED ELEMENTS Franchise approved location address Telephone number The tagline, Each Mortgage Centre office is independently owned and operated. Addresses and Phone Numbers AS SPECIFIED IN REQUIRED ELEMENTS, THE REGISTERED FRANCHISE ADDRESS MUST ALWAYS APPEAR ON BUSINESS CARDS, ADVERTISING AND MARKETING MATERIALS, AND PROMOTIONAL ITEMS. This is true even if a different Additional Franchise or Branch local address is also included on the piece. In order to advertise a local address, the Franchise Owner must apply and receive The Mortgage Centre approval for an additional Franchise or Branch. Local phone numbers are to be used on an exception basis - only if a Mortgage Professional happens to work outside the market area of the Franchise. To have a local phone number approved, Franchise Owners should contact their RVP with complete details. 7

9 4 LOGO AND THEME LINE All marketing, advertising, promotional materials - including business cards, signage and stationery - must include the CURRENT Mortgage Centre logo. As outlined below, the logo must be used intact, without modification, rearrangement, addition or deletion. CORRECT USE The logo must be used with the correct colours and in the correct format. To maximize the full power of our brand, we strongly recommend that the theme line, We work for you, not the lenders. be used with the logo wherever possible. If used with a co-brand logo: THE MORTGAGE CENTRE LOGO MUST BE AT LEAST 50% OF THE SIZE. We work for you, not the lenders. FOR MAXIMUM FLEXIBILITY, TWO LOGO FORMATS ARE AVAILABLE: We work for you, not the lenders. The mortgage centre logo - one colour options Horizontal We work for you, not the lenders. Stacked 8

10 WHERE THE LOGO IS USED AGAINST A COLOUR OR GRAPHIC, IT S NECESSARY TO MAINTAIN GOOD CONTRAST BETWEEN THE LOGO AND THE BACKGROUND TO ENSURE READABILITY. INCORRECT USE To preserve the integrity of our brand, do not modify or distort the proportions, colours, typefaces or elements of the logo and theme line. Distorted proportions The Mortgage Centre logo on a graphic background Rearranged elements and size relationships Altered colours = THE CAP HEIGHT OF THE LOGO AND DENOTES THE PROTECTED SPACE REQUIRED AROUND THE LOGO AND THEME LINE The Mortgage Centre Changed typefaces 9

11 25th Anniversary Logo IN 2014 THE MORTGAGE CENTRE CELEBRATES ITS 25TH ANNIVERSARY. TO COMMEMORATE THIS MILESTONE WE HAVE DESIGNED SOME LOGO VARIATIONS THAT CAN BE USED ACROSS ALL COLLATERAL. 25TH ANNIVERSARY The larger emblem is used sparingly, it is a strong icon and should always be kept at a distance from the main logo. 25 YEARS The 25 year option is a slight amend of the original logo, it emphasizes the 25th anniversary in a subtle way and can be used to substitute the main logo on any collateral. Est 1989 The third logo variation can be used on all collateral moving forward. This is the ideal option for any piece that will not be refreshed in

12 Personalization of the Theme Line TO REINFORCE THE IMPORTANCE OF DEVELOPING A PERSONAL RELATIONSHIP WITH MORTGAGE PROFESSIONALS, AND TO DEMONSTRATE THE MORTGAGE CENTRE S STRONG LOCAL PRESENCE, THE THEME LINE IS CUSTOMIZABLE TO INCLUDE THE MORTGAGE PROFESSIONAL S NAME. TO ENSURE THE THEME LINE IS ONLY CUSTOMIZED IN AN APPROPRIATE MANNER, WE ASK THAT YOU FOLLOW THESE GUIDELINES CAREFULLY. The theme line can be personalized as follows: (YOUR FIRST NAME) works for you, not the lenders. For use of alternative theme lines, please consult The Mortgage Centre Head Office. The personalized theme line should only be used on communications pieces that relate to YOU alone. This would include such pieces as: Here are two examples of how not to personalize it. Both of these examples are Incorrect: Business Card Personal Brochure Appointment Notice Renewal Brochure Susie Wentz works for you, not the lenders. DO NOT CUSTOMIZE THE THEME LINE ON SUCH PIECES AS: Stationery that will be used by other Mortgage Professionals. Ms. Wentz works for you, not the lenders. Yellow Pages ads for offices that include more than one Mortgage Professional. Print ads for offices that include more than one Mortgage Professional. 11

13 The Mortgage Centre Brand Colours 5 BRAND COLOURS TO MAINTAIN BRAND CONSISTENCY WE USE A SET OF 4 COLOURS, THESE MUST ALWAYS BE THE PRIMARY COLOURS IN ANY COLLATERAL PRODUCED. The colours emphasize the brand characteristics and ensure that The Mortgage Centre keeps its integrity and remains positioned as a key player in the mortgage industry. THE MORTGAGE CENTRE SLATE THE MORTGAGE CENTRE RED BLACK LIGHT BLUE HIGHLIGHT Pantone: PMS 5405 RGB: 59R 110G 143B Pantone: PMS 032 RGB: 239R 65G 53B 100K The highlight is a 5% tint of The Mortgage Centre Slate. CMYK: 58C 17M 46K CMYK: 90M 86Y The Mortgage Centre Red The Mortgage Centre Slate Black 12

14 6 TYPOGRAPHY ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz TRADE GOTHIC - ROMAN THE TYPEFACE (OR FONT) USED FOR THE MORTGAGE CENTRE BRAND MATERIALS IS TRADE GOTHIC. A modern, easily-readable sans-serif font, this font will be effective in a wide range of applications and sizes. Trade Gothic is available in a number of weights from light to bold as well as oblique (italic) and condensed versions. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz TRADE GOTHIC - BOLD The font used in the logotype for The Mortgage Centre is Trade Gothic Bold. The theme line, We work for you, not the lenders. uses Trade Gothic Roman with the word you emphasized with the use of Trade Gothic Bold italic. Trade Gothic Bold For some applications such as PowerPoint presentations and web, where it is desirable to use a font available on virtually all computers, the default should be Verdana. Trade Gothic Regular Trade Gothic Bold Italic 13

15 7 DIRECTORY ADS You are more than your mortgage When choosing a mortgage, you want advice that you can count on. As one of Canada s longest established national broker networks, we re dedicated to providing you with all the information you need to make a well-informed decision on your mortgage financing needs. Our mortgage professionals update their knowledge of the current market trends, rates, and regulations regularly, allowing them to provide you with sound guidance. Talk to your mortgage professional today! Contact Brian Medlow at Mortgage Select Ltd Midlake Blvd. S.E. Calgary, AB T2X 2X brokerwebsite.ca Each Mortgage Centre office is independently owned and operated. Franchise / Brokerage licence: You are more than your mortgage As one of Canada s longest established national broker networks, The Mortgage Centre has earned the reputation of being a quality driven organization. At The Mortgage Centre we ll analyze your needs, shop the market for the best available deals, then recommend the one that fits your needs best. Talk to your mortgage professional today! Contact Brian Medlow at Mortgage Select Ltd Midlake Blvd. S.E. Calgary, AB T2X 2X brokerwebsite.ca Each Mortgage Centre office is independently owned and operated. Franchise / Brokerage licence: The Mortgage Centre is Centred on You At The Mortgage Centre, we ll evaluate your needs and goals and formulate a strategy specifically designed to meet your requirements. We understand that mortgages aren t a one size fits all proposition. Leveraging established relationships with our lending partners, we re able to factor in a number of lifestyle and financial variables to search for a mortgage that s exactly right for you. Talk to your mortgage professional today! Contact Brian Medlow at Mortgage Select Ltd Midlake Blvd. S.E. Calgary, AB T2X 2X brokerwebsite.ca Each Mortgage Centre office is independently owned and operated. Franchise / Brokerage licence: ADS IN TELEPHONE AND COMMUNITY DIRECTORIES ARE CONSIDERED ADVERTISING AND MARKETING; THEREFORE, THEY MUST FOLLOW THESE BRAND GUIDELINES: Where there is more than one franchise advertising in a directory, cooperative advertising is encouraged but not mandatory Franchise Owners can only advertise in directories inside their own Franchise territory. Any advertising outside of the Franchise territory must first be approved in writing by The Mortgage Centre Head Office. Deviation from the graphics included in the Marketing Kit and/or the template must be approved in writing by The Mortgage Centre Head Office. The Mortgage Centre Head Office reserves the right to request corrective actions to be taken where it feels this is necessary. Further The Mortgage Centre Head Office has the final say on any disputes that arise between franchises. Online yellow page ads are now allowed for the majority of franchises. 14

16 8 SIGNAGE Signs may not be erected at any location other than that of the franchise, additional franchise, or approved branch. NOTE: Certain provinces may have additional regulatory requirements for signage display. The signage must be fabricated in the approved colours, either on white with backlit neon or with customized illuminated channel lettering. This Is The Preferred Format For All Signage. All signs must appear in one of two formats: This horizontal format, the size relationship between the logo icon and the type has been specially altered for enhanced impact and read-ability. This alternate format is also acceptable for signage applications and can be used with or without the theme line. 15

17 Signage - preferred horizontal format - full colour on white backlit neon Signage - preferred horizontal format - illuminated channel lettering Signage -preferred horizontal format - reverse on red backlit neon Vinyl Colour Specifications FOR RED MATCH TO PANTONE 032: FOR SLATE MATCH TO PANTONE 5405: Translucent Vinyl: Opaque Vinyl: Translucent Vinyl: Opaque Vinyl*: Avery A9306-T Avery A9306-O Avery A9047-T Avery A8520-O Option: A9324-T Option: A8318-O (this matches Pantone 430 (this is the closest match to Pantone 5405 (Light Tomato Red) (Luminous Red) and is a medium grey) but is only available as an opaque colour) *In this case, the preference would be opaque vinyl for backlit signage, as in daylight conditions, it would match, although at night it will appear black. 16

18 9 BUSINESS CARDS All business cards should be ordered through the franchise owner or manager. This ensures they will be proofed for proper address and telephone information, correct formatting of the card, proper use of The Mortgage Centre logo, etc. Co-branded business cards are allowed. Alternate business card styles can be viewed and ordered on The Mortgage Centre Intranet ( Marketing section Or you can use the provided art files to have them printed by your local printer. Like all advertising and marketing materials, all business cards must include the required elements. 17

19 10 OUTDOOR ADVERTISING Outdoor advertising such as billboards, transit shelters and bus benches are allowable inside the Franchise territory. The Mortgage Centre Head Office approval must be sought and received prior to erecting signs outside of your Franchise territory. Your future centres on your needs Relax, and let us get you a better deal We work for you, not the lenders. We ll have Canada s leading lenders compete for your mortgage, then we ll provide unbiased advice so you get the mortgage that s right for you! Each Mortgage Centre office is independently owned and operated. As your biggest investment, your home can be a tremendous impact on your future. That s why choosing the right mortgage is so important. As an independent Mortgage Agent/Broker at The Mortgage Centre, I analyze your needs, capabilities and goals, then I help you find the mortgage that offers the best combination of rate, features and flexibility. The result? You get a mortgage that saves you money today and helps you build financial security tomorrow. We work for you, not the lenders. Each Mortgage Centre office is independently owned and operated. Relax, and let us get you a better deal We work for you, not the lenders. Each Mortgage Centre office is independently owned and operated. 18

20 13 WEBSITES One way The Mortgage Centre helps generate leads for our network is by providing all Mortgage Centre Franchise offices and Mortgage Professionals with personalized websites. We offer a number of template options for you to choose from. All our website templates allow you to include your own content and images in addition to the pre-populated content and special features such as calculators the come as standard. All our templates are responsive - in other words they scale up and down to view perfectly on all major devices 19

21 In addition, Franchises and Mortgage Professionals are free to develop their own websites, as long as they are correctly branded and include all the Required Elements. It is the responsibility of Franchise Owners and Mortgage Professionals to ensure that mortgage applications received via websites remain secure and comply with PIPEDA and current Mortgage Centre security standards. Note: All required elements laid out in these guidelines must be Prominently displayed on the website home page. All aforementioned branding guidelines, including co-branding rules, apply to any site that utilizes an approved Mortgage Centre logo, whether in conjunction with another franchise logo or on its own. (Elsewhere in the marketing guidelines we state that in all marketing only officially approved logos may be used, and that they are not to be altered in any way.) The franchise registered company name or DBA name is to be prominently displayed on the website homepage. The Mortgage Centre approved franchise location address is to be prominently displayed on the website homepage. 20

22 14 SOCIAL MEDIA Protect the brand, protect yourself. WHAT YOU SHOULD DO Disclose your regulatory information in talks about work related matters that are within your area of job responsibility. Use a disclaimer to indemnify your franchise and The Mortgage Centre, from any comments, discussions, or advertisements you provide. When commenting on the other articles, state that it s YOUR opinion to protect your fellow Mortgage Professionals, your franchise and The Mortgage Centre unless you obtain written authorization to speak on behalf of any these aforementioned parties. Comply with applicable advertising laws and regulations and applicable advertising standards. ALWAYS BE EXTRA CAREFUL ABOUT WHAT PERSONAL INFORMATION YOU SHARE ONLINE. WHAT YOU SHOULD NEVER DISCLOSE Non-public financial or operational franchise information, including strategies, forecasts and most anything with a dollarfigure attached to it. Promotions teaser rates and non-compliant advertising should not be shared. Personal information. Anything that belongs to someone else, such as copyrighted publications, logos or other images that are trademarked. DO NOT PUBLISH, POST, OR RELEASE INFORMATION THAT IS CONSIDERED CONFIDENTIAL. DO NO DISPARAGE OR COMMENT ON COMPETITORS. 21

23 ONGOING RESPONSIBILITIES Deciding if social media presence by house/agent is allowed and at what level. Approval of social media sites and accounts before publishing. Monitoring for brand compliance of agents. IMPORTANT: PLEASE CONSULT WITH THE RELEVANT AUTHORITY AND LEGAL ADVISORS IF YOU HAVE QUESTIONS RELATING TO THE OBLIGATIONS OF YOUR MORTGAGE CENTRE FRANCHISE IN RESPECT OF PROVINCIAL REGULATORY COMPLIANCE AND THE LAWS WHICH APPLY IN YOUR JURISDICTION. IT IS THE SOLE RESPONSIBILITY OF THE FRANCHISEE TO ENSURE COMPLIANCE WITH ALL APPLICABLE LEGISLATION. TWITTER Use your franchise name for your account name. You may or any version that implies you represent ALL franchises or corporate head office. Use The Mortgage Centre for the name and City of your franchise location for the location. The Info tab must follow proper brand guidelines for franchise address, location, contact information, and disclaimer. You must state An independent member of The Mortgage Centre Network and a disclaimer in the Twitter Bio section or in the background. 22

24 FACEBOOK Use your franchise name for your facebook account or fan page to comply with regulatory and brand policy. You may not use The Mortgage Centre or any version that implies you represent ALL franchises or corporate head office. The Info tab must follow proper brand guidelines for franchise address, location, contact information, and disclaimer. You must input An independent Member of The Mortgage Centre Network. All views expressed here are solely those of the author and do not represent The Mortgage Centre Network in the Summary section. Proper usage of trademarks, including logos, taglines, and images must be followed as per branding guidelines and not altered in any way LINKEDIN You must use your franchise name for your account to comply with regulatory policy. You may not use The Mortgage Centre, Mortgage Centre, or any version that implies you represent ALL franchises or corporate head office. In the Profile section, you must input An independent Member of The Mortgage Centre Network plus a disclaimer that any views or opinions expressed are only those of the author and do not represent The Mortgage Centre Network. You must follow proper brand guidelines for franchise address, location, and contact information in the Profile section. Proper usage of trademarks, including logos, taglines, and images must be followed as per The Mortgage Centre branding guidelines and not altered in any way. 23

25 YOUTUBE You may not create a channel titled The Mortgage Centre or any version that implies you represent ALL franchises or corporate head office. You must have an introduction screen with the appropriate branding guidelines and regulatory requirements. You must verbally or visually convey a disclaimer. Example: All opinions expressed in this video are those solely of the author and are not authorized nor do they represent the opinion of The Mortgage Centre. BLOGS AND OTHER SOCIAL NETWORKS Regardless of which social media tool(s) you utilize (blogging, video, social networking), you must follow the above guidelines to the best of your ability. EXAMPLE BLOG DISCLAIMER PRIVACY The owner of this blog does not share personal information with third-parties nor does the owner store information is collected about your visit for use other than to analyze content performance through the use of cookies, which you can turn off at anytime by modifying your Internet browser s settings. The owner is not responsible for the republishing of the content found on this blog on other Web sites or media without permission. COMMENTS The owner of this blog reserves the right to edit or delete any comments submitted to this blog without notice due to: 1. Comments deemed to be spam or questionable spam 2. Comments including profanity 3. Comments containing language or concepts that could be deemed offensive 4. Comments that attack a person individually TERMS AND CONDITIONS All content provided on this blog is for informational purposes only. The owner of this blog makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. The owner will not be liable for any errors or omissions in this information nor for the availability of this information. The owner will not be liable for any losses, injuries, or damages from the display or use of this information. This policy is subject to change at anytime. 24

26 IMPORTANT NOTE For non-standard advertising (i.e. format not outlined in any of the guidelines), please obtain explicit approval from The Mortgage Centre Head Office before Proceeding. If you have any questions about the new brand or using the new advertising and marketing material, visit The Mortgage Centre Intranet ( or contact your RVP: EASTERN CANADA Ryan Sadler WESTERN CANADA Jeremy Hewitt