The Eureka! Pic of the Month Official Rules NO PURCHASE NECESSARY TO ENTER OR WIN

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1 The Eureka! Pic of the Month Official Rules NO PURCHASE NECESSARY TO ENTER OR WIN The Eureka! Pic of the Month Contest (the Contest ) begins June 2, 2014 and will continue on a monthly basis until Johnson Outdoors Gear ( Sponsor ) ends the Contest, which may be at any time, in its sole discretion. By submitting an entry, you (the Entrant ) represent that the entry conforms to these Official Rules and that Sponsor may disqualify an entry if Sponsor determines that the entry fails to conform to these Official Rules in any way or otherwise contains unacceptable content, as determined by Sponsor, in its sole discretion. The Contest is void where prohibited or restricted by law. Sponsor reserves the right to cancel the Contest or modify these Official Rules at its discretion. All decisions related to the Contest by Sponsor will be final. ELIGIBILITY (WHO MAY ENTER) To enter, Entrants must be legal residents of the United States, District of Columbia, or Canada, and 18 years old or older at the time of entry. Individuals affiliated with Sponsor, including employees, directors, officers, agents and representatives of Sponsor, and each of their respective parents, subsidiaries, affiliates, and all of their respective agents, representatives, advertising, promotion, publicity, fulfillment agencies, suppliers, distributors, and any other entity or person involved with the development, production, design, distribution, administration or execution of this Contest (collectively, the Released Parties ), as well as the immediate family members (i.e., spouses, parents, children, siblings and their respective spouses, regardless of where they reside) and persons residing in the same household of each, whether or not related, are not eligible to enter or win. HOW TO ENTER There is no limit to the number of times you may enter each month; however, you may not submit the same photo more than once per month. Multiple entries of the same photo in a given month will not be accepted and will be void. To enter, Entrants must visit and follow the directions provided to complete and submit the entry form, one (1) photo, and one (1) corresponding photo description per each photo submitted. Multiple entries per month are welcome. You may not use automated entry methods or software. Entries submitted by regular mail will not be accepted. High-quality scans of non-digital photographs are acceptable provided they comply with the specifications contained in requirements described below.

2 PHOTO ENTRY REQUIREMENTS Digital photographs should be taken at the highest resolution possible and must be submitted in a.jpeg,.jpg or.gif format. Files submitted may not be larger than 2Mb. Entrant agrees not to publish, distribute or otherwise use the entry photo for any other public purpose during the duration of the contest period, including, without limitation, posting the entry to any online social networks, websites, blogs, or forums, without the express consent of Sponsor in each instance. Photos must depict Eureka! brand products in action in an outdoor setting, such as camping or hiking. Minor digital adjustments may be made to photos such as cropping, red-eye removal, spotting, dodging and burning, sharpening, contrast and slight color adjustment. Significant enhancements or alterations are not eligible such as sky replacement or compositing (combining multiple photos or photo elements). If Sponsor determines that a photo has been enhanced or altered, Sponsor reserves the right to disqualify the entry. Entries must be owned by and be original to the Entrant and may not have been previously published, may not have won previous awards, and must not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity. For clarification, you are deemed the owner of the photo if you are the person who actually took the photo. If you did not take the photo, you do not have the right to submit the photo even if you appear recognizably in the photo. If any person, other than yourself, appears recognizably in the photo, you must obtain written permission from that person, or the parent or guardian of any person under the age of 18 who appears recognizably in the photo. If you are selected as a winner, you must submit a copy of release forms signed by such third parties along with your completed affidavit of eligibility form. To obtain the necessary permissions from persons other than yourself for this Contest, you must use the release form located at merphotorelease.pdf. Entrant agrees to sign additional releases or licenses as may be required or requested by Sponsor to perfect the rights and permissions contemplated in these Official Rules. Failure to provide such proof or sign additional releases or licenses may, if requested, render entry null and void. Photos shall not, as determined by the Sponsor in its sole discretion, contain or depict any content that: is sexually explicit or suggestive, obscene, profane or pornographic; is violent to any living person, animal or property; is derogatory, racist or discriminatory;

3 promotes alcohol, illegal drugs or tobacco; promotes any activities that may appear unsafe or dangerous; promotes any particular political agenda or message; defames, misrepresents or contains disparaging remarks about Sponsor, its products or services or any other people or companies; prominently displays trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) owned by others (with the exception of Sponsor), without permission, to the extent permission is necessary; contains personal identification, such as license plate numbers, personal names, addresses or street addresses; contains copyrighted materials owned by others (including photographs, sculptures, paintings, and other works of art or images published on or in websites, television, movies or other media), without permission, to the extent permission is necessary; contains look-alikes of celebrities or other public or private figures, living or dead; otherwise violates any law. USE OF ENTRIES; LICENSES AND RELEASES By entering the contest, Entrant hereby grants to Sponsor and the Released Parties the following: (1) a royalty-free, worldwide, perpetual, non-exclusive, sublicensable license to display, distribute, reproduce and create derivative works of the entry photo, in whole or in part, in any media now existing or subsequently developed, for any marketing, promotional, publicity, or exhibition purposes (including but not limited to Sponsor s and Released Party s website, social media pages, product brochures, catalogs and literature, product packaging, and video. (2) the right to alter, edit, blur, crop or otherwise modify or enhance any photo, or combine the photo with other media, photos, video, music or sounds, in its sole discretion. (3) the right to use Entrant s name, likeness, photograph and/or biographical information (including city and state/province of residence), and the name, likeness, photograph and/or biographical information of any person appearing in the entry photo in any medium now or hereafter devised worldwide without limitation, for advertising, promotional and commercial purposes without further consideration or compensation, permission or notification, except where prohibited by law, including but not limited to, websites, social media pages, product brochures, catalogs and literature, product packaging, and video. If Sponsor or a Released Party uses an Entrant s photo, the Entrant will receive a photographer credit when commercially feasible. Entrant shall not be entitled to receive any additional compensation for such use. By submitting an entry, Entrant warrants and represents that he/she owns the photo entry and any persons appearing in the photo or who are identifiable in the Entry has consented and has signed a separate release agreement, which Entrant shall submit to Sponsor if Entrant's entry is selected as a winner. If an entry photo depicts children under the age of 18, Entrant represents and warrants that Entrant is the parent or guardian of such minor and grants Sponsor and the

4 Released Parties the rights set forth above. If an entry photo depicts a child that Entrant is not the parent or guardian of, Entrant represents and warrants that Entrant has obtained written permission from the parent or guardian of such child; and Entrant shall submit a separate photo release form signed by the parent or guardian of such child if Entrant's entry is selected as a winner. Entrant agrees that Sponsor and its Released Parties are not responsible for any unauthorized use of entries by third parties. Sponsor and Released Parties do not guarantee the posting of any entry and can take down an entry for any reason at any time. ENTRY DEADLINE: To qualify to win the monthly prize, all entries must be received through the Eureka! website between 12:00am Eastern Time on the first day of the qualifying month and 11:59pm Eastern Time on the last day of the qualifying month. JUDGING AND WINNER SELECTION: Judging of the monthly contest will be conducted by the staff of Johnson Outdoors Gear, Inc. ( Judges ). Judges shall select the winning photo from all eligible entries received during the prior month. Winning photographs will be announced on eurekatents.com the following month. Decisions of the Judges will be final. One winner will be chosen each month and notified via . Sponsor will not respond to inquiries regarding the status of entries. PRIZES: The monthly winner will receive one (1) Eureka! product, to be determined and posted on the website each month the contest is live. The product will be valued between $25 and $1000. Prizes are not transferable. No prize, cash or other substitutions allowed except at sole discretion of Sponsor or as otherwise provided herein. PERSONAL INFORMATION: Personal information collected from Participants will be in accordance with these Official Rules for the purposes of administering this Contest. By entering, Participants consent and agree to be contacted by Sponsor or Administrator by telephone, mail, or electronic message regarding this Contest. Except as otherwise stated in these Official Rules, or on the Site, personal information collected from Participants is subject to Sponsor s online Privacy Policy accessible at:

5 OPTIONAL CONSENT TO DIRECT MARKETING: Participants in this Contest have the option ( opt-in ) to receive future direct marketing communications from Eureka! If at any time after opt-in a Participant no longer wishes to receive materials from Eureka!, the Participant should visit the web page located at and submit the request to opt-out, or unsubscribe via the link provided in direct marketing communication from Eureka! GENERAL Entering the Contest constitutes Entrant s full and unconditional agreement to and acceptance of these Official Rules and decisions of Sponsor, which are final and binding. All winners will be required to sign and return to Sponsor an affidavit of eligibility within ten (10) days of the date of winning notification; failure to sign affidavit and liability/publicity during this timeframe will result in winner forfeiting prize, and a new winner will be selected by the Judges. By entering the Contest, each Entrant agrees for Entrant and for Entrant s heirs, executors, and administrators (a) to release, discharge, indemnify and hold harmless Sponsor, its parent, affiliates, dealerships, subsidiaries, advertising and promotion agencies, and each of their respective officers, directors, employees, independent contractors, shareholders, representatives, and agents (collectively, Released Parties ) from and against any claims, damages or liability due to any illness, injuries, damages or losses to any person (including death) or property of any kind resulting in whole or in part, directly or indirectly, whether caused by negligence or not, from such Entrant s participation in the Contest or any Contest-related activity and/or his/her acceptance, possession, use, misuse, or inability to use a prize. Sponsor reserves the right to cancel, suspend, or modify the Contest should any computer virus, malfunction, or other cause corrupt the administration, security, or proper operation thereof. In the event of such cancellation, suspension, or modification, prizes may be awarded using the judging procedure outlined above from among all eligible, non-suspect entries received prior to the event requiring cancellation, suspension, or modification. Released Parties are not responsible for telecommunications, network, electronic, technical, mobile telephone service, or computer failures of any kind; for inaccurate transcription of entry information; for errors in any promotional, marketing, or prize notification or fulfillment materials or in these Official Rules; for any human or electronic error; or for entries that are lost, stolen, misdirected, delayed, late, damaged or returned. ANY ATTEMPT TO DELIBERATELY DAMAGE THE CONTEST OR OPERATION THEREOF IS UNLAWFUL AND SUBJECT TO LEGAL ACTION BY SPONSOR, WHO MAY SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEYS FEES) TO THE FULLEST EXTENT PERMITTED BY LAW. Notice of cancellation, suspension, or modification will be posted on the website. Sponsor may prohibit any Entrant or potential Entrant from participating in the Contest (and void all associated entries), if such Entrant or potential Entrant shows a disregard for these Official Rules; acts with an intent to annoy, abuse, threaten, or harass any other Entrant, Sponsor, or Sponsor s agents or representatives; or behaves in any other disruptive manner as determined by Sponsor in its sole discretion.

6 SPONSOR: Johnson Outdoors Gear, Inc., Attn: Pic of the Month, 625 Conklin Road, Binghamton, NY 13903, Phone: (607) , Fax: (607) DATA COLLECTION: All information submitted by Entrants is subject to, and will be treated in a manner consistent with, the Johnson Outdoors Inc. Privacy Policy accessible at: