Oscar Mayer Strategic Assessment Committee. April 9, 2018
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1 Oscar Mayer Strategic Assessment Committee April 9, 2018
2 1. Call to Order / Roll Call 2. Approval of Minutes March 13, 2018 Meeting 3. Public Comment 4. Disclosures and Recusals 5. General Updates and Announcements 6. Equitable Development Presentation 7. Economic Development Connect Madison Regional Economic Development Strategies Market Data Workforce 8. Environmental Issues 9. Owners Status Report 10. Initial Study Area Boundary Discussion (continued) 11. Adjournment Oscar Mayer Strategic Assessment Committee Agenda
3 Oscar Mayer Strategic Assessment Committee Equitable Development
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27 Economic Development Oscar Mayer Strategic Assessment Committee
28 ECONOMIC DEVELOPMENT STRATEGY Oscar Mayer Strategic Assessment Committee April 9, 2018
29 2008 Plan Implementation TIF Policy BRE Program Capitol East District Division Staffing Zoning Modernization Website Research/Industrial Parks Development Review Process
30 PROCESS Data Analysis & Initial Input Draft Goals & Projects Pick 5 Strategies & Projects Adopted 3/8/17
31 Economic Data Highlights 4.9% Madison Area GDP Growth 3,000 new residents per year 20,000 jobs created since 2010 $4.75 billion in new tax base since new businesses started since 2009
32 Growing Economy Madison MSA GDP ($m) $50,000 $45,000 $44,071 $40,000 $35,000 $30,000 $25,000 $20,000 $15,000 $10,000 $5,000 $
33 330, , , , , , , ,000 Adding Jobs Total Jobs in Dane County 294, , ,
34 Growing Small and Large Businesses 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% 2.0% 4.0% 7.7% Self employed Change in Number of Businesses by Business Size (Employment) 10.2% 4.8% 4.4% 2 9 workers 2.1% 0.6% 0.0% 0.2% workers workers 3.0% 1.8% 500+ workers Dane County Wisconsin
35 Employment Growth at Top and Bottom (less in the middle) Top 10 Occupations for Projected Employment Growth in Dane County( ) Computer Occupations Food Preparation & Service Personal Care & Service Business & Financial Operations Management Sales Related Healthcare Practitioners Construction Building & Grounds Education 1,978 1,761 1,624 2,067 2,475 2,916 3,440 4,543 4,531 5,768 7,000 6,000 5,000 4,000 3,000 2,000 1,000
36 Globalizing Economy 2,500,000,000 Exports From Madison MSA 2,000,000,000 2,280,447,534 1,500,000,000 1,000,000, ,000,
37 Innovative / Inventive Economy U.S. Patents Issued in Dane County
38 More People 330, , , , , , , , , ,000 City of Madison Population Past Census and DOA Projections Continuation of Current Trend 317, , ,970
39 Madison Growing Faster than Wisconsin, Slower than the Rest of Dane County 1.4% Annual % Population Growth 1.2% 1.0% 0.8% 0.6% 0.4% 0.2% 0.0% Wisconsin Dane County Madison
40 Madison s Future is Much More Diverse Than Its Past 6.0% Annual Growth Rate 5.6% 5.0% 4.0% 3.0% 3.3% 3.6% 2.0% 1.7% 1.0% 0.7% 0.0% White, Non Hispanic African American Hispanic/Latino Asian Other Race or Multi Racial
41 Growing Taxbase $28,000,000,000 Total City of Madison Tax Base $26,000,000,000 $25,261,000,000 $24,000,000,000 $22,000,000,000 $20,000,000,000 $18,000,000,000 $16,000,000,000 $14,000,000,000 $12,000,000,000 $10,000,000,
42 Housing Values Recovered and Growing $300,000 $250,000 Average Single Family Home Valuation $269,377 $247,974 $200,000 $230,831 $150,000 $100,000 $50,
43 Lots of New Construction, Mostly Commercial and 8+ Unit Residential Buildings New Construction Added Value in $m Single Family Homes Condos & 2 7 Unit Apartments Commercial & 8 unit+ apartments
44 Between 2001 and 2016, total jobs in Dane County grew by 15%, compared to 3% Statewide Total Jobs in Wisconsin Total Jobs in Dane County ,717, , ,794, ,184 Total Job Growth ( ) 76,510 42,976 Percentage Job Growth 3% 15%
45 Dane County is 9% of Wisconsin s population but is responsible for 56% of the State s total job growth since 2001 Total Jobs in Wisconsin Total Jobs in Dane County ,717, , ,794, ,184 Total Job Growth ( ) 76,510 42,976 Percentage Job Growth 3% 15% Percentage of net Wisconsin Job growth occurring in Dane County 42,976 / 76,510 = 56%
46 The next 40K to 80K Madisonians? 330, , , , , , , , , ,000
47 The next 40K to 80K Madisonians? 330, , , , , , , , , ,000
48 5 STRATEGIES STRATEGY 1: Support businesses, cultivate entrepreneurship STRATEGY 2: Grow tax base and encourage redevelopment STRATEGY 3: Build on competitive strengths in key economic sectors (Food systems, IT, Biotech, Precision Manufacturing) STRATEGY 4: Make economic case for transportation investments STRATEGY 5: Strengthen the long term workforce
49 5 STRATEGIES STRATEGY 1: Business STRATEGY 2: Development STRATEGY 3: Key Industries STRATEGY 4: Transportation STRATEGY 5: Career Pathways
50 5 STRATEGIES STRATEGY 1: Business STRATEGY 2: Development STRATEGY 3: Key Industries STRATEGY 4: Transportation STRATEGY 5: Career Pathways
51 STRATEGY #1: BUSINESS
52 STRATEGY #2: DEVELOPMENT
53 STRATEGY #3: KEY INDUSTRIES
54 STRATEGY #4: TRANSPORTATION
55 STRATEGY #5: CAREER PATHWAYS
56 IMPLEMENTATION Project EDC lead Primary Staff Timeline #1 Business Assistance Team Susan Bulgrin Ruth Rohlich and Mike Miller Underway An interagency staff team led by Ruth is implementing first steps. #2 Development Districts Craig Stanley Dan Kennelly, Tom Otto, and Matt Wachter Late 2018 into 2019/20 Initial research in progress #3 BRE/Business Walks Frank Staniszewski Ruth Rohlich Underway two business walks are being planned for 2018 #4 Transportation Ald. Denise Demarb Dan Kennelly and Tom Otto Ongoing engagement but no new EDD initiative anticipated in 2018 #5 Work Based Learning Pat Schramm Matt Mikolajewski Ongoing engagement but no new EDD initiative anticipated in 2018 Incorporation of Equity Analysis Marianne Morton All Incorporate equity tool into each project. Start with BAT
57 Thanks!! Dan Kennelly Office of Business Resources Manager
58 Oscar Mayer Committee Paul Jadin April 9, 2018
59 Data Dashboard
60 Sector Reports Completed Ag, Food & Beverage On-deck Information Communications Technology Advanced Manufacturing Healthcare Life Sciences
61 Web-Sites and Buildings Locate in WI A searchable database of available sites and buildings. Brand New MadREP Industrial and Business Park Searchable Web Portal
62 2018 RFI s to Date (in other words) OPPORTUNITIES per year All from WEDC 0 wins 37 Majority direct 9 International 3-5 wins 14 (4 strong) 12 direct 2 WEDC On pace to exceed 50
63 Site Selector Outreach Fam Tour (Kohler, WI) U.S. Open (Erin Hills, WI) Site Selectors Guild (Tucson, AZ) Mid-America Economic Development Council Site Selector Conference MAEDC (Chicago, IL) Business Facilities LiveXchange (Park City, UT) Site Selector newsletters
64 We Attract New Companies from the US and Abroad: Site Selector Outreach Local & national offices KANE & CO.
65 Top Site Selector Criteria Workforce Infrastructure / Structures Incentives Quality of Life / Education / Districts Labor Environment
66 Foreign Direct Investment (FDI) Foreign Direct Investment (FDI) An investment made by a company or entity based in one country, into a company or entity based in another country. We work with Organization For International Investment (OFII) We attend the SelectUSA Summits around the world (Germany, Canada, USA) A Local Case Study: The Little Potato Company Based in Edmonton, Canada Built in DeForest MadREP played the LEAD role in Finding their site and securing their investment in this region
67 Global Interest in our I&E Ecosystem Physical Space Mentorship Connections Capital 60% of Wisconsin s Qualified New Business Ventures are from Madison Region
68 Netherlands Canada Japan Spain Israel Germany Argentina*** Mexico (WEDC) China (WEDC) Belgium Denmark Nigeria International Focus
69 Questions & Discussion Thank you madisonregion.org
70 Enivironmental Issues Oscar Mayer Strategic Assessment Committee
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72 Owners Status Report Oscar Mayer Strategic Assessment Committee
73 Oscar Mayer Strategic Assessment Committee Oscar Mayer Site
74 Boundary Discussion (continued) Oscar Mayer Strategic Assessment Committee
75 Oscar Mayer Strategic Assessment Committee Initial Boundary Discussion
76 Oscar Mayer Strategic Assessment Committee Website + Staff Contacts Website: mayer Lauren Heiser Ertel Administrative Clerk DPCED Office of the Director lheiser ertel@cityofmadison.com Phone: Bill Fruhling Principal Planner Planning Division bfruhling@cityofmadison.com Phone: Tom Otto Economic Development Specialist Office of Business Resources totto@cityofmadison.com Phone:
Economic Development Strategy Appendix I: Data Summary. Data Summary
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