COUNTRY GENERAL OVERVIEW

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2 OUR OBJECTIVE TODAY Raise your awareness that there are several Brazilian IT Services and Solutions Providers that are more than capable to fit your bill with great quality, delivery precision and competitive pricing with the addition of a creative prone cultural background that gives you added value in meeting your goals.

3 AGENDA WHAT IS BRAZIL IT? COUNTRY GENERAL OVERVIEW CURRENT IT SPENDING BUSINESS EXPERTISE BRIC BENCHMARKING CULTURAL DNA COMPETITIVE ADVANTAGE OUR MESSAGE

4 WHAT IS BRAZIL IT? BRAZIL IT is a brand name for the Brazilian Federal Government s Software and Services Export Incentive Program. The government, through a permanent agency called SOFTEX, is constantly supporting the Brazilian IT companies to be competitive in the world market and reach world class recognition

5 COUNTRY GENERAL OVERVIEW Venezuela Guiana Suriname Colombia French Guiana Ecuador Brazil Peru Bolivia Paraguay Argentina Chile Uruguay Facts and figures: Borders with 10 countries 50% of South America surface More than 8 million Km 2 50% of South American Population 190 million people 50% of South American GDP US$ 1 trillion 8 th largest in the world (PPP *) *Purchase Power Parity

6 COUNTRY GENERAL OVERVIEW GDP US $ , ,261.5 Real GDP Growth % Consumer price inflation Population (million) Exports US $ 73,084 96, ,31 137,80 161,16 Imports US $ 48,29 62,83 73,60 91,35 116,46 Reserves US $ 49,11 52,74 53,57 85,56 173,29 Total External Debt US $ 236,6 220,4 188,0 191,2 207,0 Exchange Rate (R:US $) Source: The Economist Intelligence Unit

7 COUNTRY GENERAL OVERVIEW Countries with area > 4 million km² Countries with population > 100 million Bangladesh Australia Canada France Germany Russia Nigeria USA Pakistan Brazil Indonesia China India Japan Mexico Spain Netherlands Italia UK South Korea Countries with GDP > US$ 1 trillion

8 COUNTRY GENERAL OVERVIEW Brazil has: The 2nd largest commercial air fleet in the world, The 2nd largest private executive jet s market in the world The 2nd largest agriculture vehicles market in the world, The 2nd largest jeans consumer market in the world, The 3rd largest market for copying machines in the world The 3rd largest market for TV sets in the world The 3rd largest soft drinks market in the world, The 4th largest refrigerators market in the world.

9 COUNTRY GENERAL OVERVIEW The most representative multinationals are present in Brazil

10 COMPARATIVE TOTAL DOMESTIC IT SPENDING USA US$ 439B UK US$ 80B China US$ 38B Russia US$ 14.2B Mexico US$ 9.2B Colombia US$ 2.1B Brazil US$ 16.2B Argentina US$ 2.5B India US$ 13.5B Korea US$ 14.7B Japan US$ 108B IDC data

11 BUSINESS EXPERTISE Financial Segment Retail Government Procurement Telecommunications Enterprise Applications Education & e-learning

12 BUSINESS EXPERTISE Healthcare Energy Oil & Mining Agrobusiness Automotive Manufacturing

13 BRIC Benchmarking: Economic Development Overall physical infrastructure Technology infrastructure Multinational presence Brazil Russia India China solid nationwide Underpar Underpar Developing solid nationwide Underpar Only in Tech Parks All major industries Underpar Mostly IT related Only in Tech Parks Mostly IT related Global reach Maturing Underpar Matured Underpar Annual Inflation 4,5 % 8 % 11 % 8 %

14 BRIC Benchmarking: Domestic IT market Brazil Russia India China Market size U$ 16.2 bil U$ 14.3 bil U$ 13.8 bil U$ 38.0 bil Range of capabilities (mainframe to open source Financial IT Services Industry Matured Matured Developing Developing Matured Underpar Developing Underpar Business Expertise Skills Matured Developing Developing Underpar Software development quality Matured Matured Matured Developing

15 BRIC Benchmarking: Geographical facts Flying time from New York Brazil Russia India China São Paulo Moscow New Dheli Beijing 09 hrs 14 hrs 15hrs 13 hrs Time zone variation + 02 hrs + 13 hrs + 11 hrs + 13 hrs Western Cultural Proximity English business language Matured Developing Developing Under par Matured Developing Matured Under par

16 CULTURE DIVERSITY Easy understanding and adaptation to any culture No cultural barriers

17 CULTURAL DNA AS A COMPETITIVE ADVANTAGE Past economic instability and changes established a solid DNA for: Fast understanding Creative solutions Efficient process implementations Technology constantly updated

18 HOW BRAZIL S IT SKILLS ARE PERCEIVED BY ANALYSTS Expertise and Creativity are strong features Innovative professionals Extremely flexible and adaptable task force Good fine tuning with the client Good technical abilities

19 IDC S RECENT GUIDANCE MOST RECENT IDC ADVICE TO IT BUSINESS EXECUTIVES GO GREEN (WE SAY GO TO BRAZIL! IT S PLENTY GREEN) GO WEST - NEW VERTICALS AND NEW GEOGRAPHIES (WE SAY GO SOUTH) BE FLEXIBLE (WE SAY DEPLOY NEW OPTIONS THROUGH PROVEN VENDORS)

20 BEST OF BREED

21 IT SERVICES AND SOLUTIONS PORTFOLIO Applications Development Applications Maintenance Remote Infrastructure Management Staff Augmentation Risk Analysis & Management Vulnerability and Risk Assessment Governance and Compliance Business Continuity Planning

22 CONCLUSION when you are looking for software solutions and IT services......check Brazil too as it is also a world class supplier

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