Ratecard online Q1 2019

Transcription

1 Ratecard online Q1 Get in contact General Sales Sven Lybaert Business Partner Digital & Agencies Tel Nathan Ho Business Development Manager Digital & Agencies Tel Philippe De Brabanter Digital Operations Manager Tel Marine De Mol Digital Operations Executive Tel Eline Geeroms Digital Operations Executive Tel Material supply Table of contents Digital Charter 2 Digital Campaigns: formats 3 Rates CPD: Homepage & Homepage Plus 4 Rates CPM: ROS & Sections 5 Rates CPH: Cost Per Hour 6 CPH Video 7 Business & Investors Packages 8 Personal Finance Packages 9 Luxury & Lifestyle Packages 10 s, text ads & newsletters 11 Native advertising 12 Calendar Online Dossiers 13 Absolut Boost Digital: L Echo De Tijd - Ratecard online Q1-1/14

2 De Tijd and L Echo sign the 100% charter For its digital advertisers, De Tijd and L Echo are signing an innovative, unique and binding charter: a commitment that offers you three firm guarantees. 100% human traffic Mediafin guarantees its advertisers fraud-free traffic. In other words, the guarantee that its campaigns are seen solely by human beings, not by robots. 100% privacy 100% viewability Mediafin guarantees its advertisers 100% viewability. In other words, the guarantee that its campaigns are viewed and not hidden in some obscure corner of a website where they go unnoticed. Mediafin guarantees its advertisers and readers 100% privacy. In other words, the guarantee that we value the trust between readers, publisher and advertisers highly. As a result, we are committed to full transparency in terms of adhering to the privacy legislation and the use of data, also with regards to advertisements. You can consult the charter on the website of Trustmedia, the advertising solutions of De Tijd L Echo: L Echo De Tijd - Ratecard online Q1-2/14

3 Digital Campaigns Formats Mediafin is a mobile first company (50% desktop - 50% mobile browsing/native apps). To ensure optimal reach, all digital campaigns will be placed on our responsive website(s) and apps. To ensure 100% delivery of campaign, be sure to deliver formats for all breakpoints (desktop/tablet/smartphone). Under deliveries due to non-delivery of formats will not be compensated. See tech specs for detailed information (per site/placement). BREAKPOINTS (FULLY RESP ONSIVE SITE) DESKTOP TABLET (H) TABLET (V) SMARTPHONE APP TECH SPEC. INFO PAGE Premium Display Impact Display IMPACT DISPLAY Billboard Large Leaderboard 840x x x90 320x50 640x100 4 Medium Rectangle 300x x x x x500 6 Billboard 970x x x90 320x x200 4 Halfpage 300x x x x x500 6 PREMIUM DISPLAY Large Leaderboard Halfpage Desktop Tablet (Horizontal) Tablet (Vertical) Smartphone 970x x x90 320x100 & 640x200 Desktop Tablet (Horizontal) Tablet (Vertical) Smartphone 840x x x90 320x50 & 640x100 Medium Rectangle Desktop Tablet (Horizontal) Tablet (Vertical) Smartphone 300x x x x250 & 600x500 Desktop Tablet (Horizontal) Tablet (Vertical) Smartphone 300x x x x250 & 600x500 L Echo De Tijd - Ratecard online Q1-3/14

4 Rates CPD: HOMEPAGE & HOMEPAGE PLUS flex 42% of daily De Tijd-L Echo users still enter via homepage 75% of daily De Tijd-L Echo users visit the homepage the average OTS on the homepage is +/- 2 Homepage Plus extends the homepage reach to users who by-pass the homepage (ROS - cap 1). With Homepage Plus Flex you can spread your homepage impressions over more than one day. So instead of one day at 100% SOV, choose 2 days of 50% SOV each or 4 days of 25% each. It s your choice. Homepage Plus Flex (consectutive days 5 days max) Impact display WEEKDAY 1 WEEKDAY 2 WEEKDAY 3 WEEKDAY 4 WEEKDAY 5 100% 50% 50% 33% 33% 33% 25% 25% 25% 25% 20% 20% 20% 20% 20% Homepage Homepage Plus (Flex) WEEKDAY WEEKEND** WEEKDAY WEEKEND* Traffic: gross viewable contacts per day** 215, , , ,000 Billboard 9,675 8,325 13,250 10,575 Halfpage 9,675 8,325 13,250 10,575 Roadblock (Billboard + Halfpage)*** 16,125 13,875 22,150 17,625 Mediafin is a mobile first company (50% desktop - 50% mobile browsing/native apps). To ensure optimal reach, all digital campaigns will be placed on our responsive website(s) and apps. To ensure 100% delivery of campaign, be sure to deliver formats for all breakpoints (desktop/tablet/smartphone). Under deliveries due to non-delivery of formats will not be compensated. See tech specs for detailed information (per site/placement). * Weekend: price & audience for Saturday + Sunday ** Estimated viewable impressions for fully responsive site and app *** Roadblock: only possible 1 day - 100% SOV L Echo De Tijd - Ratecard online Q1-4/14

5 Rates Premium display Impact display CPM: ROS & SECTIONS ROS* NEWS* INVEST FUNDS PORTFOLIO ROS ROS Traffic: gross contacts per month 25,362,857 6,248,571 11,168, ,143 1,605, , ,000 Large Leaderboard Medium Rectangle Billboard Halfpage See page 8: personal finance packages See page 9: luxury & lifestyle packages Mediafin is a mobile first company (50% desktop - 50% mobile browsing/native apps). To ensure optimal reach, all digital campaigns will be placed on our responsive website(s) and apps. To ensure 100% delivery of campaign, be sure to deliver formats for all breakpoints (desktop/tablet/smartphone). Under deliveries due to non-delivery of formats will not be compensated. See tech specs for detailed information (per site/placement). * campaigns may also run on homepage De Tijd + L Echo L Echo De Tijd - Ratecard online Q1-5/14

6 Rates CPH: COST PER HOUR FORMAT Rate HALFPAGE + BILLBOARD 20 / hour (excl. VAT) Minimum of 1000 hours Only desktop formats: Billboard (970x250), Halfpage (300x600) L Echo De Tijd - Ratecard online Q1-6/14

7 CPH Video USP 1: We facilitate production NEW USP 2: 100% completion rate on 6 seconds Pre-roll Format Rate Halfpage + Billboard 25 /hour (excl. VAT)* Video banner *Minimum of 1000 hours Only desktop formats: Billboard (970x250), Halfpage (300x600) Production costs & streaming costs included. L Echo De Tijd - Ratecard online Q1-7/14

8 Business & Investors Packages 1. Choose your context -> Business (25% SOV) or Investors (Cap 3) 2. Choose your pack formula 3. Choose your impact banner: Billboard or Halfpage FORMULE 1: Business or Investors SITES & APPS PLACEMENT PERIOD VIEWABLE PAGEVIEWS/WEEK GROSS VALUE NET PRICE Tijd - Lecho Business or Investors 1 week 300,000 impact display 20,100 18,000 FORMULE 1+: Business or Investors + Homepage Tijd - Lecho Business or Investors HP 1 week 1 day 515,000 impact display 29,775 24,500 Mediafin is a mobile first company (50% desktop - 50% mobile browsing/native apps). To ensure optimal reach, all digital campaigns will be placed on our responsive website(s) and apps. To ensure 100% delivery of campaign, be sure to deliver formats for all breakpoints (desktop/tablet/smartphone). Under deliveries due to non-delivery of formats will not be compensated. See tech specs for detailed information (per site/placement). Context Business: News, Entreprises, Politics, Economy, Investors: Markten Live / Les Marchés, Fonds, Stocks L Echo De Tijd - Ratecard online Q1-8/14

9 Personal Finance Packages PERSONAL FINANCE: ROS SITES & APPS PLACEMENT PERIOD VIEWABLE PAGEVIEWS/PERIOD GROSS VALUE NET PRICE Netto - Mon Argent ROS 2 weeks 100,000 impact display 6,700 6,150 PERSONAL FINANCE +: ROS & NEWSLETTER Netto - Mon Argent ROS Newsletter 2 weeks 1 week 265,000 impact display 14,800 11,750 Mediafin is a mobile first company (50% desktop - 50% mobile browsing/native apps). To ensure optimal reach, all digital campaigns will be placed on our responsive website(s) and apps. To ensure 100% delivery of campaign, be sure to deliver formats for all breakpoints (desktop/tablet/smartphone). Under deliveries due to non-delivery of formats will not be compensated. See tech specs for detailed information (per site/placement). L Echo De Tijd - Ratecard online Q1-9/14

10 Luxury & Lifestyle packages LUXURY & LIFESTYLE: 1 format SITES & APPS PLACEMENT PERIOD SOV VIEWABLE PAGEVIEWS/PERIOD GROSS VALUE NET PRICE Tijd - Lecho HP 1 weekend Sabato HP + ROS 1 week 100% 220,000 impact display 11,258 10,000 Sabato Select Newsletter* 1 day LUXURY & LIFESTYLE+: ROADBLOCK (100% exclusive) SITES & APPS PLACEMENT PERIOD SOV VIEWABLE PAGEVIEWS/PERIOD GROSS VALUE NET PRICE Tijd - Lecho HP 1 weekend Sabato HP + ROS 1 week 100% 220,000 impact display 17,928 15,000 Sabato Select Newsletter* 1 day Mediafin is a mobile first company (50% desktop - 50% mobile browsing/native apps). To ensure optimal reach, all digital campaigns will be placed on our responsive website(s) and apps. To ensure 100% delivery of campaign, be sure to deliver formats for all breakpoints (desktop/tablet/smartphone). Under deliveries due to non-delivery of formats will not be compensated. See tech specs for detailed information (per site/placement). L Echo De Tijd - Ratecard online Q1-10/14

11 s, text ads & newsletters Newsletters NEWSLETTERS CONTENT REGISTRATIONS FORMAT # OF SENDINGS PRICE AVAILIBILITY TIJD & LECHO Morning Comment* Daily morning update on news, politics & business 426,723 IMU 1 day 7,650 Monday or Tuesday Midday update* Daily midday update on news, politics & business 84,112 Evening Roundup* Daily evening update on news, politics & business 98,708 Week-end Weekly update on business, week-end stories, Sabato and Netto 427,201 IMU 1 day 4,600 Saturday Fundsmail Daily update on personal fundsportfolio (hosted on sites)** 148,073 IMU 1 day 2,050 Wednesday Stocks-mailing Daily update on stock market & personal stockportfolio** 341,613 IMU 1 day 4,100 From Monday to Friday NETTO & MONARGENT Geldworp/Brève argent Daily newsletter that offers tip and tricks on personal finance 122,409 IMU 5 days 8,100 From Monday to Friday SABATO Sabato Select Weekly newsletter with must-reads on luxury 12,000 IMU 1 day See luxury packs Thursday * Morning Comment, Midday Update & Evening Roundup are grouped by day ** For subscribers with a portfolio on our websites, an update of this portfolio is added in the newsletter(s) ings Communicate with your customer one-to-one via our database of 150,000 high quality business contacts. An e-marketing campaign targeting prospects with real potential, namely readers of De Tijd and L Echo, strengthens your campaign. The database is comprised of registered readers of De Tijd and L Echo (opt-in addresses). ONE TO ONE ADDRESSES PRICE/ADRESS ing < L Echo De Tijd - Ratecard online Q1-11/14

12 Native advertising Position your brand or offering in one of the themed dossiers: you will reach an interested audience of Internet surfers in search of the smartest choice for their budget. Calendar* January February March April May June September October December FINANCIAL THEME Investors Guide Real Estate I Pension Guide Private Banking Wealth Tax Guide Pulse: Finance Succession Guide Insurance Guide Private Banking Pulse: Mobility Your Money in 2020 *Y ou have a theme you want to capitalise on, but your timing is not in line with ours? It is possible to adapt the calendar outlined above. Do not hesitate to contact us. Rates Format 2AD + traffic campaign Rate 9,500 (excl. VAT) Period 4 weeks 2AD = Halfpage, Billboard Specifications Online folder linked to a specific theme (SME, Expertise, ICT, HR...) Editorial content with high actual & news value 5 articles 4 weeks exclusive presence linked to the theme Exclusive sponsoring of the dossier with 2AD (Halfpage; Billboard) Supported by a co-branded campaign (logo of advertiser) to generate traffic to the dossier (design material by Mediafin) Traffic campaign with logo 2 formats IMU, Large Leaderboard De Tijd - L Echo - Netto - Mon Argent ROS 600,000 impressions IMU in the contextual newsletter 1 mailing Editorial advertisement via de homepage 1 week Editorial advertisement via the newsletter Nouveau sur / Nieuw op 1 mailing L Echo De Tijd - Ratecard online Q1-12/14

13 IN ALLE N, N EXPERTS OPNIEUW LICHT STIJGEN FEBRUARI 2018 MAI JUNI 2017 SEPTEMBRE 2018 Online dossiers 19/01 NMA Investors Guide 11/05 Wealth 19/10 NMA Insurance Guide 23/02 NMA Real Estate I 18/05 NMA TAX Guide 24/10 Private Banking IN 5 STAPPEN NAAR DE JUISTE LENING VOOR UW DROOMWONING HOEVEEL IS UW WONING WAARD? ALLE PRIJZEN VAN WOONHUIZEN, APPARTEMENTEN EN BOUWGRONDEN 589 BELGISCHE GEMEENTEN LA DÉCLARATION D UN EMPRUNT COMMENT DÉCLARER CORRECTEMENT IMMOBILIER DÉCORTIQUÉE LES REVENUS ÉTRANGERS? COMMENT VOS BÉNÉFICES SUR LES BITCOINS SONT-ILS TAXÉS? EXCLUSIEVE RONDVRAAG VASTGOEDPRIJZEN IN 2018 ZULLEN VOLGENS + ACTION LECTEURS POSEZ VOS QUESTIONS À NOS EXPERTS MODE D EMPLOI POUR PAYER MOINS D IMPÔTS 30/03 NMA Pension Guide 12/06 PULSE Finance 11/12 PULSE Mobility Pulse THOMAS VAARTEN, A.S. ADVENTURE E-commerce is te belangrijk om over te Betalen zonder cash: laten aan externen traag maar zeker MAGAZINE VOOR KMO S EN ONDERNEMERS FINANCE IT-TELECOM Kmo s zijn interessant doelwit voor ransomware 25/04 Private Banking 07/09 NMA Succession Guide 14/12 NMA Your Money in 2020 GUIDE SUCCESSION NOUVEAU DROIT SUCCESSORAL À PARTIR DU 1 ER SEPTEMBRE BIG BANG DANS LA SUCCESSION ET LE MARIAGE PLUS DE LIBERTÉ POUR PLANIFIER VOTRE SUCCESSION DES RÉPONSES AUX QUESTIONS D HÉRITAGE LES PLUS FRÉQUENTE L Echo De Tijd - Ratecard online Q1-13/14

14 Absolut Boost Digital: PACKAGES PERIOD BRUTO CONTACTS ABSOLUT BOOST DIGITAL Homepage exclusive (CPD): 3 dagen HP + 2 dagen HP Business or Investors Pack: Formule 1 Impact Display GROSS VALUE NET PRICE DISCOUNT NET CPM 3 days* 1,475,000 66,250 39,750-40% 27 1,500, ,500 54,000-46% 36 Business or Investors Pack: Formule 1+ 2,575, ,875 73,500-51% 29 Personal Finance Pack 5 weeks** 500,000 33,500 18,450-45% 37 Personal Finance Pack + 1,325,000 74,000 35,250-52% 27 Luxe & Lifestyle Pack 1,100,000 56,290 30,000-47% 27 Luxe & Lifestyle Pack + 1,100,000 89,640 45,000-50% 41 * 3 days (+ value of 2 days) to be spread over 2 weeks ** 5 weeks to be spread over 3 months L Echo De Tijd - Ratecard online Q1-14/14