The Cardinal Group at Morgan Stanley. Passionately Commited to Helping Manage Your Wealth

Transcription

1 The Cardinal Group at Morgan Stanley Passionately Commited to Helping Manage Your Wealth

2 300 Granite Run Drive Suite 300, Lancaster, PA / Main / Toll-Free / fax

3 The Cardinal Group at Morgan Stanley What do you look for in a Financial Advisor? Wise counsel? Honesty and integrity? Objective advice that is given with your best interests in mind? The Cardinal Group at Morgan Stanley places these attributes among its most important core values. We are a team of experienced Financial Advisors who are committed to helping our clients in their quest for financial independence. Our comprehensive planning approach encompasses customized investment management but goes far beyond your portfolio to address issues as diverse as retiring as anticipated and leaving a meaningful legacy. Equally important, we are backed by the vast resources of Morgan Stanley, one of the world s most respected financial services firms. As a result, we can access specialized expertise whenever necessary to help you meet even your most complex challenges. The cardinal Group 3

4 Who We Are Rick L. Crider Senior Vice President Financial Advisor Robert J. Balasavage Senior Vice President Branch Manager Bryant J. Ferris Senior Vice President Branch Manager Rick has worked at Morgan Stanley since 1985 and joined The Cardinal Group in Rick s passion is the capital markets, particularly the equity markets. This passion serves the team and our clients well as Rick s role on the team is to provide Wealth Management solutions to individuals, families, trusts and institutions with a particular focus on equity products. Rick is a graduate of Liberty University and earned an MBA from LaSalle University. He serves on various boards and committees at Calvary Church, Lancaster Bible College and Hope International. Rick and his wife, Loretta, live in Conestoga, Pa., and have three sons, Ryan and wife Sarah, Hudson and wife Emily, and Trent. He holds his Life and Health Insurance License and Series 7, 3, 63 and 66. rick.lee.crider@morganstanley.com In 1986, Rob entered the Management Trainee program at Meridian Bank where he later became the Branch Manager of Meridian s Lititz, Pa., branch office. Rob joined Morgan Stanley in 1991 and since then has leveraged his banking background to providing financial solutions for individuals, families and institutions with a special focus on fixed-income products. Rob is a graduate of Mansfield University and earned his MBA in finance at St. Joseph s University. He has also completed the Central Atlantic School of Banking at Bucknell University. Rob and his wife, Kathy, have three children and live in Lancaster, Pa. Rob has served on various boards and committees at Sacred Heart School in Lancaster and at Lancaster Catholic High School and is a PIAA Football Official. Rob holds his Life and Health Insurance License and Series 7, 8, 63 and 66. robert.j.balasavage@morganstanley.com Prior to joining Morgan Stanley in 1993, Bryant spent three years working for the Credit Union National Association providing planning, investment and insurance advice to credit union members at Citadel Federal Credit Union in Thorndale, Pa. At Morgan Stanley, while providing Wealth Management solutions that help individuals, families and institutions meet their financial goals, his role on the team is to focus on annuity, insurance and alternative investment products. Bryant is a graduate of Duquesne University and currently serves as President of The Pequea Valley School Board of Directors. Bryant has trained in a number of martial art styles and is a PIAA Football Official. He and his wife, Beth, have two daughters, Marissa and Jenna, and live in Intercourse, Pa. Bryant holds his Life and Health Insurance License and Series 7, 6, 9, 10, 31, 63 and 66. bryant.j.ferris@morganstanley.com Morgan Stanley

5 James J. Kirchner, Jr. Senior Vice President Financial Advisor Michela M. Potocki, CTFA Financial Advisor Associate Melissa Heinley Senior Registered Portfolio Associate Jim has worked in the financial services industry since joining Morgan Stanley in Jim was appointed Branch Manager of Morgan Stanley s Lancaster office in 1988 and held various management positions in Baltimore and Philadelphia. He joined The Cardinal Group in June Jim works primarily with high net worth individuals and families, as well as foundations and endowments, and for-profit and not-for-profit organizations. Jim s focus is providing cutting-edge investment guidance and service consistent with the firm s Global Investment Committee. Jim holds a B.S. in finance and philosophy from Loyola University Maryland as well as various industry-specific certifications from the Wharton School at the University of Pennsylvania. Jim is a member of the Rotary Club of Lancaster and a former board member of St. Anne s Retirement Community. Hobbies include reading, photography and cycling. Jim holds his Life Insurance License and Series 7, 6, 8, 63 and 66. Jim and his wife, Tina, have two children, Laura and Greg, and reside in Lancaster. james.j.kirchner@morganstanley.com Michela began her career in financial services in 1996 at Wilmington Trust Company where she spent fourteen years working with ultra high net worth, multigenerational families providing guidance and advice for Trust and Estates planning. In 2010, Michela moved to the Private Banking and Investment Group at Merrill Lynch in Wilmington, Del. In March 2014, Michela joined Morgan Stanley and The Cardinal Group in Lancaster, Pa. Michela focuses on actively creating and maintaining customized financial and retirement plans for individuals, families and businesses to address current specific needs and future goals. Michela holds a B.S. in business administration from Goldey Beacom College. She is a Certified Trust and Financial Advisor (CFTA) and a member of the Cannon Graduate School, American Business Women s Association and The Lancaster Estate Planning Council. Michela and her husband, Kurt, live in Lancaster, Pa. She holds her Life Insurance License and Series 7, 6, 66 and 63. michela.potocki@morganstanley.com Melissa began working with The Cardinal Group when she joined Morgan Stanley in As the Group s Senior Registered Portfolio Associate, Melissa enjoys the opportunity to assist clients and strives to deliver exceptional service on every call and visit by taking the time to personally know our clients. Melissa and her husband, Don, live in Lancaster, Pa., with their daughter, Elizabeth. Melissa holds her Series 7 and 66. melissa.heinley@morganstanley.com The cardinal Group 5

6 How We Work With Clients We believe that you deserve Financial Advisors who share your vision, earn your trust and work diligently to help you attain the life you desire for yourself and your family. To accomplish these goals, we seek to understand not only your finances, but your values, attitudes, circumstances and relationships that might influence the strategies we formulate and advice we provide. Our process begins with in-depth discussions in which we will certainly ask you about your income, expenses, investments and future obligations, but we will also explore your: Objectives What are your must-haves and nice-tohaves and when must you have them? What are the family milestones you are hoping to celebrate during the next 10 years? Do you have a personal bucket list? Some people know exactly what they want their wealth to accomplish. Other people accumulate assets over time but have only a vague idea of how those assets will be used. We work with you to pinpoint objectives, prioritize them and create a realistic plan for achieving them in the time frame that s required. Values If someone were to give you $1 million tomorrow, what would you do with it? Leave it to your children? Give it to your alma mater or a favorite notfor-profit? Buy that beach house you always wanted? Different clients have different definitions of success and different requirements for fulfillment. By understanding yours, we can provide you with advice that has a better chance of being followed over the long term and takes into account the total context of your life. Beliefs What bothers you more not buying an investment that shoots up in value or buying an investment that immediately plummets? Clearly, your attitude toward risk plays a major role in how we eventually allocate your assets and choose investments for your portfolio. Beyond investments, however, what do you truly want your wealth to accomplish? Do you have a philosophy about money or have you never thought about it? Your answers to these questions help us shape a plan that addresses who you are as a person, not just an investor. 6 Morgan Stanley

7 Experiences What is the biggest investment risk you ever took? What were your best and worst investment decisions? If you could have a do-over on any financial decision you ever made, what would it be? Past experiences shape current perceptions and as famed philosopher George Santayana once said, Those who cannot remember the past are condemned to repeat it. Clearly, we want to avoid repeating mistakes you might have made in the past, but we also want to make certain that the advice we offer is considered carefully and ultimately accepted. At the same time, it is critical that we understand where you came from in order to help you get where you want to go. Relationships Who are the most important people in your life and what role will they play in the decision-making process? Are you concerned that your spouse or children may not have the financial acumen to make astute choices? We believe that education is part of our mandate and we have worked closely with many families to instill a greater appreciation of the responsibilities that come with wealth as well as basic financial knowledge. Beyond your family, we will ask you about other advisors with whom you may have a relationship your attorney and accountant, for example. If we believe that additional expertise might be helpful, we can refer you to professionals with specialized skills in such complex disciplines as trusts, insurance and estate planning.

8 Creating Your Strategy Based on your input, we develop an asset allocation for your portfolio that reflects your objectives, time frame, risk tolerance and unique circumstances, preferences and values. Adhering to your allocation is crucial to your investment success. Many investors lack the discipline to stay the course when markets turn volatile and uncertain. Our clients tend to have realistic expectations that are aligned with their objectives and the willingness to adhere to their allocation through various market conditions. In developing and implementing your allocation, we consult with Morgan Stanley s Global Investment Committee who follows asset classes and investment categories worldwide to determine tactical adjustments for asset allocations in various market environments. We typically execute your allocation with carefully selected mutual funds and exchange-traded funds, but we may also advise assigning a portion of your investment portfolio to provide a guaranteed level of lifetime income. This retirement income strategy can help provide peace of mind and prevent poorly timed emotional reactions to market fluctuations. Monitoring Your Progress We measure your investment performance against stated return targets for each of your objectives, not by comparing it to popular market benchmarks. As you would expect, we believe that ongoing communication is a vital component of our business. We strive to keep abreast of your changing financial needs and provide viable solutions to meet them. This means constant monitoring of your plan and portfolio to make certain your assets are positioned to meet your changing circumstances as well as fluctuating market conditions.

9 Beyond Your Portfolio At The Cardinal Group, we employ a comprehensive planning approach that considers both sides of your personal balance sheet and every aspect of your finances. Depending on the needs and priorities we establish during our discussions, we can provide you with guidance in the following areas. Estate Planning and Trusts Our team can help you create a plan that decreases estate tax and ensures your assets will be used as you intend them to be. Through the judicious use of trusts, beneficiary designation and lifetime giving programs, you can increase gifts to charitable organizations, reduce turmoil and family rifts, and provide for heirs who may not have the experience or inclination to manage assets. Retirement Planning Whether you are entering your prime earning years or wondering if you can really afford to retire as planned, we can help you proceed with confidence to the future you envision for yourself. Our comprehensive strategy integrates investing with your pension, 401(k) or other plans to which you may have access at work. If you are self-employed, we will help you determine whether your current plan is truly suitable for your needs. When you change jobs, we will provide you with the advice you need to make the right decision about any retirement plan distribution for which you are eligible. Finally, when you approach retirement, we will help you negotiate the maze of Social Security and Medicare options available to you and create a plan to provide you with income for as long as you live. Lending Services With a variety of mortgage products, lines of credit and other lending programs, Morgan Stanley can help you obtain the financing you need to buy, build or remodel a home. With our unique securities lending capabilities, we can help you raise cash and generate cash flow without liquidating securities positions and incurring tax liability. Business Services Your revenues are cyclical but your overhead is a constant. You have the opportunity to replenish inventory at rock-bottom terms, but you are strapped for cash. You are concerned about what happens to your business after you retire. We serve successful business owners with solutions that range from cash management and lending capabilities to retirement and business succession planning. Insurance Life insurance can help your family maintain its lifestyle or pay estate taxes without having to liquidate real estate or other assets under duress. We work with a number of providers to offer you the coverage that best meets your needs at the most favorable terms possible. Education Funding The high cost of higher education has been well documented, but fortunately, there are a variety of solutions available to help you meet the challenge. The earlier you begin planning, however, the more successful you are likely to be. We can help you determine how much you will have to save and whether such vehicles as Education Savings Accounts and 529 College Savings Plans might have a place in your child s future. The cardinal Group 9

10 What We Believe Our mission is to provide wise counsel to clients seeking financial independence. We are acutely aware that wealth accumulation often represents a lifetime of personal sacrifice, and we believe these efforts should be acknowledged by our commitment to: Always act in your best interests and make objective recommendations only after understanding your personal concerns and situation thoroughly. Provide you with full transparency about issues as diverse as how we manage assets and calculate fees. Respond to you promptly and go the extra mile to provide you with the service you deserve. At the same time, we have expectations of the clients we serve. We can only help you in your quest for financial independence if you embrace a collaborative spirit. We seek clients who: Invest their time explaining their personal situation to us and fully disclose all relevant information. Communicate with us frequently so we are always aware of changes in their life that warrant action. Remain faithful to the plan we craft for them so they become long-term in focus and disciplined in temperament. 10 Morgan Stanley

11 The Cardinal Group offers a more personalized approach to wealth management, and we believe we can make a difference in your financial life. For a complimentary consultation or simply more information about how we work with clients, call us at , or visit our website at Top left to right: James J. Kirchner, Jr., Rick L. Crider; Middle left to right: Bryant J. Ferris, Robert J. Balasavage; Bottom left to right: Melissa Heinley, Michela M. Potocki

12 Asset Allocation does not assure a profit or protect against loss in declining financial markets. Morgan Stanley Smith Barney LLC offers a wide array of brokerage and advisory services to its clients, each of which may create a different type of relationship with different obligations to you. Please visit us at or consult with your Financial Advisor to understand these differences. The investments listed may not be suitable for all investors. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments, and encourages investors to seek the advice of a financial advisor. The appropriateness of a particular investment will depend upon an investor s individual circumstances and objectives. Tax laws are complex and subject to change. Morgan Stanley Smith Barney LLC ( Morgan Stanley ), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice and are not fiduciaries (under ERISA, the Internal Revenue Code or otherwise) with respect to the services or activities described herein except as otherwise agreed to in writing by Morgan Stanley. This material was not intended or written to be used for the purpose of avoiding tax penalties that may be imposed on the taxpayer. Individuals are encouraged to consult their tax and legal advisors (a) before establishing a retirement plan or account, and (b) regarding any potential tax, ERISA and related consequences of any investments made under such plan or account. Securities-Based Lending Risks: Borrowing against securities may not be suitable for everyone. You should be aware that securities-based loans involve a high degree of risk and that market conditions can magnify any potential for loss. Most importantly, you need to understand that: (1) Sufficient collateral must be maintained to support your loan(s) and to take future advances; (2) You may have to deposit additional cash or eligible securities on short notice; (3) Some or all of your securities may be sold without prior notice in order to maintain account equity at required collateral maintenance levels. You will not be entitled to choose the securities that will be sold. These actions may interrupt your long-term investment strategy and may result in adverse tax consequences or in additional fees being assessed; (4) Morgan Stanley Bank, N.A. or its affiliate Morgan Stanley Smith Barney LLC (the Bank ) reserves the right not to fund any advance request due to insufficient collateral or for any other reason except for any portion of a securities-based loan that is identified as a committed facility; (5) The Bank reserves the right to increase your collateral maintenance requirements at any time without notice; and (6) The Bank reserves the right to call your securities-based loan at any time and for any reason. Morgan Stanley Smith Barney LLC ( Morgan Stanley ) is a registered broker-dealer, member SIPC, not a bank. Where appropriate, Morgan Stanley has entered into arrangements with banks and other third parties to assist in offering certain banking related products and services. Unless specifically disclosed in writing, investments and services offered through Morgan Stanley are not insured by the FDIC, are not deposits or other obligations of, or guaranteed by, a bank and involve investment risks, including possible loss of principal amount invested Morgan Stanley Smith Barney LLC. Member SIPC. CRC CS /14