Meat Case Trends. Retail Advisory Committee Raleigh, NC April 25, 2012

Transcription

1 Meat Case Trends Retail Advisory Committee Raleigh, NC April 5, 1

2 Data provided by the Meat Solutions VMMEAT system sourced from FreshLook Marketing scanner data FreshLook Data: Represents approximately 68% of the ACV All of U.S. and 8 standard regions (based on U.S. Census) Based heavily on chains with no independent grocers (fewer than 11 stores) Excludes supercenters, club stores, commissaries, and natural food stores

3 Total Meat Dollar Sales and Fresh Pork / Ham / Beef / Chicken / All Other 3

4 Total Meat Jan-Dec 11 Summary Fresh Pork/Ham/Beef/Chicken/All Other 5,, 15, Dollar Sales 1, 5, Grand Total Beef Chicken Fresh Pork Ham All Other % Change vs. YA.5% -6.9% -.3% -1.56%.95% -1.95% 1.94% -7.84% 1.5% -3.66% -1.69% -9.9% 11 Avg Price $.86 ( 7.%) $4.89 ( 11.6%) $.6 ( 3.%) $.85 ( 1.6%) $.16 ( 4.9%) $1.67 ( 8.4%) Source: FreshLook Marketing, January-December, 11 All other includes boar, buffalo, deer, duckling, elk, geese, goat, guinea, lamb, mixed, musk ox, mutton, ostrich, pheasant quail, rabbit, seafood, snake, squab, turkey, unknown and veal 4

5 Total Meat Oct 11-Feb 1 Summary Fresh Pork/Ham/Beef/Chicken/All Other 1, 1, 8, 6, Dollar Sales 4,, Grand Total Beef Chicken Fresh Pork Ham All Other % Change vs. YA -1.37% -7.63% -.1% -1.5% -.44% -3.48% -.9% -6.% -3.81% -8.% -.91% -8.44% 11 Avg Price $.71 ( 6.8%) $4.97 ( 1.%) $.8 ( 3.%) $.87 ( 8.8%) $.14 ( 4.6%) $1.37 ( 8.%) Source: FreshLook Marketing, Oct 11 Feb 1 All other includes boar, buffalo, deer, duckling, elk, geese, goat, guinea, lamb, mixed, musk ox, mutton, ostrich, pheasant quail, rabbit, seafood, snake, squab, turkey, unknown and veal 5

6 $/POUND $5. $4.75 $4.5 $4.5 $4. $3.75 $3.5 $3.5 $3. $.75 $.5 $.5 $. $1.75 $1.5 Total Meat Jan-Dec Average Retail Price Summary Fresh Pork/Beef/Chicken $4.41 $4.4 $4.38 $4.3 $.66 $.61 $.4 $4.89 $.85 $.57 $.1 $.4 $1.98 $. $ Source: FreshLook Marketing, January-December, 7-11 Beef Chicken Pork 6

7 Selected Protein Shares October 11 February 1 Whole Muscle Beef / Beef Grinds / All Other Chicken / Fresh Pork / Chicken Breast / Ham 7

8 Selected Categories - Share Breakout Based on Dollar Sales Beef Grinds % (Oct 11-Feb 1) All Other Chicken 1% Fresh Pork 15% Chicken Breast 13% Whole Muscle Beef 33% Ham 5% Source: FreshLook Marketing, Oct 11 Feb 1 Dollars (Billions) % Change vs. YA Share Change vs YA Average Price % Change vs. YA Whole Muscle Beef $ % -.1 $ % Beef Grinds $ %.1 $ % All Other Chicken $ % $ % Fresh Pork $ % $ % Chicken Breast $ % $ % Ham $.6-3.8% $ % 8

9 Selected Categories - Share Breakout Based on Pound Beef Grinds % (Oct 11-Feb 1) All Other Chicken 3% Whole Muscle Beef 1% Fresh Pork 16% Ham 7% Chicken Breast 13% Source: FreshLook Marketing, Oct 11 Feb 1 Pounds (Billions) % Change vs. YA Share Change vs YA Average Price % Change vs. YA Whole Muscle Beef.8-1.5% -.1 $ % Beef Grinds %. $ % All Other Chicken %.1 $ % Fresh Pork.6-8.9%. $ % Chicken Breast %.1 $ % Ham.3-8.%. $ % 9

10 Selected Pork Segments Dollar Sales / / Average Price October 11 February 1 1

11 Data provided by the Meat Solutions VMMEAT system sourced from FreshLook Marketing scanner data FreshLook Data: Represents approximately 68% of the ACV All of U.S. and 8 standard regions (based on U.S. Census) Based heavily on chains with no independent grocers (fewer than 11 stores) Excludes supercenters, club stores, commissaries, and natural food stores Feature data provided by MarketTrack MarketTrack Data: Represents 67 markets/retailers in the US Ad feature service covering ALL retail formats Past data only available through June 1 11

12 Boneless and Bone-In Chops October 11 February $ Bone In $ Boneless Dollar Sales $ - % Chg vs. YA +.% -3.43% Lbs - % Chg vs. YA -8.49% -6.81% Oct Feb Avg Price $.89 $ % 3.63% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 1

13 # of Features Boneless and Bone-In Chops Ad Featuring Snapshot, October 11 February 1 A ads A ads % Chg vs. YA October 11- February 1 Dollar Sales A ads Bone In 8.8% Source: Market Track Data, Oct 11-Feb 1 vs same time period year prior Boneless.% 13

14 14 Loin Roasts October 11 February 1 1 $19 $ $84 Dollar Sales 6 46 $ Whole/Half Loin Tenderloin Bone-in Roasts Boneless Roasts $ - % Chg vs. YA -5.16% -7.84% +7.97% +.5% Lbs - % Chg vs. YA -1.3% % +1.65% -6.8% $.35 $5.9 $.68 $3.6 Oct - Feb Avg Price 8.15% 11.3% 6.1% 1.1% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 14

15 # of Features Loin Roasts Ad Featuring Snapshot, October 11 February 1 A ads A ads % Chg vs. YA October 11- February 1 Dollar Sales A ads Whole/Half Loins Tenderloins Bone In Roasts Boneless Roasts 6.54% 17.53% 6.67% 53.41% Source: Market Track Data, Oct 11-Feb 1 vs same time period year prior 15

16 Shoulder October 11 February 1 1 $ Dollar Sales 6 53 $54 $ $18 1 $4 3 Shoulder Roast Picnic Roast Steak Offal Whole $ - % Chg vs. YA +8.89% % -.8% +3.48% % Lbs - % Chg vs. YA -8.83% -1.16% % -5.89% % 11 Avg Price Source: FreshLook Marketing, Oct 11- Feb 1 vs same time period year prior $.3 $1.8 $.45 $1.51 $ % 16.3% 16.3% 9.95% 14.19% 16

17 # of Features Shoulder Ad Featuring Snapshot, October 11 February 1 A ads A ads % Chg vs. YA October 11- February 1 Dollar Sales A ads Shoulder Roast Picnic Roast Steak 7.37% Source: Market Track Data, Oct 11-Feb 1 vs same time period year prior 4.86% 17.65% 17

18 Ribs October 1 February $94 $137 $9 Dollar Sales $9 9 Back Ribs Country Style Ribs St.Louis Style Spareribs $ - % Chg vs. YA % -1.99% +66.8% +1.89% Lbs - % Chg vs. YA -1.8% % +67.6% -4.48% 11 Avg Price Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior $4.19 $.56 $3.35 $ % 19.%.14% 6.67% 18

19 # of Features Ribs Ad Featuring Snapshot, October 11 February 1 A ads A ads % Chg vs. YA October 11-Feb 1 Dollar Sales A ads Back Ribs Country Style Ribs St.Louis Style Spareribs.97% Source: Market Track Data, Oct 11-Feb 1 vs same time period year prior 8.8% 5.% 46.4% 19

20 Opportunity Areas

21 Data provided by 1 Annual Meat Conference Presentations - FMI: Power of Meat - Perishables Group: Decision Tree Research - Randy Blach: 1 Annual Meat Conference Cattle and Beef Situation and Outlook - Paul Aho: 1 Annual Meat Conference Poultry Outlook - Steve Meyers: 1 Annual Meat Conference Hog Outlook 1

22 Total Store Snapshot Price Changes February 1 vs February 11 Total Food Costs +3.9% Dairy +7.8% Cereal/bakery +5.3% Eggs +4.3% Fish/Seafood +4.% Beverages (non-alcoholic) +3.7% Fresh Vegetables -7.9% Fresh Fruit -.8% USDA: CPI Food Expenditures Progressive Grocer s 78 th Annual Report of the Grocery Industry: supermarket managers surveyed

23 What we know about shoppers and their current attitude toward buying The economic downturn has created very educated, savvy shoppers who do their homework Shoppers Understand how they can save money on groceries Can dial up or down money-saving measures very quickly Use a combination of pre-trip research and in-store measures Increasingly use technology Conservative spending remains prevalent Increase in dollar sales offset by high inflation Decrease in volume sales across proteins Source: Power of Meat: Annual Meat Conference 1 3

24 Direct correlation - household income and grocery trips / spending 4 //11 1 Analytics, LLC 4

25 Consumers are spending less by buying less Growing trend: saving by simply cutting back on purchases Requires unique response as traditional marketing and merchandising methods may not work Shoppers favoring this tactic spend $1 less than average each week With less dining out, there s an opportunity to capitalize on shoppers looking to cook more Estimated weekly grocery expenses $11.74 Change in grocery spending compared with last year 3% Less 55% Same How? 14%: Buy less food 14%: Apply moneysaving measures %: Eat out more Focus on savings and convenience 15% More 13%: Eat out less %: No longer emphasize money-saving Source: Power of Meat: Annual Meat Conference 1 5

26 Coupon Usage Source: Nielsen //11 6

27 Average Market Basket 7

28 The Opportunity to Get Shoppers Back

29 Special Occasions 9

30 Everyday Essentials 3

31 Meal Stretching 31

32 Impulse/Special Value 3

33 Fresh Cross Promotions 33

34 Influencing the in-store decision: Value Signage Very much influence Kind (type/cut) purchased Quantity purchased Meat sales promotions on in-store signage 44% 39% Meat coupons 3% 8% Meat advertising in direct mail/newspapers 8% 6% Meat markdowns because of reaching the sell-by date 9% 8% Nutrition information on meat packaging 14% 1% In-store sampling 9% 9% Recipes/cooking instructions on meat packaging 8% 7% Recipes in store (kiosk or cards) 6% 6% Source: Power of Meat: Annual Meat Conference 1 34

35 Preparation Suggestions: Just tell em how to cook it! Great for Grilling Remember - they re buying a meal! 35

36 Further Questions/Discussion? Thank you! This message funded by America s Pork Checkoff Program.

37 Appendix 37

38 California Pork Segments Chops 11 Summary $34 $ Dollar Sales 5 Bone In Boneless $ - % Chg vs. YA +.3% -.9% Lbs - % Chg vs. YA -13.8% -8.% $3.19 $ Avg Price 16.4% 7.9% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 38

39 Great Lakes Pork Segments Chops 11 Summary 7 6 $61 5 $ Dollar Sales Bone In Bone less $ - % Chg vs. YA -4.5% +1.6% Lbs - % Chg vs. YA -11.3% +.6% $.98 $ Avg Price 7.6%.9% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 39

40 Mid South Pork Segments Chops 11 Summary $81 $ Bone In 17 Bone less Dollar Sales $ - % Chg vs. YA -4.5% +1.6% Lbs - % Chg vs. YA -11.3% +.6% $.98 $ Avg Price 7.6%.9% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 4

41 Northeast Pork Segments Chops 11 Summary $86 $ Dollar Sales 1 Bone In Bone less $ - % Chg vs. YA -4.4% +.7% Lbs - % Chg vs. YA -15.9% -.3% $.8 $ Avg Price 13.6% 3.1% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 41

42 Plains Pork Segments Chops 11 Summary 3 5 $4 $4 15 Dollar Sales Bone In Bone less $ - % Chg vs. YA -.% -13.9% Lbs - % Chg vs. YA -1.6% -1.8% $3.38 $ Avg Price 9.4% 1.1% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 4

43 South Central Pork Segments Chops 11 Summary $ $37 Dollar Sales 1 Bone In 1 Boneless $ - % Chg vs. YA +5.3% -3.1% Lbs - % Chg vs. YA -.1% -.% $.6 $ Avg Price 7.5%.9% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 43

44 Southeast Pork Segments Chops 11 Summary $ $45 Dollar Sales Bone In 11 Bone less $ - % Chg vs. YA +1.1% -7.5% Lbs - % Chg vs. YA -4.% -1.1% $3. $ Avg Price 5.5%.9% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 44

45 West Pork Segments Chops 11 Summary $45 $ Dollar Sales 5 Bone In Boneless $ - % Chg vs. YA +3.% -7.3% Lbs - % Chg vs. YA -8.9% -1.7% $.9 $ Avg Price 13.% 6.% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 45

46 8 7 6 California Pork Segments Roasts 11 Summary $7 $7 5 $4 4 3 $3 Dollar Sales Whole/Half Loin Tenderloin Bone-in Boneless $ - % Chg vs. YA -6.5% +1.6% -4.8% +33.4% Lbs - % Chg vs. YA -3.9% -7.% -19.5% +19.% $.67 $5.5 $.49 $ Avg Price.9% 9.5% 18.3% 11.9% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 46

47 3 5 $7 Great Lakes Pork Segments Roasts 11 Summary $ $13 Dollar Sales $6 4 Whole/Half Loin Tenderloin Bone-in Boneless $ - % Chg vs. YA -.9% -8.9% +34.9% -8.% Lbs - % Chg vs. YA -11.5% -3.6% +4.4% -14.% $.17 $4.85 $3.33 $3. 11 Avg Price 9.% 19.% 8.5% 6.9% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 47

48 $15 Mid South Pork Segments Roasts 11 Summary $16 $ Dollar Sales 4 3 $4 3 Whole/Half Loin Tenderloin Bone-in Boneless 1 $ - % Chg vs. YA -18.1% -3.% +3.% -1.6% Lbs - % Chg vs. YA -7.3% -14.7% +4.7% -.4% $.4 $4.9 $3.6 $ Avg Price 1.6% 13.6% 8.% 45.% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 48

49 Northeast Pork Segments Roasts 11 Summary $3 $5 $6 15 $ Dollar Sales Whole/Half Loin Tenderloin Bone-in Boneless $ - % Chg vs. YA -16.% -1.7% +19.3% +1.5% Lbs - % Chg vs. YA -1.1% -18.9% +6.4% -8.4% $.3 $5.15 $.56 $ Avg Price 6.% 7.7% 1.1% 1.8% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 49

50 9 8 Plains Pork Segments Roasts 11 Summary $8 7 6 $6 $6 5 4 Dollar Sales 3 1 $3 1 Whole/Half Loin Tenderloin Bone-in Boneless $ - % Chg vs. YA +.5% -7.5% -1.4% +9.1% Lbs - % Chg vs. YA +1.5% -18.1% -5.9% -1.1% $.67 $5.4 $.93 $ Avg Price 9.% 1.9% 6.1% 1.4% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 5

51 1 1 South Central Pork Segments Roasts 11 Summary $11 $9 8 6 Dollar Sales 4 4 $4 $3 1 Whole/Half Loin Tenderloin Bone-in Boneless $ - % Chg vs. YA +1.7% -.3% -15.6% +49.1% Lbs - % Chg vs. YA -4.7% -3.6% -6.5% +41.4% $.49 $4.75 $.98 $ Avg Price 6.7% 3.4% 9.7% 5.5% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 51

52 Southeast Pork Segments Roasts 11 Summary $16 1 $ $9 Dollar Sales 6 5 $5 4 3 Whole/Half Loin Tenderloin Bone-in Boneless $ - % Chg vs. YA +7.9% -16.% -13.% -.6% Lbs - % Chg vs. YA +1.7% -5.% -15.7% -1.3% $.39 $5.47 $3.1 $ Avg Price 6.1% 1.% 3.% 1.9% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 5

53 16 $15 West Pork Segments Roasts 11 Summary $ $8 Dollar Sales 4 $3 3 Whole/Half Loin Tenderloin Bone-in Boneless $ - % Chg vs. YA +1.9% +6.5% +5.9% +6.7% Lbs - % Chg vs. YA +.% -4.1% +31.7% -.% $.7 $5.4 $. $ Avg Price 1.6% 9.% -19.6% 8.9% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 53

54 18 $19 California Pork Segments Shoulder 11 Summary Dollar Sales 8 6 $6 $8 5 4 $ 1 Butt Roast Picnic Roast Steak Offal $ - % Chg vs. YA +6.5% -15.5% -7.4% +9.% Lbs - % Chg vs. YA -16.% -.8% -7.6% -4.% $1.94 $1.98 $.54 $ Avg Price 7.% 7.% 7.8% 13.8% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 54

55 Great Lakes Pork Segments Shoulder 11 Summary 1 1 $1 8 $8 Dollar Sales $3 $1 Butt Roast Picnic Roast Steak Offal $ - % Chg vs. YA -6.6% +.% -6.3% +13.7% Lbs - % Chg vs. YA -7.4% +7.% -.7% +3.8% $. $1.78 $.4 $ Avg Price 15.1% 13.8% 1.% 9.5% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 55

56 Mid South Pork Segments Shoulder 11 Summary 1 1 $1 8 $7 Dollar Sales $4 4 $ 1 Butt Roast Picnic Roast Steak Offal $ - % Chg vs. YA +.5% +74.8% -8.7% -5.8% Lbs - % Chg vs. YA -16.7% +61.8% -5.4% -9.7% $. $1.71 $.47 $ Avg Price.7% 8.1%.4% 4.3% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 56

57 1 1 Northeast Pork Segments Shoulder 11 Summary $11 8 Dollar Sales $5 3 $4 $6 4 1 Butt Roast Picnic Roast Steak Offal $ - % Chg vs. YA +18.5% +13.4% +6.% +6.% Lbs - % Chg vs. YA +9.7% +1.% -7.8% -3.9% $.4 $1.85 $3.4 $ Avg Price 8.1% 1.% 15.% 1.5% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 57

58 $9 Plains Pork Segments Shoulder 11 Summary 5 $9 4 Dollar Sales 3 1 $ $ Butt Roast Picnic Roast Steak Offal $ - % Chg vs. YA +31.6% -13.3% -.% +5.% Lbs - % Chg vs. YA +5.3% -17.8% -11.7% -11.5% $1.85 $.9 $.39 $ Avg Price 5.3% 5.4% 1.8% 18.7% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 58

59 14 1 South Central Pork Segments Shoulder 11 Summary $1 $1 Dollar Sales 1 $ $1 Butt Roast Picnic Roast Steak Offal $ - % Chg vs. YA -.6% -19.6% -6.7% +4.3% Lbs - % Chg vs. YA -3.% -34.% -16.7% -5.1% $1.93 $1.7 $.17 $ Avg Price 9.%.% 1.% 9.9% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 59

60 Southeast Pork Segments Shoulder 11 Summary 5 15 $ Dollar Sales $6 $8 3 3 $7 4 Butt Roast Picnic Roast Steak Offal $ - % Chg vs. YA +16.3% +.5% -.4% -1.1% Lbs - % Chg vs. YA +7.3% -14.1% -7.1% -11.7% $. $1.7 $.45 $ Avg Price 8.3% 19.3% 7.% 1.% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 6

61 West Pork Segments Shoulder 11 Summary 18 $ Dollar Sales $7 4 $3 $.18 Butt Roast Picnic Roast Steak Offal $ - % Chg vs. YA +3.3% -14.3% +8.6% +7.5% Lbs - % Chg vs. YA -18.% -6.3% -8.3% -1.5% $1.3 $.11 $.66 $ Avg Price 6.3% 16.3% 18.4% 9.1% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 61

62 California Pork Segments Ribs 11 Summary 16 $ $13 $13 Dollar Value $4 6 1 Back Ribs Country Style Ribs St.Louis Style Spareribs $ - % Chg vs. YA -13.3% -4.1% +.7% -6.3% Lbs - % Chg vs. YA -5.1% -4.9% +3.7% -7.% 11 Avg Price Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior $4.35 $.56 $3.17 $ % 7.6% 16.4% 8.4% 6

63 Great Lakes Pork Segments Ribs 11 Summary 5 $3 15 $14 Dollar Value 1 1 $7 5 4 $4 3 1 Back Ribs Country Style Ribs St.Louis Style Spareribs $ - % Chg vs. YA -.9% +.6% +363.% -8.6% Lbs - % Chg vs. YA -6.1% -.7% % -15.8% 11 Avg Price Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior $4.1 $.37 $3.4 $.6 6.9% 6.8% -15.8% 8.6% 63

64 Mid South Pork Segments Ribs 11 Summary 18 $ $1 7 $8 Dollar Value 6 4 $3 1 3 Back Ribs Country Style Ribs St.Louis Style Spareribs $ - % Chg vs. YA -3.% -5.6% +1.1% +3.6% Lbs - % Chg vs. YA -31.% -1.7% % -.4% 11 Avg Price Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior $4.5 $.47 $3.49 $ %.6% -3.9% 6.% 64

65 Northeast Pork Segments Ribs 11 Summary 5 $ $15 $1 8 5 $ 1 Back Ribs Country Style Ribs St.Louis Style Spareribs Dollar Value $ - % Chg vs. YA -13.% +3.8% +9.6% -7.% Lbs - % Chg vs. YA -.4% -6.% +1.% -18.% 11 Avg Price $4.95 $.83 $3.83 $ % 1.4% -.3% 13.4% Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior 65

66 Plains Pork Segments Ribs 11 Summary $5 $7 $5 Dollar Value $ 1 Back Ribs Country Style Ribs St.Louis Style Spareribs $ - % Chg vs. YA -9.3% +9.9% +48.1% -3.4% Lbs - % Chg vs. YA -15.6% -3.7% +43.6% -1.1% 11 Avg Price Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior $4.9 $.85 $4.19 $ % 14.1% 3.1% 9.9% 66

67 South Central Pork Segments Ribs 11 Summary 18 $ $15 $14 Dollar Value $5 Back Ribs Country Style Ribs St.Louis Style Spareribs $ - % Chg vs. YA -14.1% -5.5% +97.6% +4.1% Lbs - % Chg vs. YA -11.7% -.7% +87.% +43.9% 11 Avg Price Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior $3.74 $.39 $3.35 $ % 19.% 5.6% -13.4% 67

68 Southeast Pork Segments Ribs 11 Summary 3 5 $4 Dollar Value 15 $15 $ $4 1 Back Ribs Country Style Ribs St.Louis Style Spareribs $ - % Chg vs. YA -9.5% +.7% -9.3% +7.7% Lbs - % Chg vs. YA -15.9% -6.% +7.4% +5.3% 11 Avg Price Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior $4.5 $.63 $3.1 $.5 7.6% 7.1% -15.5%.3% 68

69 West Pork Segments Ribs 11 Summary 16 $ $1 Dollar Value $6 4 3 $3 1 Back Ribs Country Style Ribs St.Louis Style Spareribs $ - % Chg vs. YA -5.8% -13.1% % -.6% Lbs - % Chg vs. YA -.3% -31.1% % -1.% 11 Avg Price Source: FreshLook Marketing, Oct 11-Feb 1 vs same time period year prior $3.9 $.58 $3. $ % 6.1% 8.3% 1.8% 69