Solicit for a Chefs Association of Malaysia Endorsement and Get an Extra Edge

Transcription

1 Solicit for a Chefs Association of Malaysia Endorsement and Get an Extra Edge Get your goods, services, retail joints, events/seminars, publications and hospitality programmes/courses endorsed by the Chefs Association of Malaysia (CAM) and give them that extra edge in the market place or in the minds of the public. This endorsement is equivalent to a special testimonial from the professional body with a high degree of credibility. CAM is pleased to announce the introduction of an endorsement scheme open to relevant individuals, educational institutions, manufacturers, Food & Beverage establishments, varying businesses as well as community bodies and other organisations. Interested parties are invited to solicit for this endorsement through a simple endorsement agreement with CAM. CAM is offering this endorsement scheme as a service for the benefit of Malaysia s F & B industry and other players in the local economy. The Endorsement Agreement entitles you to use CAM s name, official logo and an endorsing statement that reads as Endorsed by the Chefs Association of Malaysia. Having a CAM endorsement means that your product, event or retail outlet carries a seal of approval by a big name associated with Malaysia s vibrant F & B industry. While CAM intends to offer the endorsement scheme as a form of service to F & B and related industries and associated activities, a nominal fee will be imposed to generate revenue for the association s activities, projects and administration. The following FAQ s section will help you to understand the CAM Endorsement Scheme better. Alternatively, to speak to an authorized office-bearer please call; Chern Chee Hoong - President Rossham Rusli - Vice President Yau Kok Kheong - Secretary General Foo Hai May - Honorary Treasurer

2 What Is CAM? The Chefs Association of Malaysia or CAM is a registered and bona fide Association representing professional chefs who are actively employed in the country (see webpage/home). In the endorsement scheme CAM will adopt the role of endorser and extend the right to interested parties to use its name and logo. What Is The Endorsement Scheme About? This scheme is a formal offer by CAM to endorse eligible and appropriate goods and services in the F & B product category, other products, establishments and events or activities. The scheme entitles the endorsee to use CAM s name, official logo and endorsing statement in all their above-the-line media and below-the-line media, materials or activities including advertisement media, promotional materials, product packaging, labels, materials at points-of-sale (POS) or points-of-purchase (POP) as stipulated in the Endorsement Scheme. What Is An Endorsement Contract? An Endorsement Contract entitles one to use CAM s name, logo and endorsing statement on their product packaging, labels, advertisements, promotional materials, points of sale, publications and wherever applicable as stipulated. This is a simple but formal agreement made between endorser and endorsee and stipulates the key terms, conditions and mechanics of the endorsement. The Endorsement Contract spells out the operational period, commencement and ending dates, applicability and guidelines of usage, technical specifications, indemnity clause and some simple terms and conditions. When operational the endorsement is legally binding between the parties privy to the Contract wherein CAM is known as the endorser and the party that had sought the endorsement is known as the endorsee. 2

3 What Is The Endorsement Rate Structure? The Endorsement Rate Structure specifies the rate one has to pay to secure CAM Endorsement from one-off to a period of one year. The rate varies depending on its usage (please see details on endorsement scheme). What Is The Minimum Tenure of Endorsement? An endorsee may opt for a one-off endorsement (suited for competitions, roadshows, PR and Marketing activities, special events, etc) or renewable quarterly, half-yearly or yearly endorsement campaigns. Other campaign durations are subject to discussion with CAM Vetting Committee. Who Is Eligible to Solicit Endorsement? The following are welcome to secure an Endorsement Contract; individuals and organizations that are currently an Associate Member or may apply to become an Associate Member of CAM. In the case of companies, institutions and organizations, they are requested to nominate an individual who will be the signatory and who is also the decision maker or spokesperson. Eligibility List Individuals/ Sole Proprietors F&B Manufacturers F&B Outlets: all categories including Restaurants, Delicatessens, Bistros, Cafes, Confectionaries and Bakeries Hypermarkets, Supermarkets, Speciality Food Stores and Groceries Educational Institutions, Accrediting and Testing Bodies *CAM reserves the right to vet all applications and reject an application without assigning any reason whatsoever. 3

4 What Is Fraudulent Usage? This refers to any party making unauthorized use of CAM's name, logo and/or endorsing statement on their packaging or in their advertisements, promotional materials, communications or otherwise attempting to make believe that CAM has offered endorsement rights for their products, events, activities or places. Legal action can be instituted for fraudulent usage and/or after the expiry of the endorsement dates. What Are Technical Specifications? This refers to the permitted size, correct colour and position of the name and logo which an endorsee should adhere to, when exercising the endorsement rights. These specifications will be presented to the endorsee after securing an approval of the Endorsement Contract. CHEFS ASSOCIATION OF MALAYSIA ENDORSEMENT SCHEME RATE STRUCTURES A. ONE-OFF ENDORSEMENT B.QUARTERLY ENDORSMENT Events RM 10,000 Events RM 30,000 (Below 5 Days) Competitions RM 30,000 Road Shows RM 8,000 (Subject to Discussion) (Below 5 Days) Courses RM 5,000 Seminars RM 3,000 (Subject to Discussion) (Below 5 Days) Special Events RM 15,000 PR Activities RM 3,000 C. HALF YEARLY ENDORSEMENT D.YEARLY ENDORSEMENT Roadshows RM 15,000 Diplomas RM 15,000 Competitions RM 50,000 (Subject to Discussion) Newsletters RM 7,000 Magazine RM 15,000 Company Signage RM 10,000 (Subject to Specifications) ENDORSEMENT RATE A. Product Packaging RM 20,000 B. Labels RM 20,000 (Per Product) (Per Product) C. Advertising RM 5,000 D. Promotional Materials RM 5,000 (Print per insertion or (Per Campaign) Electronic per slot) E. Point of Sale (POS) RM 5,000 F. Point of Purchase (POP) RM 5,000 (Per Campaign) (Per Campaign) G. Research & Development Support CAM is proficient to assist F&B Manufactures/Suppliers for Competitions/ Publications etc. for both local and international arena. 4

5 CHEFS ASSOCIATION OF MALAYSIA ENDORSMENT SOLICITING FORM I/WE (NAME) OF (COMPANY) HEREBY WOULD LIKE TO SECURE ENDORSEMENT RIGHTS FOR USE IN (Refer to endorsement scheme: state product/event and nature of application of CAM endorsement e.g. Product Packaging, Newspaper Ad, Signage etc). PLEASE TICK Associate Member ( ) Non-Member ( ) THE ENDORSEMENT PERIOD IS FROM TO. (State effective dates) HEREWITH I/WE ENCLOSE CHEQUE/MONEY ORDER FOR A SUM OF RM AS TICKED BELOW (please tick one) A. ONE-OFF ENDORSEMENT B. QUARTELY ENDORSEMENT ( ) ( ) C. HALF YEARLY ENDORSEMENT D. YEARLY ENDORSEMENT ( ) ( ) ENDORSER (CAM) ENDORSER (CAM) SIGNATURE: SIGNATURE: NAME: NAME: NRIC: NRIC: POSITION: POSITION: DATE: ENDORSEE SIGNATURE: NAME: NRIC: COMPANY: POSITION: TEL: NOTE: THE ENDORSEMENT IS OPERATIONAL ONLY UPON RECEIPT OF PAYMENT TOGETHER WITH THIS SOLICITATION FORM AND ALSO THE SIGNING OF A SEPARATE ENDORSEMENT CONTRACT WITH THE OFFICIAL CAM SEAL. 5

6 CHEFS ASSOCIATION OF MALAYSIA ENDORSEMENT CONTRACT THIS IS TO CERTIFY THAT... HAS BEEN GRANTED THE ENDORSEMENT RIGHTS FOR USE IN... THE ENDORSEMENT PERIOD IS FROM TO... PRESIDENT CAM SEAL* 6