June Hong Kong Jewellery& Gem Fair Visitor Survey Report

Transcription

1 June Hong Kong Jewellery& Gem Fair 2015 Visitor Survey Report

2 Survey Summary Total number of visitors: 24,838 Total number of online surveys successfully sent out: 19,481 Total number of surveys collected (online): 383 Overall survey response rate: 2% [383/ 19481]

3 Nature of business(es) of visitors No. of respondent 2015: 369 Wholesaler 42% Manufacturer / Supplier 34% Retailer 38% Importer 33% Exporter 30% Jewellery Designer 17% Private Jewellery Collector 11% Buying Agent 14% Gift Shop 8% Gem Laboratory / Gemologist Jewellery Trade Association Publication 1% 4% 3% 0% 10% 20% 30% 40% 50%

4 1. Are you visiting this exhibition for the first time? 2015 No. of respondent: No. of respondent: % (247) Yes No 34% (126) 70% (362) Yes No 30% (154)

5 2) Have you upgraded your visitor badge to Trade Buyer ID? 2.1 The TBID is very user-friendly 53% (197) Yes No 47% (172) No Yes 14% 86% 0% 20% 40% 60% 80% 100% 2.2 I will recommend to my peers No 11% Yes 89% 0% 20% 40% 60% 80% 100%

6 3. Did you use the Fair's mobile app Mobile Buyer Guide? 2015 No. of respondent: No. of respondent: % (262) Yes No 27% (96) 78% (387) Yes No 22% (112)

7 3.1 For respondents who downloaded the mobile app: 3.1 How well did the mobile app meet your needs? No. of respondent 2015: 93 40% 35% 30% 25% 20% 15% 10% 5% 0% 13% 13% 4% 1 (Not at all) 4% 31% 27% 2014 Average: Average: % 23% 32% 20.00% (Very well) 3.2 How likely would you be to recommend this mobile app to other attendees of the event? No. of respondent 2015: 92 40% 35% 30% 25% 20% 15% 10% 5% 0% 13% 13% 6% 1 (Not at all) 3.3 Which feature did you like most? , exhibitor information, detailed floor plan, photo images, search engine 3.4 Which feature should be added? Facilities locations, can download the e-badge through app 3% 26% 24% 2014 Average: Average: % 25% 37% 23% (Very likely)

8 3.2 The reason(s) for respondents who did not download the mobile app: Other 13% Technical problems using the app 9% No mobile device / Mobile device didn t work with app 6% Not worth the effort to install the app 18% Too difficult to download / install the app 7% Not aware there was a mobile app 47% 0% 10% 20% 30% 40% 50% Other reasons: Duplicated information, not necessary to download it while have the hardcopy, no internet connection to use the app *Respondents can tick more than one when appropriate

9 4. Overall, how would you rate your satisfaction with your experience at June Hong Kong Jewellery& Gem Fair? (10=Excellent; 0=Very poor) 30% 25% 20% 2015 Average rating: Average rating: 8.2* No. of respondent 2015: 347 No. of respondent 2014: % 20% 24% 23% 15% 10% 5% 0% 15% 16% 10% 12% 8% 7% 6% 3% 4% 2% 2% 1% 1% 1% 0% % 8%

10 5. How likely would you be to attend June Hong Kong Jewellery& Gem Fair again in the future? (10= Very likely; 0= Not at all likely) No. of respondent 2015: % 30% 25% Average rating: % 31% 20% 15% 10% 5% 0% 12% 7% 9% 7% 3% 4% 1% 1% 1% *This is a new question in

11 6. How likely are you to recommend June Hong Kong Jewellery& Gem Fair to your friend or colleague? (10= Very likely; 0= Not at all likely) 30% 25% 20% 15% 10% No. of respondent 2015: 340 No. of respondent 2014: Average rating: Average rating: 8.5* 24% 22% 19% 15% 11% 10% 9% 21% 16% 18% 11% % 12% 3% 4% 3% 6% 0% 2% 1% 1% 1% 1%

12 7. How did you learn about this exhibition? No. of respondent 2015: 340 No. of respondent 2014: 516 Online media Search engine Invitation from exhibitor Organiser's Word of mouth / Referral from industry Advertisement At other exhibitions Organiser's Website Organiser's printed mail 2% 7% 8% 6% 6% 16% 15% 9% 12% 15% 12% 15% 30% 28% 29% 37% 41% 50% % 10% 20% 30% 40% 50% 60% From other exhibitions: Hong Kong Internation Jewellery Fair, JCK Las Vegas, AGTA Tucson 12

13 7.1) How did you learn about this exhibition? Base: visitors who learnt the fair from advertisement channel Advertisement: No. of respondent 2015: 144 No. of respondent 2014: 62 Trade publications 63% 67% Mass media 27% 38% % 10% 20% 30% 40% 50% 60% 70% 80% *Some respondents ticked more than one option. 13

14 8) To what extent do you think your objectives for visiting this exhibition have been achieved? No. of respondent 2015: 320 Collect marketing information 21.2% 28.8% 28.5% 10.2% 3.3% 8.0% Consolidate contacts with suppliers / business partners 21.2% 29.6% 24.2% 10.6% 5.7% 8.7% Find new suppliers 18.2% 26.3% 28.3% 14.1% 7.7% 5.4% Place orders 17.5% 21.4% 20.0% 15.9% 10.3% 15.1% Seek franchisers / principals 5.7% 13.9% 23.4% 12.0% 8.6% 36.4% Source new products 18.8% 27.8% 25.6% 11.6% 8.7% 7.6% 0% 20% 40% 60% 80% 100% 5 (Fully Achieved) (Did not achieve at all) 0 (N/A) 14

15 2014 To what extent do you think your objectives for visiting this exhibition have been achieved? No. of respondent 2014: 516 Collect marketing information 24.6% 53.7% 15.9% 2.5% 3.3% Consolidate contacts with suppliers / business partners 18.4% 51.6% 15.3% 4.7% 10.1% Seek new suppliers 20.7% 52.3% 18.6% 3.3% 5.0% Place orders 14.3% 38.6% 21.7% 11.0% 14.3% Seek franchisers / principals 8.5% 23.8% 22.5% 12.8% 32.4% Source new products 18.2% 47.5% 24.2% 4.7% 5.4% 0% 20% 40% 60% 80% 100% Fully achieved Fairly well achieved Not quite achieved Did not achieve at all Not applicable 15

16 9. To what extent are you satisfied with the exhibitors on the following? No. of respondent 2015: 315 Registration experience 22.3% 23.7% 18.7% 13.0% 17.0% 5.3% Onsite information, service, 18.7% 35.1% 27.4% 13.0% 4.4% 1.3% Service from the organiser 18.6% 31.1% 25.8% 14.7% 7.5% 2.3% Pre-fair information from the 20.3% 31.1% 24.3% 17.9% 5.1% 1.4% Exhibit range 18.0% 39.3% 26.4% 3.7% 11.9% 0.7% Service of exhibitors 21.1% 33.2% 30.9% 11.5% 3.3% Quantity of exhibitors Quality of exhibitors 23.4% 21.5% 33.6% 37.6% 24.3% 28.6% 4.0% 14.5% 0.3% 1.9% 10.0% 0.3% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 5 (Exremely satisfied (Not satisfied) NA 16

17 2014 To what extent are you satisfied with the exhibitors on the following? No. of respondent 2014: 516 Registration experience 29.1% 44.8% 19.6% 6.6% Onsite information, services, signage and decoration, etc 27.1% 57.4% 13.2% 2.3% Pre-fair information from the organiser 25.8% 57.8% 14.9% 1.6% Exhibit price 10.9% 52.9% 33.5% 2.7% Exhibit range 23.4% 61.6% 14.1% 0.8% Quality of exhibitors 25.6% 67.8% 6.0% 0.6% Quantity of exhibitors 28.1% 57.0% 12.6% 2.3% Service of exhibitors 24.2% 65.9% 9.3% 0.6% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all 17

18 10. How important are the following to you in your planning to visit this exhibition? No. of respondent 2015: 313 Networking opportunities 23.2% 24.3% 24.3% 13.0% 7.6% 7.6% Invitation from the organiser 31.8% 30.4% 16.9% 10.8% 4.7% 5.4% Invitation from your suppliers exhibiting at the exhibition 26.1% 33.0% 17.2% 12.0% 5.8% 5.8% Making appointment with your exhibitor before the exhibition What products will be exhibited 17.4% 33.6% 24.6% 30.4% 25.7% 15.9% 21.3% 8.0% 8.3% 1.8% 8.4% 4.6% Who will be exhibiting at the exhibition 26.5% 38.0% 20.2% 2.8% 8.4% 4.2% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 5 (Extremely useful) (Not useful at all) N/A 18

19 2014 How important are the following to you in your planning to visit this exhibition? No. of respondent 2014: 516 Invitation from the organiser 46% 40% 12% 2% Invitation from your suppliers exhibiting at the exhibition 29% 48% 20% 3% Making appointment with your exhibitor before the exhibition 23% 42% 27% 8% Meeting other visitors at the exhibition 23% 38% 31% 8% What products will be exhibited 49% 44% 6% 1% Who will be exhibiting at the exhibition 38% 48% 12% 2% 0% 20% 40% 60% 80% 100% Extremely important Quite important Not quite important Not important at all 19

20 11. June Hong Kong Jewellery& Gem Fair and Mineral & Gem Asia are held in HKCEC and AWE concurrently this year. Do you think this arrangement is beneficial for your company? No. of respondent 2015: 305 No Comment 38% No 17% Yes 45% 0% 10% 20% 30% 40% 50%