China International Gold, Jewellery & Gem Fair Shenzhen Visitor Survey Report

Transcription

1 China International Gold, Jewellery & Gem Fair Shenzhen Visitor Survey Report

2 Survey Summary Total number of visitors Invited online survey 4250 Completed online survey 115 Overall online survey response rate 2.71% [115/4250] SZJ14 Visitor Survey Report 2

3 Visitors nature of business(es) Number of Respondents: 115 Manufacturer / Supplier Wholesaler Retailer Importer Exporter Jewellery Designer Buying Agent Department / Chain Store Private Jewellery Collector Mail Roder House / E-Tailer Gift Shop Gem Laboratory / Gemologist Jewellery Trade Association Publication 1% 8% 7% 6% 6% 12% 21% 39% 38% 52% 0% 10% 20% 30% 40% 50% 60% *Visitors can tick more than one category SZJ14 Visitor Survey Report 3

4 Are you visiting this exhibition for the first time? Number of Respondents: Number of Respondents: 91 41% 29% 59% First-time Repeated 71% First-time Repeated - The number of first-time participants increased 12% compared to last year s figure. SZJ14 Visitor Survey Report 4

5 How did you learn about this exhibition? Number of Respondents: 47 Invitation from Exhibitor Word of mouth / Referral from industry friend 30% 32% Organiser's 26% Organiser's printed mail Organiser's website Online media 11% 13% 15% Search Engine Advertisement 6% 6% At other exhibitions 2% 0% 5% 10% 15% 20% 25% 30% 35% *Visitors can tick more than one category SZJ14 Visitor Survey Report 5

6 How did you learn about this exhibition? (Based on visitors who learnt about the fair from advertisement) Number of Respondents: Number of Respondents: 13 Trade publications 67% 77% Mass media 33% 46% 2013 Outdoor advertising 0% 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% *Visitors can tick more than one category SZJ14 Visitor Survey Report 6

7 What is the major product category you source for? If you would like to source more than one product category, please indicate. Number of Respondents: Number of Respondents: 91 Gemstones Finished Jewellery Packaging, Tools & Equipment Diamonds Silver & Stainless Steel Jewellery Mounting Jewellery and Jewellery Accessories New categories in Pearls Fine Jewellery 36% 29% 30% 29% 35% 27% 31% 25% 22% 22% 19% 47% 53% % 10% 20% 30% 40% 50% 60% 70% SZJ14 Visitor Survey Report 7

8 To what extent do you think your objectives for visiting this exhibition have been achieved? Number of Respondents: 115 Fully achieved Fairly well achieved Not quite achieved Did not achieve at all Not applicable Find new suppliers 10% 39% 35% 10% 5% Find franchisers / principals 3% 12% 31% 25% 29% Source new products 11% 39% 29% 16% 5% Place orders 21% 33% 2 18% Collect market information 18% 52% 22% 5% 3% Consolidate contacts with suppliers/ business partners 1 35% 27% 16% 9% 0% 20% 40% 60% 80% 100% SZJ14 Visitor Survey Report 8

9 To what extent do you think your objectives for visiting this exhibition have been achieved? ( vs 2013 figures - Fully achieved + Fairly well achieved ) Number of Respondents: Number of Respondents: 91 Collect market information 71% 69% Source new products Find new suppliers Consolidate contacts with suppliers/ business partners 50% 52% 50% 52% 49% Place orders Find franchisers / principals 25% 25% 15% 20% 0% 10% 20% 30% 40% 50% 60% 70% 80% SZJ14 Visitor Survey Report 9

10 To what extent are you satisfied with the exhibition on the following? Number of Respondents: 115 Extremely satisified Quite satisfied Not so satisfied Not satisfied at all Quality of exhibitors 17% 58% 2 2% Quantity of exhibitors 9% 33% 51% 7% Service of exhibitors 17% 57% 2 1% Exhibit range 8% 4 45% Exhibit price 46% 4 6% Pre-fair information from the organiser 19% 5 25% 2% Onsite information, services, signage and decoration, etc 19% 63% 17% 2% Registration experience 30% 57% 10% 0% 20% 40% 60% 80% 100% SZJ14 Visitor Survey Report 10

11 To what extent are you satisfied with the exhibition on the following? ( vs 2013 figures - Extremely satisfied + Quite satisfied ) Number of Respondents: Number of Respondents: 91 Combined category in Registration experience Onsite information, services, signage and decoration, etc Service of exhibitors 86% 88% 82% 75% 80% Quality of exhibitors Pre-fair information from the organiser 75% 7 73% 83% 2013 Exhibit range 51% 46% Exhibit price 50% 52% Quantity of exhibitors 3 42% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% SZJ14 Visitor Survey Report 11

12 In case you also visited at the China International Gold, Jewellery & Gem Fair Shenzhen 2013, was the US$ amount of business ordered during the Fair or as a direct result of the Fair more or less than last year? Number of Respondents: % 8% Around the same this year as last year Between 0-20% less this year 1 50% Over 20% less this year 17% Between 0-20% more this year Over 20% more this year SZJ14 Visitor Survey Report 12

13 In case you also visited at the China International Gold, Jewellery & Gem Fair Shenzhen 2013, was the US$ amount of business ordered during the Fair or as a direct result of the Fair more or less than last year? ( vs 2013 figures) Number of Respondents: Number of Respondents: 91 Around the same this year as last year 4 50% Between 0-20% less this year 17% 23% Over 20% less this year Between 0-20% more this year 6% 10% 1 21% 2013 Over 20% more this year 8% 7% 0% 10% 20% 30% 40% 50% 60% - In general, respondents spent more than last year. - 18% of visitors have ordered more businesses than last year (up 5% compared to 2013) SZJ14 Visitor Survey Report 13

14 Please give an overall rating for your participation in this exhibition (10 = Excellent; 1 = Very poor) Number of Respondents: Number of Respondents: 91 35% 30% 25% Average Rating % 15% % 5% 0% 10 (Excellent) (Very poor) SZJ14 Visitor Survey Report 14

15 How likely are you to recommend future at this event to your colleagues/peers? (10 = very likely; 1 = not at all likely) Number of Respondents: Number of Respondents: 91 30% 25% 20% 15% 10% Average Rating % 0% 10 (Very likely) (Not at all likely) SZJ14 Visitor Survey Report 15

16 How likely are you to recommend future at this event to your colleagues/peers? (10 = very likely; 1 = not at all likely) Net Promoter Score : Number of Respondents: % -30% 1% 30% 25% 20% 15% 10% 5% 0% Promoters 17% 12% 10 (Very likely) 5% Passives 36% 17% 19% 25% 7% Detractors 47% 3% 3% (Not at all likely) 5% Formula for calculating NPS (Net Promoter Score): NPS = Promoters (% rating 9-10) - Detractors (% rating 0-6) = 17% - 47% = -30% SZJ14 Visitor Survey Report 16

17 How likely are you to recommend future at this event to your colleagues/peers? (10 = very likely; 1 = not at all likely) Number of Respondents: % [47] 59% [68] First-time Repeated 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 17% 21% 15% 36% 32% 40% 32% 32% 33% 15% 1 13% Total respondents First-time visitors Repeated visitors Net Promotion Score 2013 Change Total Respondents -30% -31% +1% First-time visitors -25% -27% +2% Repeated visitors -31% -33% +2% SZJ14 Visitor Survey Report 17

18 How important are the following to you in your planning to visit this exhibition? Number of Respondents: 115 Extremely important Quite important Not quit important Not important at all Invitation from the organiser 37% 49% 1 1% Invitation from your suppliers exhibiting at the exhibition 29% 50% 18% Who will be exhibiting at the exhibition 35% 49% 1 3% What products will be exhibited 4 47% 8% 2% Making appointment with the exhibitors before the exhibition 17% 48% 31% Meeting other visitors at the exhibition 16% 46% 31% 7% 0% 20% 40% 60% 80% 100% SZJ14 Visitor Survey Report 18

19 How important are the following to you in your planning to visit this exhibition? ( vs 2013 figures - Extremely important + Quite important ) Number of Respondents: Number of Respondents: 91 What products will be exhibited Invitation from the organiser Who will be exhibiting at the exhibition Invitation from your suppliers exhibiting at the exhibition Making appointment with the exhibitors before the exhibition Meeting other visitors at the exhibition 91% 93% 85% 92% 8 93% 78% 8 65% 7 62% 63% 0% 20% 40% 60% 80% 100% 2013 SZJ14 Visitor Survey Report 19

20 Please tick the jewellery exhibition that you rate most important for your company Number of Respondents: 115 September Hong Kong Jewellery & Gem Fair (Sep) Hong Kong International Jewellery Show (Mar) June Hong Kong Jewellery & Gem Fair (Jun) Vicenzaoro Winter (Jan) JCK Las Vegas Show (May) Istabul Jewellery Show (Mar) Bangkok Jewellery & Gem Fair (Feb) AGTA GemFair Tucson (Feb) Inhorgenta Münich (Feb) Other exhibition Basel World Fair (Mar) Istanbul Jewellery Show (Oct) 3% 2% 2% 1% 1% 1% 1% 0% 0% 10% 28% 52% 0% 10% 20% 30% 40% 50% 60% SZJ14 Visitor Survey Report 20