Asia s Fashion Jewellery & Accessories Fair March Visitor Survey Report

Transcription

1 Asia s Fashion Jewellery & Accessories Fair March 2015 Visitor Survey Report 1

2 Survey Summary Total number of visitors: 5402 Invited online survey: 3689 Completed online survey: 108 Overall online response rate: 2.9 Schedule: Commencement of online survey: 17 March 2015 Date of reminder sent: 26 March 2015 Date of closing of online survey: 8 April 2015 Date of submission of report: 30 Apr

3 Nature of Business(es) Wholesaler 22% Importer 48% Manufacturer/ Supplier 35% Retailer 39% Exporter 22% Fashion Jewellery/ Accessories Designer 35% Buying Agent 19% Department/Chain Store Mail Order House/ E- Tailer 8% 7% Related Institute/ Association Publication 2% : No. of People Answered: 107 No. of People skipped: 1 3

4 1. Are you visiting this exhibition for the first time? No 56% Yes 44% No 67% Yes 3 No of People Answered: 106 No of People Skipped: 2 No of People Answer: 98 No of People Skipped: 0 4

5 2. Have you upgraded your visitor badge to Trade Buyer ID? No 39% Yes 6 No 52% Yes 48% No. of People Answered: 92 No. of People Skipped: 16 No. of People Answered: 189 No. of People Skipped: 0 5

6 2.1 Have you upgraded your visitor badge to Trade Buyer ID? The TBID is very user-friendly Yes 94% No 6% I will recommend to my peers Yes 95% No 5% : No. of People Answered: 74 No. of People Skipped: 34 6

7 3. Overall, how would you rate your satisfaction with your experience at Asia s Fashion Jewellery & Accessories Fair March? (10 = Extremely satisfied ; 0 = Extremely dissatisfied) * 25% 22% 2015 Average score: % 5% 7% 4% 2% No. of People Answered: 103 No. of People Skipped: 5 Cannot compare with 2014 average rating because the scale has been modified from 1-10 to rating is on the next slide 7

8 In 2014: Please give an overall rating for your participation in this exhibition. (10 = ExcelIent ; 1 = Very Poor) 4 35% 3 25% Average score: % 8% 9% 5% 2% No. of People Answered: 189 No. of People Skipped: 0 8

9 4. How likely would you be to participate Asia s Fashion Jewellery & Accessories Fair March again in the future? (10=Extremely likely; 0 = Not at all likely) 35% 3 32% 2015 Average score: % 19% 1 1 5% 5% 8% 7% No. of People Answered: 103 No. of People Skipped: 5 * This question is new in

10 25% 5. How likely are you recommend Asia s Fashion Jewellery & Accessories Fair March to a friend or colleague? (10 = Extremely likely, 0= Not at all likely) * 18% 18% 2015 Average score: % 5% 6% 4% 2% 2% No. of People Answered: 103 No. of People Skipped: 5 Cannot compare with 2014 average rating because the scale has been modified from 1-10 to rating is on the next slide 10

11 In 2014: How likely are you to recommend future at this event to your colleagues/peers? (10=Very likely; 1 = Not at all likely) 35% Average score: % 16% 18% 1 5% 2% No. of People Answered: 189 No. of People Skipped: 0 11

12 6. How did you learn about this exhibition? Others Word of mouth/ Referral from industry friend 35% 36% 2015 Organiser's printed mail 22% 2014 Organiser's 19% 32% Organiser's Website Advertisement 8% 17% 1 At other exhibitions 7% 19% : No. of People Answered: 62 No. of People Skipped: : No. of People Answered: 103 No. of People Skipped: 5 - Visitor ticks more than one answer, so the total percentage is larger than 10 - Online media, search engine and invitation from exhibitor were included under Others - Other exhibitions include UBM s jewellery fairs, HKTDC s Hong Kong International Jewellery Show and Bijorhca Paris 12

13 6.1 How did you learn about this exhibition? Trade publications 8 Mass media 22% : No. of People Answered: 32 No. of People Skipped: 76 13

14 7. To what extent do you think your objectives for visiting this exhibition have been achieved? * Consolidate contacts with suppliers/ business partners 2 28% 18% 17% Collect market information 26% 28% 22% 1 6% 5% Place orders 2 16% 12% 8% 22% Source new products 2 27% 3 1 Seek franchisors / principals 8% 9% 1 18% 19% 35% Find new suppliers 29% 25% 2 16% 4% 2% (Fully achieved) (Did not achieve at all) 0 (N/A) 2015: No. of People Answered: 99 No. of People Skipped: 9 * We cannot compare with 2014 survey because the 3FJ14 scale was not classified in numerical values * 2014 question is on slide 18 14

15 7.1 To what extent do you think your objectives for visiting this exhibition have been achieved? (Responses combining rating 5 and 4) Consolidate contacts with suppliers/ business partners 5 Collect market information 54% Place orders 4 Source new products 5 Seek franchisors / principals 17% Find new suppliers 54% Rating 5 and Rating 4 15

16 In 2014 To what extent do you think your objectives for visiting this exhibition have been achieved? Collect marketing information 5 4% 4% Consolidate contacts with suppliers / business partners 17% 5 19% 1 Seek new suppliers 18% 5 24% 4% Place orders 1 38% 2 1 Seek franchisers / principals 18% 2 16% 4 Source new products 5 4% Fully achieved Fairly well achieved Not quite achieved Did not achieve at all Not applicable 2014: No. of People Answered: 189 No. of People Skipped: 0 16

17 8. To what extent are you satisfied with the fair in the following aspects? * Registration experience 32% 35% 1 6% Onsite information, services, signage and decoration 29% 35% 18% 12% 6% Service from the organiser 26% 32% 27% 7% 7% Pre-fair information from the organiser 26% 3 2 9% 8% Exhibit price 12% % 1 Exhibit range % 7% 2% Service of exhibitiors 3 3 4% 2% Quantity of exhibitors 22% 3 28% 12% 6% Quality of exhibitors % 6% 5% (Extremely satisfied) (Not satisfied at all) 0 (N/A) 2015: No. of People Answered: 96 No. of People Skipped: 12 * We cannot compare with 2014 survey because the 3FJ14 scale was not classified in numerical values * Service from organiser is newly added in 2015 * 2014 question is on slide 21 17

18 8.1 To what extent are you satisfied with the fair in the following aspects? (Responses combining Rating 5 and Rating 4) Registration experience Onsite information, services, signage and decoration 64% 67% Service from the organiser Pre-fair information from the organiser 58% 57% Exhibit price 35% Exhibit range 4 Service of exhibitiors Quantity of exhibitors Quality of exhibitors Rating 5 and Rating 4 18

19 In 2014 To what extent are you satisfied with the exhibitors on the following? Registration experience % Onsite information, services, signage and decoration, etc 24% 58% 14% 4% Pre-fair information from the organiser 27% 57% 12% 4% Exhibit price 8% 58% 29% 6% Exhibit range 17% 57% 24% 2% Quality of exhibitors 65% Quantity of exhibitors 6 2 Service of exhibitors 16% 69% 14% Extremely satisfied Quite satisfied Not quite satisfied Not satisfied at all 2014: No. of People Answered: 189 No. of People Skipped: 0 19

20 9. How important are the following to you in your planning to visit this exhibition? Networking opportunities % 1 6% Making appointment with the exhibitors before the exhibition 16% 3 14% 1 What products will be exhibited 38% 29% 2 8% 2% Who will be exhibiting at the exhibition 3 29% 26% 7% 7% 2% Invitation from your suppliers exhibiting at the exhibition 28% 22% 26% 9% 9% 7% Invitation from the organiser 44% 27% 8% 2% 4% (Extremely useful) (Not useful at all) 0 (N/A) 2015: No. of People Answered: 95 No. of People Skipped: 13 We cannot compare with 2014 survey because the 3FJ14 scale was not classified in numerical values * 2014 question is on slide 24 20

21 9.1 How important are the following to you in your planning to visit this exhibition? (Responses combining rating 5 and 4) Networking opportunities 44% Making appointment with the exhibitors before the exhibition 3 What products will be exhibited 67% Who will be exhibiting at the exhibition 59% Invitation from your suppliers exhibiting at the exhibition 5 Invitation from the organiser Rating 5 and Rating 4 21

22 In 2014 How important are the following to you in your planning to visit the exhibition? Invitation from the organiser 38% 48% 12% Invitation from your suppliers exhibiting at the exhibition 28% 46% 22% 4% Making appointment with your exhibitor before the exhibition 18% 39% 35% 9% Meeting other visitors at the exhibition What products will be exhibited 44% 5 5% Who will be exhibiting at the exhibition 3 57% 9% Extremely important Quite important Not quite important Not important at all 2014: No. of People Answered: 189 No. of People skipped: 0 22

23 10. Please tick the Fashion Jewellery exhibitions that you rate most important for your company? Other exhibitions 6% 4% India Handicrafts & Gifts Fair (Oct) 9FJ 47% 46% 6FJ EuroBijoux & Accessories, Spain (May) 2% Manila F.A.M.E., the Philippines (Apr) 3FJ India Handicrafts & Gifts Fair (Feb) 25% 4 Eclat de Mode / Bijorhca, France (Jan) Macef, Italy (Jan) 2% 6% 2014 No. of People Answered: 189 No. of People Skipped: * 6FJ and Indian Handicrafts & Gifts Fair (Oct) were not included in 3FJ15 Survey 2015 No. of People Answered: 95 * Indian Handicrafts & Gifts Fair (Feb) is added in 3FJ15 Survey No. of People Skipped: 13 23