Source: Monthly Consumer Survey N = 6106, 3/3-3/10/15

Transcription

1 Do you celebrate Easter? Yes 80.0% 77.5% 82.4% 78.2% 81.7% 85.6% 86.4% 83.6% 79.8% 74.5% 71.7% 79.3% 83.2% 81.1% 75.4% No 20.0% 22.5% 17.6% 21.8% 18.3% 14.4% 13.6% 16.4% 20.2% 25.5% 28.3% 20.7% 16.8% 18.9% 24.6% Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Easter Celebrants: How much do you plan to spend on the following items for the upcoming Easter holiday? Clothing Candy Gifts Food Flowers Decorations Greeting Cards Other Average of Buyers $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Percent Buying 45.0% 43.1% 46.7% 43.8% 45.2% 62.8% 61.7% 50.0% 39.8% 35.8% 24.8% 47.3% 40.9% 46.8% 44.4% Net Average $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ in billions $ Average of Buyers $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Percent Buying 87.1% 85.5% 88.7% 85.5% 88.0% 92.0% 92.1% 92.3% 88.2% 83.5% 76.4% 86.9% 89.3% 85.4% 87.6% Net Average $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ in billions $ Average of Buyers $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Percent Buying 57.7% 57.1% 58.3% 53.8% 60.1% 69.7% 72.8% 69.6% 56.6% 42.7% 38.4% 61.6% 57.9% 55.1% 57.9% Net Average $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ in billions $ Average of Buyers $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Percent Buying 85.7% 85.1% 86.2% 83.8% 87.0% 84.0% 87.5% 82.4% 88.2% 86.8% 84.4% 84.0% 86.8% 84.4% 87.9% Net Average $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ in billions $ Average of Buyers $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Percent Buying 36.2% 40.5% 32.2% 31.4% 39.5% 44.6% 46.9% 36.4% 32.7% 30.3% 28.7% 46.8% 31.5% 31.0% 40.2% Net Average $ 9.05 $ $ 6.78 $ 6.56 $ $ $ $ 9.79 $ 9.20 $ 6.97 $ 6.19 $ $ 6.82 $ 7.82 $ in billions $ Average of Buyers $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Percent Buying 37.6% 37.9% 37.3% 36.4% 37.5% 54.4% 55.5% 43.4% 32.7% 25.0% 19.1% 37.7% 33.1% 37.3% 42.6% Net Average $ 8.57 $ 9.99 $ 7.23 $ 7.19 $ 9.44 $ $ $ $ 7.01 $ 4.58 $ 3.13 $ 9.45 $ 6.70 $ 8.46 $ 9.94 in billions $ Average of Buyers $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Percent Buying 47.5% 49.0% 46.1% 43.5% 50.5% 47.7% 50.0% 43.9% 44.1% 47.8% 51.4% 54.8% 42.8% 45.9% 48.0% Net Average $ 5.97 $ 6.81 $ 5.18 $ 5.10 $ 6.55 $ 6.96 $ 7.79 $ 5.48 $ 5.16 $ 4.94 $ 5.68 $ 6.95 $ 5.10 $ 5.83 $ 6.12 in billions $ Average of Buyers $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Percent Buying 21.4% 24.3% 18.6% 22.5% 19.6% 35.9% 30.8% 21.4% 16.0% 14.1% 13.9% 22.2% 19.9% 19.9% 25.5% Net Average $ 6.88 $ 8.95 $ 4.91 $ 5.97 $ 7.03 $ $ $ 7.24 $ 5.08 $ 3.68 $ 3.67 $ 8.04 $ 5.43 $ 6.15 $ 8.71 in billions $ Combined Net Average $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ in billions $ Where will you purchase Easter gifts this year? (Check all that apply) Discount Store 58.6% 53.8% 63.2% 62.4% 57.0% 58.2% 61.6% 63.9% 61.6% 56.3% 50.4% 53.3% 59.8% 61.1% 58.7% Department Store 40.7% 44.0% 37.6% 36.7% 43.0% 57.7% 56.1% 43.7% 38.0% 31.1% 22.4% 42.7% 39.2% 40.9% 39.8% 2015, Prosper 1 March 2015

2 Specialty Clothing Store 9.6% 10.6% 8.6% 7.9% 10.3% 16.2% 17.9% 9.9% 8.0% 3.9% 3.3% 11.6% 8.3% 9.0% 10.4% Specialty Store (Greeting Card/Gift Store, Florist, Jewelry, Electronics Store) 21.8% 24.2% 19.6% 16.7% 25.8% 27.0% 26.7% 21.7% 20.4% 18.6% 17.7% 28.0% 20.6% 19.1% 21.4% Local/Small Business 23.8% 26.7% 20.9% 20.9% 26.3% 24.3% 26.5% 23.0% 23.3% 20.0% 25.3% 30.1% 22.1% 19.2% 26.9% Online 18.8% 20.4% 17.3% 16.9% 20.5% 28.1% 25.8% 22.5% 16.2% 12.6% 10.2% 22.1% 15.1% 18.6% 20.3% Catalog 2.3% 2.5% 2.1% 2.2% 2.4% 3.4% 3.8% 2.1% 2.1% 1.5% 1.2% 2.9% 2.0% 1.9% 2.8% Which of the following activities do you plan to do on Easter Sunday? (Check all that apply) Browse the web 24.1% 30.1% 18.4% 24.6% 23.3% 41.8% 38.9% 23.1% 18.9% 16.5% 10.0% 27.4% 23.0% 23.4% 23.3% Cook holiday meal 54.8% 51.8% 57.7% 52.8% 58.3% 52.9% 57.7% 52.1% 56.9% 58.7% 50.3% 56.5% 54.8% 53.1% 56.7% Go to church 50.8% 50.8% 50.8% 48.7% 52.9% 48.0% 47.0% 46.8% 50.0% 52.4% 59.6% 47.0% 50.0% 55.6% 47.9% Go to a movie 7.5% 9.8% 5.3% 7.1% 7.5% 13.9% 12.6% 7.5% 5.8% 5.1% 2.0% 7.5% 6.0% 7.6% 8.6% Go to a restaurant 15.0% 18.4% 11.8% 14.0% 15.7% 23.1% 18.5% 12.9% 12.8% 10.9% 13.7% 15.3% 13.5% 16.4% 13.2% Open gifts 12.9% 13.8% 12.2% 11.9% 13.8% 26.3% 23.9% 14.4% 8.6% 5.2% 2.9% 15.2% 12.5% 11.6% 13.7% Plan an Easter egg hunt 30.9% 29.8% 32.0% 28.2% 32.6% 41.1% 47.2% 41.7% 26.5% 19.2% 12.9% 27.9% 28.1% 31.7% 36.1% Shop in a store 7.9% 10.0% 6.0% 9.3% 6.9% 16.1% 14.4% 9.4% 5.4% 3.3% 1.2% 7.7% 6.3% 8.1% 9.6% Shop online 8.1% 10.7% 5.6% 8.1% 8.1% 14.0% 15.3% 9.1% 5.7% 3.2% 2.6% 9.6% 6.4% 8.3% 8.3% Visit family and friends 57.4% 54.2% 60.4% 55.0% 61.0% 59.0% 63.5% 58.0% 58.0% 54.0% 52.1% 61.3% 62.1% 53.4% 54.5% Watch TV 41.8% 44.2% 39.5% 43.9% 41.4% 43.9% 42.2% 40.0% 42.9% 43.5% 38.9% 42.1% 42.8% 42.9% 38.3% Work 4.2% 5.0% 3.4% 4.4% 3.7% 8.8% 6.0% 4.0% 4.3% 2.2% 0.8% 4.7% 4.4% 3.8% 3.9% Nothing 2.3% 2.6% 2.0% 2.5% 1.7% 1.0% 2.2% 3.2% 1.8% 3.6% 1.9% 2.0% 2.5% 2.4% 2.2% Overall, do you plan on spending more, the same, or less than you did last year for the Easter holiday? More 15.0% 16.6% 13.5% 15.5% 14.1% 27.3% 27.3% 15.4% 9.5% 9.3% 4.8% 15.1% 13.1% 15.5% 16.5% Same 72.8% 73.5% 72.1% 69.2% 76.5% 61.9% 65.6% 74.3% 79.4% 73.6% 78.8% 73.7% 74.6% 71.9% 71.8% Less 12.2% 9.9% 14.4% 15.3% 9.5% 10.8% 7.1% 10.3% 11.0% 17.1% 16.5% 11.1% 12.3% 12.7% 11.7% Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Asked of Easter Celebrants: Do you own either of the following devices? Smartphone (e.g. iphone, Droid, BlackBerry etc.) 72.3% 74.3% 70.4% 62.0% 79.7% 88.2% 90.6% 82.7% 74.0% 56.8% 46.0% 70.2% 70.8% 72.2% 76.2% Tablet (e.g. ipad, TouchPad, XOOM, PlayBook, etc.) 48.7% 48.7% 48.8% 38.7% 58.0% 43.4% 56.7% 56.7% 52.2% 44.9% 37.6% 51.7% 47.7% 48.2% 47.5% I do not own either of these types of devices 18.6% 17.0% 20.0% 28.0% 11.6% 5.6% 4.7% 10.0% 16.7% 29.7% 40.7% 18.9% 20.2% 18.7% 16.3% Own a Smartphone: How will you use your Smartphone to make Easter purchase decisions? (Check all that apply) Plan to Research Products/Compare Prices 21.4% 23.6% 19.3% 19.4% 22.1% 36.6% 36.5% 28.7% 15.8% 10.0% 5.1% 23.8% 19.0% 21.1% 22.5% Plan to Purchase Products 13.5% 16.1% 11.0% 12.8% 13.7% 24.0% 24.6% 18.6% 9.8% 4.5% 2.4% 14.8% 9.8% 14.7% 14.7% Plan to Redeem Coupons 15.3% 14.0% 16.5% 14.4% 15.8% 25.2% 24.7% 19.5% 11.8% 10.0% 3.4% 17.8% 14.7% 14.1% 15.9% Plan to look up Retailer Information (location, store hours, directions, etc.) 14.4% 15.5% 13.3% 13.7% 15.0% 27.2% 22.4% 16.9% 12.5% 6.8% 3.9% 15.4% 12.6% 12.7% 18.0% Plan to use Apps to Research or Purchase Products 7.7% 9.2% 6.3% 7.5% 7.9% 14.0% 13.3% 9.7% 6.1% 3.4% 1.6% 8.6% 7.1% 7.4% 7.7% Plan to use Apps to Compare Prices 6.9% 8.0% 5.9% 7.0% 7.1% 11.7% 12.8% 9.4% 4.1% 3.7% 1.4% 7.6% 4.9% 7.2% 8.2% Do not plan to Research or Make a Purchase with my Smartphone 62.3% 59.8% 64.8% 64.2% 62.8% 35.4% 38.2% 54.0% 70.2% 79.6% 89.2% 59.1% 66.0% 63.4% 60.1% Own a Tablet: How will you use your Tablet to make Easter purchase decisions? (Check all that apply) Plan to Research Products/Compare Prices 24.9% 29.2% 20.9% 23.5% 26.5% 36.0% 35.5% 33.2% 20.5% 16.8% 11.1% 26.3% 25.2% 23.0% 27.4% Plan to Purchase Products 16.6% 20.2% 13.3% 16.3% 17.0% 26.1% 28.3% 22.4% 15.4% 5.9% 4.4% 19.8% 13.6% 16.5% 17.9% Plan to Redeem Coupons 11.3% 12.4% 10.2% 13.3% 10.0% 20.2% 19.2% 13.3% 9.9% 6.0% 1.8% 13.7% 9.6% 11.1% 11.5% Plan to look up Retailer Information (location, store hours, directions, etc.) 14.3% 16.1% 12.6% 13.7% 14.6% 20.6% 21.6% 15.9% 14.0% 6.9% 8.2% 17.4% 12.5% 12.2% 16.7% Plan to use Apps to Research or Purchase Products 7.6% 9.6% 5.7% 7.8% 7.9% 11.8% 13.0% 8.3% 6.7% 4.1% 2.8% 9.5% 6.3% 6.7% 9.1% Plan to use Apps to Compare Prices 6.7% 8.0% 5.5% 6.9% 6.8% 13.1% 10.5% 7.1% 5.2% 5.3% 1.2% 7.9% 4.4% 6.4% 9.1% 2015, Prosper 2 March 2015

3 Do not plan to Research or Make a Purchase with my Tablet 61.3% 55.8% 66.6% 64.3% 60.0% 42.3% 43.0% 53.4% 66.0% 75.7% 82.2% 58.6% 65.1% 63.4% 55.4% 2015, Prosper 3 March 2015

4 Source: Prosper Insights & Analytics, Monthly Consumer Survey, MAR Adults Do you celebrate Easter? Yes 79.5% 79.0% 79.9% 79.6% 80.2% 81.9% 83.1% 80.3% 80.0% No 20.5% 21.0% 20.1% 20.4% 19.8% 18.1% 16.9% 19.7% 20.0% Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% How much do you plan to spend on the following items for the upcoming Easter holiday? Clothing: Candy: Gifts: Food: Flowers: Decorations: Greeting Cards: Other: Average of Buyers $ $ $ $ $ $ $ $ $ Percent Buying 46.5% 43.4% 39.8% 39.2% 44.0% 48.5% 48.4% 42.9% 45.0% Net Average $ $ $ $ $ $ $ $ $ in billions $ $ $ $ $ $ $ $ $ Average of Buyers $ $ $ $ $ $ $ $ $ Percent Buying 89.6% 87.9% 87.3% 87.8% 89.9% 89.3% 90.5% 89.3% 87.1% Net Average $ $ $ $ $ $ $ $ $ in billions $ $ $ $ $ $ $ $ $ Average of Buyers $ $ $ $ $ $ $ $ $ Percent Buying 65.7% 62.1% 58.1% 58.3% 61.7% 62.5% 62.6% 57.9% 57.7% Net Average $ $ $ $ $ $ $ $ $ in billions $ $ $ $ $ $ $ $ $ Average of Buyers $ $ $ $ $ $ $ $ $ Percent Buying 85.8% 83.6% 82.4% 82.5% 84.7% 87.8% 86.9% 85.7% 85.7% Net Average $ $ $ $ $ $ $ $ $ in billions $ $ $ $ $ $ $ $ $ Average of Buyers $ $ $ $ $ $ $ $ $ Percent Buying 41.9% 37.9% 34.4% 35.9% 37.7% 39.3% 39.0% 36.5% 36.2% Net Average $ 9.63 $ 9.11 $ 7.55 $ 7.84 $ 9.02 $ $ 9.49 $ 9.24 $ 9.05 in billions $ $ $ $ $ $ $ $ $ Average of Buyers $ $ $ $ $ $ $ $ $ Percent Buying 40.2% 36.3% 32.0% 34.2% 38.5% 40.7% 42.6% 38.8% 37.6% Net Average $ 7.63 $ 7.21 $ 5.57 $ 6.34 $ 8.00 $ 9.07 $ 9.11 $ 9.12 $ 8.57 in billions $ $ $ $ $ $ $ $ $ Average of Buyers $ $ $ $ $ $ $ $ $ Percent Buying 58.7% 53.9% 51.8% 51.1% 52.1% 53.6% 52.3% 47.0% 47.5% Net Average $ 7.59 $ 6.76 $ 6.07 $ 6.30 $ 6.79 $ 7.04 $ 6.74 $ 6.06 $ 5.97 in billions $ $ $ $ $ $ $ $ $ Average of Buyers $ $ $ $ $ $ $ $ $ Percent Buying 27.0% 24.2% 21.0% 22.3% 23.0% 24.2% 24.8% 21.1% 21.4% Net Average $ 7.50 $ 7.51 $ 6.45 $ 6.20 $ 7.21 $ 7.32 $ 7.14 $ 7.46 $ 6.88 in billions $ $ $ $ $ $ $ $ $ Combined Net Average $ $ $ $ $ $ $ $ $ in billions $ $ $ $ $ $ $ $ $ Where will you purchase Easter gifts this year? (Check all that apply) Discount Store 57.2% 58.8% 64.0% 64.8% 62.6% 63.5% 63.4% 61.5% 58.6% Department Store 36.8% 35.6% 32.5% 33.2% 36.6% 42.6% 40.7% 38.1% 40.7% Specialty Clothing Store 6.7% 7.6% 5.9% 7.0% 8.1% 9.7% 10.6% 8.2% 9.6% Specialty Store (Greeting Card/Gift Store, Florist, Jewelry, Electronics Store) 23.7% 23.6% 22.5% 22.0% 22.4% 25.4% 24.9% 22.3% 21.8% Local/Small Business N/A N/A N/A N/A N/A N/A N/A N/A 23.8% Online 12.7% 11.1% 11.4% 13.1% 14.8% 18.7% 21.1% 19.1% 18.8% Catalog 5.6% 3.6% 3.7% 3.7% 3.5% 3.8% 3.6% 2.4% 2.3% *The sum of the % totals may be greater than 100% because the respondents can select Overall, do you plan on spending more, the same, or less than you did last year for the Easter holiday? More 13.5% 12.6% 6.7% 9.0% 11.0% 13.8% 15.1% 13.3% 15.0% Same 67.7% 61.8% 54.6% 60.8% 64.3% 63.8% 65.0% 68.0% 72.8% Less 18.8% 25.6% 38.7% 30.2% 24.7% 22.4% 19.9% 18.7% 12.2% Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% Which of the following activities do you plan to do on Easter Sunday? (Check all that apply) Browse the web N/A N/A N/A N/A N/A N/A N/A N/A 24.1% 2015, Prosper 4 March 2015

5 Source: Prosper Insights & Analytics, Monthly Consumer Survey, MAR Adults Cook holiday meal N/A N/A N/A N/A N/A N/A N/A N/A 54.8% Go to church N/A N/A N/A N/A N/A N/A N/A N/A 50.8% Go to a movie N/A N/A N/A N/A N/A N/A N/A N/A 7.5% Go to a restaurant N/A N/A N/A N/A N/A N/A N/A N/A 15.0% Open gifts N/A N/A N/A N/A N/A N/A N/A N/A 12.9% Plan an Easter egg hunt N/A N/A N/A N/A N/A N/A N/A N/A 30.9% Shop in a store N/A N/A N/A N/A N/A N/A N/A N/A 7.9% Shop online N/A N/A N/A N/A N/A N/A N/A N/A 8.1% Visit family and friends N/A N/A N/A N/A N/A N/A N/A N/A 57.4% Watch TV N/A N/A N/A N/A N/A N/A N/A N/A 41.8% Work N/A N/A N/A N/A N/A N/A N/A N/A 4.2% Nothing N/A N/A N/A N/A N/A N/A N/A N/A 2.3% *The sum of the % totals may be greater than 100% because the respondents can select 2015, Prosper 5 March 2015