Sarah Bibbs, VP of Merchandising, Eby-Brown

Transcription

1 SALTY SNACKS Look for growth in the Salty category as the snacking trend continues to gain popularity with bold textures and flavors. Sarah Bibbs, VP of Merchandising, Eby-Brown Consumers CRAVE Salty Snacks Salty Snacks 3rd Largest in Convenience Center Store Did you know, 94% of Americans purchase Salty Snacks! The Salty Snack category has experienced strong and steady growth across all segments in recent years; from , sales have grown 29%. In fact salty contributes the most in growth dollars to the entire center store. The category is forecasted to grow an additional 22% by Types of salty snack cravings When Americans crave a Salty Snack, they want to satisfy one of these 4 types of cravings: Product Segments % Unit Share of Salty Snacks 15% Salty Craving 55% share the #1 craving type! Healthy Craving 29% share a growing product segment across many categories, including Salty. 55% 29% Bold Substance Craving 15% share it s all about the multi-form and flavor! Sweet Craving 1% share the smallest and newest crave-able product segment. Salty Craving Healthy Craving 1% Bold Craving Sweet Craving Source: GMI Custom Salty Segmentation Research 6

2 Who s Shopping Salty? Salty Snacks are one of the TOP 5 categories shoppers are looking to buy in c- stores today! But who are these Salty shoppers? They are Millennials and Centennials and they re serious about bold flavors and interesting combinations and textures. Their preferences are driving innovation and product development not only in Salty, but across every category! The Salty Segments Chips - these products are #1 in dollar share for Salty at $98.8MM! In the Eby-Brown market, Combos are the #1 brand, with Pringles at #2. Salty Snack Mix - $60.2MM is the #2 in dollar share with the leading products like Gardetto s, Cheez-It and Chex Mix driving the success. Crackers - are showing a $51.2MM share, gains of 5%. Popcorn - up 5.4% coming in at $11.3MM, these products ride the wave of the salty/sweet flavor profile that is increasingly desired. Salty Remaining - holding a $40.3MM share and Pretzels with a share of $27.7 are both showing slight declines over the past 52 weeks. Candy Snack Mix - with only a $3.4MM share this is an exciting new segment that is also taking advantage of the salty/sweet flavor profile, along with the portability our consumers are looking for. Hershey is leading the way with a variety of snack mixes to choose from. Combos are very popular within the Eby regional market so it s important to have these products well represented within your salty set. Jim Hachtel, VP of Strategic Insights, Eby-Brown Category Dollar Share 15% 9% 17% 4% 1% Chips Salty Snack Mix Crackers Salty Remaining 23% 34% Pretzels Popcorn Candy Other Source: Nielsen TTL C-Store data for 52 weeks ending 2/25/17 Salty Snacks category is $293.0MM up.8% ($2.3MM) Merchandising tips for salty success! Back to the Basics of Merchandising! Fully stocked, visually appealing shelves, along with straightforward pricing/ promotions, and highlighting of new items, are all keys to your success within the category. Follow the Category Insight Planograms! These fact-based, data-driven assortments and merchandising solutions are proven winners! Utilize suggestive selling to generate profit! With Salty Snacks being highly impulsive take the time to use them as a basket builder! Sources: GMI Custom Salty Segmentation Research, May 2015; Nielsen TTL C-store data for 52 weeks ending 2/25/17; Mentel; Mars/Kantar Retail C-store POG Virtual Shopping Test, Aug/Sept. 2014; csnews.com 2017 forecast snacks 7

3

4 SALTY SNACKS 12ft planogram ITEM # DESCRIPTION ITEM # DESCRIPTION ITEM # DESCRIPTION TOP SHELF CHEXMIX BLD&ZEST8.75Z BUGLES S+S CARAMEL 3Z CHEEZ-IT GRAB BAG 7Z BUGLES REGULAR 3Z BUGLES S+S CHOC PB 3Z CHEEZ-IT CHD/JK BAG7Z BUGLES NACHO 3Z SKINNY POP WHCHDR 1Z FLIPZ CHOC 5Z TGIF BACN/CHD POTATO SKINNY POP SNK ORG 1Z FLIPZ WHITE FUDGE 5Z TGIF SC/ON POTATO SKN HAIN VEGSTR SALTED 7484 COMBOS PEPPERONI PIZA TGIF CHD/SRCRM SKN 3Z KTLCHP PEPERONCINI 2Z 9670 COMBOS PRETZEL PIZZA KTLCHP JALP 2Z KTLCHP BBQ 2Z 9647 COMBOS PRETZEL CHEDDR KTLCHP SEASLT/VING 2Z LATE JULY JALA LIME2Z 9464 COMBOS CRACKRS CHEDDR SPECIAL K CC SEA SALT LATE JULY MG SEASLT2Z COMBOS BUF BLCH 1.8Z SPECIAL K CC SRCRMONN CHEEZ-IT GRV WHT CHD REESE SNACK MIX TB 2Z CHEEZ-IT HTSPCY 3Z CHEEZ-IT GRV CHD RCH HERSH MX CH ALM TB 2Z CHEEZ-IT PEPPER JK 3Z CHEEZ-IT SWT/SLTY 4Z HERSH TAKE 5 SNK TB CHEEZ-IT SNKMX SRIR ANDERSON PB FILL PRTZ HERSH BT CH ALMTB 2.5Z SNYDER HOT BUF WING PRETZL CRSP ORIG 3Z PAYDAY SNL BT TB 2.5Z SNYDER HNY-MUS-ON3.5Z PRETZL CRSP BUF WNG 3Z MR GOODBAR BT TB 2.5Z COMBOS PIZZA CHEZ6.3Z PRETZL CRSP GRL PRM 3Z PRINGLES ORIG 2.3Z COMBOS PEP PIZZA6.3Z COMBOS CHDCHS PRTZ15Z PRINGLES SCM/ON 2.5Z COMBOS 7 LYR DIP 6.3z COMBOS PIZA PRZL 15Z PRINGLES CHDCHS 2.5Z GARD SNAK-ENS RF 6Z GARD CHIPOTLE CHDR 5Z PRINGLES BBQ 2.5Z GARD ITALIAN SNAK 5Z CHEXMIX MDDY BDY 11.75Z PRINGLES SLT/VIN 2.5Z CHEXMIX TRAD 3.75Z CHEXMIX CHOC MDDY 4.5Z PRINGLES PIZZA 2.5Z CHEXMIX CHEDDAR 3.75Z CHEXMIX CKS&CRM 4.25Z PRINGLES JALAPENO2.5Z CHEXMIX BLDPARTY3.75Z CHEXMIX MUDDY BRNI SPR PRINGLES ORIG 5.26Z BUGLES RANCH 3Z CHEXMIX POP SW/SL 3.85Z PRINGLES SCM/ON5.57Z BUGLES HOT BUFFALO 3Z WERTHER CRML PCORN 6Z PRINGLES CHDCHS 5.57Z ANDYCAP CHED FRIES PCORN MOVIE THTR BOX PRINGLES BBQ 5.57Z ANDYCAP HOT FRIES PCORN ORG KETLCRN 4Z PRINGLES PIZZA 5.57Z ANDYCAP BBQ FRIES TCK PRK SKINS HOT 2Z PRINGLES SLT/VIN5.57Z KTLCHP SLT N PEPR 2Z TCK PRK RINDS CHL-LIM PRINGLES RANCH 5.57Z KTLCHP T&B DIL PICKL2Z TCK PRK SKINS BBQ 2Z PRINGLES JLPENO 5.57Z SNAPEA CRSP LT SLT 3.3Z TCK CRKLN SKNY HOT PRINGLES LDPOT 5.57Z SNAPEA CRSP WSBRN3.3Z BOTTOM SHELF PEG SECTION CHEEZ-IT CDRPARM 4.3Z CHEEZ-IT ORIG 1.5Z CHEEZ-IT ORIG 3Z CHEEZ-IT CDRSWISS4.3Z CHEEZ-IT WHTCHDR 1.5Z CHEEZ-IT WHCHD 3Z CHEEZ-IT SNKMX DCHS 3.5Z CHEESE & PNTBTR CRCKR CHEEZ-IT CHD/JK 3Z SNYDER MINI-PRTZL3.5Z TOAST & PNTBTR CRCKR NAB RITZ BITZ PB 3Z SNYDER NIBBLERS 3.5Z CLUB & CHEDR CRCKR NAB RITZ BITZ CHS 3Z SNYDER PRTZ DIPS CH5Z CHEESE & CHEDR CRCKR COMBOS CHEDR CHEZ6.3Z COMBOS SW N SLT CH PRT PEPPER JACK SNDWCRCKR COMBOS CHEZ CRKR6.3Z COMBOS SWT/SLT CRM PTL TOAST & PB&J CRCKR COMBOS BUF BLCH 6.3Z GARD MUSTD PRETZEL 5Z NAB RITZ PNT BTR GARD SNAK-ENS 6Z GARD ITAL CHS BLEND5Z NAB RITZ W/CHS CRK GARD GARLIC RYE CHP5Z CHEXMIX JLPNOCHD 3.75Z NAB RITZ CRACKERS 3.4Z CHEXMIX TRAD 8.75Z CHEXMIX HT&SPCY 3.75Z NAB SALTINES 4Z CHEXMIX CHEDDAR 8.75Z CHEXMIX CHOC/TURTLE 4Z ACT 11 BTR LOVR PCORN Planogram photo follows on pages

5 SALTY SNACKS 12ft planogram 10

6 Planogram listings are on page 9 11

7 SALTY SNACKS 9ft planogram ITEM # DESCRIPTION ITEM # DESCRIPTION ITEM # DESCRIPTION TOP SHELF CHEEZ-IT GRAB BAG 7Z CHEEZ-IT CHD/JK BAG7Z FLIPZ CHOC 5Z FLIPZ WHITE FUDGE 5Z REESE SNACK MIX TB 2Z HERSH MX CH ALM TB 2Z HERSH TAKE 5 SNK TB HERSH BT CH ALMTB 2.5Z PAYDAY SNL BT TB 2.5Z TGIF BACN/CHD POTATO TGIF SC/ON POTATO SKN SNAPEA CRSP LT SLT 3.3Z CHEEZ-IT CHD/JK 3Z CHEEZ-IT SWT/SLTY 4Z SNYDER MINI-PRTZL3.5Z SNYDER HNY-MUS-ON3.5Z COMBOS PIZZA CHEZ6.3Z COMBOS PEP PIZZA6.3Z GARD SNAK-ENS RF 6Z CHEXMIX CHOC MDDY 4.5Z CHEXMIX CKS&CRM 4.25Z CHEXMIX MUDDY BRNI SPR TCK PRK SKINS BBQ 2Z TCK CRKLN SKNY HOT KTLCHP SLT N PEPR 2Z KTLCHP T&B DIL PICKL2Z PCORN MOVIE THTR BOX PCORN ORG KETLCRN 4Z MR GOODBAR BT TB 2.5Z PRINGLES ORIG 2.3Z PRINGLES BBQ 2.5Z PRINGLES CHDCHS 2.5Z PRINGLES SCM/ON 2.5Z PRINGLES SLT/VIN 2.5Z PRINGLES PIZZA 2.5Z PRINGLES JALAPENO2.5Z PRINGLES ORIG 5.26Z PRINGLES SCM/ON5.57Z PRINGLES CHDCHS 5.57Z PRINGLES BBQ 5.57Z PRINGLES PIZZA 5.57Z PRINGLES SLT/VIN5.57Z PRINGLES RANCH 5.57Z PRINGLES JLPENO 5.57Z PRINGLES LDPOT 5.57Z PEG SECTION CHEEZ-IT ORIG 3Z GARD ITALIAN SNAK 5Z CHEXMIX TRAD 3.75Z CHEXMIX CHEDDAR 3.75Z CHEXMIX BLDPARTY3.75Z BUGLES RANCH 3Z BUGLES HOT BUFFALO 3Z ANDYCAP CHED FRIES ANDYCAP HOT FRIES HAIN VEGSTR SALTED CHEEZ-IT CDRPARM 4.3Z CHEEZ-IT CDRSWISS4.3Z SNYDER NIBBLERS 3.5Z SNYDER PRTZ DIPS CH5Z COMBOS BUF BLCH 6.3Z COMBOS 7 LYR DIP 6.3z GARD MUSTD PRETZEL 5Z GARD ITAL CHS BLEND5Z CHEXMIX JLPNOCHD 3.75Z CHEXMIX CHOC/TURTLE 4Z CHEXMIX POP SW/SL 3.85Z BOTTOM SHELF CHEEZ-IT ORIG 1.5Z CHEEZ-IT WHTCHDR 1.5Z 7484 COMBOS PEPPERONI PIZA 9670 COMBOS PRETZEL PIZZA 9647 COMBOS PRETZEL CHEDDR 9464 COMBOS CRACKRS CHEDDR COMBOS BUF BLCH 1.8Z CHEESE & PNTBTR CRCKR TOAST & PNTBTR CRCKR CLUB & CHEDR CRCKR CHEESE & CHEDR CRCKR PEPPER JACK SNDWCRCKR TOAST & PB&J CRCKR NAB RITZ PNT BTR NAB RITZ W/CHS CRK NAB RITZ CRACKERS 3.4Z NAB SALTINES 4Z ACT 11 BTR LOVR PCORN CHEEZ-IT WHCHD 3Z NAB RITZ BITZ CHS 3Z NAB RITZ BITZ PB 3Z COMBOS CHEDR CHEZ6.3Z BUGLES S+S CARAMEL 3Z KTLCHP JALP 2Z KTLCHP SEASLT/VING 2Z SKINNY POP WHCHDR 1Z Planogram photo follows on pages COMBOS CHEZ CRKR6.3Z SKINNY POP SNK ORG 1Z GARD SNAK-ENS 6Z CHEEZ-IT GRV WHT CHD GARD GARLIC RYE CHP5Z CHEEZ-IT GRV CHD RCH CHEXMIX TRAD 8.75Z PRETZL CRSP ORIG 3Z CHEXMIX CHEDDAR 8.75Z PRETZL CRSP BUF WNG 3Z CHEXMIX BLD&ZEST8.75Z COMBOS SWT/SLT CRM PTL BUGLES REGULAR 3Z COMBOS SW N SLT CH PRT BUGLES NACHO 3Z CHEXMIX MDDY BDY 11.75Z 12

8 SALTY SNACKS 8ft planogram ITEM # DESCRIPTION ITEM # DESCRIPTION ITEM # DESCRIPTION TOP SHELF CHEEZ-IT GRAB BAG 7Z FLIPZ CHOC 5Z FLIPZ WHITE FUDGE 5Z CHEEZ-IT CHD/JK 3Z CHEEZ-IT SWT/SLTY 4Z SNYDER MINI-PRTZL 3.5Z SNYDER HNY-MUS-ON 3.5Z SKINNY POP WHCHDR 1Z PCORN MOVIE THTR BOX PCORN ORG KETLCRN 4Z REESE SNACK MIX TB 2Z HERSH MX CH ALM TB 2Z HERSH TAKE 5 SNK TB HERSH BT CH ALMTB 2.5Z PAYDAY SNL BT TB 2.5Z MR GOODBAR BT TB 2.5Z PRINGLES ORIG 2.3Z PRINGLES BBQ 2.5Z PRINGLES CHDCHS 2.5Z PRINGLES SCM/ON 2.5Z PRINGLES SLT/VIN 2.5Z PRINGLES PIZZA 2.5Z PRINGLES JALAPENO 2.5Z PRINGLES ORIG 5.26Z PRINGLES SCM/ON 5.57Z PRINGLES CHDCHS 5.57Z PRINGLES BBQ 5.57Z PRINGLES PIZZA 5.57Z COMBOS PIZZA CHEZ 6.3Z COMBOS PEP PIZZA 6.3Z GARD SNAK-ENS RF 6Z GARD ITALIAN SNAK 5Z CHEXMIX TRAD 3.75Z CHEXMIX CHEDDAR 3.75Z CHEXMIX BLDPARTY 3.75Z BUGLES RANCH 3Z BUGLES HOT BUFFALO 3Z ANDYCAP CHED FRIES ANDYCAP HOT FRIES CHEEZ-IT CDRPARM 4.3Z CHEEZ-IT CDRSWISS 4.3Z SNYDER NIBBLERS 3.5Z SNYDER PRTZ DIPS CH 5Z COMBOS BUF BLCH 6.3Z COMBOS 7 LYR DIP 6.3Z GARD MUSTD PRETZEL 5Z BOTTOM SHELF CHEEZ-IT ORIG 1.5Z 7484 COMBOS PEPPERONI PIZA 9670 COMBOS PRETZEL PIZZA 9647 COMBOS PRETZEL CHEDDR 9464 COMBOS CRACKRS CHEDDR CHEESE & PNTBTR CRCKR TOAST & PNTBTR CRCKR CLUB & CHEDR CRCKR CHEESE & CHEDR CRCKR PEPPER JACK SNDWCRCKR TOAST & PB&J CRCKR NAB RITZ PNT BTR NAB RITZ W/CHS CRK NAB RITZ CRACKERS 3.4Z NAB SALTINES 4Z ACT 11 BTR LOVR PCORN PRINGLES SLT/VIN 5.57Z PRINGLES RANCH 5.57Z PRINGLES JLPENO 5.57Z GARD ITAL CHS BLEND 5Z CHEXMIX JLPNOCHD 3.75Z CHEXMIX CHOC/TURTLE 4Z Planogram photo follows on pages CHEXMIX POP SW/SL 3.85Z PEG SECTION BUGLES S+S CARAMEL 3Z CHEEZ-IT ORIG 3Z KTLCHP JALP 2Z CHEEZ-IT WHCHD 3Z KTLCHP SEASLT/VING 2Z NAB RITZ BITZ CHS 3Z HAIN VEGSTR SALTED NAB RITZ BITZ PB 3Z CHEEZ-IT GRV WHT CHD COMBOS CHEDR CHEZ 6.3Z CHEEZ-IT GRV CHD RCH COMBOS CHEZ CRKR 6.3Z PRETZL CRSP ORIG 3Z GARD SNAK-ENS 6Z PRETZL CRSP BUF WNG 3Z GARD GARLIC RYE CHP 5Z COMBOS SWT/SLT CRM PTL CHEXMIX TRAD 8.75Z COMBOS SW N SLT CH PRT CHEXMIX CHEDDAR 8.75Z CHEXMIX CKS&CRM 4.25Z CHEXMIX BLD&ZEST 8.75Z CHEXMIX MUDDY BRNI SPR BUGLES REGULAR 3Z CHEXMIX CHOC MDDY 4.5Z BUGLES NACHO 3Z TCK PRK SKINS BBQ 2Z TGIF BACN/CHD POTATO TCK CRKLN SKNY HOT TGIF SC/ON POTATO SKN SKINNY POP SNK ORG 1Z 13

9 SALTY SNACKS 9ft planogram 14

10 Planogram listings are on page 12 15

11 SALTY SNACKS 8ft planogram 16

12 Planogram listings are on page 13 17

13 SALTY SNACKS 8ft planogram-use w/chips endcap ITEM # DESCRIPTION ITEM # DESCRIPTION ITEM # DESCRIPTION TOP SHELF CHEEZ-IT GRAB BAG 7Z FLIPZ CHOC 5Z FLIPZ WHITE FUDGE 5Z REESE SNACK MIX TB 2Z HERSH MX CH ALM TB 2Z HERSH TAKE 5 SNK TB HERSH BT CH ALMTB 2.5Z PAYDAY SNL BT TB 2.5Z MR GOODBAR BT TB 2.5Z PRINGLES ORIG 2.3Z PRINGLES BBQ 2.5Z PRINGLES CHDCHS 2.5Z PRINGLES SCM/ON 2.5Z PRINGLES SLT/VIN 2.5Z PRINGLES PIZZA 2.5Z PRINGLES JALAPENO 2.5Z PRINGLES ORIG 5.26Z COMBOS PIZZA CHEZ 6.3Z COMBOS PEP PIZZA 6.3Z GARD ITALIAN SNAK 5Z GARD MUSTD PRETZEL 5Z GARD ITAL CHS BLEND 5Z CHEXMIX TRAD 3.75Z CHEXMIX CHEDDAR 3.75Z CHEXMIX BLDPARTY 3.75Z BUGLES RANCH 3Z BUGLES HOT BUFFALO 3Z HAIN VEGSTR SALTED SNAPEA CRSP LT SLT 3.3Z CHEEZ-IT CDRPARM 4.3Z CHEEZ-IT CDRSWISS 4.3Z NAB RITZ BITZ CHS 3Z COMBOS BUF BLCH 6.3Z COMBOS 7 LYR DIP 6.3z SNYDER MINI-PRTZL 3.5Z BOTTOM SHELF CHEEZ-IT ORIG 1.5Z 7484 COMBOS PEPPERONI PIZA 9670 COMBOS PRETZEL PIZZA 9647 COMBOS PRETZEL CHEDDR 9464 COMBOS CRACKRS CHEDDR CHEESE & PNTBTR CRCKR TOAST & PNTBTR CRCKR CLUB & CHEDR CRCKR CHEESE & CHEDR CRCKR PEPPER JACK SNDWCRCKR TOAST & PB&J CRCKR NAB RITZ PNT BTR NAB RITZ W/CHS CRK NAB RITZ CRACKERS 3.4Z NAB SALTINES 4Z ACT 11 BTR LOVR PCORN PRINGLES SCM/ON 5.57Z PRINGLES CHDCHS 5.57Z SNYDER HNY-MUS-ON 3.5Z SNYDER HOT BUF WING Planogram photo follows on PRINGLES BBQ 5.57Z PRINGLES PIZZA 5.57Z CHEXMIX JLPNOCHD 3.75Z CHEXMIX CHOC/TURTLE 4Z pages PRINGLES SLT/VIN 5.57Z CHEXMIX CHOC MDDY 4.5Z PRINGLES RANCH 5.57Z CHEXMIX MDDY BDY 11.75Z PRINGLES JLPENO 5.57Z BUGLES S+S CARAMEL 3Z SKINNY POP WHCHDR 1Z PEG SECTION SKINNY POP SNK ORG 1Z CHEEZ-IT ORIG 3Z CHEEZ-IT GRV WHT CHD CHEEZ-IT WHCHD 3Z CHEEZ-IT GRV CHD RCH CHEEZ-IT CHD/JK 3Z NAB RITZ BITZ PB 3Z COMBOS CHEDR CHEZ 6.3Z COMBOS SWT/SLT CRM PTL COMBOS CHEZ CRKR 6.3Z COMBOS SW N SLT CH PRT GARD SNAK-ENS 6Z SNYDER PRTZ DIPS CH 5Z GARD GARLIC RYE CHP 5Z SNYDER NIBBLERS 3.5Z GARD SNAK-ENS RF 6Z PRETZL CRSP ORIG 3Z CHEXMIX TRAD 8.75Z PRETZL CRSP BUF WNG 3Z CHEXMIX CHEDDAR 8.75Z CHEXMIX CKS&CRM 4.25Z CHEXMIX BLD&ZEST 8.75Z CHEXMIX MUDDY BRNI SPR BUGLES REGULAR 3Z CHEXMIX POP SW/SL 3.85Z BUGLES NACHO 3Z WERTHER CRML PCORN 6Z TGIF BACN/CHD POTATO PCORN MOVIE THTR BOX TGIF SC/ON POTATO SKN PCORN ORG KETLCRN 4Z CHEEZ-IT HTSPCY 3Z CHEEZ-IT SNKMX DCHS 3.5Z CHEEZ-IT SWT/SLTY 4Z 18

14 SALTY SNACKS 3ft CHIPS endcap ITEM # DESCRIPTION TOP SHELF TGIF BACN/CHD POTATO TGIF SC/ON POTATO SKN TGIF CHD/SRCRM SKN 3Z TGIF BCN RCH SKN TGIF JALP POP CHDR SECOND SHELF FLV ML PP109 BB RIB FLV ML PP109 BB RIB FLV ML PP109 RG RNCH FLV ML PP109 RG RNCH FLV ML PP109 LD BK POT FLV ML PP109 LD BK POT THIRD SHELF FLV ML PP109 JLP CURL FLV ML PP109 JLP CURL FLV ML PP109 BLU CHS FLV ML PP109 BLU CHS FLV ML PP109 KC STEAK FLV ML PP109 KC STEAK FOURTH SHELF KTLCHP SEASLT/VING 2Z KTLCHP SEASLT/VING 2Z KTLCHP SEASLT/VING 2Z KTLCHP JALP 2Z KTLCHP JALP 2Z KTLCHP BBQ 2Z FIFTH SHELF KTLCHP SLT N PEPR 2Z KTLCHP SEA SALT 2Z KTLCHP MPL BACON 2Z KTLCHP HONEYDIJON 2Z KTLCHP PEPERONCINI 2Z KTLCHP T&B DIL PICKL2Z BOTTOM SHELF ANDYCAP HOT FRIES ANDYCAP HOT FRIES ANDYCAP CHED FRIES ANDYCAP CHED FRIES TCK PRK SKINS BBQ 2Z TCK PRK SKINS HOT 2Z 19

15 SALTY SNACKS 8ft planogram 20

16 Use w/chips endcap Planogram listings are on page 18 21

17 SALTY SNACKS 6ft planogram 22

18 SALTY SNACKS 6ft planogram ITEM # DESCRIPTION ITEM # DESCRIPTION TOP SHELF FLIPZ CHOC 5Z FLIPZ WHITE FUDGE 5Z REESE SNACK MIX TB 2Z HERSH MX CH ALM TB 2Z HERSH BT CH ALMTB 2.5Z PAYDAY SNL BT TB 2.5Z MR GOODBAR BT TB 2.5Z PRINGLES ORIG 2.3Z PRINGLES BBQ 2.5Z PRINGLES CHDCHS 2.5Z PRINGLES SCM/ON 2.5Z PRINGLES ORIG 5.26Z PRINGLES SCM/ON 5.57Z PRINGLES CHDCHS 5.57Z PRINGLES BBQ 5.57Z PRINGLES PIZZA 5.57Z PRINGLES SLT/VIN 5.57Z PRINGLES RANCH 5.57Z PEG SECTION CHEEZ-IT ORIG 3Z CHEEZ-IT WHCHD 3Z COMBOS CHEDR CHEZ 6.3Z COMBOS CHEZ CRKR 6.3Z COMBOS BUF BLCH 6.3Z GARD SNAK-ENS 6Z GARD GARLIC RYE CHP 5Z CHEXMIX TRAD 3.75Z CHEXMIX CHEDDAR 3.75Z BUGLES REGULAR 3Z BUGLES NACHO 3Z TGIF BACN/CHD POTATO CHEEZ-IT CHD/JK 3Z CHEEZ-IT SWT/SLTY 4Z COMBOS PIZZA CHEZ 6.3Z COMBOS PEP PIZZA 6.3Z COMBOS 7 LYR DIP 6.3z GARD SNAK-ENS RF 6Z GARD ITALIAN SNAK 5Z CHEXMIX BLDPARTY 3.75Z CHEXMIX JLPNOCHD 3.75Z BUGLES S+S CARAMEL 3Z BUGLES RANCH 3Z TGIF SC/ON POTATO SKN CHEEZ-IT CDRPARM 4.3Z CHEEZ-IT CDRSWISS 4.3Z NAB RITZ BITZ CHS 3Z SNYDER PRTZ DIPS CH 5Z COMBOS SW N SLT CH PRT GARD MUSTD PRETZEL 5Z CHEXMIX CHOC MDDY 4.5Z CHEXMIX CKS&CRM 4.25Z CHEXMIX MUDDY BRNI SPR CHEXMIX CHOC/TURTLE 4Z ANDYCAP CHED FRIES ANDYCAP HOT FRIES CHEEZ-IT GRV WHT CHD CHEEZ-IT GRV CHD RCH SNYDER MINI-PRTZL 3.5Z SNYDER NIBBLERS 3.5Z SNYDER HNY-MUS-ON 3.5Z PRETZL CRSP ORIG 3Z KTLCHP JALP 2Z KTLCHP SEASLT/VING 2Z SKINNY POP SNK ORG 1Z SKINNY POP WHCHDR 1Z TCK PRK SKINS BBQ 2Z TCK CRKLN SKNY HOT BOTTOM SHELF 7484 COMBOS PEPPERONI PIZA 9670 COMBOS PRETZEL PIZZA 9647 COMBOS PRETZEL CHEDDR CHEESE & PNTBTR CRCKR TOAST & PNTBTR CRCKR CLUB & CHEDR CRCKR CHEESE & CHEDR CRCKR PEPPER JACK SNDWCRCKR NAB RITZ PNT BTR NAB SALTINES 4Z ACT 11 BTR LOVR PCORN 23

19 SALTY SNACKS 4ft planogram 24

20 SALTY SNACKS 4ft planogram ITEM # DESCRIPTION ITEM # DESCRIPTION TOP SHELF FLIPZ CHOC 5Z FLIPZ WHITE FUDGE 5Z REESE SNACK MIX TB 2Z HERSH MX CH ALM TB 2Z PRINGLES ORIG 2.3Z PRINGLES BBQ 2.5Z PRINGLES CHDCHS 2.5Z PRINGLES SCM/ON 2.5Z PRINGLES ORIG 5.26Z PRINGLES SCM/ON 5.57Z PRINGLES CHDCHS 5.57Z PRINGLES BBQ 5.57Z PEG SECTION CHEEZ-IT ORIG 3Z CHEEZ-IT WHCHD 3Z COMBOS CHEDR CHEZ 6.3Z COMBOS CHEZ CRKR 6.3Z CHEXMIX TRAD 3.75Z CHEXMIX CHEDDAR 3.75Z BUGLES REGULAR 3Z BUGLES NACHO 3Z CHEEZ-IT CHD/JK 3Z CHEEZ-IT CDRPARM 4.3Z COMBOS PIZZA CHEZ 6.3Z COMBOS PEP PIZZA 6.3Z CHEXMIX BLDPARTY 3.75Z CHEXMIX CHOC MDDY 4.5Z BUGLES S+S CARAMEL 3Z BUGLES RANCH 3Z CHEEZ-IT GRV WHT CHD CHEEZ-IT SWT/SLTY 4Z COMBOS BUF BLCH 6.3Z COMBOS 7 LYR DIP 6.3z CHEXMIX CKS&CRM 4.25Z CHEXMIX MUDDY BRNI SPR ANDYCAP CHED FRIES ANDYCAP HOT FRIES NAB RITZ BITZ CHS 3Z SNYDER PRTZ DIPS CH 5Z GARD SNAK-ENS 6Z GARD GARLIC RYE CHP 5Z SKINNY POP SNK ORG 1Z KTLCHP SEASLT/VING 2Z TGIF BACN/CHD POTATO TCK PRK SKINS BBQ 2Z SNYDER MINI-PRTZL 3.5Z SNYDER HNY-MUS-ON 3.5Z BOTTOM SHELF 9670 COMBOS PRETZEL PIZZA 9647 COMBOS PRETZEL CHEDDR CHEESE & PNTBTR CRCKR TOAST & PNTBTR CRCKR CLUB & CHEDR CRCKR CHEESE & CHEDR CRCKR NAB RITZ PNT BTR 25

21

22 SALTY SNACKS General Mills ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP GARDETTO S ORIGINAL RECIPE GARDETTO S ROASTED GARLIC RYE CHIPS GARDETTO S ITALIAN RECIPE GARDETTO S DELI STYLE MUSTARD PRETZEL GARDETTO S REDUCED FAT ORIGINAL RECIPE GARDETTO S ITALIAN CHEESE BLEND GARDETTO S CHIPOTLE CHEDDAR OZ 4.75 OZ 5 OZ 5.5 OZ 5.25 OZ 5.5 OZ 5.5 OZ $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $1.00 $2.79 $2.79 $2.79 $2.79 $2.79 $2.79 $2.79 Dates - Open Buy Window Order dates: 6/26/17-7/21/17 Date for in-store promotion: 6/26/17-7/21/17 27

23

24 SALTY SNACKS Kellogg ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP PURE ORGANIC ANCIENT GRAINS PB CHOC PURE ORGANIC CHOCOLATE BROWNIE KASHI SALTED DARK CHOCOLATE WITH NUTS KASHI PEANUT HEMP CRUNCH BEAR NAKED BITES PEANUT BUTTER HONEY BEAR NAKED BITES DARK CHOC CHEEZ-IT ORIGINAL CHEEZ-IT WHITE CHEDDAR CHEEZ-IT CHEDDAR JACK CHEEZ-IT HOT & SPICY OZ 1.7 OZ 1.59 OZ 1.59 OZ 1.3 OZ 1.3 OZ 3.0 OZ 3.0 OZ 3.0 OZ 3.0 OZ $0.90 $0.90 $0.60 $0.60 $0.30 $0.30 $0.30 $0.30 $0.30 $0.30 $2.39 $2.39 $1.79 $1.79 $1.59 $1.59 $1.59 $1.59 $1.59 $1.59 Dates - Open Buy Window Order dates: 6/26/17-7/21/17 Date for in-store promotion: 6/26/17-7/21/17 29

25

26 SALTY SNACKS Kettle Chips ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP KETTLE CHIPS SEA SALT AND VINEGAR KETTLE CHIPS JALAPENO KETTLE CHIPS BACKYARD BBQ KETTLE CHIPS SALT AND PEPPER KETTLE CHIPS PEPPERONCINI KETTLE CHIPS THICK & BOLD DILL PICKLE OZ 2 OZ 2 OZ 2 OZ 2 OZ 2 OZ $0.48 $0.48 $0.48 $0.48 $0.48 $0.48 $1.79 $1.79 $1.79 $1.79 $1.79 $1.79 Dates - Open Buy Window Order dates: 6/26/17-7/21/17 Date for in-store promotion: 6/26/17-7/21/17 31

27

28 SALTY SNACKS Mars ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP MARS 24 BAG ASSORTED DEAL CONTAINS 3 BAGS OF EACH ITEM: COMBOS PIZZERIA PRETZEL COMBOS CHEDDAR CHEESE PRETZEL COMBOS PEPPERONI CRACKER COMBOS CHEDDAR CHEESE CRACKER COMBOS BUFFALO BLUE CHEESE PRETZEL COMBOS 7-LAYER DIP TORTILLA COMBOS SWEET & SALTY CARAMEL PRETZEL COMBOS SWEET & SALTY CHOC FUDGE PRETZEL 24 $ OZ 6.3 OZ 6.3 OZ 6.3 OZ 6.3 OZ 6.3 OZ 6 OZ 6 OZ $2.69 Dates - Booking Items Order dates: 6/26/17-7/21/17 Return order to Eby-Brown by: 7/21/17 Ship date: 9/4/17 Date for in-store promotion: 9/4/17 33

29

30 SALTY SNACKS Mondelez ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP RITZ BITZ CHEESE BIG BAG RITZ BITZ PEANUT BUTTER BIG BAG RITZ CRACKER SANDWICHES WITH CHEESE RITZ CRACKER SANDWICHES WITH PEANUT BUTTER RITZ BITZ BITZ CRACKERS OZ 3 OZ 1.35 OZ 1.35 OZ 3.4 OZ $1.20 $1.20 $0.25 $0.25 $0.20 $1.89 $1.89 $0.79 $0.79 $2.59 Dates - Open Buy Window Order dates: 6/26/17-7/21/17 Date for in-store promotion: 6/26/17-7/21/17 35

31

32 SALTY SNACKS Hershey ITEM # UPC DESCRIPTION PK SZ OI Allowance SRP HERSHEY S TAKE 5 SNACK MIX TUBE REESE S SNACK MIX ASSORTMENT TUBE HERSHEY S SNACK MIX MILK CHOCOLATE W/ALMOND TUBE HERSHEY S SNACK BITES MILK CHOCOLATE W/ALMOND TUBE MR GOODBAR SNACK BITES TUBE OZ 2 OZ 2 OZ 2.5 OZ 2.5 OZ $1.00 $1.00 $1.00 $1.00 $1.00 $1.99 $1.99 $1.99 $1.99 $1.99 Dates - Open Buy Window Order dates: 6/26/17-7/21/17 Date for in-store promotion: 6/26/17-7/21/17 37