Transamerica Retirement Services AWARD-WINNING EXCELLENCE IN CLIENT SERVICE AND EMPLOYEE EDUCATION

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1 Transamerica Retirement Services AWARD-WINNING EXCELLENCE IN CLIENT SERVICE AND EMPLOYEE EDUCATION

2 FOCUSED ON RETIREMENT PL AN SUCCESS Our singular focus at Transamerica Retirement Services 1 ( Transamerica ) is the success of our clients retirement plans. Our dedication to this goal results in consistent superior service ratings from our clients. It also has yielded a rich offering of award-winning 2 educational materials. In recognition of our efforts, Transamerica has won more than 100 awards for excellence in a variety of service and employee education categories since Here are some of the responses from clients: Transamerica makes my job as administrator very easy. Their materials are clear and concise and the website is often updated to assist both me and my employees. While we are honored by the recognition we have received from industry-related and creative organizations, we are never content with the status quo. We continually strive to exceed the expectations of our clients and provide retirement plan products and services that contribute to their plan s ongoing success. We look forward to providing the services and resources that will contribute to the success of retirement plans for years to come. Quick response time, a great online service and call center, along with good participant education opportunities help make Transamerica a great service provider. Anonymous quotes from PLANSPONSOR Magazine s Defined Contribution Survey 3

3 INDUSTRY RECOGNITION Transamerica is consistently recognized in well-respected industry surveys for excellent service to plan sponsors and plan participants. PLANSPONSOR 3 DEFINED CONTRIBUTION SURVEY 43 Best In Class Cups CHATHAM PARTNERS 4 CLIENT SATISFACTION ANALYSIS 38 Best In Class ratings BOSTON RESEARCH GROUP DEFINED CONTRIBUTION PLAN RETIREMENT ADVISOR STUDY: Transamerica received Overall Satisfaction rating exceeding the industry norm 5 DEFINED CONTRIBUTION PLAN RETIREMENT PLAN SPONSOR STUDY: Transamerica received Overall Satisfaction rating exceeding the industry norm 6 DEFINED CONTRIBUTION PLAN 401(k) PARTICIPANT STUDY: Transamerica received Overall Satisfaction rating exceeding the industry norm 7 Transamerica ranked as top provider for Education/Communication and Investing Experience Index 7 PL AN PARTICIPANT EDUC ATION & PL AN SPONSOR COMMUNIC ATIONS DALBAR COMMUNICATIONS SEAL Seal of Excellence Transamerica Participant Website Transamerica Plan Sponsor Website Transamerica. Master Retirement.

4 AWARDS FOR PUBLICATIONS EXCELLENCE ( APEX ) AWARD 2010 Award of Excellence Grand Award Campaigns, Programs, & Plans: RECOVER Plan Components Award of Excellence Most Improved Brochure, Manuals, & Reports: Enrollment Workbook: Simple Solutions for your Retirement Award of Excellence Financial & Investment Materials: RECOVER Plan Most Improved Brochure, Manuals, & Reports: Investing in a Volatile Market Brochure COMMUNICATOR AWARDS 2010 GOLD AWARD OF EXCELLENCE Marketing/Promotion - Apparel: 401(k) Day Employee Gift - Navigate Your Road to Retirement SILVER AWARD OF DISTINCTION Marketing/Promotion - Special Event: 401(k) Day Employee Gift - Navigate Your Road to Retirement Marketing/Promotion - Postcard: 401(k) Day Mailer Postcard - Navigate Your Road to Retirement Marketing/Promotion - Campaign: 401(k) Day Campaign - Navigate Your Road to Retirement Marketing/Promotion - Campaign: RECOVER Plan Promotional Materials Employer Publication - Cover Design: Enrollment Workbook: Simple Solutions for your Retirement HERMES CREATIVE AWARDS 2010 PLATINUM AWARDS Integrated Marketing Campaign: 401(k) Day Campaign - Navigate Your Road to Retirement Integrated Marketing Campaign: RECOVER Plan Promotional Materials GOLD AWARDS CD Based Multi-Media: RECOVER Plan e-tip Design/Publication Cover: Enrollment Workbook: Simple Solutions for your Retirement HONORABLE MENTION Publications/Brochures: Enrollment Workbook: Simple Solutions for your Retirement

5 PLATINUM AWARDS Event Marketing: (k) Day Campaign Vote for Your Retirement Publications/Brochures: RECOVER Plan GOLD AWARD Publications/Brochures: Investing in a Volatile Market Brochure LEAGUE OF AMERICAN COMMUNICATIONS PROFESSIONALS ( LACP ) SPOTLIGHT AWARDS ENCORE PLATINUM AWARDS Competition Class (Ranked #1): RECOVER Plan Best Narrative (Ranked #2): RECOVER Plan TOP 50 COMMUNICATIONS MATERIALS OF : RECOVER Plan (Ranked #2) MARCOM AWARDS PLATINUM AWARD Promotion Campaign/Marketing Materials: (k) Day Campaign Vote for Your Retirement GOLD AWARD Communication Plan: RECOVER Plan MUTUAL FUND EDUCATION ALLIANCE ( MFEA ) STAR AWARD Plan Participant - Best Retirement Communications (Medium Company): RECOVER Plan PROFIT SHARING 401(K)/COUNCIL OF AMERICA ( PSCA ) SIGNATURE AWARDS 2010 SILVER AWARD 401(k) Day Category GOLD AWARD Participant Education Campaign Generic Category: RECOVER Plan POWER CHOICE FREEDOM

6 THE INDUSTRY RECOGNITION AND AWARD SPONSORS Awards for Publications Excellence ( APEX ) Award This is an annual competition sponsored by Communications Concepts, Inc. for writers, editors, publications staff, and business and nonprofit communicators. Awards are given based on excellence in graphic design, editorial content, and the success of the entry in the opinion of the judges in achieving overall communications effectiveness and excellence. Boston Research Group Defined Contribution Retirement Plan Study* Boston Research Group ( BRG ) is a full service marketing research firm that provides a wide variety of data gathering and client survey services to the business community. Customer satisfaction is a primary focus of BRG s custom research services. BRG provides customer satisfaction research services designed specifically to provide its clients with insight into the issues that are most important to clients and that most directly tie to customer satisfaction. Chatham Partners Client Satisfaction Analysis* Chatham Partners provides strategic business intelligence to the world's leading business service providers. Their customized research provides a deep understanding of the entire customer lifecycle, focusing on the elements that contribute to ongoing client satisfaction. Communicator Awards The Communicator Awards are judged and overseen by the International Academy of the Visual Arts ( IAVA ). Founded by communication professionals over a decade ago, the Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. IAVA is the leading international creative awards program honoring creative excellence for communication professionals. DALBAR DALBAR is a leading developer of standards for excellence, and provides research, ratings, and rankings of intangible factors to the financial services industry. They include investor behavior, customer satisfaction, service quality, communications, Internet services, and financial-professional ratings. Hermes Creative Awards This is an annual international competition for creative professionals involved in the concept, writing, and design of traditional and emerging media. Established in 2007 by the Association of Marketing and Communication Professionals, the Hermes Creative Awards recognize outstanding work in the industry, while promoting the philanthropic nature of marketing and communication professionals. *See footnotes for additional survey information. Transamerica. Master Retirement.

7 League of Communications Professionals, LLC ( LACP ) The LACP was established in 2001 in order to create a forum within the public relations industry that facilitates discussion of best-in-class practices within the profession while also recognizing those who demonstrate exemplary communications capabilities. The Spotlight Awards Encore Global Communications Competition recognizes the outstanding print-, video-, and web-based communications materials from the Public Relations and Communications professions during the past twelve months. Companies large and small compete against peers of similar size, staff, and means to earn recognition for their organization s achievements. MarCom Awards This is an annual international award competition established by the Association of Marketing and Communication Professionals and recognizes outstanding achievement by marketing and communication professionals. The MarCom Creative Award is awarded for projects that exceed the high standards of the industry norms. Mutual Fund Education Alliance ( MFEA ) The STAR Awards are presented annually by the MFEA, a national mutual fund industry trade association and have become a prestigious recognition of companies in the mutual fund industry who excel in marketing, education, and communications for shareholders, advisors, and the investing public. The MFEA examines the best educational materials, both in print and electronic, in the mutual fund industry and then asks industry judges to select from the best. Top awards for outstanding overall communications are presented, as well as awards for achievement in specific categories, based on a company s assets under management. PLANSPONSOR Defined Contribution Survey* For more than a decade, PLANSPONSOR's annual Defined Contribution Survey has been the most important industry benchmark, measuring and evaluating 401(k) and other defined contribution providers according to feedback from their own clients. Dozens of categories are rated in service to the employer as well as participant service. Profit Sharing/401k Council of America ( PSCA ) Signature Award PSCA's Signature Awards is a competition designed to honor excellence in plan communication and investment education for Plan Sponsor, Participant, Prospect/Customer Sales, and Company Communications. *See footnotes for additional survey information.

8 TRANSAMERIC A. MASTER RETIREMENT. POWER CHOICE FREEDOM Transamerica Financial Life Insurance Company and Transamerica Life Insurance Company are affiliates of Diversified Investors Securities Corp. 1. Transamerica Retirement Services ( Transamerica ), a marketing unit of Transamerica Financial Life Insurance Company ( TFLIC ), 440 Mamaroneck Avenue, Harrison, NY 10528, and Transamerica Life Insurance Company ( TLIC ), 4333 Edgewood Road NE, Cedar Rapids, Iowa 52499, and other TFLIC and TLIC affiliates, specializes in the promotion of retirement plan products and services. TFLIC is not authorized and does not do business in the following jurisdictions: Guam, Puerto Rico, and the U.S. Virgin Islands. TLIC is not authorized in New York and does not do business in New York. 2. Transamerica Retirement Services' communication materials have received awards from various organizations, including the Awards for Publications Excellence ( APEX ) in ; Communicator Awards -2010; DALBAR, Inc. in ; Hermes Creative Award in -2010; League of American Communications Professionals ( LACP ) in 2010; MarCom Awards in ; Mutual Fund Education Alliance ("MFEA") STAR Award in ; and Profit Sharing/401(k) Council of America ( PSCA ) For more information please refer to the website 3. Transamerica Retirement Services received 43 "Best in Class" cups for sponsor and participant services in PLANSPONSOR Magazine's annual Defined Contribution Survey of retirement plans. The 43 "Best in Class" designations 23 in the micro (<$5 million) and 20 in the small ($5 million to $50 million) markets rank Transamerica Retirement Services among the top cup recipients of the 46 providers evaluated in the micro- and small-plan markets. The survey polled nearly 5,635 clients of 48 defined contribution plan providers. The results of the Defined Contribution Survey were announced in the November issues of PLANSPONSOR Magazine. "Best in Class" cups are awarded to plan providers who score in the top quartile of a specific category. See the November issues of PLANSPONSOR Magazine for complete results. 4. Chatham Partners Client Satisfaction Analysis Survey, December. A best in class rating was received when at least 85 percent of the respondents selected a 6 or 7 for a specific area. Chatham Partners, LLC is one of the most highly respected consulting firms in the financial services industry. 5. The Boston Research Group Defined Contribution Plan Retirement Advisor Study is a nationwide study of 587 retirement advisors. Advisors provided satisfaction and loyalty ratings for their top three providers. The sample was drawn from the 401kExchange database of retirement advisors. 6. Boston Research Group "Defined Contribution Plan Retirement Sponsor Study is a nationwide study of 1, (k) plan sponsors with under $5 million in plan assets. Sponsors were asked to identify their plan s recordkeeper, and rate the recordkeeper on a wide range of issues. The sample is drawn from recordkeepers in the market with assets under $5 million. Industry norms are defined as the average score of all providers taken collectively. 7. Boston Research Group Defined Contribution Plan 401(k) Participant Study is a nationwide study of 7, (k) participants actively contributing to a retirement plan. Participants of 29 providers were surveyed, with all providers participants weighted equally in calculating norms. For Financial Professional and Plan Sponsor Use Only. TRS POWER CHOICE FREEDOM