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1 Introducing Multi-Life Programs Twice as Simple to Sell S For Agent Use Only

2 Agenda Simplicity ii - Multi-Life Affiliation & Employer Program How to Quote Design & Software Case Approval Process Employer On-Line Enrollment

3 Here Comes Simplicity ii When: First Introduction Date : April 2, 2007 AK, AL, CO, CT, IA, ID, MI, ND, OK, SC, SD, WY and DC/DC TRUST NJ Second Introduction Date: May 1, 2007 AZ,G GA, IN, KY, LA, ME, NE, NH, NM, NY,OH,, PA Third Introduction Date: June 1, 2007 AR, DE, IL, KS, NV, VA, WI, WV Simplicity cease sale 60 days after Simplicity ii roll-out

4 Simplicity to Simplicity ii Transition Guidelines Simplicity will cease sale 60 days after Simplicity ii is introduced. Existing Affiliation and Employer Program cases will need to be converted to Simplicity ii moving forward. No new Affiliation paperwork needed New Employer Program Agreement form needed.

5 The Simplicity Concept Target: Baby Boomers The New LTC Market 76 Million, Educated, Planning for Retirement Desire to be Independent Cash for Lifestyle Assurance should Life Change on a Dime Covers Emerging Technologies

6 Why Multi-Life if Fastest growing segment of the LTCI Market Call on one to sell many vs. many to sell one Work during the business day on your hours Turn an emotional sale into a logical Business to Business sale Utilize tax advantages to your advantage

7 Why MedAmerica Simplicity it ii Multi-Life MedAmerica has a 90% issue rate on EP s New Cash Benefit Account easier to sell Sell what people p want to buy: Life Style Insurance Enroll your groups on-line with MedAmerica Work with a dedicated Multi-Life Team

8 What is an Affiliation? Association Constitution and/or By Laws Member Based vs. Customer Based Minimum of 5 members in Association Minimum 1 member purchasing coverage OR Employer Minimum 5 employees in Group Minimum 1 employee purchasing coverage

9 Affiliation Program Discounts: 10% All Eligibles Preferred Health -10% Care Partner Premium Reduction: 40% if both; 20% if one No Discount cap No limits on Plan Design No defined open enrollment period Minimum i participation: i 1 Note: Discounts may vary by state

10 Affiliation Program Market Fit Associations Small Businesses Executive carve outs Employers with less than 10 lives Great for perpetual marketing/enrollment Perfect fit with the SPEED App

11 Short Form Application Process Ages 71 or younger Purchasing most popular CBA $100, or $200,000 4 Question insurability profile and meds.

12 Discount: 10% Employer Program Care Partner rates for couples regardless if one or both purchase Minimum size: 10 Active at Work EE s Minimum participation: 10 apps from Active at Work EE s answering no to 4 UW questions

13 Employer Program Market Fit Privately held Small Businesses Law & Accounting Firms Physician Offices Bank & Financial Institutions School Districts i t Colleges & Universities Technology Companies Any Employers with a need for Underwriting Concessions Employer Paid Base Cases Voluntary Cases Requiring Steam-lined On-Line Web Enrollment and Limited Marketing support

14 Join the National Growth in EP Sales Employer Program Advantages Simplified Underwriting: During open enrollment Actively-at-work employees Actively-at-work spouses (30+hours/week) Age 71 or younger On-Line Website enrollment: A MedAmerica 1 st!

15 Why Sell #1 LTC Product Twice as Simple to Sell Everybody Understands & Needs CASH! New Face Amount Concept Targeted to Baby Boomers - Relevant Today MedAmerica s National HHC Cost Data NEW! Speed App 4 Questions! NEW! Partnership Ready NEW! Robust Multi-Life Program - Enchanced Employer Program

16 Tools to Sell #1 LTC Product Simplicity ii Launch Kit

17 T i Si l S ll Twice as Simple to Sell Now. With On Line Web Enrollment

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29 Introducing Multi-Life Programs Twice as Simple to Sell S For Agent Use Only

Introducing. S For Agent Use Only

Introducing. S For Agent Use Only Introducing Twice as Simple to Sell S2-6046 For Agent Use Only Agenda MedAmerica Company Review Product Concept Product Details The Simplicity Advantage Multi Life Company Review 20 Years Insurer of LTC

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