Council Priority Strategy Key Performance Indicator Current Target. Communicate and promote the Number of attendees at City events and festivals

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1 Page 1 of 6 1 that bring the Number of education programs (for example: CERT, citizen police academy, citizen academy, water conservation, recycling) 2 that bring the Percentage of citizens rating City as a good place to live as good or better in biennial citizen survey 90% >90% 3 Communicate and promote the benefits/image of Goodyear as a Estimated value of media coverage 4 Communicate and promote the benefits/image of Goodyear as a Number of attendees at City events and festivals 150, ,033 5 Communicate and promote the benefits/image of Goodyear as a Percentage of increase in Spring Training attendance 0% 5% 6 Develop or enhance gathering places Percentage of Loma Linda Park renovations complete by May % 7 Develop or enhance gathering places Percentage of Parque de Paz and Palmateer Park renovations complete by August %

2 Page 2 of 6 8 that bring the Annual library circulation 199, ,769 9 that bring the Number of large scale special events in Goodyear that City supports (1,000+ attendance) Economic Vitality Maintain high quality development standards and guidelines Percentage of citizens rating design, look and quality of commercial development good or better in biennial citizen survey 84% >90% 11 Economic Vitality Be recognized as a "business friendly" city Percentage of businesses rating City as business friendly in local business survey 12 Economic Vitality Enhance local job availability Number of jobs created from new businesses Economic Vitality Industrial capital investment $101 M $100 M 14 Economic Vitality Grow assessed valuation Industrial square feet absorbed/developed 745.3k 350k 15 Economic Vitality Grow assessed valuation Retail square feet absorbed/developed 240k 150k

3 Page 3 of 6 16 Economic Vitality Increased operational revenue $92.9 MM >$92.9 MM 17 Economic Vitality Number of net new business registrations 2759 N/A 18 Economic Vitality Ratio of water production to peak demand 120% 120% 19 Economic Vitality Percentage of wastewater capacity available (Corgett) 42% >20% 20 Economic Vitality Percentage of wastewater capacity available (Rainbow) 75% >20% 21 Economic Vitality Percentage of wastewater capacity available (WRF) 22% >20% 22 Percentage of increase in grants awarded $1.8mil 5%

4 Page 4 of 6 23 City s bond rating AA- AA- (S&P) or comparable from another 24 Provide quantity and quality of service levels d on a balanced budget Percentage of citizens rating how well the city has done balancing operational budget as good or higher in biennial citizen survey 75% >75% 25 Provide quantity and quality of service levels d on a balanced budget Percentage of citizens rating satisfaction with overall City services as "good" or better in biennial citizen survey 90% >90% 26 Provide quantity and quality of service levels d on a balanced budget Percentage of compliance with Counciladopted fiscal policies 97% 100% 27 Implement streamlined processes Ratio of employees to 1,000 residents Create an Employer of Choice culture Percentage of employees rating satisfaction with City of Goodyear as an employer as "agree" or better 90%

5 Page 5 of 6 29 Quality of Life Ensure an engaged and informed Number of participants/attendees at meetings, academies, seminars, boards and commissions 30 Quality of Life Ensure excellence in customer service Average number of days to respond to citizen web-d inquiries 31 Quality of Life Ensure excellence in customer service Number of citizen web-d customer inquiries 1, Quality of Life Ensure a safe Percentage of citizens rating City safety as safe or better in biennial citizen survey 94% >94% 33 Quality of Life Ensure excellence in customer service Percentage of citizens rating their customer experience as "courteous" or better in biennial citizen survey 85% 90% 34 Quality of Life Provide a clean and wellmaintained Percentage of citizens rating the City as "clean" or better in biennial citizen survey >90% 35 Quality of Life Ensure a safe City crime incidence statistics by crime type via annual UCR reporting 35/1000 combined violent and property <35/1000 combined violent and property

6 Page 6 of 6 36 Quality of Life Promote Healthy Lifestyles Number of registrations in programs, classes, sports 18,132 19, Quality of Life 38 Quality of Life Be an environmentally sensitive Be an environmentally sensitive Recycle rate 25% 27% Percentage of fleet using alternative fuel 22% 25% 39 Quality of Life Be an environmentally sensitive Percentage of reduction in emissions (city operations)