National Tracking Poll # July 19-23, Crosstabulation Results

Transcription

1 National Tracking Poll # July 19-23, 2018 Crosstabulation Results Methodology: This poll was conducted between July 19-July 23, 2018 among a national sample of 2203 Adults. The interviews were conducted online. Results from the full survey have a margin of error of plus or minus 2 percentage points.

2 Table Index 1 Table POL24: As you may know, some people argue that marketing non-dairy products as milk, such as almond milk, soy milk, and oat milk, misleads consumers into thinking that non-dairy milk is nutritionally similar to cows milk. Knowing this, which of the following statements comes closer to your view, even if neither is exactly right? Summary Statistics of Survey Respondent Demographics

3 National Tracking Poll #180736, July, 2018 Table POL24 Crosstabulation Results by Respondent Demographics Table POL24: As you may know, some people argue that marketing non-dairy products as milk, such as almond milk, soy milk, and oat milk, misleads consumers into thinking that non-dairy milk is nutritionally similar to cows milk. Knowing this, which of the following statements comes closer to your view, even if neither is exactly right? Demographic not be used to market be used to market Don t Know/No Opinion Total N Adults 46% ( 003) 24% (530) 30% (670) 2203 Gender: Male 46% (486) 25% (26 ) 30% (3 6) 063 Gender: Female 45% (5 7) 24% (269) 3 % (354) 40 Age: % ( 48) 39% ( 90) 3 % ( 52) 49 Age: % (202) 26% ( 37) 35% ( 84) 523 Age: % ( 44) 29% ( 04) 30% ( 06) 355 Age: % (22 ) 5% (60) 29% ( 6) 397 Age: % (287) 9% (38) 25% ( ) 437 Generation Z: % (49) 40% (7 ) 32% (57) 77 Millennial: Age % (206) 34% (202) 32% ( 88) 596 Generation X: Age % (224) 27% ( 5 ) 33% ( 84) 559 Boomers: Age % (434) 3% (97) 29% (2 4) 745 PID: Rep (no lean) 52% (37 ) 23% ( 6 ) 25% ( 8 ) 7 3 PID: Dem (no lean) 45% (342) 26% ( 93) 29% (220) 755 PID: Ind (no lean) 44% (240) 2 % ( 5) 35% ( 89) 544 PID/Gender: Dem Men 48% ( 52) 26% (8 ) 26% (83) 3 7 PID/Gender: Dem Women 43% ( 90) 26% ( 2) 3 % ( 36) 438 PID/Gender: Ind Men 44% ( 9) 2 % (57) 34% (92) 268 PID/Gender: Ind Women 44% ( 20) 2 % (59) 35% (97) 275 PID/Gender: Rep Men 5 % ( 93) 24% (9 ) 26% (98) 383 PID/Gender: Rep Women 54% ( 77) 2 % (69) 25% (83) 330 Ideo: Liberal (1-3) 40% (282) 35% (246) 25% ( 72) 700 Ideo: Moderate (4) 49% (232) 23% ( 08) 28% ( 33) 472 Ideo: Conservative (5-7) 53% (385) 9% ( 36) 29% (209) 730 3

4 Morning Consult Table POL24 Table POL24: As you may know, some people argue that marketing non-dairy products as milk, such as almond milk, soy milk, and oat milk, misleads consumers into thinking that non-dairy milk is nutritionally similar to cows milk. Knowing this, which of the following statements comes closer to your view, even if neither is exactly right? Demographic not be used to market be used to market Don t Know/No Opinion Total N Adults 46% ( 003) 24% (530) 30% (670) 2203 Educ: < College 45% (683) 24% (359) 3 % (473) 5 4 Educ: Bachelors degree 46% (206) 25% ( 2) 28% ( 26) 444 Educ: Post-grad 47% ( 4) 24% (59) 29% (7 ) 244 Income: Under 50k 45% (592) 23% (297) 32% (425) 3 4 Income: 50k-100k 47% (294) 26% ( 66) 27% ( 70) 629 Income: 100k+ 45% ( 7) 26% (68) 29% (75) 260 Ethnicity: White 49% (844) 23% (389) 28% (49 ) 724 Ethnicity: Hispanic 3 % ( 09) 39% ( 37) 30% ( 04) 350 Ethnicity: Afr. Am. 36% (99) 28% (77) 36% (99) 275 Ethnicity: Other 29% (60) 32% (65) 39% (80) 204 Relig: Protestant 53% (294) 23% ( 28) 24% ( 3 ) 553 Relig: Roman Catholic 48% ( 84) 2 % (80) 30% ( 6) 38 Relig: Something Else 40% (75) 25% (47) 35% (66) 88 Relig: Jewish 68% (49) 7% ( 2) 5% ( ) 73 Relig: Evangelical 5 % (322) 2 % ( 33) 28% ( 77) 632 Relig: Non-Evang. Catholics 50% (283) 23% ( 27) 27% ( 53) 563 Relig: All Christian 5 % (605) 22% (260) 28% (330) 95 Relig: All Non-Christian 40% (75) 25% (47) 35% (66) 88 Community: Urban 44% (24 ) 24% ( 29) 32% ( 77) 547 Community: Suburban 45% (465) 24% (242) 3 % (3 6) 023 Community: Rural 47% (297) 25% ( 58) 28% ( 78) 633 Military HH: Yes 54% (225) 9% (80) 27% ( 4) 4 8 Military HH: No 44% (778) 25% (450) 3 % (556) 785 RD/WT: Right Direction 48% (439) 25% (229) 27% (248) 9 6 RD/WT: Wrong Track 44% (564) 23% (30 ) 33% (422) 287 Trump Job Approve 50% (477) 24% (225) 26% (250) 95 Trump Job Disapprove 44% (496) 25% (283) 30% (342) 2 4

5 National Tracking Poll #180736, July, 2018 Table POL24 Table POL24: As you may know, some people argue that marketing non-dairy products as milk, such as almond milk, soy milk, and oat milk, misleads consumers into thinking that non-dairy milk is nutritionally similar to cows milk. Knowing this, which of the following statements comes closer to your view, even if neither is exactly right? Demographic not be used to market be used to market Don t Know/No Opinion Total N Adults 46% ( 003) 24% (530) 30% (670) 2203 Trump Job Strongly Approve 56% (28 ) 22% ( ) 22% ( ) 502 Trump Job Somewhat Approve 44% ( 97) 25% ( 4) 3 % ( 39) 450 Trump Job Somewhat Disapprove 50% ( 52) 22% (68) 28% (87) 307 Trump Job Strongly Disapprove 42% (344) 26% (2 6) 3 % (254) 8 4 #1 Issue: Economy 42% (258) 27% ( 68) 3 % ( 89) 6 6 #1 Issue: Security 55% (247) 9% (86) 25% ( 2) 446 #1 Issue: Health Care 42% ( 44) 25% (85) 33% ( 3) 34 #1 Issue: Medicare / Social Security 60% (200) % (35) 29% (96) 33 #1 Issue: Women s Issues 23% (25) 39% (4 ) 38% (4 ) 07 #1 Issue: Education 3 % (58) 35% (65) 33% (6 ) 84 #1 Issue: Energy 37% (29) 4 % (32) 22% ( 7) 78 #1 Issue: Other 42% (42) 7% ( 7) 4 % (4 ) Vote: Hillary Clinton 46% (308) 24% ( 64) 30% ( 99) Vote: Donald Trump 57% (4 5) 9% ( 40) 24% ( 73) Vote: Someone else 40% (73) 9% (35) 40% (73) Vote: Didn t Vote 33% (203) 3 % ( 9 ) 36% (225) 6 9 Voted in 2014: Yes 52% (673) 2 % (273) 28% (359) 305 Voted in 2014: No 37% (330) 29% (257) 35% (3 ) Vote: Barack Obama 48% (378) 23% ( 8 ) 29% (234) Vote: Mitt Romney 56% (302) 8% (96) 27% ( 45) Vote: Other 55% (48) 22% ( 9) 23% (20) Vote: Didn t Vote 35% (274) 30% (233) 35% (27 ) Region: Northeast 42% ( 67) 25% (98) 33% ( 28) Region: Midwest 49% (225) 24% ( 0) 28% ( 28) Region: South 48% (400) 2 % ( 77) 30% (249) Region: West 40% (2 ) 28% ( 45) 32% ( 65) 52 Favorable of Trump 52% (494) 22% (209) 26% (247) 950 Unfavorable of Trump 43% (480) 27% (294) 30% (333) 08 5

6 Morning Consult Table POL24 Table POL24: As you may know, some people argue that marketing non-dairy products as milk, such as almond milk, soy milk, and oat milk, misleads consumers into thinking that non-dairy milk is nutritionally similar to cows milk. Knowing this, which of the following statements comes closer to your view, even if neither is exactly right? Demographic not be used to market be used to market Don t Know/No Opinion Total N Adults 46% ( 003) 24% (530) 30% (670) 2203 Very Favorable of Trump 54% (288) 2 % ( 4) 24% ( 28) 530 Somewhat Favorable of Trump 49% (205) 23% (96) 28% ( 9) 420 Somewhat Unfavorable of Trump 42% (96) 34% (78) 24% (55) 229 Very Unfavorable of Trump 44% (384) 25% (2 6) 32% (278) 879 Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com. 6

7 National Tracking Poll #180736, July, 2018 Respondent Demographics Summary Respondent Demographics Summary Summary Statistics of Survey Respondent Demographics Demographic Group Frequency Percentage xdemall Adults % xdemgender Gender: Male % Gender: Female 40 52% age5 Age: % Age: % Age: % Age: % Age: % demagegeneration Generation Z: % Millennial: Age % Generation X: Age % Boomers: Age % N 2077 xpid3 PID: Rep (no lean) % PID: Dem (no lean) % PID: Ind (no lean) % N 20 xpidgender PID/Gender: Dem Men 3 7 4% PID/Gender: Dem Women % PID/Gender: Ind Men 268 2% PID/Gender: Ind Women 275 3% PID/Gender: Rep Men 383 7% PID/Gender: Rep Women 330 5% N 20 xdemideo3 Ideo: Liberal (1-3) % Ideo: Moderate (4) % Ideo: Conservative (5-7) % N 90 xeduc3 Educ: < College % Educ: Bachelors degree % Educ: Post-grad 244 % 7

8 Summary Statistics of Survey Respondent Demographics Morning Consult Respondent Demographics Summary Demographic Group Frequency Percentage xdeminc3 Income: Under 50k % Income: 50k-100k % Income: 100k % xdemwhite Ethnicity: White % xdemhispbin Ethnicity: Hispanic 350 6% demblackbin Ethnicity: Afr. Am % demraceother Ethnicity: Other 204 9% xrelnet Relig: Protestant % Relig: Roman Catholic 38 7% Relig: Something Else 88 9% N 22 xreligion1 Relig: Jewish 73 3% xreligion2 Relig: Evangelical % Relig: Non-Evang. Catholics % N 95 xreligion3 Relig: All Christian 95 54% Relig: All Non-Christian 88 9% N 383 xdemusr Community: Urban % Community: Suburban % Community: Rural % xdemmilhh1 Military HH: Yes 4 8 9% Military HH: No % xnr1 RD/WT: Right Direction % RD/WT: Wrong Track % Trump_Approve Trump Job Approve 95 43% Trump Job Disapprove 2 5 % N

9 National Tracking Poll #180736, July, 2018 Respondent Demographics Summary Summary Statistics of Survey Respondent Demographics Demographic Group Frequency Percentage Trump_Approve2 Trump Job Strongly Approve % Trump Job Somewhat Approve % Trump Job Somewhat Disapprove 307 4% Trump Job Strongly Disapprove % N 2073 xnr3 #1 Issue: Economy % #1 Issue: Security % #1 Issue: Health Care 34 6% #1 Issue: Medicare / Social Security 33 5% #1 Issue: Women s Issues 07 5% #1 Issue: Education 84 8% #1 Issue: Energy 78 4% #1 Issue: Other 00 5% xsubvote16o 2016 Vote: Hillary Clinton 67 30% 2016 Vote: Donald Trump % 2016 Vote: Someone else 8 8% 2016 Vote: Didn t Vote % N 2 98 xsubvote14o Voted in 2014: Yes % Voted in 2014: No % xsubvote12o 2012 Vote: Barack Obama % 2012 Vote: Mitt Romney % 2012 Vote: Other 87 4% 2012 Vote: Didn t Vote % N 2202 xreg4 4-Region: Northeast 394 8% 4-Region: Midwest % 4-Region: South % 4-Region: West 52 24% Trump_Fav Favorable of Trump % Unfavorable of Trump 08 50% N

10 Summary Statistics of Survey Respondent Demographics Morning Consult Respondent Demographics Summary Demographic Group Frequency Percentage Trump_Fav_FULL Very Favorable of Trump % Somewhat Favorable of Trump 420 9% Somewhat Unfavorable of Trump 229 0% Very Unfavorable of Trump % N 2058 Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calculated with demographic post-strati cation weights applied. 10

11 National Tracking Poll #180736, July,