Meat Case Trends. Retail Advisory Committee Chicago, IL

Transcription

1 Meat Case Trends Retail Advisory Committee Chicago, IL

2 Data provided by the Meat Solutions VMMEAT system sourced from FreshLook Marketing scanner data FreshLook Data: Represents approximately 68% of the ACV All of U.S. and 8 standard regions (based on U.S. Census) Based heavily on chains with no independent grocers (fewer than 11 stores) Excludes supercenters, club stores, commissaries, and natural food stores 2

3 Part 1: Total Meat Fresh Pork/Ham/Beef/Chicken/All Other 3

4 Total Meat Jan-July 211 Summary Fresh Pork/Ham/Beef/Chicken/All Other 2, 18, 16, 14, 12, 1, 8, 6, 4, 2, Grand Total Beef Chicken Fresh Pork Ham All Other % Change vs. YA 3.58% -4.46% 3.66% -7.25% 2.23% -1.1% 4.38% -5.65% 7.5% 1.45% 4.56% -4.% 211 Avg Price $3.1 ( 8.4%) $4.1 ( 11.8%) $2.6 ( 3.4%) $2.8 ( 1.6%) $2.8 ( 6.%) $3.16 ( 8.9%) Source: FreshLook Marketing, January-July 31, 211 All other includes boar, buffalo, deer, duckling, elk, geese, goat, guinea, lamb, mixed, musk ox, mutton, ostrich, pheasant quail, rabbit, seafood, snake, squab, turkey, unknown and veal 4

5 Part 2: Share Whole Muscle Beef/Beef Grinds/All Other Chicken/Fresh Pork/Chicken Breasts/Ham 5

6 Selected Categories - Share Breakout Based on Beef Grinds 23% All Other Chicken 15% Fresh Pork 16% Whole Muscle Beef 35% Chicken Breast 11% Source: FreshLook Marketing, January-July 31, Dollars (Billions) % Change vs. YA Share Change vs YA 211 Average Price % Change vs. YA Whole Muscle Beef $ % -.1 $ % Beef Grinds $ %.1 $ % All Other Chicken $ % $ % Fresh Pork $ % $ % Chicken Breast $ % $ % 6

7 Selected Categories - Share Breakout Based on Pound All Other Chicken Beef Grinds 22% 28% Whole Muscle Beef 22% Fresh Pork 18% Chicken Breast 1% Source: FreshLook Marketing, January-July 31, Pounds (Billions) % Change vs. YA Share Change vs YA 211 Average Price % Change vs. YA Whole Muscle Beef % -.1 $ % Beef Grinds %. $ % All Other Chicken %.1 $ % Fresh Pork %. $ % Chicken Breast %. $ % 7

8 6 Average Pricing Whole Muscle Beef Ground Beef All Other Chicken Fresh Pork Chicken Breast 1 Jan Feb Mar Apr May June July Source: FreshLook Marketing, January-July 31, 211 8

9 Part 3: Selected U.S. Pork Segments 9

10 Data provided by the Meat Solutions VMMEAT system sourced from FreshLook Marketing scanner data FreshLook Data: Represents approximately 68% of the ACV All of U.S. and 8 standard regions (based on U.S. Census) Based heavily on chains with no independent grocers (fewer than 11 stores) Excludes supercenters, club stores, commissaries, and natural food stores Feature data provided by MarketTrack MarketTrack Data: Represents 267 markets/retailers in the US Ad feature service covering ALL retail formats Past data only available through June 21 1

11 7 6 5 U.S. Pork Segments Chops, January July 211 $635 $ Bone In 149 Boneless $ - % Chg vs. YA +3.13% +8.4% Lbs - % Chg vs. YA -5.61% +4.31% 211 Avg Price $2.78 $ % 3.58% Source: FreshLook Marketing, January-July 211 vs same time period year prior 11

12 # of Features Chops Ad Featuring Snapshot, June/July 211 A ads B ads C ads % Chg vs. YA June/July 211 Bone In Boneless A ads 3.7% 14.8% B ads 5.4% 7.7% C ads Source: Market Track Data, June/July % 41.1% 12

13 U.S. Pork Segments Roasts, January July 211 $ $93 $ $ Whole/Half Loin Tenderloin Bone-in Roasts Boneless Roasts $ - % Chg vs. YA +4.25% +8.5% +3.56% +6.19% Lbs - % Chg vs. YA -.35% +1.47% -2.33% +.84% $2.3 $4.77 $2.69 $ Avg Price 4.62% 6.49% 6.3% 5.3% Source: FreshLook Marketing, January-July 211 vs same time period year prior 13

14 # of Features Roasts Ad Featuring Snapshot, June/July 211 A ads B ads C ads % Chg vs. YA June/July 211 Whole/Half Loins Tenderloins Bone In Roasts* Boneless Roasts A ads 4.% 26.8%.% 28.5% B ads 9.9%.8%.% 35.8% C ads 16.% 7.6% Source: Market Track Data, June/July 211 * Zero bone-in roast features in June/July 211 and June/July 21.% 38.9% 14

15 U.S. Pork Segments Shoulder, January July $ $ $ $18 1 Butt Roast Picnic Roast Steak Offal $ - % Chg vs. YA +6.94% % +.39% +4.27% Lbs - % Chg vs. YA % -3.94% % -1.29% $1.97 $1.72 $2.31 $ Avg Price 26.38% 25.37% 19.35% 5.63% Source: FreshLook Marketing, January-July 211 vs same time period year prior 15

16 # of Features Shoulder Ad Featuring Snapshot, June/July 211 A ads B ads C ads % Chg vs. YA June/July 211 A ads.% B ads C ads Source: Market Track Data, June/July 211 Butt Roast Picnic Roast Steak 25.8% 75.% 4.% 16.3% 22.2% 2.% 1.% 9.9% 16

17 U.S. Pork Segments Ribs, January July $263 $234 $ $48 15 Back Ribs Country Style Ribs St.Louis Style Spareribs $ - % Chg vs. YA +4.3% +1.18% % -11.6% Lbs - % Chg vs. YA +5.66% % % % 211 Avg Price Source: FreshLook Marketing, January-July 211 vs same time period year prior $3.79 $2.38 $3.2 $ % 19.25%.13% 15.93% 17

18 # of Features Ribs Ad Featuring Snapshot, June/July 211 A ads B ads C ads % Chg vs. YA June/July 211 Back Ribs Country Style Ribs St.Louis Style Spareribs A ads 26.7% 2.5% 3.% 32.5% B ads 13.5% 12.4% 87.1% 5.9% C ads 6.3% Source: Market Track Data, June/July % 44.% 16.2% 18

19 Part 4: Data Stories 19

20 4 th Quarter Holiday Roast Snapshot $164 $168 $165 $ vs. 27 $ - % Chg vs. YA NA +2.% -2.% +4.% Lbs - % Chg vs. YA NA -1.% +9.5% -6.8% +4.% +4.% Note: Feature data not available Roasts include: Bnls blade roast, bnls rib roast, bnls sirloin roast, blns tenderloin, bnls top loin, bnls whole/half 2

21 14 12 Assorted bone-in chops vs All Other bone-in chops Performance, June/July 211 $ $ Assorted Chops June-July 211 All Other Chops June-July 211 $ - % Chg vs. YA -6.6% +5.1% Lbs - % Chg vs. YA -11.9%.% 211 Avg Price $ % $ % A Features - % Chg vs. YA -68.% -4.% A Features # vs. YA 48/81 129/134 21

22 1,4 1,2 Boneless Key Feature Item Performance Bnls chops, Bnls loins, Bnls sknls chicken breasts, Ground beef June/July $1,24 1, $ Week Ending $ $28 12 Bnls Pork Chops Bnls Loin Bnls Sknls Chicken Breast Ground Beef Bnls Pork Chops Bnls Loin Bnls Sknls Chicken Breast Ground Beef % of Total Key Item - A Features Ground Beef 51% Bnls Pork Chops 13% Bnls Loin 5% $ - % Chg vs. YA +1.9% +7.4% +1.3% +8.2% Lbs - % Chg vs. YA +3.3% +3.4% -.2% -4.7% 211 Avg Price $3.69 $2.42 $3.5 $ % 3.9% 1.5% +13.5% Bnls Sknls Chicken Breast 31% A Features - % Chg vs. YA +9% +21% +22% -17% A Features # vs. YA 172/156 68/56 42/33 671/788 22

23 Back Ribs Spare ribs Back Ribs Spare ribs Back Ribs Spare ribs Back Ribs Spare ribs Back Ribs Spare ribs Back Ribs Spare ribs Back Ribs Spare ribs Back Ribs Spare ribs Millions Back Ribs/Spareribs Performance 3 25 $263 $ $63 $61 $23 $3 $21 $24 $31 $29 $31 $37 $28 $ $49 $ Total January-July January February March April May June July $ - % Chg vs. YA Lbs - % Chg vs. YA +4.% -2.3% +4.6% -4.7% -.4% -5.1% +12.5% +4.6% +15.6% -5.2% +8.9% -26.4% -5.2% +2.9% +1.2% +5.7% +5.7% -16.7% +3.3% -27.9% -2.3% -31.% +8.3% -11.6% +2.5% -29.9% +14.1% -53.3% -.8% -6.1% +.1% -8.6% 211 Avg Price $ % $ $ % $ % $ % $ % $ % $ % $ % $ % $ % $ % $ % $ % $ % $

24 45 Back Ribs 211 Super Bowl Holiday 2 weeks prior/4 weeks following 4 $ Week Ending 1 Total Super Bowl $14 $6 $6 $4 $5 $ /3 2/6 2/13 2/2 2/27 3/6 $ - % Chg vs. YA +.5% -2.% -12.5% -1.% +5.% +12.% -17.2% Lbs - % Chg vs. YA -.2% -26.5% -1.4% -2.% +3.5% +9.9% +2.9% 211 Avg Price $4.9.7% $ % $ % $ % $ % $ % $ % NOTE: Super Bowl 211 February 6; 211 feature data not available 24

25 4 Spareribs - Super Bowl Holiday 2 weeks prior/4 weeks following 35 $ Week Ending 14 $4 2 $1 5 $5 $5 $5 $ Total Super Bowl 1/3 2/6 2/13 2/2 2/27 3/6 $ - % Chg vs. YA -8.6% -32.2% -1.3% +3.4% +2.% -7.4% -3.9% Lbs - % Chg vs. YA -28.5% -83.5% -36.1% -18.% +13.7% -43.7% -81.3% 211 Avg Price $ % $ % $ % $ % $ % $ % $ % NOTE: Super Bowl 211 February 6; 211 feature data not available 25

26 $8 Back Ribs - Memorial Day Holiday 2 weeks prior/5 weeks following Week Ending $1 $7 3 2 $22 $ - % Chg vs. YA -2.7% +24.9% -21.2% -18.2% +7.1% -12.2% +9.2% -4.% 6 $12 $13 $8 $ Total Memorial Day5/15 5/22 5/29 6/5 6/12 6/19 6/26 Memorial Day Lbs - % Chg vs. YA 211 Avg Price A Features - % Chg vs. YA A Features # vs. YA +.9% +31.1% -29.9% -3.6% +8.4% -23.8% +1.8% -4.6% $ % $ % $ % $ % $ % $ % $ % $3.91.5% NA NA NA NA -63% -32% -38% -189% NA NA NA NA 8/13 16/21 16/22 9/26 26

27 9 Spareribs - Memorial Day Holiday 2 weeks prior/5 weeks following 8 $ Week Ending $9 $7 4 3 $22 1 $12 $11 $8 $ Total Memorial Day 5/15 5/22 5/29 6/5 6/12 6/19 6/26 Memorial Day $ - % Chg vs. YA -1.4% -15.1% -21.8% +1.9% -7.4% -18.7% +12.5% +7.1% Lbs - % Chg vs. YA -14.4% -58.5% -6.6% +3.8% -3.8% -24.4% +8.9% -2.6% 211 Avg Price $ % $ % $ % $ % $ % $ % $ % $ % A Features - % Chg vs. YA A Features # vs. YA NA NA NA NA -467% -46% +4% -25% NA NA NA NA 3/17 13/19 25/15 28/35 27

28 Further Questions/Discussion? Thank you! This message funded by America s Pork Checkoff Program.

29 Appendix 29

30 California Pork Segments Chops 211 Summary Bone In Bone less $ - % Chg vs. YA -4.3% +1.6% Lbs - % Chg vs. YA -14.5% +7.1% $2.88 $ Avg Price 11.9% 3.2% Source: FreshLook Marketing, January-July 211 vs same time period year prior 3

31 Great Lakes Pork Segments Chops 211 Summary $76 $ Bone In Bone less $ - % Chg vs. YA +6.1% +8.4% Lbs - % Chg vs. YA +.5% +6.5% $2.94 $ Avg Price 5.5% 1.7% Source: FreshLook Marketing, January-July 211 vs same time period year prior 31

32 Mid South Pork Segments Chops 211 Summary $81 $ Bone In 17 Bone less $ - % Chg vs. YA +.9% +2.4% Lbs - % Chg vs. YA -5.2% -3.6% $2.83 $ Avg Price 6.5% 6.2% Source: FreshLook Marketing, January-July 211 vs same time period year prior 32

33 Northeast Pork Segments Chops 211 Summary $125 $ Bone In Bone less $ - % Chg vs. YA +8.2% -1.9% Lbs - % Chg vs. YA -1.2% -6.4% $2.66 $ Avg Price 9.6% 4.7% Source: FreshLook Marketing, January-July 211 vs same time period year prior 33

34 Plains Pork Segments Chops 211 Summary $37 $ Bone In Bone less $ - % Chg vs. YA +29.7% +34.9% Lbs - % Chg vs. YA +19.6% +25.2% $3.15 $ Avg Price 8.4% 7.7% Source: FreshLook Marketing, January-July 211 vs same time period year prior 34

35 South Central Pork Segments Chops 211 Summary 12 1 $ $ Bone In Bone less $ - % Chg vs. YA +1.9% +16.5% Lbs - % Chg vs. YA -7.8% +11.4% $2.55 $ Avg Price 1.5% 4.5% Source: FreshLook Marketing, January-July 211 vs same time period year prior 35

36 Southeast Pork Segments Chops 211 Summary 12 1 $16 8 $ Bone In Bone less $ - % Chg vs. YA +2.9% +7.4% Lbs - % Chg vs. YA -4.4% +3.1% $2.92 $ Avg Price 7.6% 4.1% Source: FreshLook Marketing, January-July 211 vs same time period year prior 36

37 West Pork Segments Chops 211 Summary 7 6 $64 $ Bone In Bone less $ - % Chg vs. YA -.2% +14.% Lbs - % Chg vs. YA -12.8% +1.% $2.7 $ Avg Price 14.4% 3.6% Source: FreshLook Marketing, January-July 211 vs same time period year prior 37

38 2 18 $17 California Pork Segments Roasts 211 Summary $ $9 $ Whole/Half Loin Tenderloin Bone-in Boneless $ - % Chg vs. YA +69.8% +6.1% +12.3% +14.2% Lbs - % Chg vs. YA +53.9% +1.2% +2.% +9.1% $2.72 $5.14 $1.76 $ Avg Price 1.3% 4.8% 1.1% 4.6% Source: FreshLook Marketing, January-July 211 vs same time period year prior 38

39 $31 Great Lakes Pork Segments Roasts 211 Summary $ $ $6 2 5 Whole/Half Loin Tenderloin Bone-in Boneless $ - % Chg vs. YA +4.2% +8.% +3.5% +6.1% Lbs - % Chg vs. YA -.3% +1.4% -2.3% +.8% $2.3 $4.77 $2.69 $ Avg Price 4.6% 6.4% 6.% 5.3% Source: FreshLook Marketing, January-July 211 vs same time period year prior 39

40 3 Mid South Pork Segments Roasts 211 Summary 25 $ $2 $ $4 1 Whole/Half Loin Tenderloin Bone-in Boneless $ - % Chg vs. YA +.7% +8.3% -6.3% +19.% Lbs - % Chg vs. YA -8.8% +6.% -18.9% +15.5% $2.38 $4.46 $3.5 $ Avg Price 1.5% 2.1% 15.5% 2.9% Source: FreshLook Marketing, January-July 211 vs same time period year prior 4

41 Northeast Pork Segments Roasts 211 Summary $ $3 $ $ Whole/Half Loin Tenderloin Bone-in Boneless $ - % Chg vs. YA +12.7% +7.9% +13.9% +.6% Lbs - % Chg vs. YA +.1% +.1% +3.5% -5.6% $2.19 $4.87 $2.43 $ Avg Price 12.6% 7.8% 1.% 6.7% Source: FreshLook Marketing, January-July 211 vs same time period year prior 41

42 14 12 Plains Pork Segments Roasts 211 Summary $ $7 3 2 $4 $5 1 2 Whole/Half Loin Tenderloin Bone-in Boneless $ - % Chg vs. YA +35.1% +12.4% -9.9% +27.% Lbs - % Chg vs. YA +25.1% -.5% -.1% +13.6% $2.48 $4.9 $2.94 $ Avg Price 7.9% 12.9% -9.8% 11.8% Source: FreshLook Marketing, January-July 211 vs same time period year prior 42

43 16 14 South Central Pork Segments Roasts 211 Summary $ $ $4 1 $5 2 Whole/Half Loin Tenderloin Bone-in Boneless $ - % Chg vs. YA -16.4% +17.2% +24.8% +14.1% Lbs - % Chg vs. YA -29.7% +3.3% +23.9% +18.7% $2.58 $4.56 $3.43 $ Avg Price 18.9% 13.4%.7% -3.8% Source: FreshLook Marketing, January-July 211 vs same time period year prior 43

44 3 25 Southeast Pork Segments Roasts 211 Summary $ $13 $ $7 2 3 Whole/Half Loin Tenderloin Bone-in Boneless $ - % Chg vs. YA +2.8% +3.% -1.2% +12.1% Lbs - % Chg vs. YA -2.5% +4.9% -7.% +5.5% $2.39 $5.8 $3.9 $ Avg Price 5.4% -1.7% 6.1% 6.1% Source: FreshLook Marketing, January-July 211 vs same time period year prior 44

45 18 West Pork Segments Roasts 211 Summary 16 $16 14 $13 12 $ $ Whole/Half Loin Tenderloin Bone-in Boneless $ - % Chg vs. YA +1.7% +14.1% +.8% +2.4% Lbs - % Chg vs. YA +8.3% +4.4% -1.7% +5.7% $2.22 $4.79 $2.5 $ Avg Price 2.2% 9.2% 12.9% -3.1% Source: FreshLook Marketing, January-July 211 vs same time period year prior 45

46 California Pork Segments Shoulder 211 Summary Butt Roast Picnic Roast Steak Offal $ - % Chg vs. YA +.1% +15.9% -3.2% +12.8% Lbs - % Chg vs. YA -19.5% +9.1% -25.1% +11.2% $1.99 $1.83 $2.41 $ Avg Price 24.3% 6.1% 29.1% 1.5% Source: FreshLook Marketing, January-July 211 vs same time period year prior 46

47 16 14 Great Lakes Pork Segments Shoulder 211 Summary $ $ $3 3 $1 Butt Roast Picnic Roast Steak Offal $ - % Chg vs. YA -9.2% +12.4% +4.1% -.9% Lbs - % Chg vs. YA -28.9% -1.7% -14.8% -2.9% $1.98 $1.71 $2.24 $ Avg Price 27.7% 26.% 22.2% 2.1% Source: FreshLook Marketing, January-July 211 vs same time period year prior 47

48 Mid South Pork Segments Shoulder 211 Summary $ $ $ Butt Roast Picnic Roast Steak Offal $ - % Chg vs. YA -4.2% +15.3% +3.4% -.6% Lbs - % Chg vs. YA -31.% +7.5% +5.1% -4.8% $1.88 $1.66 $2.25 $ Avg Price 38.8% 7.2% -1.6% 4.4% Source: FreshLook Marketing, January-July 211 vs same time period year prior 48

49 12 1 Northeast Pork Segments Shoulder 211 Summary $1 8 $7 6 5 $5 $ Butt Roast Picnic Roast Steak Offal $ - % Chg vs. YA +36.9% -37.6% -8.2% +11.6% Lbs - % Chg vs. YA +2.% -54.7% -18.% +3.3% $2.2 $1.74 $2.6 $ Avg Price 14.% 37.7% 11.9% 7.9% Source: FreshLook Marketing, January-July 211 vs same time period year prior 49

50 25 Plains Pork Segments Shoulder 211 Summary 2 15 $11 $ $3 2 $ Butt Roast Picnic Roast Steak Offal $ - % Chg vs. YA +21.5% +47.4% +32.9% +19.% Lbs - % Chg vs. YA -5.5% +16.% +13.4% +16.9% $1.76 $1.78 $2.29 $ Avg Price 28.5% 27.1% 17.2% 1.8% Source: FreshLook Marketing, January-July 211 vs same time period year prior 5

51 16 14 South Central Pork Segments Shoulder 211 Summary $12 $14 $ $ Butt Roast Picnic Roast Steak Offal $ - % Chg vs. YA +8.5% -24.9% -1.3% +5.8% Lbs - % Chg vs. YA -12.% -47.5% -18.1% -1.5% $1.84 $1.67 $2.11 $ Avg Price 23.3% 43.1% 2.4% 7.5% Source: FreshLook Marketing, January-July 211 vs same time period year prior 51

52 25 $23 Southeast Pork Segments Shoulder 211 Summary $11 $9 5 $ Butt Roast Picnic Roast Steak Offal $ - % Chg vs. YA +23.4% -2.9% -7.3% +4.6% Lbs - % Chg vs. YA -.3% -17.6% -16.7% -6.1% $2.18 $1.61 $2.4 $ Avg Price 23.8% 17.7% 11.2% 11.5% Source: FreshLook Marketing, January-July 211 vs same time period year prior 52

53 West Pork Segments Shoulder 211 Summary 2 18 $ $ $3 2 $.5.3 Butt Roast Picnic Roast Steak Offal $ - % Chg vs. YA +9.8% +27.% +11.4% +2.3% Lbs - % Chg vs. YA -7.7% +22.2% -5.8% -2.9% $1.9 $2.6 $2.49 $ Avg Price 19.1% 3.9% 18.3% 5.5% Source: FreshLook Marketing, January-July 211 vs same time period year prior 53

54 California Pork Segments Ribs 211 Summary $263 $234 $194 Dollar Value $48 15 Back Ribs Country Style Ribs St.Louis Style Spareribs $ - % Chg vs. YA +12.2% +4.3% +56.3% -3.7% Lbs - % Chg vs. YA +9.4% -16.% +42.4% -15.1% 211 Avg Price Source: FreshLook Marketing, January-July 211 vs same time period year prior $3.74 $2.27 $2.84 $ % 24.2% 9.7% 13.4% 54

55 Great Lakes Pork Segments Ribs 211 Summary $46 $4 Dollar Value $ $3 1 Back Ribs Country Style Ribs St.Louis Style Spareribs $ - % Chg vs. YA -.1% +9.5% -11.6% -16.6% Lbs - % Chg vs. YA +.2% -8.9% -6.5% -29.2% 211 Avg Price Source: FreshLook Marketing, January-July 211 vs same time period year prior $3.65 $2.23 $3.7 $ % 2.% -5.4% 17.8% 55

56 Mid South Pork Segments Ribs 211 Summary $263 $234 $194 Dollar Value $48 15 Back Ribs Country Style Ribs St.Louis Style Spareribs $ - % Chg vs. YA +1.5% -11.5% % -11.2% Lbs - % Chg vs. YA +.2% -29.9% % -21.4% 211 Avg Price Source: FreshLook Marketing, January-July 211 vs same time period year prior $3.77 $2.31 $3.24 $ % 26.3% -4.7% 12.9% 56

57 Northeast Pork Segments Ribs 211 Summary $26 $39 $37 Dollar Value $7 2 Back Ribs Country Style Ribs St.Louis Style Spareribs $ - % Chg vs. YA -12.5% +4.% +29.8% -1.9% Lbs - % Chg vs. YA -19.% -7.5% +17.8% -2.4% 211 Avg Price $4.8 $2.73 $3.51 $ % 12.5% 1.2% 11.8% Source: FreshLook Marketing, January-July 211 vs same time period year prior 57

58 Plains Pork Segments Ribs 211 Summary $13 $12 $13 Dollar Value $3 Back Ribs Country Style Ribs St.Louis Style Spareribs $ - % Chg vs. YA +3.1% +3.3% % +16.4% Lbs - % Chg vs. YA +27.6% +12.5% % -8.6% 211 Avg Price Source: FreshLook Marketing, January-July 211 vs same time period year prior $3.95 $2.69 $3.82 $2.3 2.% 15.8% 8.8% 27.4% 58

59 South Central Pork Segments Ribs 211 Summary 45 $ $26 $28 Dollar Value $ Back Ribs Country Style Ribs St.Louis Style Spareribs $ - % Chg vs. YA +12.5% +7.6% % -17.5% Lbs - % Chg vs. YA +24.1% -9.8% % -35.5% 211 Avg Price Source: FreshLook Marketing, January-July 211 vs same time period year prior $3.37 $2.14 $3. $ % 19.3% -4.2% 27.9% 59

60 Southeast Pork Segments Ribs 211 Summary $35 $37 $32 Dollar Value $ Back Ribs Country Style Ribs St.Louis Style Spareribs 3 $ - % Chg vs. YA +8.6% -2.4% +7.4% +6.2% Lbs - % Chg vs. YA +8.3% -14.% +11.5% -1.6% 211 Avg Price Source: FreshLook Marketing, January-July 211 vs same time period year prior $4.4 $2.53 $3.29 $2.36.3% 13.5% -3.6% 7.9% 6

61 West Pork Segments Ribs 211 Summary $4 $29 Dollar Value $ $3 1 Back Ribs Country Style Ribs St.Louis Style Spareribs $ - % Chg vs. YA +7.% -3.6% +159.% -34.3% Lbs - % Chg vs. YA +12.5% -21.5% +15.1% -42.9% 211 Avg Price Source: FreshLook Marketing, January-July 211 vs same time period year prior $3.74 $2.28 $3.3 $ % 22.8% 3.5% 15.1% 61