Leadership in FTA Training to Drive Exports. Robert Sutton - Consultant

Transcription

1 Leadership in FTA Training to Drive Exports. Robert Sutton - Consultant

2 YOUTH s TIME + ENERGY = INFINITE POSSIBILITIES

3 Experienced Private Sector Exporters. FTA AGENDA: Market Insights (Consider 5 Themes), How can FOOD & AGRIBUSINESS SOLUTIONS help you? Our Current Training programs Notice of Disclaimer: The following presentation & material was prepared by Lost River Australia Pty Ltd for FOOD & AGRIBUSINESS SOLUTIONS & AgriFood Skills Australia Limited. Care and attention to trade practice was used in the preparation of this material. However, there was no independent audit or verification of the following information and no warranty or representation is given by any party regarding the accuracy, completeness or reliability of data or recommended materials. This report includes current market assessments that are by their nature difficult to provide accurate or timely forward-looking analysis. The views expressed and assumptions made are only possible accepting the potential and real errors that exist with predicting current and future events. You are expected to challenge the assumptions and not rely upon the materials to form your own views. This material is not financial, legal or professional advice and all readers are encouraged to secure independent professional advice. The material is provided subject to, and conditional upon, any user of the material not holding the authors or provider of the service liable in any way for any impact arising from the use or consideration of the materials provided. COPYRIGHT 2016.

4 TRADE. Open competition & choice. Free Trade Agreements New Market Access (the facts). Expanding Customer Demand Helping you Help your customer

5 Approaching FTA s: 4 Steps to use the Korean FTA e.g HS CODE : XXXX Beef Bone In Step 1: HS CODE tariff classification Step 2: KAFTA?(FTA tariff rate treatment) Step 3: RULES OF ORIGIN (Consider COUNTRY ADVANCE RULING ) Step 4: CERTIFICATE OF ORIGIN Japan FTA = HS CODE : Beef Bone in 31.5%. Most markets 50%, Mexico 34.6% (quota) PORK. HS Yen/kg + Quota ZERO for Duck, Turkey, Frogs Legs, Rabbit & Wild Boars TPP = 15$B agribusiness exports (2014) signed 4 Feb 2016, before Joint Standing Committee. ZERO for sheep meat in all countries except MEXICO (phased out over 8 years). Source:

6 Data Mining: JAPAN IMPORTS (COUNTRY 210) FRANCE AUSTRALIA 210 TONNE AUD$ DUTY DUTY FRANCE ,043,000 Y535/kg Y535/kg FRANCE ,675,000 FRANCE Bovine. Internal Org, Other ,656 15% 7.60% FRANCE ,678 FRANCE Bovine. Cheek or Head Meat ,822 50% 30% FRANCE ,522 FRANCE ,267 Note: All data in Yen & KG s. Exchange Rate Conversion of AUD$1 = YEN 90

7 CHINA FTA: MINTRAC. Fresh or Chilled Bovine Carcasses zero in 10 years. (Down from 20%) Frozen Bovine Carcasses zero in 10 years. (Down from 25%) Frozen Beef with or without bone zero in 10 years. (Down from 12%) Fresh or Chilled Sheep Carcasses zero in 9 years. (Down from 23%) Frozen Sheep Carcasses zero in 9 years. (Down from 23%) Live Cattle, Live Bees, Live Insects zero in 5 years. Hides & Skins zero in 8 years. Rabbit & skins zero in 5 years. (Down from 20%) Goat meat zero in 9 years. (Down from 20%) Duck, frozen or chilled zero in 5 years. (Down from 20%) Fish (Live Trout) zero in 5 years. (Down from 10.5%) Lobster (15%), Crab (14%) Removal of 5% Australian tariff on all Chinese manufactured goods including food. CHINA FTA: No contractual obligations to change food safety standards in either country. Source:

8 1. Market Access RED MEAT Australia s Standout Product Segment. Secure new investment A Licence to operate New customer inquiries?

9 2. Product Innovation. STEAMBOAT ESTIMATE THE SUPPLY PRICE CONSIDER YOUR PRODUCT DEVELOPMENT OPTIONS. YOUR RESPONSE FRAMED BY PERSPECTIVE & EXPERIENCE EXPORTING IS A LEARNED TRADE SKILL

10 3. Customer Choice. What is your new business angle? Not just frozen beef... Produce what they want. Old product, new range.

11 4. Export Process Ask for help to fix common problems No One Size Fits All strategy You need to get the basics right Recognise the national risks.

12 5. Teamwork Does Exporting alone make sense? Consider your capital Investment. Build foreign Language Skills. Maximise Customer service.

13 Our Training Programs. 2 DAY EXPORT EXECUTIVE PROGRAM ½ DAY in your city PROGRAM INNOVATION WORKSHOPS CORPORATE RESEARCH

14

15 Thankyou. Contact: ROBERT SUTTON & MARGO ANDRAE Phone: +61 (0)