Hamburger Pork Chop Deli Ham Chicken Wing $6.66 $5.05 $4.40 $3.32 $2.17 $1.89 $1.72 $2.65

Transcription

1 FooDS FOOD DEMAND SURVEY Volume 5, Issue 6: October 16, 2017 About the Survey FooDS tracks consumer preferences and sentiments on the safety, quality, and price of food at home and away from home with particular focus on meat demand. FooDS is a monthly on-line survey with a sample size of at least 1,000 individuals, weighted to match the US population in terms of age, gender, education and region of residence. See the online technical document for more details. MEAT DEMAND Willingness-to- Pay Last Year: October 2016 Last Month: September 2017 Steak Chicken Breast Hamburger Pork Chop Deli Ham Chicken Wing Beans & Rice Pasta $7.80 $5.79 $4.74 $4.15 $2.29 $2.57 $2.37 $3.34 $6.66 $5.05 $4.40 $3.32 $2.17 $1.89 $1.72 $2.65 October 2017 $6.43 $4.55 $4.10 $3.33 $2.06 $1.97 $1.77 $2.84 % change -3.45% % % 4.23% 2.91% 7.17% (Sept. - Oct.) Compared to one month ago, willingness-to-pay (WTP) decreased for all meat products except pork chops and deli ham. WTP for chicken breasts saw the largest percent decrease compared to one month ago. WTP for pork chops remained virtually unchanged from one month ago. WTP for all products is lower than one year ago. FOOD EXPENDITURES Current weekly Current weekly Anticipated change in at Anticipated change away from at home away from home home in next 2 weeks home in next 2 weeks October 2016 $99.10 $ % -1.63% September 2017 $92.56 $ % October 2017 $92.42 $ % -1.14% % change (Sept. - Oct.) -0.15% 1.71% Expenditures on food eaten at home decreased 0.15% from September to October and expenditures on food purchased away from home increased 1.71%. Consumers expect a slight decrease in prices for all meat products compared to one month ago. Consumers plan to buy slightly less chicken and pork compared to last month. Plans to eat out decreased compared to last month.

2 Consumer Expectations Oct-16 Sep-17 Oct-17 FooDS Page Mean (%) (Difference in Agree and Disagree) I plan to buy more chicken I plan to buy more beef I plan to buy more pork I plan to eat out more I expect higher beef prices I expect higher chicken prices I expect higher pork prices AWARENESS & CONCERN TRACKING GMOs, E. coli, and Salmonella were the most visible issues in the news over the past two weeks. The largest percent increase in awareness from September to October was for antibiotics followed by greenhouse gases. The largest percent decrease in awareness from September to October was for lean finely textured ground beef followed by Mad Cow disease. Farm animal welfare, E. coli, and Salmonella ranked as the top three food safety concerns in October. Concern for all items increased relative to last month, except for Mad Cow disease. The largest percent increase in concern from September to October was for farm animal welfare followed by hormones. Awareness of Food Issues Last Year: Octobber 2016 Last Month: September 2017 Oct-17 % Change (September October 2017) % 5% % Mean (%) (Ranking: 1 = Nothing; 5 = A Great Deal) % 2% 1% -1% % Change -2% % %

3 Concern for Food Issues FooDS Page 3 Last Year: October 2016 Last Month: September 2017 Oct-17 % Change (September October 2017) % % Mean (%) (Ranking: 1 = Very Unconcerned; 5 = Very Concerned) % 2% 1% % Change 1-1% GENERAL FOOD VALUES Taste, safety, and price remained consumers most important values when purchasing food this month. Consumers food values remained similar to those in past months. Similar to last month, consumers reported that their main challenge was finding affordable foods that fit within their budget. Finding convenient alternatives was the challenge experiencing the largest percentage increase, while losing weight experienced the largest percent decrease. In October, 6.3% of participants reported having food poisoning, a 6.2% increase from last month. About 5% of respondents reported being vegetarian or vegan. Consumer Challenges Consumer Values 6 September October % Change 5% 0.8 September October % % 0.6 Mean (%) (Ranking: 1 = Least; 7 = Most) % 1% -1% -2% % Change Mean (%) % 1-4% % Finding affordable Finding convenient foods that fit with-in alternatives my budget Avoiding certain nutrients or ingredients Avoiding pesticides, added hormones and antibiotics Losing weight Finding time to cook at home Finding foods my children will eat -6% -0.8

4 AD HOC QUESTIONS FooDS Page 4 Several ad hoc questions were added this month s survey relating to two topics, internet survey panels and the amount of time elementary students have to eat lunch. First, participants were asked: What is the major reason you volunteer to take internet surveys?. About half of the participants stated the main reason they volunteer to take internet surveys is for the monetary compensation or points that can later be redeemed for prizes. About 2 of respondents stated they enjoy taking surveys. Response to: What is the major reason you volunteer to take internet surveys % % 21.4% % Monetary compensation / Points to redeem prizes / lotteries to win cash I feel like my answers can help other people I simply enjoy taking surveys Other

5 AD HOC QUESTIONS FooDS Page 5 Next, participants were asked: Over 1,000 people in addition to you have volunteered to take this survey. What do you believe is the major motivation for other people to take internet surveys? Responses to: What do you believe is the major motivation for other people to take internet surveys? % % % 1 1.1% Monetary compensation / Points to redeem prizes / lotteries to win cash They feel like their answers can help other people They simply enjoy taking surveys Other

6 AD HOC QUESTIONS FooDS Page 6 Participants were then asked: Would you stop taking internet surveys if no incentive (such as monetary compensation, points to redeem prizes, or lotteries to win cash) were offered?. The majority of participants stated that if no incentive were provided, they would stop taking internet surveys. However, 35% of participants stated they would continue taking internet surveys without being compensated. About 3% of respondents stated they currently do not receive any compensation for taking internet surveys. Responses to: Would you stop taking internet surveys if no incentive were offered? % % 2 1 Yes No I don't receive incentives for taking surveys 3.1% 1.3% Prefer not to answer

7 AD HOC QUESTIONS Next, we wanted to understand people s actions as a whole. FooDS Page 7 Participants were asked: If incentives to take internet surveys (such as monetary compensation, points to redeem prizes, or lotteries to win cash) were no longer provided, would most people stop volunteering to take them? The majority of participants believed that others would stop taking internet surveys if no incentive was provided. Responses to: If incentives to take internet surveys were no longer provided, would most people stop volunteering to take them? % % 1 2.7% Yes No Prefer not to answer

8 FooDS Page 8 The next section of ad hoc questions was related to elementary students and the amount of time they have to eat lunch at school. First, it was necessary to eliminate those participants who do not have any children in elementary school. Participants were asked: Do you have any children living with you who are currently enrolled in elementary school? Approximately 21.3% of participants stated they have a child living with them who is currently enrolled in elementary school. Those who answered yes were asked several questions relating to the amount of time provided for lunch at their child s school. Partiicipants were then asked: At elementary school, how much time is your child given for lunch? On average, elementary students are given about 32 minutes to each lunch. About 39% of respondents stated that their child was given minutes to eat lunch. Responses to: At elementary school, how much time is your child given for lunch? % 35% 3 25% 2 15% 11.5% 1 9.9% 9.7% 5% 1.7% 3.4% 5.3% % 5-10 minutes minutes minutes minutes minutes minutes minutes minutes minutes minutes minutes

9 FooDS Page 9 Participants were asked to indicate how certain or uncertain they were of the time their child has to eat lunch. About half of participant s were certain of the amount of time their child has for lunch. About 31% of participants were very certain. 12% of participants said they were uncertain of the amount of time their child has for lunch and 3% of participants said they were very uncertain. Responses to: In the previous question you told us the amount of time your child gets for lunch in elementary school. Please indicate how certain you are of this answer % % % Certain Very Certain Uncertain Very uncertain

10 FooDS Page 10 In a previous question participants indicated how much time their child is allowed for lunch at elementary school. Participants were then asked if the time given to their students is adequate time to eat lunch. 73% of participants stated their child has adequate time to eat lunch in elementary school. About 2 of participants stated their child does not have adequate time to eat lunch. About 7% of participants were unsure if their child has enough time to eat lunch. Responses to: Do you feel this is an adequate amount of time to eat lunch? % % 1 6.9% Yes No Not sure

11 FooDS Page 11 Participants who stated their child was not given adequate time to eat lunch were asked to indicate how many total minutes is an adequate amount of time for their child s lunch break. On average, participants stated that children should be given about 35 minutes to eat lunch. About 32% of participants stated that elementary children should be given minutes for lunch. About 4 of participants stated elementary children should be given minutes for lunch. Responses to: Please indicate how many total minutes you believe is an adequate amount of time for your child s lunch break? 45% % 35% 31.8% 3 25% % 15% 1 5% 1.2% 2.5% 3.7% 7-10 minutes minutes minutes minutes minutes minutes

12 FooDS Page 12 Finally, participants were asked: If your child s elementary school increased its lunch break by ten minutes, but school ended at the same time, how do you think this would impact your child s education?. Half of the participants stated my child would probably learn the same amount. About one third of participants stated my child would probably learn more. Only 15% of participants stated my child would probably learn less. Responses to: If your child s elementary school increased its lunch break by ten minutes, but school ended at the same time, how do you think this would impact your child s education? % % % 1 My child would probably learn the same amount My child would probably learn more My child would probably learn less