YouGov / Edelman Survey Results
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- Grace Jenkins
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1 YouGov / Edelman Survey Results Sample Size: 1999 Fieldwork: 11th - 13th November 2009 Total Gender Age Social Grade Region Male Female ABC1 C2DE North Midlands East London South Wales Scotland Unweighted Which, if any, of these pictures would you be likely to click on if you saw it online for example in an advert on a website?(please tick all that apply) Swayze 12% 6% 18% 8% 12% 15% 12% 12% 12% 12% 10% 11% 16% 12% 14% 13% 11% fawcett 9% 12% 6% 9% 5% 8% 10% 10% 8% 10% 8% 7% 9% 8% 10% 11% 12% potter 13% 11% 15% 15% 17% 15% 14% 10% 14% 13% 10% 13% 16% 14% 14% 13% 14% jackson 10% 7% 12% 13% 11% 10% 10% 7% 9% 11% 10% 11% 11% 12% 9% 3% 6% facebook 21% 19% 24% 47% 27% 25% 16% 10% 16% 27% 23% 25% 21% 21% 21% 16% 13% halloween 6% 6% 6% 7% 12% 9% 4% 3% 6% 7% 5% 5% 3% 5% 8% 5% 9% fireworks 11% 9% 14% 13% 9% 12% 10% 12% 12% 11% 13% 9% 11% 11% 10% 9% 14% opportunity 9% 9% 9% 7% 8% 9% 12% 9% 9% 9% 10% 7% 7% 12% 8% 7% 12% MP 5% 6% 3% 6% 3% 4% 4% 6% 6% 3% 3% 3% 5% 6% 6% 9% 5% watch 7% 12% 3% 3% 10% 9% 6% 6% 7% 6% 7% 8% 5% 8% 7% 4% 9% vacation 29% 26% 32% 14% 22% 30% 34% 35% 32% 26% 30% 23% 31% 29% 33% 22% 30% santa 9% 6% 11% 6% 9% 9% 9% 9% 8% 10% 11% 6% 10% 9% 8% 5% 10% gym 4% 5% 2% 5% 6% 4% 2% 3% 3% 4% 4% 2% 2% 6% 4% 3% 3% hsbc 5% 6% 4% 7% 4% 4% 5% 5% 4% 5% 4% 6% 5% 5% 5% 3% 4% paypal 10% 12% 9% 9% 11% 9% 12% 10% 10% 11% 12% 13% 8% 9% 8% 9% 13% profile 9% 16% 2% 14% 10% 10% 9% 5% 8% 10% 10% 10% 4% 6% 7% 14% 11% egreeting 6% 3% 8% 3% 3% 7% 6% 7% 5% 6% 5% 5% 9% 6% 7% 4% 4% alert 12% 13% 11% 4% 3% 9% 13% 19% 11% 12% 7% 15% 12% 10% 13% 13% 16% viagra 3% 4% 2% 2% 3% 2% 3% 3% 3% 3% 2% 3% 1% 4% 3% 4% 4% itunes 16% 18% 13% 18% 15% 16% 23% 11% 15% 16% 15% 13% 19% 16% 15% 14% 19% dhl 2% 3% 1% 2% 2% 1% 1% 2% 1% 2% 2% 1% 2% 3% 1% 2% 2% None of these 11% 13% 10% 6% 15% 14% 12% 10% 12% 11% 13% 11% 11% 12% 11% 12% 9% Not applicable - I would not click on any of these type of pictures 15% 14% 16% 12% 15% 12% 14% 19% 16% 14% 14% 15% 11% 16% 18% 19% 14% Page 1 of 9
2 Gender Age Social Grade Region Male Female ABC1 C2DE North Midlands East London South Wales Scotland Unweighted And thinking about if you were to receive an with the following headlines in the title... Which ONE, if any, s would you be MOST likely to open if they had the following headlines in? Exclusive Patrick Swayze footage 2% 1% 4% 1% 2% 2% 2% 3% 2% 3% 2% 2% 4% 1% 2% 1% 3% Charlie's Angels star Farrah Fawcett video clips 1% 2% 0% 1% - 1% 1% 2% 1% 1% 0% 2% 0% 1% 2% 2% 1% Watch Harry Potter and the Half-Blood Prince clips! 3% 2% 4% 6% 4% 2% 4% 3% 3% 4% 4% 2% 3% 6% 2% 4% 2% Michael Jackson: unpublished videos and pictures 3% 3% 4% 7% 5% 3% 2% 2% 2% 4% 4% 3% 4% 5% 2% 1% 1% Facebook Update tool 6% 4% 8% 13% 8% 9% 4% 4% 5% 9% 7% 8% 6% 6% 6% 5% 4% Go Halloween shopping on us! 1% 0% 1% 0% 2% 0% 0% 0% 1% 1% 1% 1% - - 0% - 2% Diwali Festival of Lights 2% 2% 2% 5% 3% 1% 2% 1% 2% 3% 1% 4% 1% 2% 2% 2% 3% Career Advancement Opportunities 4% 5% 4% 4% 7% 7% 5% 2% 4% 5% 5% 5% 5% 7% 2% - 3% GREETINGS FROM THE UK HOUSE OF PARLIAMENT 7% 8% 6% 6% 5% 4% 6% 10% 8% 5% 5% 4% 8% 9% 7% 14% 9% You can wear this tag heuer watch now! 2% 3% 0% 1% 1% 1% 2% 2% 1% 2% 2% 0% - 3% 2% 1% 2% You have won a free vacation! 3% 3% 3% 2% 2% 3% 4% 4% 4% 3% 4% 3% 2% 3% 3% 4% 3% None of these 23% 25% 21% 17% 23% 25% 28% 20% 24% 21% 23% 22% 23% 20% 27% 20% 18% s 43% 42% 44% 37% 40% 41% 41% 48% 44% 41% 43% 43% 44% 36% 43% 46% 48% Page 2 of 9
3 Gender Age Social Grade Region Male Female ABC1 C2DE North Midlands East London South Wales Scotland And which ONE, if any, s would you be MOST likely to open if they had the following headlines in? Unweighted Spend less this Christmas! 4% 3% 4% 7% 4% 5% 2% 2% 3% 4% 5% 2% 5% 4% 2% 4% 1% Lose 6-20 inches in one hour (body improvement products) 2% 2% 1% 4% 2% 1% 1% 1% 1% 2% 2% 3% 1% 3% 0% 1% 1% Online banking service update 3% 3% 3% 4% 3% 5% 3% 3% 3% 4% 3% 3% 2% 3% 4% 7% 4% PayPal Security Advisory 6% 5% 7% 6% 5% 6% 6% 6% 5% 8% 6% 7% 5% 6% 6% 5% 7% I saw your profile 2% 2% 2% 5% 1% 1% 1% 2% 2% 2% 3% 2% - 2% 2% 1% 1% You've received an E-Greeting 12% 9% 15% 4% 9% 11% 11% 17% 12% 11% 12% 8% 13% 15% 14% 8% 11% Malware Alert! Please download this patch! 1% 1% 0% - 0% 1% 1% 1% 1% 1% 1% % 3% 2% VIAGRA 1% 1% 0% 0% 1% 0% 1% 1% 0% 1% 1% 1% - 0% 1% 2% 1% Your itunes Account 6% 7% 5% 17% 7% 5% 6% 2% 6% 6% 5% 5% 4% 9% 7% 1% 6% OFFICE OF THE DHL COURIER SERVICE 1% 1% 1% 1% 0% 2% 1% 2% 2% 1% 2% 2% 2% 0% 1% 1% - None of these 23% 24% 22% 14% 27% 28% 23% 21% 23% 22% 22% 23% 26% 25% 23% 17% 20% s 40% 42% 39% 37% 41% 35% 43% 42% 43% 37% 38% 43% 42% 34% 39% 49% 46% All figures, unless otherwise stated, are from YouGov Plc. Page 3 of 9
4 YouGov / Edelman Survey Results Sample Size: 1999 Fieldwork: 11th - 13th November 2009 Total status Marital Status full time part time Full time student Retired Unemployed Not working/ Other Married/ Civil Partnership Living as married Separated/Di vorced Widowed Never Married Refused Unweighted Which, if any, of these pictures would you be likely to click on if you saw it online for example in an advert on a website?(please tick all that apply) Swayze 12% fawcett 9% potter 13% jackson 10% facebook 21% halloween 6% fireworks 11% opportunity 9% MP 5% watch 7% vacation 29% santa 9% gym 4% hsbc 5% paypal 10% profile 9% egreeting 6% alert 12% viagra 3% itunes 16% dhl 2% None of these 11% Not applicable - I would not click on any of these type of pictures 15% 11% 12% 9% 13% 16% 16% 12% 11% 20% 14% 10% 6% 9% 8% 16% 10% 3% 8% 9% 8% 11% 8% 8% 10% 14% 16% 16% 8% 5% 15% 12% 14% 15% 7% 15% 7% 9% 13% 10% 5% 16% 14% 9% 12% 14% 3% 9% 3% 22% 27% 45% 5% 28% 21% 16% 22% 22% 18% 33% 16% 8% 4% 5% 2% 5% 8% 5% 10% 5% 1% 7% 6% 11% 9% 19% 9% 15% 15% 11% 13% 11% 8% 12% 7% 10% 10% 10% 7% 13% 7% 9% 9% 12% 6% 8% 11% 4% 6% 8% 7% 4% 3% 4% 3% 7% 1% 6% 5% 10% 2% 10% 6% 7% 2% 7% 7% 6% 6% 7% 9% 29% 30% 16% 36% 24% 26% 34% 29% 27% 24% 20% 29% 8% 8% 9% 8% 11% 14% 11% 8% 7% 4% 5% 11% 5% 3% 5% 2% - 1% 2% 4% 3% 3% 6% - 5% 5% 6% 4% 3% 2% 4% 3% 5% 6% 6% 7% 10% 13% 9% 10% 11% 9% 11% 10% 12% 7% 11% 10% 11% 5% 14% 5% 14% 4% 8% 11% 5% - 11% 7% 5% 5% 3% 6% 13% 8% 7% 2% 7% 11% 5% 6% 8% 13% 3% 21% 27% 12% 14% 8% 10% 20% 7% 18% 3% 4% - 1% 3% 2% 3% 4% 1% 1% 3% - 16% 20% 21% 11% 12% 12% 14% 16% 15% 8% 20% 13% 2% 3% - 1% 2% - 2% 1% 1% 1% 2% 5% 13% 10% 6% 8% 16% 14% 11% 12% 9% 19% 11% 17% 14% 12% 15% 21% 9% 16% 16% 14% 12% 18% 15% 15% Page 4 of 9
5 status Marital Status full time part time Full time student Retired Unemployed Not working/ Other Married/ Civil Partnership Living as married Separated/Di vorced Widowed Never Married Refused Unweighted And thinking about if you were to receive an with the following headlines in the title... Which ONE, if any, s would you be MOST likely to open if they had the following headlines in? Exclusive Patrick Swayze footage 2% Charlie's Angels star Farrah Fawcett video clips 1% Watch Harry Potter and the Half-Blood Prince clips! 3% Michael Jackson: unpublished videos and pictures 3% Facebook Update tool 6% Go Halloween shopping on us! 1% Diwali Festival of Lights 2% Career Advancement Opportunities 4% 1% 3% 2% 3% 4% 3% 2% 1% 3% 3% 2% - 2% 1% 2% 1% - - 1% 0% 2% - 1% 3% 3% 6% 6% 2% 2% 4% 2% 5% 2% 7% 4% 2% 2% 5% 11% 2% 5% 2% 3% 2% 3% 1% 5% 2% 5% 11% 14% 1% 11% 8% 5% 7% 9% 9% 9% 4% 1% 1% 1% 1% - 0% 1% 1% 0% - 1% - 2% 2% 4% 1% 9% 1% 1% 1% 3% - 5% 4% 6% 4% 7% 1% 6% 1% 4% 5% 1% 3% 5% 10% GREETINGS FROM THE UK HOUSE OF PARLIAMENT 7% You can wear this tag heuer watch now! 2% You have won a free vacation! 3% None of these 23% s 43% 6% 7% 7% 10% 6% 6% 7% 3% 6% 9% 7% 14% 2% 1% 3% 1% 2% 1% 1% 1% 2% 2% 2% 3% 3% 2% 2% 5% 5% 4% 3% 5% 5% 8% 1% - 27% 20% 11% 20% 19% 18% 25% 23% 25% 15% 18% 16% 41% 39% 31% 52% 31% 52% 44% 45% 38% 45% 41% 44% Page 5 of 9
6 status Marital Status full time part time Full time student Retired Unemployed Not working/ Other Married/ Civil Partnership Living as married Separated/Di vorced Widowed Never Married Refused Unweighted And which ONE, if any, s would you be MOST likely to open if they had the following headlines in? Spend less this Christmas! 4% Lose 6-20 inches in one hour (body improvement products) 2% Online banking service update 3% PayPal Security Advisory 6% I saw your profile 2% You've received an E-Greeting 12% Malware Alert! Please download this patch! 1% VIAGRA 1% Your itunes Account 6% OFFICE OF THE DHL COURIER SERVICE 1% None of these 23% s 40% 4% 3% 10% 1% 8% 4% 3% 6% 2% 2% 5% 4% 2% 2% 2% 1% 4% - 2% 1% 0% - 3% - 3% 4% 9% 2% 2% 2% 3% 3% 5% 7% 3% 3% 5% 6% 8% 8% 10% 6% 6% 6% 7% 4% 5% 7% 2% 2% 2% 2% 4% 1% 1% 0% 3% 3% 3% 3% 10% 15% 6% 18% 1% 14% 14% 8% 18% 19% 6% 7% 1% - - 2% - 1% 1% 1% 0% - 1% - 1% 1% - 1% 2% 0% 0% 1% 0% 1% 1% 4% 6% 8% 19% 2% 9% 0% 3% 5% 5% 5% 13% - 1% 1% - 1% - 3% 1% 1% 3% 3% 1% 1% 26% 22% 15% 18% 21% 21% 25% 22% 22% 19% 19% 29% 39% 36% 31% 44% 38% 49% 40% 46% 35% 39% 40% 43% All figures, unless otherwise stated, are from YouGov Pl Page 6 of 9
7 YouGov / Edelman Survey Results Sample Size: 1999 Fieldwork: 11th - 13th November 2009 Total Children in household Refused Unweighted Which, if any, of these pictures would you be likely to click on if you saw it online for example in an advert on a website?(please tick all that apply) Swayze 12% fawcett 9% potter 13% jackson 10% facebook 21% halloween 6% fireworks 11% opportunity 9% MP 5% watch 7% vacation 29% santa 9% gym 4% hsbc 5% paypal 10% profile 9% egreeting 6% alert 12% viagra 3% itunes 16% dhl 2% None of these 11% Not applicable - I would not click on any of these type of pictures 15% 12% 14% 13% 13% 7% 10% 5% 9% 8% 8% 12% 19% 15% 10% 9% 7% 15% 16% 14% 3% 19% 29% 23% 32% 21% 5% 11% 6% 10% 5% 12% 10% 11% 12% 9% 9% 9% 11% 13% 8% 5% 2% 4% 3% 4% 7% 8% 9% 2% 8% 30% 27% 27% 26% 31% 8% 11% 10% 9% 8% 4% 2% 4% 2% - 5% 5% 5% - 6% 10% 11% 11% 16% 11% 7% 10% 16% 11% 9% 6% 4% 6% 8% 9% 13% 10% 8% 4% 20% 2% 6% 3% 2% - 14% 21% 16% 21% 15% 1% 1% 2% 5% 4% 11% 8% 16% 14% 14% 16% 12% 14% 12% 12% Page 7 of 9
8 Children in household Refused Unweighted And thinking about if you were to receive an with the following headlines in the title... Which ONE, if any, s would you be MOST likely to open if they had the following headlines in? Exclusive Patrick Swayze footage 2% Charlie's Angels star Farrah Fawcett video clips 1% Watch Harry Potter and the Half-Blood Prince clips! 3% Michael Jackson: unpublished videos and pictures 3% Facebook Update tool 6% Go Halloween shopping on us! 1% Diwali Festival of Lights 2% Career Advancement Opportunities 4% 2% 2% 2% - - 1% - 1% 3% 2% 3% 4% 4% 4% 4% 3% 6% 4% 2% - 6% 5% 9% 15% 7% 1% 1% - 2% - 2% 4% 1% 1% 3% 4% 5% 5% 4% 7% GREETINGS FROM THE UK HOUSE OF PARLIAMENT 7% You can wear this tag heuer watch now! 2% You have won a free vacation! 3% None of these 23% s 43% 7% 8% 3% 4% 14% 2% 0% - 2% 6% 3% 3% 6% 1% - 21% 25% 28% 26% 20% 46% 38% 36% 34% 37% Page 8 of 9
9 Children in household Refused Unweighted And which ONE, if any, s would you be MOST likely to open if they had the following headlines in? Spend less this Christmas! 4% Lose 6-20 inches in one hour (body improvement products) 2% Online banking service update 3% PayPal Security Advisory 6% I saw your profile 2% You've received an E-Greeting 12% Malware Alert! Please download this patch! 1% VIAGRA 1% Your itunes Account 6% OFFICE OF THE DHL COURIER SERVICE 1% None of these 23% s 40% 3% 4% 7% 7% 3% 1% 2% 2% 3% - 4% 3% 2% 4% 3% 6% 6% 6% 11% 8% 2% 2% 1% 5% 3% 13% 10% 7% 6% 11% 1% 1% 2% - - 0% 2% - 3% 3% 6% 7% 4% 8% 3% 1% 2% 2% - 1% 21% 25% 32% 21% 26% 42% 37% 35% 33% 39% All figures, unless otherwise stated, are from YouGov Pl Page 9 of 9
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