PANEL OVERVIEW THE PULSE OF THE PEOPLE

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1 PANEL OVERVIEW THE PULSE OF THE PEOPLE

2 p2 our panel contents p4 p5 p7 p8 p10 panel recruitment age & gender regional money & family panel snapshot Our panellists are extensively profiled, allowing for highly efficient targeting and segmentation into demographic groups. We are able to provide a nationally representative consumer sample well as spanning B2B and healthcare sectors with access to International Markets. We hold hundreds of data points on our panellists from their occupation and family status to their hobbies and lifestyles, and everything in between. We have a OnePoll US panel and work with partners to provide European and worldwide research panels and translation services. We pride ourselves on our flexibility, speed and accuracy. p3

3 p4 panel recruitment We operate an online panel of highly engaged and active members through our members website and free mobile app. The OnePoll panel is an extensive online community of consumers and professionals in the UK and United States. We offer cash incentives for the completion of surveys ranging from 10p - 1 depending on the complexity and length of the survey. We also run a highly-successful refer-a-friend scheme which allows our panellists to earn up to 80 when over 10 friends become active OnePoll members. Our system allows us to match respondents by criteria and invite them to take part in relevant surveys panel ages 13% 16% 18% gender split 26% 27% z64+36+z 36% Male 64% Female age & gender p5

4 p6 nationally representative samples z 8+92+z 5+95+z 85% England 8% Scotland 5% Wales regional Our research insight and data analysis work to strengthen communications across a variety of sectors. OnePoll is trusted by the media and has generated more than 100,000 headlines in the last decade z 2% N.Ireland residential status Rented private 16% Rented agency 5% Rented social 12% Owned outright 24% Owned mortgaged 34% Living with parents 8% Other 1% p7

5 p8 money & family socio-economic groups AB 20% C1 47% C2 14% DE 19% A B C1 C2 D E High managerial, administrative or professional Intermediate managerial, administrative or professional Supervisory, clerical and junior managerial, administrative or professional Skilled manual workers Semi and unskilled manual workers State pensioners, casual or lowest grade workers, unemployed with state benefits only (also includes students) relationship status Single 20% In a relationship 12% Cohabiting 13% Married 47% Separated 1% Divorced 4% Widowed 2% children (under 18) 1 child 12% 2 children 10% 3 children 3% 4 or more 1% p9

6 p10 panel snapshot 21% read the Daily Mail 48% listen to the radio daily 72% visit the BBC website for news 41% subscribe to online streaming services 84% use social media 94% of social media users are on Facebook 65% own a tablet 84% have bought groceries online the last 12 months 21% have allergies 22% would consider cosmetic surgery 91% of panel members would recommend OnePoll to others 32% live in a semidetached house 51% work in an office 45% have an ISA 86% book flights online 41% opt for all-inclusive holidays 18% regularly run 30% drive diesel cars 6% own a motorbike 25% are paying members of a gym 78% have attended a festival p11

7 onepoll.com Scan the QR code to download the OnePoll app

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