ASSOCIATED PRESS-LIFEGOESSTRONG.COM BOOMERS SURVEY CONDUCTED BY KNOWLEDGE NETWORKS March 16, 2011

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1 1350 Willow Rd, Suite 102 Menlo Park, CA Interview dates: March 04 March 13, 2011 Interviews: 1,490 adults, including 1,160 baby boomers Sampling margin of error for a 50% statistic with 95% confidence is: ±4.3 for all adults; ±3.5 for boomers ASSOCIATED PRESS-LIFEGOESSTRONG.COM BOOMERS SURVEY CONDUCTED BY KNOWLEDGE NETWORKS March 16, 2011 NOTE: All results shown are weighted and are percentages unless otherwise labeled. Numbers may not add to 100 due to rounding. Q1. When you think about how things are going in your life in general, would you say you are Very happy Somewhat happy Neither happy nor unhappy Somewhat unhappy Very unhappy 6 5 Q3. Would you say that, in general, your health is Excellent Good Fair Poor 5 6 Very poor 1 2 Q5. Regardless of how far down the road it might be, how much thought, if any, have you given to your retirement years - what you ll do, what you ll live on, etc.? A great deal Some A little 12 9 Not much at all 18 9 Already retired 17 15

2 March 16, 2011 Page 2 Q6. Do you currently work for pay, or not? Yes, work full-time Yes, work part-time No, do not work for pay Questions 6a and 6b held for later release [ASK IF DID NOT ANSWER ALREADY RETIRED IN Q5; IF Q5=ALREADY RETIRED, AUTOMATICALLY CODE Q7= YES, CONSIDER SELF RETIRED] Q7. Regardless of whether you are working or not, do you consider yourself retired, or not? Yes, consider self retired No, do not consider self retired Questions 8 through 15 held for later release [ASK IF DO NOT CONSIDER SELF RETIRED: Q7= NO, DO NOT CONSIDER SELF RETIRED OR REFUSED] Q16. Looking ahead to your retirement, how confident are you that you will have the financial resources to live comfortably during your retirement? Very confident 9 11 Somewhat confident Not too confident Not at all confident [ASK IF DO NOT CONSIDER SELF RETIRED: Q7= NO, DO NOT CONSIDER SELF RETIRED OR REFUSED] Q18. At what age do you expect to retire? Younger than Never plan to retire

3 March 16, 2011 Page 3 [ASK IF DO NOT CONSIDER SELF RETIRED: Q7= NO, DO NOT CONSIDER SELF RETIRED OR REFUSED] Q19. Do you think you will do any work for pay after you retire, or not? Yes, will work for pay after retirement No, will not work for pay after retirement [ASK IF PLAN TO WORK FOR PAY AFTER RETIREMENT: Q19=YES] Q20. Which ONE of the following BEST describes why you are planning to work after you retire? To earn enough money to make ends meet To have enough money for extras To stay busy To try a new career 3 2 Some other reason (specify reason) Q21. Do you personally have any of the following types of retirement accounts or plans, or not? An employer-paid pension plan, which will pay you a set amount each month for life in your retirement A workplace retirement savings plan, such as a 401K, 403B or 457 plan Yes, have this type of account/plan No, do not have this type of account/plan An IRA (individual retirement account) A personal savings account other than an IRA or workplace retirement savings Personal investments in stocks, bonds, mutual funds, etc. other than an IRA or workplace retirement savings

4 March 16, 2011 Page 4 Q22. How [IF NOT RETIRED, Q7=2, REFUSED: do you expect each of the following to be/if RETIRED, Q7=1: are each of the following] as a source of income in your retirement? An employer-paid pension plan, which will pay you a set amount each month for life in your retirement A workplace retirement savings plan, such as a 401K, 403B or 457 plan An IRA (individual retirement account) A personal savings account other than an IRA or workplace retirement savings Personal investments in stocks, bonds, mutual funds, etc. other than an IRA or workplace retirement savings Money from the sale of your home Extremely Very Somewhat Not too Not at all Social Security Money from other family members

5 March 16, 2011 Page 5 Q24. Thinking about the economic downturn that started about three years ago, at any point during this time, did you lose money on any of the following types of investments? A workplace retirement savings plan, such as a 401K, 403B or 457 plan An IRA (individual retirement account) Personal investments in stocks, bonds, mutual funds, etc. other than an IRA or workplace retirement savings Yes, lost money on this type of investment No, did not lose money on this type of investment Not applicable, do not have this type of investment Real Estate [ASK IF LOST MONEY ON ANY TYPE OF INVESTMENT; ONLY DISPLAY ITEMS FOR WHICH Q24=YES] Q25. Since then, have you made back the money you lost on each of these types of investments? A workplace retirement savings plan, such as a 401K, 403B or 457 plan An IRA (individual retirement account) Personal investments in stocks, bonds, mutual funds, etc. other than an IRA or workplace retirement savings Yes, have earned back the value No, have not earned back the value Real Estate

6 March 16, 2011 Page 6 [ASK IF LOST MONEY ON ANY TYPE OF INVESTMENT AND NOT CURRENTLY RETIRED; ONLY DISPLAY ITEMS FOR WHICH Q24=YES AND Q7=NO OR REFUSED] Q26. Overall, do you think that loss will cause you to retire later than you expected or not? Will retire later than expected Will retire the same age as originally planned Q27. For each of the following, please indicate how likely it is that each will happen during your retirement. You will have to scale back your lifestyle You will have to struggle to make ends meet You will move away from where you live now to somewhere new You will be financially dependent on your children or other family members You will need to move into the home of one of your children or that of another family member Your children or other family members will be financially dependent on you You will start a new career Extremely likely Very likely Somewhat likely Not too likely Not likely at all

7 March 16, 2011 Page 7 Q28. Thinking about the financial decisions you have made so far, do you feel you did an excellent job managing your investments and savings, a good job, a fair job, a poor job or a very poor job managing your investments and savings? An excellent job 6 7 A good job A fair job A poor job A very poor job Q29. Finally, thinking about all of your retirement accounts and investments, but not including real estate, approximately how much do you currently have saved for your retirement? $ $1 to $4, $5,000 to $19, $20,000 to $49, $50,000 to $99, $100,000 to $199, $200,000 to $499, $500,00 or more DEMOGRAPHICS AGE GENDER Male Female 52 51

8 March 16, 2011 Page 8 EDUCATION Less than high school High school Some college Bachelors degree or higher RACE / ETHNICITY White, Non-Hispanic Black, Non-Hispanic Other, Non-Hispanic 5 5 Hispanic Races, Non-Hispanic 1 1 CENSUS REGION Northeast Midwest South West MARITAL STATUS Married Single (never married) Divorced Widowed 4 3 Separated 1 2 Living with Partner 9 6

9 March 16, 2011 Page 9 METHODOLOGY The survey was conducted using the web-enabled KnowledgePanel, a probability-based Panel designed to be representative of the U.S. population. Initially, participants are chosen scientifically by a random selection of telephone numbers and residential addresses. Persons in selected households are then invited by telephone or by mail to participate in the web-enabled KnowledgePanel. For those who agree to participate, but do not already have Internet access, Knowledge Networks provides at no cost an Internet appliance and Internet service connection. People who already have computers and Internet service are permitted to participate using their own equipment. Panelists then receive unique log-in information for accessing surveys online, and then are sent s three to four times a month inviting them to participate in research. More technical information is available at For this poll, baby boomers are defined as those born between the years of 1946 and ABOUT KNOWLEDGE NETWORKS Knowledge Networks delivers quality and service to guide leaders in business, government, and academia uniquely bringing scientifically valid research to the online space through its probability-based, online KnowledgePanel. The company delivers unique study design, science, analysis, and panel maintenance, along with a commitment to close collaboration at every stage of the research process. Knowledge Networks leverages its expertise in brands, media, advertising, and public policy issues to provide insights that speak directly to clients most concerns. For more information about Knowledge Networks, visit