GRADIENT SECURITIES ANNUAL MEETING 2015 DIG IN

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2 GRADIENT SECURITIES ANNUAL MEETING 2015 DIG IN

3 THROUGHOUT HISTORY, NOTHING GREAT WAS EVER BUILT WITHOUT FIRST HAVING A PLAN IN PLACE. THE SEARS TOWER BECAME THE WORLD S TALLEST BUILDING AND A TRUE MONUMENT OF ACHIEVEMENT DUE TO THE PLAN DEVELOPED BY ARCHITECT BRUCE GRAHAM AND STRUCTURAL ENGINEER FAZLUR RAHMAN KHAN. HOWEVER, IF THE SEARS TOWER HAD NEVER BEEN BUILT, ITS BLUEPRINT WOULD JUST BE A DRAWING. IN OTHER WORDS, SUCCESS IS DEPENDENT ON IMPLEMENTATION. TO ACHIEVE YOUR GOALS, YOU NEED TO DEVELOP A PLAN AND THEN EXECUTE IT. THIS YEAR S GRADIENT SECURITIES ANNUAL MEETING WILL HELP YOU DO BOTH. WE WILL HELP YOU DESIGN A BLUEPRINT FOR THE BEST PRACTICE POSSIBLE, AND WE WILL GIVE YOU THE TOOLS YOU NEED TO BUILD IT. SOME OF THE MOST IMPORTANT TOOLS AT YOUR DISPOSAL ARE THE PRODUCTS AND SERVICES YOU PROVIDE TO YOUR PROSPECTS AND CLIENTS. THIS EVENT FOCUSES ON JUST THAT. WE WILL ROLL UP OUR SLEEVES AND CLOSELY EXAMINE THE MOST COMPETITIVE PRODUCTS AND PORTFOLIOS AVAILABLE: VARIABLE ANNUITIES, MUTUAL FUNDS, UNIT INVESTMENT TRUSTS (UITS), NON-TRADED REAL ESTATE INVESTMENT TRUSTS (REITS), AND THIRD-PARTY MONEY MANAGERS. WE VE ALSO ENGAGED A TOP ENGINEER OF OUR INDUSTRY AND AN EXPERT ON VARIABLE ANNUITIES, JOHN HUGGARD, J.D., CFP, CHFC, CLU. MR. HUGGARD S PRESENTATION, THE TRUTH ABOUT VARIABLE ANNUITIES: FACT VS. FICTION WILL STRIP AWAY 15 COMMON MYTHS ABOUT THE PRODUCTS AND GIVE YOU CONCRETE METHODS TO CLOSE MORE SALES. ADDITIONALLY, THIS EVENT IS OUR CHANCE TO REVIEW THE RENOVATIONS WE MADE TO BETTER SERVE YOU AND TO SHARE OUR VISION FOR THE FIRM. PLUS, BY ATTENDING OUR PRE-EVENT COMPLIANCE MEETING, YOU WILL BE ABLE TO SATISFY OVER HALF OF YOUR 2015 FIRM ELEMENT REQUIREMENTS. GREATNESS BEGINS AT THE DRAWING BOARD IT DOESN T END THERE. IT S TIME TO DIG IN AND BUILD!

4 FEATURED SPEAKERS JEFF FOLEY CFP, MSM President Gradient Securities WAYNE SCHMIDT CFA, Chief Investment Officer, Gradient Investments MIKE BINGER CFA, Senior Portfolio Manager, Gradient Investments JOHN HUGGARD J.D., CFP, ChFC, CLU Huggard, Obiol & Blake, PLLC. BREAKING GROUND INTRODUCING THE SPECIAL OPPORTUNITY PORTFOLIO ECONOMIC OUTLOOK AND MARKET FORECAST THE TRUTH ABOUT VARIABLE ANNUITIES: FACT VS. FICTION WEDNESDAY 3:30PM 3:45PM - 5:15PM Shuttle Departs Hampton Inn for Gradient Center WELCOME AND ANNUAL COMPLIANCE MEETING (OPTIONAL) Jeff Foley, CFP, MSM, President, Gradient Securities Klaus Siepmann, Chief Compliance Officer, Gradient Securities Scott Swearingen, Compliance Officer, Gradient Securities Patrice Garcia, Compliance Officer, Gradient Securities Beth Harrod, Compliance Officer, Gradient Securities Pre-meeting to satisfy a portion of your Annual Firm Element requirement If you attend this meeting, you do not need to complete the RegEd ACM on Demand course 5:15PM - 7:00PM 7:00PM DIRTY KICK-OFF WELCOME RECEPTION AT GRADIENT CENTER Shuttle Departs Gradient Center for Hampton Inn

5 THURSDAY 7:00AM - 7:30AM 7:30AM Continental Breakfast at Hampton Inn Shuttle Departs Hampton Inn for Gradient Center BUILDING YOUR FOUNDATION 8:00AM - 8:30AM BREAKING GROUND Jeff Foley, CFP, MSM, President, Gradient Securities The Evolution of Gradient Securities Are You Making the Most of It? 8:30AM - 9:30AM PATHFINDER: DRAFTING YOUR BLUEPRINT Graydon Harder, Chief Marketing Officer, Gradient Financial Group Evaluate and Prioritize Your Practice in Six Key Areas The Benefits of Compound Improvements Do the Dot 9:30AM - 9:45AM BREAK GETTING THE JOB DONE 9:45AM - 10:15AM PRESENTING SOLUTIONS Dave Leflar, VP of Marketing/Supervising Principal, Gradient Securities Leveraging the Case Central Team The Efficient Frontier and PAR Process Using Technology to Close the Sale Separating Yourself from the Pack with Unique Calls to Action 10:15AM - 10:45AM MUTUAL FUNDS Mike Pfeifer, CRC, Senior Regional Vice President, Pacific Life How to Run Your Practice Efficiently and Build Recurring Revenue Double Sales Opportunity Using Legacy Planning The Low-Hanging Fruit 10:45AM - 11:45AM REAL ESTATE INVESTMENT TRUSTS (REITS) Panel Discussion: Digging Deep Into REITs Albert Thompson, Director of Strategic Accounts, Hines Securities, Inc. Dean Borgh, SVP, Business Development, Carey Watermark Investors 2 Chad Hunt, Senior Regional Vice President, Griffin Capital Securities Market Trends and Outlook for the Non-traded REIT Industry What Differentiates Your Product? What Will Cause Your Product to Not Perform? 11:45AM - 12:45PM LUNCH 12:45PM - 2:15PM BREAKOUT #1-REITS (REQUIRED FOR ALL REPS SELLING REITS) Jeff Foley, CFP, MSM, President, Gradient Securities Klaus Siepmann, Chief Compliance Officer, Gradient Securities Albert Thompson, Director of Strategic Accounts, Hines Securities, Inc. Dean Borgh, SVP, Business Development, Carey Watermark Investors 2 Chad Hunt, Senior Regional Vice President, Griffin Capital Securities

6 THURSDAY 12:45PM - 2:15PM BREAKOUT #2-PRINT, PIXELS AND PROCESSES (FOR GRADIENT SECURITIES REPRESENTATIVES NOT ATTENDING THE REIT BREAKOUT) What s Newer, Bluer, Brighter, Whiter from GPS? Build It and They will Come? Using KonnexMe to Grow Your Practice An Introduction to the Operations University 12:45PM - 2:15PM BREAKOUT #3-BUILDING YOUR PRACTICE FROM THE GROUND UP (FOR PROSPECTIVE GRADIENT SECURITIES REGISTERED REPRESENTATIVES ONLY) Why 10% > 90% Leverage People, Processes and Technology to Grow Your Practice Gaining Access to the Right Tools and Experts to Show You How to Use Them 2:15PM - 2:30PM BREAK ASSETS UNDER MANAGEMENT 2:30PM - 3:00PM FTJ FUND CHOICE Brett Leach, Regional Vice President, FTJ Fund Choice Clients First, then Everything Else Market Movement Strategies Tactical, Strategic, and Diversifier Approaches 3:00PM - 3:30PM THE PARADIGM SHIFT FROM PASSIVE TO ACTIVE MONEY MANAGEMENT Andrew Hanlon, Regional Wholesaler, Hanlon Investments How to Reduce Volatility and Potentially Increase Returns Using Hanlon s Active Management Strategy 3:30PM - 4:30PM INTRODUCING THE SPECIAL OPPORTUNITY PORTFOLIO Wayne Schmidt, CFA, Chief Investment Officer, Gradient Investments Michael Binger, CFA, Senior Portfolio Manager, Gradient Investments Dane Eppen, National Accounts, First Trust Unknown Speaker, First Trust Industry-leading UITs and ETFs Exclusive Distribution Opportunity Professionally-Managed, High-Conviction Portfolio Diversifying Beyond Traditional Asset Classes 4:30PM - 5:00PM TWINS REGISTERED REPRESENTATIVE PANEL What s Your Favorite Product and How Do You Present It? How Do You Handle Product Objections? STADIUM 5:30PM SHUTTLE DEPARTS FOR TWINS STADIUM 7:10PM MINNESOTA TWINS VS. CLEVELAND INDIANS TBD SHUTTLE DEPARTS TWINS STADIUM FOR HAMPTON INN AT THE CONCLUSION OF THE GAME

7 FRIDAY VARIABLE ANNUITIES 8:00AM - 8:30AM USING THE RIGHT TOOL Mark Walsingham, VP of Marketing/Supervising Principal, Gradient Securities Variable Annuity or Fixed Indexed Annuity? Using the Right Product for Income in a Bull, Bear or Flat Market Putting Fees Into Perspective Preserving Contract Value and Maximizing Death Benefit 8:30AM - 10:00AM THE TRUTH ABOUT VARIABLE ANNUITIES: FACT VS. FICTION John Huggard, J.D., CFP, ChFC, CLU Huggard, Obiol & Blake, PLLC. 15 Most Common Myths Regarding Variable Annuities Such as The Annual Cost of Cwning a VA is More Than Owning a Mutual Fund Ordinary Income Taxes Make VAs Less Attractive Than Other Investments VAs Make Poor Wealth Transfer Vehicles Because They Don t Offer Step-Up in Basis VAs Do Not Perform as Well as Stocks and Mutual Funds Over the Long-Term 10:00AM - 10:30AM BREAK 401K PLANS 10:30AM - 11:00AM TURNING FRUSTRATION INTO OPPORTUNITY Exploring ERISA/401K Marketing Opportunities 11:00AM - 12:15PM ECONOMIC OUTLOOK AND MARKET FORECAST Wayne Schmidt, CFA, Chief Investment Officer, Gradient Investments Michael Binger, CFA, Senior Portfolio Manager, Gradient Investments Market Forecast Focus on What YOU Can Control The Do s and Dont s of Investing 12:15PM - 12:30PM YOUR BLUEPRINT Jeff Foley, CFP, MSM, President, Gradient Securities Finalize Your Blueprint Establish Your 30, 60 and 90-day Construction Plan 12:30PM BOXED LUNCH 12:45PM SHUTTLE DEPARTS FOR MINNEAPOLIS INTERNATIONAL AIRPORT

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