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1 BLOOMBERG INDUSTRIES <BI GO> IR CHALLENGES IN A SOFT LANDING WITH CHINA S REFORM AND REBALANCE {BI CHINA<GO>} DEC // 2013 Tim Craighead Director of Asian Research Bloomberg Industries

2 Agenda BI <GO> 1) What is Bloomberg Industries? 2) 2014 China Outlook: A Soft Landing? Consensus Says So 3) A Year of Issues & Opportunities From Reform to Tapering 4) IR in a Challenging Environment Go to the Data By Tim Craighead, Director of Research (Asia) Tel: tcraighead@bloomberg.net

3 Table Bloomberg of Contents Industries BI <GO> WHAT IS BI?» A unique platform for industry analysis that combines 1) real time flow, 2) comprehensive data and 3) perspective on fundamental trends and themes» Driven by senior industry experts, 15+ years experience» Unique global + regional approach An Industry Research platform to Save Time and Help Generate Ideas:» Stay on top of industry news and events» Utilize deep industry and company data» Quickly gain perspective important themes, fundamentals and alternative scenarios» Benefit from an outside point of view on key issues» A jump start to your own analysis process

4 ECFC CHINA <GO> ECFC<go>: Consensus Expectation Call for Soft Landing

5 BI <GO> So Economic expectations are for solid but moderating growth But There will be multiple complexities in 2014 * Plenum Reforms * SOE Reform * Shanghai Free Trade Zone * Japan Recovery, but China Tensions * U.S. Federal Reserve Tapering * China Housing Inflation * Rebalancing to Domestic Consumption from Export Production

6 BI CHINA <GO> Themes 3 rd Plenum Reforms are Coming How do the 60 Points Impact You?

7 BI CHINA <GO> Themes SOE Sector Exposure Investment Opportunity? Competition?

8 BI CHINA <GO> Themes SOE Industry Exposure Investment Opportunity? Competition?

9 BI CHINA<GO> Themes Shanghai Free Trade Zone Are You Participating? Why Not?

10 BI CHINA <GO> Themes Shanghai Free Trade Zone Are You Participating? Why Not?

11 ECFC CHINA <GO> Geopolitics Japan has Recovered, But Excise Tax May Take Toll

12 ECFC CHINA <GO> Geopolitics Do You Buy from Japan? What if?

13 BI CHINA <GO> Financial Pulse Housing Prices have Recovered and More. Bubble Risk?

14 BI CHINA <GO> Consumerization Rebalancing to Domestic Consumption: Autos and SUV Records

15 BI CHINA <GO> Consumerization Rebalancing to Domestic Consumption: Retail Record

16 BI CHINA <GO> Consumerization Rebalancing to Domestic Consumption: Macau Casino Record

17 BI CHINA <GO> Consumerization Rebalancing to Domestic Consumption: Confidence Rebounding

18 BI CHINA <GO> Production Rebalancing from Export Production: Container Ports Slow

19 BI CHINA <GO> Production Rebalancing from Export Production: International Air Cargo Slows

20 BI CHINA <GO> The Year of the Horse Will Be a Year of Change, Challenge and Opportunity Consensus is Taking an Optimistic View

21 BI CHINA <GO> Consensus Estimates Call for Very Healthy Sales & Earnings

22 BI<GO> + IR<GO> IR: A Tough Job, and 2014 Cross-Currents will Make it Harder Investor Relations, from an Analyst's Perspective Trusted Advisor about the Industry Industry Drivers Critical Themes Competitive Positioning What's Coming Up for You and Peers Investor Relations, from Senior Management's Perspective Finger on the Markets' Pulse Manage Consensus Expectations Convey the Right Message Sounding Board for Market Reactions Provide Smart Feedback

23 BI <GO> To Determine Reality vs. Expectations and Market Psychology: Use Data to Your Advantage War is ninety percent information Napoleon Bonaparte I never guess. It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts. Sir Arthur Conan Doyle Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital. Aaron Levenstein, Business Professor Get the best data possible, create the most complete picture, and then make the best decisions

24 BI<GO> + IR<GO> Data to Answer Questions You, Investors & Mgt have Every Day What s the News Today for You and Peers? Who are Your Most Important Competitors? Where are the Key Industry Drivers Heading? Are you Leading or Lagging Your Peers? What are the Critical Themes Facing Your Business? What Could Go Better or Worse than Expected? Who are the Most Important Investors? What are Brokers Saying? BI<go> + IR<go> = Propelling Investor Relations Up & Out Insight for strategic discussions with senior management Context for active engagement with investors

25 BI GAME<GO> Market Share: Who Are Your Most Important Competitors?

26 BI GAME<GO> Drivers: Where are the Key Industry Drivers Heading?

27 BI GAME<GO> Peer Comparisons: Are You Leading or Lagging your Peers?

28 BI GAME<GO> Themes: What are the Critical Themes Affecting Your Business?

29 MPEL Equity IR<GO> IR<go>: Who are the Most Important Investors for You? Current Owners Investor Targeting Tools

30 BI CHINA <GO> BI GAME<go>: Top-Down View of Industry Data, Analysis

31 MPEL Equity IR<GO> IR<go>: Bottom-Up View of Company Data, News, Analysis

32 BI CHINA <GO> BI CHINA<go>: A bottom-up view across industries and themes

33 BI CHINA <GO> BI<go>: 58 Relevant Dashboards and Growing!

34 Thank You!

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