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1 ADULTS Page COMMUNITY PROVINCE TOTAL LESS THAN W. CAPE N. CAPE F.STATE E. CAPE OR MORE % % % % % % % % % MAKES Sony R or less R R R R R R R R R R R R R R R R R R R R R R R

2 ADULTS Page PROVINCE (CONT.) LITERACY TOTAL KWAZULU/ MPUMA NORTH HOUSEHOLD NATAL LANGA LIMPOPO GAUTENG WEST YES NO PURCHASER % % % % % % % % % MAKES Sony R or less R R R R R R R R R R R R R R R R R R R R R R R

3 ADULTS Page LIFE STAGE STARTING TOTAL ATHOME SINGLES OUT SINGLES MATURE SINGLES COUPLES NEW PARENTS % % % % % % MAKES Sony R or less R R R R R R R R R R R R R R R R R R R R R R R

4 ADULTS Page LIFE STAGE (CONT.) TOTAL MATURE SINGLE GOLDEN LEFT PARENTS PARENTS NESTS ALONES % % % % %..... MAKES Sony R or less R R R R R R R R R R R R R R R R R R R R R R R

5 ADULTS Page METROPOLITAN AREAS CAPE TOWN TOTAL CAPE TOWN FRINGE AREA P.E./ UITENHAGE EAST LONDON BLOEM FONTEIN WELKOM DURBAN PIETER MARITZBURG % % % % % % % % % s.. MAKES Sony.....s s s s s.s s.s s s s s s s s s s s s s. R or less R R R R R R R R R R R R R R R R R R R R R R R s s s.s s.s s.s s.s s s s s s.s s.. s

6 ADULTS Page TOTAL METROPOLITAN AREAS (CONT.) GENDER GREATER JOHANNES BURG AND SOWETO REEF SOWETO PRETORIA VAAL KIMBERLEY MALE FEMALE % % % % % % % % % MAKES Sony R or less R R R R R R R R R R R R R R R R R R R R R R R

7 ADULTS Page AGE GROUP HOME LANGUAGE TOTAL AND OVER AFRIKAANS ENGLISH ZULU XHOSA % % % % % % % % % MAKES Sony R or less R R R R R R R R R R R R R R R R R R R R R R R

8 ADULTS Page H O M E L A N G U A G E ( C O N T.) TOTAL NORTH SOUTH SWAZI NDEBELE SOTHO SOTHO TSWANA TSONGA VENDA OTHER % % % % % % % % % s MAKES Sony......s s s.s s.s s.s s s s.s s s. s s s s s......s R or less R R R R R R R R R R R R R R R R R R R R R R R+.....s s s.s s.s s.s s.s s s.....s s s.s s s

9 ADULTS Page POPULATION GROUP EMPLOYMENT STATUS TOTAL BLACK COLOURED INDIAN WHITE WORKS WORKS DOES NOT FULL TIME PART TIME WORK % % % % % % % % MAKES Sony R or less R R R R R R R R R R R R R R R R R R R R R R R

10 ADULTS Page O C C U P A T I O N TOTAL PROF./ ADMIN./ CLERICAL/ TRANSPORT/ AGRI ARTISAN/ PRODUCTION/ TECH. MANAGERIAL SALES COMM. SERVICE CULTURE RELATED MINING % % % % % % % % % MAKES Sony R or less R R R R R R R R R R R R R R R R R R R R R R R

11 ADULTS Page LEVEL OF EDUCATION ACHIEVED TECHNIKON TOTAL SOME PRIMARY SOME DIPLOMA/ UNIVERSITY OTHER NO SCHOOL PRIMARY COMPLETED HIGH SCHOOL MATRIC DEGREE DEGREE POSTMATRIC % % % % % % % % % MAKES Sony R or less R R R R R R R R R R R R R R R R R R R R R R R

12 ADULTS Page MONTHLY HOUSEHOLD INCOME TOTAL LESS THAN R R R R R R R R R R R R R R AND MORE % % % % % % % % % MAKES Sony R or less R R R R R R R R R R R R R R R R R R R R R R R

13 ADULTS Page SAARF UNIVERSAL LIVING STANDARDS MEASURE GROUPS TOTAL GROUP GROUP GROUP GROUP GROUP GROUP % % % % % % % MAKES Sony R or less R R R R R R R R R R R R R R R R R R R R R R R

14 ADULTS Page TOTAL SAARF UNIVERSAL LIVING STANDARDS MEASURE GROUPS (CONT.) PERSONALLY OWN GROUP GROUP GROUP GROUP % % % % % %..... MAKES Sony R or less R R R R R R R R R R R R R R R R R R R R R R R