ก ก (Investor Research Program)

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Horatio Richard
5 years ago
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1 ก ก (Investor Research Program) ก

2 ก ก ก ก ก ก 2, Investor Research Program ก ก ก ก ก ก ก. ก ก Potential Investor and Corporate Image Survey 1 ก ก ก - ก ก. ก -ก ก. - / ก ก. 2. ก. Investor and Corporate Image Survey ก ก ก. ก 1. ก ก ก ก 2. ก. Note: ก ก 1

3 ก Potential Investor and Corporate Image Survey

4 Potential Investor Survey ก ก ก. 25 2, 1,4 ก ก 3. ก 25 : Total Rural Urban Greater BKK ก ก : Mass Affluent 4.2 % Upper Mass 6.6% Lower Mass 9.5 % Low Income 79.7% Urban ~6.5 ~.3 ~.7 1 %=14.6 ก ก 1.ก ก ก ก 2 3. ก ก 2 4. ก ก ก 2 5. ก 2 Source: Thailand NMR MEDIA INDEX 27-3 ;Greater BKK ก. ก 4 1.Low income=<2, THB/month ; 2.Lower Mass=2,-29,999THB/month 3.Upper Mass=3,-49, THB/month ; 4.Mass Affluent=>5, THB/Month.1.5 ~.7 ~.7 ~5.1 Greater BKK 3. ก ก ก ก (Quantitative survey) Face to face interview ก ก ก (Random Sampling) ก ก ก (>2, THB/month ) 1,4

5 ก ก ก ก : N= ,- 29,999 ก ก : N=14 3,- 49,999 5,- 59,999 6,- 79,999 8,- 99,999 ( ) 1,- 199,999 2,- 499,999 ก ก : N=14 5,- 999, Source :Potential Investor and Corporate Image Survey 27 ; SET Research Institute ( )

6 Content ก ก ก ก ก ก ก

7 ก ก 3 ก ก : N= % 7% 11% 2% 29% 25% 27% 29% 31% 31% 37% 25% 29% 1% 13% 24% 2% 7% 1% 4% Total Lower Mass Upper Mass Mass Affluent ( ) Source :Potential Investor and Corporate Image Survey 27 ; SET Research Institute

8 กก 9 % / ก ก : N=14 /ก ก ก 3% 4% 91% 2% Source :Potential Investor and Corporate Image Survey 27 ; SET Research Institute

9 ก ก ก / / ก ก 31.2 Conversion ratio Bottleneck Top of mind Total Aware Considered Purchased Current owner % 98.% 99.7% 98.2% 98.5% % 66.1% 92.3% 96.1% % 74.6% 87.1% 97.8% % 32.8% % % ก 71.3% 4.7% % % / 33.6% % 25.% ก % Source :Potential Investor and Corporate Image Survey 27 ; SET Research Institute 7.9% % % 59.9

10 . ก. ก Conversion ratio Bottleneck ก ก LTF/RMF ก / ก Top of mind Total Aware Considered Purchased Current owner % 19.3% % % % % 45.9% 92.3% % % % % % % 3.6% 73.3% % % %.7 1% % %.4 % % Source :Potential Investor and Corporate Image Survey 27 ; SET Research Institute

11 ก ก. ก ก ก ก / / ก ก Number of products owned N=134 N=348 N=49 N=348 N= ก ก ก LTF/RMF ก / ก Source :Potential Investor and Corporate Image Survey 27 ; SET Research Institute

12 ก ก ก. ก ก ก ก / / ก ก Income Total Lower Mass Upper Mass Mass Affluent N=14 N=745 N=442 N= ก ก ก LTF/RMF ก / ก Source :Potential Investor and Corporate Image Survey 27 ; SET Research Institute.2

13 ก ก :ก ก : ก ก ก ก Top of mind Total Aware Considered Purchased Current owner Baseline ก 1 5 ก % 19.3% % % % 21.% % 76.9% % 27.1% % % % 28.6% % % 18.4 N=1,4 N=567 N=213 N=136 Source :Potential Investor and Corporate Image Survey 27 ; SET Research Institute

14 . ก ก ก ( ) ก / / ก ก Total N= N=226 N=46 N=464 N= ก ก ก LTF/RMF ก / ก Source :Potential Investor and Corporate Image Survey 27 ; SET Research Institute

15 ก. ก ก. ก Region ก / / ก Total N= BKK N= Central North Northeast South N=2 N=2 N=2 N= ก ก ก ก LTF/RMF ก / ก Source :Potential Investor and Corporate Image Survey 27 ; SET Research Institute

16 . ก ก ก ก ก ก ก ก / / ก ก Total N= ก. / ก 95.8 N=316 N=362 N=62 N= ก ก ก LTF/RMF ก / ก Source :Potential Investor and Corporate Image Survey 27 ; SET Research Institute

17 : ก ก ก ก ก Top of mind Total Aware Considered Purchased Current owner % 19.3% % % 4.4 ก 22% ก ก ก 2% 16% 15% ก ก ก 31% ก ก 2% 17% 1% ก ก Source :Potential Investor and Corporate Image Survey 27 ; SET Research Institute

18 ก 1 ก ก ก ก ก ก ก 19% 22% : N=799 ก 1 : N=85 2% 26% 8% 16% ก ก ก 15% 25% ก ก ก ก 5% 12% ก 7% 8% Source :Potential Investor and Corporate Image Survey 27 ; SET Research Institute

19 ก LTF/RMF: ก LTF/RMF ก ก ก ก ก Top of mind Total Aware Considered Purchased Current owner % 27.1% 45.9% 92.3% ก 19% 17% ก ก ก 16% 15% ก 39% 22% ก ก 13% 11% ก ก Source :Potential Investor and Corporate Image Survey 27 ; SET Research Institute

20 ก : ก LTF/RMF ก ก Top of mind Total Aware Considered Purchased Current owner % % % % 4.1 ก 22% 15% ก 15% 13% ก ก ก 35% 23% ก ก 12% 9% ก ก Source :Potential Investor and Corporate Image Survey 27 ; SET Research Institute

21 : ก ก ก ก Top of mind Total Aware Considered Purchased Current owner % 13.7% 3.6% 73.3% ก 23% 15% ก 13% ก ก ก 13% 29% 24% ก ก 21% 9% ก ก ก ก Source :Potential Investor and Corporate Image Survey 27 ; SET Research Institute

22 : ก ก ก Top of mind Total Aware Considered Purchased Current owner 1 7.9% 12.7% 7.1% 1% ก 18% ก ก ก 18% 17% ก 15% ก ก ก ก 15% Source :Potential Investor and Corporate Image Survey 27 ; SET Research Institute

23 Content ก ก ก ก ก ก ก

24 ก : ก ก ก ก : ก ก ก ก ก N=14 ก ก ก ก ก 83% - ก 4% ก ก ก 29% ก ก 43% 57% 86% 14% ก ก 12% ก ก ก ก ก 9% ก /ก ก ก Note ก ก 14 % ก กก ก ก กก 1 กก ก 25% ก ( ก ) 13 % ก ก / ก 13 % 13% ก ก 13% ก Source :Potential Investor and Corporate Image Survey 27 ; SET Research Institute

25 กก 1 4 ก ก ก ก ก : N=14 72% 28% ก ก ก 56 % 52 % 28 % ก / / 8% ก ก Note ก ก ก ก กก % 19.3% % % 4.4 Top of mind Total Aware Considered Purchased Current owner Source :Potential Investor and Corporate Image Survey 27 ; SET Research Institute

26 : 3% ก ก ก ก : N=14 64% ก 35% 6% ก LTF/RMF 72% 28% 11%ก 5% IPO Note ก ก กก 1 ก 4% 25% 15% 1% ก 9% ก ก 43% 2%. 2% ก 12% ก 4% ก Source :Potential Investor and Corporate Image Survey 27 ; SET Research Institute

27 29% ก ก ก ก. ก : N=14 71% 29% ก ก 39% ก ก ก 35%. ก 21% ก 5% ก % 19.3% % % 4.4 Top of mind Total Aware Considered Purchased Current owner Source :Potential Investor and Corporate Image Survey 27 ; SET Research Institute

28 Content ก ก ก ก ก ก ก

29 Distribution ก ก financial literacy N=14 ก : ก % 21.6% 6.9% 13.1% 15.9% 9.9% 6.7% 2.8% 2.2% ก Source :Potential Investor and Corporate Image Survey 27 ; SET Research Institute

30 ก ก ก ก ก : % 4% 14% 17% 15% ก ก % 37% 33% 41% 44% 42% 11% Total Non-Investor Investor Source :Potential Investor and Corporate Image Survey 27 ; SET Research Institute

31 ก ก ก ก ก ก ก ก ก 3 : % 5% 2% 7% 7% 13% 15% 17% 21% 33% 3% 4% 38% 39% 41% 59% 45% 33% 35% 2% Total. ก. / ก ก ก Source :Potential Investor and Corporate Image Survey 27 ; SET Research Institute

32 Potential Investor and Corporate Image Survey Profile ก ก ก ก ก - ก ก - SET ก ก ก 6. Financial Literacy ก ก ก ก ก SET - ก SET - ก ก (Myth5) - KPIs ก ก ก. -Money Channel -Website - -ก

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CIMB-Principal Property Income Retirement Mutual Fund, CIMB-PRINCIPAL iproprmf

ก - ก CIMB-Principal Property Income Retirement Mutual Fund, CIMB-PRINCIPAL iproprmf ก - ก ก ก ก ก (Property Sector Fund) ก ก ก ก ก ก ก ก ก ก กก ก ก 79 ก ก ก ก ก ก ก ก ก ก ก ก ก, ก ก ก ก ก ก ก ก ก ก ก