EVINRUDE E-TEC EXPERIENCE EVEN MORE BOAT SHOW SALES EVENT! DECEMBER 16, 2013 MARCH 31, 2014

Transcription

1 BRP US Inc Science Drive Sturtevant, Wisconsin, USA T F EVINRUDE E-TEC EXPERIENCE EVEN MORE BOAT SHOW SALES EVENT! DECEMBER 16, 2013 MARCH 31, 2014 Dear Evinrude Dealer: The boat show season is upon us and Evinrude is excited to continue its national marketing efforts aimed at driving consumer traffic to your dealership and to maximize retail sales. To further stimulate sales at the retail level, we are launching our annual Boat Show Retail promotion which offers options such as extended warranty, promotional rigging, retail financing and salesman spiffs. Nationally, this will be supported by advertising efforts, ranging from website, Boat Show presence and in-store POP materials. Let s join forces and build on this campaign with your own personalized local advertising plan. Evinrude has made available pre-approved material for radio and newspaper advertising. You can access our Boat Show retail promotion material via Dealer Port in the Ad Planner section. And if this isn't enough, be sure to leverage your December Ad & Show payouts to take local marketing another step further! Combining your local advertising efforts with our national footprint and nation-wide retail promotion will give your dealership a competitive advantage going into this critical selling period. Don't wait! The Boat Show Promotion runs from December 16, 2013 through March 31, 2014, so let's make the most of this opportunity. Should you have any questions pertaining to the retail promotion or if you'd like assistance in crafting your dealership-specific media plan, please contact your District Sales Manager. Please reference bulletin no: PY14-07 for complete program details. Attached You Will Find (Documents are also available on DealerPort): Boat Show Sales Event Consumer Retail Program Ad Boat Show Sales Event Consumer Retail Program Boat Show Sales Event Consumer Retail Program Certificate (paper copy) Thank you for your continued business and we look forward to a successful 2014 Boat Show selling season! Adriana Briceno Ski-Doo Lynx Sea-Doo Evinrude Johnson Rotax Can-Am, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

2 EVINRUDE E-TEC EXPERIENCE EVEN MORE BOAT SHOW SALES EVENT FREE BRP EXTENDED 6-YEAR LIMITED WARRANTY ON ENGINE AND RIGGING COMPONENTS* RIGGING ON HP MODELS** BRP EXTENDED EXCLUSIVE CANADIAN REBATE UP TO 6-YEAR $ 650 LIMITED WARRANTY ON ENGINE AND RIGGING COMPONENTS* DECEMBER 16, 2013 MARCH 31, 2014 OFFER AVAILABLE IN CANADA ONLY E X P E R I E N C E M O R E AT E V I N R U D E. C O M FOR THOSE DEDICATED TO WATER, POWER, FISHING AND FUN. JOIN THE CONVERSATION. EVINRUDENATION.COM 2013 BRP US Inc. (BRP). All rights reserved. Trademarks of Bombardier Recreational Products Inc. or its affiliates. Offer valid only to qualified buyers on purchases of engines bought for recreational use only. Excludes engines purchased under commercial, professional, and government programs. Offer is valid in Canada on new and unused Evinrude E-TEC 2013 and earlier engines purchased, delivered and registered between 12/16/13 and 3/31/14 at an authorized, participating Evinrude dealer. *6-YEAR WARRANTY OFFER: Approximate retail value is based on HP and is up to $3,000 (at 300HP). Subject to exclusions, limitations of liabilities, and all other terms and conditions of BRP s standard limited warranty and B.E.S.T. contract, including without limitation the exclusions of damages caused by abuse, abnormal use or neglect (see B.E.S.T. contract for specific details of coverage and exclusions). Offer effective on all new and unused 15 H.O. and above Evinrude outboard engines. Eligible models will receive 6 years coverage (3 years of BRP Limited Warranty and 3 years of BRP Extended Service Terms (B.E.S.T.) subject to a $50 deductible on each repair. Evinrude portable engines (3.5 HP 15 HP) are eligible for a 5-year warranty. All rigging components purchased on the same bill of sale as the engine, will be covered under the same B.E.S.T. Warranty terms as the engine. **FREE RIGGING: Consumer will receive the SystemCheck rigging package free of charge, but does not include labor costs. ICON Pro or ICON EST rigging packages may be chosen at a discount equal to the MSRP value of SystemCheck rigging package. The rigging discount (the value of MSRP for SystemCheck) will be applied directly to the consumer s bill of sale on the purchase of a qualified new and unused, loose Evinrude E-TEC 2008 or earlier outboard engine 75 HP and above. EXCLUSIVE REPOWER REBATE OFFER: $150 rebate offer is good on the purchase of any new and unused 2013 or earlier Evinrude E-TEC outboard engines between 15 H.O. and 30 HP. $225 rebate offer is good on the purchase of any new and unused 2013 or earlier Evinrude E-TEC outboard engine between 40 HP and 90 HP. $350 rebate offer is good on the purchase of any new and unused 2013 or earlier Evinrude E-TEC outboard engines between 115 HP and 175 HP. $650 rebate offer is good on the purchase of any new and unused 2013 or earlier Evinrude E-TEC outboard engine between 200 HP and 300 HP. Offer subject to change without notice. See your authorized, qualified Evinrude dealer for details. Terms and conditions apply. Offer may not be assigned, traded, sold or combined with any other offer unless expressly stated herein. OFFER VOID WHERE RESTRICTED OR OTHERWISE PROHIBITED BY LAW.

3 EVINRUDE E-TEC EXPERIENCE EVEN MORE BOAT SHOW SALES EVENT FREE RIGGING FREE RIGGING * 75HP 300HP Single or Twin Engine Application Packages Include: SYSTEMCHECK $3,080 TWIN APPLICATION VALUE $1,650 SINGLE APPLICATION VALUE Choice of 4 Styles SystemCheck RPM Gauges Ignition Switch & Main Harness Choice of 4 Styles Remote Control Oil Tank (1.8 or 3.0 GAL) Tiller Arm 75HP 300HP Single or Twin Engine Application Packages Include: DISCOUNTED RIGGING ICON PRO GAUGE $3,960 TWIN APPLICATION VALUE $2,530 SINGLE APPLICATION VALUE DISCOUNTED RIGGING Ignition Switch & Main Harness ICON PRO Speedometer & RPM Gauges YOUR FREE RIGGING VALUE $ Oil Tank (1.8 or 3.0 GAL) GPS Antenna Tiller Arm 135 H.O. 300HP Single, Twin, or Triple Engine Application Packages Include: ICON EST $7,480 TRIPLE APPLICATION VALUE $5,830 TWIN APPLICATION VALUE $4,180 SINGLE APPLICATION VALUE Choice of 4 Styles Remote Control ICON PRO Wiring Stop Start Switch Battery Power ICON PRO Speedometer & RPM Gauges Instrument Gateway GPS Antenna Hubs & Backbone Oil Tank (1.8 or 3.0 GAL) Engine Cable ICON Control Additional information from your local Evinrude E-TEC dealer: DATE DEALER NAME CUSTOMER NAME EVINRUDE MODEL / HP SHAFT LENGTH MODEL YEAR Evinrude E-TEC is the lowest maintenance outboard available. It has no break-in period, no valves, belts, camshafts or pulleys to replace, and requires no oil changes, ever! Plus, the Evinrude E-TEC is the only outboard engine that goes 3 years or 300 hours with no dealer scheduled maintenance. EXPERIENCE THE ENTIRE LINE-UP AT EVINRUDE.COM BRP US Inc. (BRP). All rights reserved. Trademarks of Bombardier Recreational Products Inc. or its affiliates. Offer valid only to qualified buyers on purchases of engines bought for recreational use only. Excludes engines purchased under commercial, professional and government programs. Offer is valid in the USA on new and unused Evinrude E-TEC 2008 and earlier engines purchased, delivered and registered between 12/16/13 and 3/31/14 at an authorized, participating Evinrude dealer. *FREE RIGGING: Consumer will receive the SystemCheck rigging package free of charge, but does not include labor costs. ICON Pro or ICON EST rigging packages may be chosen at a discount equal to the MSRP value of SystemCheck rigging package. The rigging discount (the value of MSRP for SystemCheck) will be applied directly to the consumer s bill of sale on the purchase of a qualified new and unused, loose Evinrude E-TEC 2008 or earlier outboard engine 75 HP and above. FREE RIGGING is only a portion of the EVINRUDE E-TEC EXPERIENCE EVEN MORE BOAT SHOW SALES EVENT. See your authorized participating Evinrude dealer for full promotional details. Offer subject to change without notice. Terms and conditions apply. Offer may not be assigned, traded, sold or combined with any other offer unless expressly stated herein. OFFER VOID WHERE RESTRICTED OR OTHERWISE PROHIBITED BY LAW. E X P E R I E N C E M O R E AT E V I N R U D E. C O M

4 DATE: DECEMBER 16, 2013 SUBJECT: CA BOAT SHOW RETAIL PROGRAM NO: PY14-07 PROGRAM DATES: EVINRUDE E-TEC EXPERIENCE EVEN MORE BOAT SHOW EVENT STARTS DECEMBER 16, 2013 ENDS MARCH 31, 2014 ELIGIBLE MODELS: Eligible models vary by offer. Please reference page 2 for details. QUALIFIER: PACKAGE ENGINE OFFER DETAILS: Dealers must have a current PY14 Evinrude Dealer Agreement, have DealerPort and have a current account in good standing. ELIGIBLE CONSUMERS WILL RECEIVE THE FOLLOWING BENEFIT: 5-Year Factory Backed Limited Warranty On Evinrude Portable Engines 6-Year Factory Backed Limited Warranty On Evinrude E-TEC Engines/Rigging Components ELIGIBLE CONSUMERS WILL RECEIVE THE FOLLOWING BENEFIT: REPOWER ENGINE OFFER DETAILS: Loose Wholesale Engines Only 5-Year Factory Backed Limited Warranty On Evinrude Portable Engines 6-Year Factory Backed Limited Warranty On Evinrude E-TEC Engines/Rigging Components AND Canada Exclusive Rebate: Up to $650 PLUS Free SystemCheck Rigging Kit: Available on 75 HP Engines and Above. Prop not included. Benefit in lieu of $2/HP Rebate OR $2/HP Engine Rebate: Available on 75 HP Engines and Above. Benefit in lieu of Free SystemCheck Rigging Kit Reference pages 2-5 for complete details on program offers DEALER CONTRIBUTION: BRP RETAIL PERFORMANCE CENTER INCENTIVE: RETAIL FINANCING OPTION: Repower Free SystemCheck Rigging Offer = $1/HP Dealer Contribution - Not applicable to Platinum Certified Dealers ELIGIBLE SALES REPRESENTATIVES WILL RECEIVE THE FOLLOWING BENEFIT: Salesman Spiff: Earn Increased BRP Bucks! Up to $200 Per Engine* - Incentives available on all Evinrude E-TEC engines 40 HP and above that are sold and warranty registered during the program dates - *Value Based on BRP Awards Debit Card Redemption (See Page 5 For Details) Standard Financing Program Only: TD Canada Trust and National Bank Financial Group offer retail financing options for Evinrude Outboard Engines! See page 4 for details. 1 of 6

5 BOAT SHOW SALES EVENT CONTINUED Qualifier: 5-Year Warranty Offer: New, unused Evinrude Portable engines. 6-Year Warranty Offer: New, unused Evinrude E-TEC engines 15 H.O. and above, plus rigging components. Canadian Exclusive Rebate: New, unused Evinrude E-TEC loose engines 15 H.O. and above. Free SystemCheck Rigging Offer: New, unused Evinrude E-TEC loose engines 75 HP and above. In lieu of $2/HP Rebate. $2/HP Rebate: New, unused Evinrude E-TEC loose engines 75 HP and above. In lieu of Free SystemCheck Rigging. BRP Retail Performance Center Incentive: New, unused 40 HP and above Evinrude E-TEC engines. Dealers must create a consumer certificate and warranty register engines on DealerPort between December 16, 2013 and March 31, Year Factory Backed Limited Warranty Offer: 3 years of BRP Limited Warranty and 2 years of BRP Extended Service Terms (B.E.S.T.) Coverage The first three (3) years of coverage is through the BRP Factory Warranty. For terms and conditions reference the Warranty Policies and Procedures Manual. Coverage for the following two (2) years is through the B.E.S.T. service contract. The terms and conditions of the B.E.S.T. service contract apply. For details, please refer to the B.E.S.T. contract. Important conditions: B.E.S.T. does not cover engines with commercial and rental uses. B.E.S.T. coverage excludes certain types of repairs (i.e. wear and tear). Please refer to the Exclusion" section of the B.E.S.T. contract. Owner pays $50 deductible for repair costs due to a mechanical breakdown covered by the B.E.S.T. service contract. Coverage is fully transferable at no charge, but not cancelable, or according to applicable state laws. Benefit offered to Florida residents is a 5-year BRP Limited Warranty. 6-Year Factory Backed Limited Warranty Offer: 3 years of BRP Limited Warranty and 3 years of BRP Extended Service Terms (B.E.S.T.) Coverage The first three (3) years of coverage is through the BRP Factory Warranty. For terms and conditions reference the Warranty Policies and Procedures Manual. Coverage for the following three (3) years is through the B.E.S.T. service contract. The terms and conditions of the B.E.S.T. service contract apply. For details, please refer to the B.E.S.T. contract. Important conditions: B.E.S.T. does not cover engines with commercial and rental uses. B.E.S.T. coverage excludes certain types of repairs (i.e. wear and tear). Please refer to the Exclusion" section of the B.E.S.T. contract. Owner pays $50 deductible for repair costs due to a mechanical breakdown covered by the B.E.S.T. service contract. Coverage is fully transferable at no charge, but not cancelable, or according to applicable state laws. Benefit offered to Florida residents is a 6-year BRP Limited Warranty. Rigging Components must be documented on the consumer bill of sale to be eligible for B.E.S.T. coverage 2 of 6

6 BOAT SHOW SALES EVENT CONTINUED Canadian Exclusive Rebate: When you sell an eligible engine through this promotion, you must apply the appropriate cash back rebate credit amount directly to the consumer's bill of sale (BOS). We recommend that you be as specific as possible on the consumer's BOS about the details of the promotion clearly identifying what the consumer will receive. For each eligible engine sold with a consumer certificate created a dealer will receive a credit to their P&A account in the applicable dollar amount. Rebate amounts vary by HP. Please reference the chart below for details: Loose HP Sold CA Exclusive Rebate 15 H.O. 30 HP $ HP 90 HP $ HP 175 HP $ HP 300 HP $650 FREE Rigging Kits or Select Individual Rigging Components: Consumers who repower with a qualified engine from an authorized full-line dealer have the benefit of receiving a free system check rigging kit. Retail values $1,500. SystemCheck Rigging components include a remote control, a wiring harness, an ignition switch, an oil tank, and and SystemCheck tachometer. Engines with factory installed ICON actuators (engines designated with DE in model description, i.e. DE250PX) are excluded. Important Conditions: Rigging Kit HP Sold Installation Type Engine Year SystemCheck HP Single & Dual 2014 & Earlier If promotional parts are taken from existing dealer inventory the dealer will be required to reorder via the program to get the rigging parts at no charge. No separate credits will be issued. UPGRADE Rigging Kit or Select Individual Rigging Components: Should the consumer choose to upgrade rigging components, the amount outlined below will be billed to the dealer's P&A account. Upgrade fee does apply to Platinum Certified dealers. Rigging Option Application Upgrade Charge ICON Pro Single $450 ICON Pro Twin $600 ICON EST Single $1,200 ICON EST Twin $1,400 ICON EST Triple $1,600 3 of 6

7 BOAT SHOW SALES EVENT CONTINUED $2/HP Engine Rebate: When you sell an eligible engine through this promotion, you must apply the appropriate cash back rebate credit amount directly to the consumer's bill of sale (BOS). We recommend that you be as specific as possible on the consumer's BOS about the details of the promotion clearly identifying what the consumer will receive. For each eligible engine sold with a consumer certificate created a dealer will receive a credit to their P&A account in the applicable dollar amount. BRP Retail Performance Center Bonus on Package Evinrude E-TEC engines: For each Package Evinrude E-TEC engine 40 HP and above that is sold and warranty registered between December 16, 2013 and March 31, 2014, Dealer Sales Representatives will earn increased BRP Bucks! Engines must also be reported to BRPCenter and have a corresponding Boat Show Consumer Retail Certificate on file. HP Sold BRP Bucks Earned HP 26 BRP Bucks HP 37 BRP Bucks HP 52 BRP Bucks HP 103 BRP Bucks Standard Financing with TD Canada Trust and/or National Bank Financial Group (NBFG): Standard financing programs are managed by TD Canada Trust and NBFG respectfully. Dealers must work directly with TD Canada Trust and NBFG for minimum amounts, rates, terms and other applicable qualifiers. Consumer Financing Disclosure: Standard financing is subject to standard credit qualifications and acceptance of customers by TD Canada Trust and NBFG. Financing offers are the responsibility of TD Canada Trust and NBFG. Neither BRP US Inc. nor its affiliates shall be held responsible for financing offers or changes made by TD Canada Trust or NBFG as they relate to their standard financing program. How you use this information in any consumer advertisement is your responsibility. We recommend you consult with your own legal counsel to ensure any applicable advertisement is in compliance with local and federal guidelines and laws. Standard financing options are subject to the terms of the dealer agreement between TD Canada Trust and the dealership or NBFG and the dealership; and to the terms of any agreement between TD Canada Trust, NBFG and BRP US Inc. In case of inconsistency, the terms of those agreements will prevail. 4 of 6

8 BOAT SHOW SALES EVENT CONTINUED Program Processing: 1) Use the paper copy of the Boat Show Consumer Retail Program certificate to gather all of the consumer s information at the time of the sale. The consumer must sign and date the certificate. Place the certificate with a copy of the bill of sale and keep it with your records. The promotional details must be noted on the consumer's bill of sale. We recommend that you be as specific as possible about the details of the promotion. Auditing Process: BRP reserves the right to audit all purchases. If audited, dealers must provide a copy of a signed certificate and a copy of the bill of sale to BRP. If a dealer is unable to produce the necessary documentation for an audit, the dealer will be charged back for the full cost of the program. 2) Log onto DealerPort ( and create a certificate for the Boat Show Consumer Program: Click on the 'Engines' link, 'Consumer Retail Pgm' link on the left of the screen, and then the 'Boat Show Consumer Retail Program Entry' link. Enter the requested information (i.e. serial number of the engine etc., certificates for loose engines can not be created without an engine's serial number). Enter the appropriate consumer information (purchase date, owner name, etc.) Click on 'submit' to report the information; an electronic consumer certificate will be created along with a copy of the B.E.S.T. terms and conditions. 3) Print a copy of the electronic Consumer Retail Program Certificate and B.E.S.T. terms and conditions; provide one copy to your consumer and include one copy with your dealer records. 4) If you haven't already done so, warranty register the engine by following the standard registration process using the DIS screens on DealerPort. If a dealer does not submit an eligible sale on time per the published program rules, the dealer may contact BRP and make a formal request for a late entry to be considered. The dealer must provide a Bill of Sale and a Consumer Certificate signed by the consumer and dealer. If the engine purchased was in fact eligible for the program, BRP may, at its own discretion, choose to process the program benefits with an increased dealer contribution of $4/HP (For example, a 150 HP engine would have a $600 contribution fee). For more information, contact your BRP sales representative at Important Details: Consumers will receive confirmation of program benefits from BRP approximately days after a dealer reports all information on DealerPort. Creating a certificate with a serial number and warranty registering an engine on DealerPort are two separate steps. Both steps must be completed by March 31, 2013 in order for a consumer certificate to be processed and paid. The consumer name that is entered in DealerPort must match the consumer name that is entered when the engine is warranty registered. Name changes will not be allowed after a certificate is entered. 5 of 6

9 Rules and Conditions: BOAT SHOW SALES EVENT CONTINUED Awards issued under this promotion and all applicable taxes are the sole responsibility of the consumer, and not BRP, its agents or affiliated companies. Awards may NOT be substituted, transferred or exchanged for cash. If a dealer participates in this program, it is the dealer's responsibility to follow the rules and complete all of the necessary steps. BRP reserves the right to charge dealers for the full cost of the program if they do not abide by the program rules or if they sell outside of the published program period. It is the dealer's responsibility to ensure that the registration is accepted and reflected in BRP's warranty system within the prescribed timeframe and that a consumer certificate has been entered on DealerPort. Retail sales warranty registered prior to December 16, 2013 or after March 31, 2014 are excluded. Sales to businesses are excluded. Engines purchased through the Commercial, Government, Professional or any other seasonal programs are excluded from this program. Previously owned or registered engines are excluded. Dealers must indicate the promotional option being chosen on all consumer bills of sales. BRP reserves the right to conduct random audits at its discretion and disqualify any dealer from this sales program if discrepancies are found between dealer sales records and reported sales. Without any prejudice to any other recourse under the BRP Dealer Agreement, BRP may charge back the dealer for all discrepancies found. In the case of a claim or dispute concerning this sales program, dealers agree to be bound by these terms and conditions. All BRP decisions regarding this sales program are final and without appeal. Any disputes must be submitted in writing and postmarked no later than 60 days from the end of this sales program. After this time, no disputes will be accepted regardless of the reason. Correspondence may be faxed to or directed to: BRP Marketing, ATT: Program Management, Science Dr., Sturtevant, WI For more information on this sales program, please contact your BRP sales representative at of 6

10 EVINRUDE BOAT SHOW SALES EVENT RETAIL PROGRAM CERTIFICATE - (Paper Copy) Eligible Models: Warranty Offer: New, unused Evinrude engines 3 HP and above Canada Exclusive Offer: New, unused Evinrude E-TEC loose engines 15 H.O. and above Free SystemCheck Rigging Offer: New, unused Evinrude E-TEC loose engines 75 HP and above. In Lieu of $2/HP rebate. $2/HP Rebate: New, unused Evinrude E-TEC loose engines 75 HP and above. In lieu of Free SystemCheck Rigging Program Dates: December 16, 2013 through March 31, 2014 Dealer Information: Use this certificate to gather all of the consumer s information at the time of the sale. The consumer must sign and date the certificate below. Place the certificate along with a copy of the bill of sale and keep it with your records. BRP reserves the right to audit all purchases. Boat Show Sales Event certificates must be electronically reported to BRP on DealerPort during the program period. Terms and conditions apply. Consumer Information: Name Address City, Province, Postal Code Consumer Options - Check One Telephone PACKAGE ENGINE OFFER 5-Year Factory Backed Limited Warranty On Evinrude Portable Engines 6-Year Factory Backed Limited Warranty On Evinrude E-TEC Engines & Rigging Components LOOSE ENGINE 'REPOWER' OFFER (loose wholesale engines only) 5-Year Factory Backed Limited Warranty On Evinrude Portable Engines 6-Year Factory Backed Limited Warranty On Evinrude E-TEC Engines & Rigging Components AND Canadian Exclusve Rebate (Up to $650) PLUS Free SystemCheck Rigging Components (75 HP and above - Prop Not Included) OR $2/HP Rebate (75 HP and above) I verify that all promotion selection options were presented to me and I chose the option listed above. Consumer Signature Date Dealer Number Date of Purchase Dealer Name Engine Model Number Serial Number Dealer's Signature Dealer agrees to complete this form and report the information on DealerPort ( * For full program details, see the Evinrude Boat Show Sales Event Program Rules (sales bulletin PY14-07) BRP US Inc. All rights reserved. is a trademark of Bombardier Recreational Products Inc. or its affiliates. Offer valid in Canada only from December 16, 2013 until March 31, Void where prohibited by law.