Inbound Factory Campaign
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1 Jeff Coga Training Inbound Factory Campaign Please Have A Pen And Paper Ready
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7 Winning in Real Estate Inbound Marketing Can you deliver in these two vital areas? ACADEMY TODAY
8 WE HAVE A TOTAL OF 9 CAMPAIGNS AND WE ARE ADDING MORE
9 THREE SIMPLE STEPS
10 Overview??? LEADS MARKETING FOLLOW UP (DBC+ +SOCIAL (DATA) (DBC+ ) MEDIA)
11 Overview LEADS (DATA)?? MARKETING (DBC+ ) FOLLOW UP (DBC+ +SOCIAL MEDIA)
12 Overview LEADS (DATA) MARKETING (DBC+ )? FOLLOW UP (DBC+ +SOCIAL MEDIA)
13 Overview LEADS (DATA) MARKETING (DBC+ ) FOLLOW UP (DBC+ +SOCIAL MEDIA)
14 Hierarchy of Data Append Company
15 Here s What You ll Learn Hierarchy of Data Append Company What You Should Watch Out For Why You Should Only Work With These Two Types of Data Appending Company Resources
16 Hierarchy of Data Append Company DISCLAIMER: We ll really go in-depth on why it is important to understand this triangle.
17 Hierarchy of Data Append Company Tier 1 Tier 2 Tier 3
18 Hierarchy of Data Append Company Tier 1 Tier 2 Tier 1 has the best data: ONLY credit agencies like Experian, Equifax, Transunion. Tier 3 Appending Company Info Here:
19 Hierarchy of Data Append Company - Pro: THE BEST data and up to date records. - Con: VERY hard to get batch services or able to append data at scale: Tier 1 Tier 2 Tier 3 Cost can range from $1 to $2.50 Per Record* Setting up an account you ll be required to have an office, background check, physical inspection, and accounts with them I ve been told that is harder to get. DOES NOT WANT TO GIVE ACCOUNTS FOR MARKETING. FOR REAL ESTATE YOU MUST USE THE TERM ASSET VERIFICATION. BEST DATA: WITH: TLO.COM (OWNED BY TRANSUNION) BOUGHT OUGHT MERLIN DATA AND FOUNDER WAS THE CEO OF LEXISNEXIS.COM *Disclaimer: I pay 35 cents a record Appending Company Info Here:
20 Hierarchy of Data Append Company Tier 1 Tier 2 Tier 2: List Brokers, Specialized Marketing Agencies. Tier 3 Appending Company Info Here:
21 Hierarchy of Data Append Company Tier 1 Tier 2 Tier 3 - Pro: Easier to access data, cost is cheaper, and most have batch services. - Con: VERY hard to find a legitimate source and a company that keeps pricing the same. Most goes up in time as the company expands. Cost can range from $0.50 to $1 Per Record. / Appending Company Info Here:
22 Hierarchy of Data Append Company Tier 1 Tier 2 REMEMBER THIS: Tier 2 companies arbitrages data from Tier 1 companies to sell it consumers. I.e.. If Tier 1 sells data at 35 cents a record via API push they are selling the data at $1 making 65 cents a record. Tier 3 / Appending Company Info Here:
23 Hierarchy of Data Append Company Tier 1 Tier 2 Tier 3: Really EASY to find but phone, SUCKS! Tier 3 Appending Company Info Here:
24 Hierarchy of Data Append Company Tier 1 Tier 2 Tier 3 - Pro: Cost is the cheapest and most data provider are pulling data from these vendors. - Con: Phone number sucks! Cost can range from $0.01 cents to $0.40 a record. Setting up an account is easy and phone numbers are garbage and most companies sell this as a holy grail! I DO NOT RECOMMEND THIS! LAND LINE VS CELL PHONE LINE Examples are publicrecords.com, Intelius.com, WhitePages.com, Argali.com, spokeo.com, peoplefinder.com, publicdata.com Appending Company Info Here:
25 Personally I Will ONLY Work With Tier #1 and Tier #2 companies ONLY! Tier 1 Tier 2 Tlo.com More info at: Tier 3 Appending Company Info Here:
26 Recap of This Training Hierarchy of Data Append Company What You Should Watch Out For Why You Should Only Work With These Two Types of Data Appending Company Resources
27 DATA APPEND COMPANIES I USE
28 DATA APPEND COMPANIES I USE
29 DATA APPEND COMPANIES I USE
30 DATA APPEND COMPANIES I USE
31 Overview LEADS (DATA) MARKETING (DBC+ ) FOLLOW UP (DBC+ +SOCIAL MEDIA)
32 Overview LEADS (DATA) MARKETING (DBC+ ) FOLLOW UP (DBC+ +SOCIAL MEDIA)
33 Overview LEADS (DATA) MARKETING (DBC+ ) FOLLOW UP (DBC+ +SOCIAL MEDIA)
34 CAMPAIGN #1
35 CAMPAIGN #1
36 CAMPAIGN # 2
37 USE COUPON CODE: GIFTFROMJEFF
38 SHALL WE GET STARTED? Inbound Factory Campaign
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40 DATA APPEND DATA LEADS (DATA)
41 You DO NOT Have a Lead Generation Problem You Have A Strategy Problem
42 WE HAVE A TOTAL OF 9 CAMPAIGNS AND WHERE ADDING MORE
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44 Direct Bypass Communication Marketing Sellers that will call you TARGETING (DATA) Who Is Your Perfect Client? Eviction Tax Liens Expired Cancelled FSBO s Absentee Inheritance Pre/Foreclosures (Notice of Default/Notice of Trustee) Probate (Obituaries No Probate Filed) Property Violation (Code Violation) Divorce/Post Divorce Bankruptcy
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47 WHAT WOULD YOU RATE IT?
48 RATING
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50 RATING WHAT WOULD YOU RATE IT?
51 RATING
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53 RATING WHAT WOULD YOU RATE IT?
54 RATING
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56 RATING WHAT WOULD YOU RATE IT?
57 RATING
58 CAMPAIGN #1
59 RATING
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61 RATING
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64 WE HAVE A TOTAL OF 9 CAMPAIGNS AND WHERE ADDING MORE
65 Overview LEADS (DATA) MARKETING (DBC+ ) FOLLOW UP (DBC+ +SOCIAL MEDIA)
66 Overview LEADS (DATA) MARKETING (DBC+ ) FOLLOW UP (DBC+ +SOCIAL MEDIA)
67 Overview LEADS (DATA) MARKETING (DBC+ ) FOLLOW UP (DBC+ +SOCIAL MEDIA)
68 Direct Bypass Communication Marketing Sellers that will call you TARGETING (DATA) Who Is Your Perfect Client? Eviction Tax Liens Expired Cancelled FSBO s Absentee Inheritance Pre/Foreclosures (Notice of Default/Notice of Trustee) Probate (Obituaries No Probate Filed) Property Violation (Code Violation) Divorce/Post Divorce Bankruptcy
69 Where Can I Get The Data? Let Me Show You How
70 Direct Bypass Communication Marketing Sellers that will call you TARGETING (DATA) Who Is Your Perfect Client? Eviction Tax Liens Expired Cancelled FSBO s Absentee Inheritance Pre/Foreclosures (Notice of Default/Notice of Trustee) Probate (Obituaries No Probate Filed) Property Violation (Code Violation) Divorce/Post Divorce Bankruptcy
71 You Can Get Those From The The MLS Expired Cancelled
72 Direct Bypass Communication Marketing Sellers that will call you TARGETING (DATA) Who Is Your Perfect Client? Eviction Tax Liens Expired Cancelled FSBO s Absentee Inheritance Pre/Foreclosures (Notice of Default/Notice of Trustee) Probate (Obituaries No Probate Filed) Property Violation (Code Violation) Divorce/Post Divorce Bankruptcy
73 You Can Get Those From The Public Records (or a company that provides this) Pre/Foreclosures (Notice of Default/Notice of Trustee) Probate (Obituaries No Probate Filed) Property Violation (Code Violation) Eviction Tax Liens
74 Direct Bypass Communication Marketing Sellers that will call you TARGETING (DATA) Who Is Your Perfect Client? Eviction Tax Liens Expired Cancelled FSBO s Absentee Inheritance Pre/Foreclosures (Notice of Default/Notice of Trustee) Probate (Obituaries No Probate Filed) Property Violation (Code Violation) Divorce/Post Divorce Bankruptcy
75 You Can Get Those From The Title Company or Realist Absentee
76 Direct Bypass Communication Marketing Sellers that will call you TARGETING (DATA) Who Is Your Perfect Client? Eviction Tax Liens Expired Cancelled FSBO s Absentee Inheritance Pre/Foreclosures (Notice of Default/Notice of Trustee) Probate (Obituaries No Probate Filed) Property Violation (Code Violation) Divorce/Post Divorce Bankruptcy
77 You Can Get Those From The Inheritance Probate (Obituaries No Probate Filed) Property Violation (Code Violation) Divorce/Post Divorce Bankruptcy
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79 PLEASE TYPE YOUR QUESTION IN Q&A
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