How to Control Your Own Destiny, Generate More Fees and Explode Your Wealth By Structuring Your Own Deals Using Little of Your Own Money WEALTH

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Sharleen Craig
5 years ago
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1 How to Control Your Own Destiny, Generate More Fees and Explode Your Wealth By Structuring Your Own Deals Using Little of Your Own Money

2 A Business Designed for Brokers That ll Increase Your Fees and Explode Your Wealth PLUS How to Influence Hight Net Worth Investors to Fund Your Next Deal This Report is Dedicated to turning your existing business, your existing knowledge and experiences into a reinvented business that will buy 1 or 2 properties per year.

I spend a lot of my time talking to brokers about doing their own deals because it surprises me how many brokers don t actually invest it what they are selling commercial real estate it s like a

3 I spend a lot of my time talking to brokers about doing their own deals because it surprises me how many brokers don t actually invest it what they are selling commercial real estate it s like a stock broker who isn t in the market. Doesn t it make sense to have a investment business DEDICATED to accumulating YOUR wealth that works hand in hand with your fee based business - leveraging your experience and market knowledge? You will never have to pass on a good deal again! Let me show you the additional fee s you can drive right to your bottom line? How good would it feel to have a choice of either dropping a deal in your clients lap - or do it with YOUR investment group? Speaking of attracting investors, the truth is high net worth investors see the same great opportunity we do in commercial real estate - they read newspapers, magazines and watch TV too. However, they re lacking the know how to capitalize on these opportunities and which is your opportunity!

TELL ME IF THIS SOUNDS LIKE YOU Your stuck on the broker hamster wheel living from deal to deal not sure but hoping some will close You think I should have done that deal!

4 TELL ME IF THIS SOUNDS LIKE YOU Your stuck on the broker hamster wheel living from deal to deal not sure but hoping some will close You think I should have done that deal! You don t know how to get started doing your own deals and begin building wealth for yourself; You think your too busy in your current business; You think you need to personally invest a ton of money; You don t think anyone will invest with you; You ve tried before got a deal under contract dialed for dollars but didn t get a deal done. What s the common theme? YOU It was me too It s time for you to make the transformation I m your guy and we re going to become fast friends!

We re in the early stages of a Commercial Real Estate BULL MARKET rents are rising. Let s face it your already in real estate you know how rewarding commercial real estate investing is.

5 We re in the early stages of a Commercial Real Estate BULL MARKET rents are rising. Let s face it your already in real estate you know how rewarding commercial real estate investing is. Let s shift some rewards your way! I speak to brokers every week that earn mid five figure acquisition fees (plus brokerage fees) AND six figures in backend profits on deals they just closed - plus a disposition fee on deals they syndicated with the investment group they structured. Let me be blunt, high net worth investors DO NOT like their capital sitting in a bank earning less than 1%. It s not especially difficult to find high net worth investors to fund your deals - it s a process. How hard do you REALLY think it is to get an investor interested in learning more about your deal that projects a 15% return? It s really not because it s not a hard sell rather a educational process.

6 What would your future look like if you had a flood of off market deals to choose from and all the capital you needed to fund those deals. How would your life change if you earned acquisition fees, management fees, a share of cash flow and essentially FREE equity for putting a investment group together to buy real estate? How good of a negotiating position would you be in knowing you have capital backing you to acquire real estate? I m going to take you step by step through the system to find and convert high net worth investors to fund your deals. But first, your mind must shift away from begging for money to positioning yourself as offering equity in your deal. Remember they are the ones with the problem - ROI on their capital. You have a potential solution and are providing this opportunity.

7 If you truly have great deals, it s your duty and obligation to expose it to as many investors as possible. To do that, you need to create and market your unique selling proposition - the reason why investors should do business with you vs. any other option i.e. the value you bring to the table. Step one is talking with the people in your Rolodex about your new investing business. You ll be surprised at how many will talk to you about your desire to align your interests with investors, structure great deals and provide investors an above market ROI. To attract new investors, I primarily use direct mail with direct response marketing strategies to start a relationship delivering among other things my USP and ask for a meeting where I essentially deliver my Pitch Book face to face.

8 Think of the first meeting with a high net worth investor as an audition but you re not the one on stage - the investor is. They don t decide if they will invest with you - you decide if you will accept their capital into your deal. At your the first investor meeting your goals are demonstrating your credibility, doing a needs analysis and presenting your Pitch Book (business plan for your investment company) which is detailed on the next page. Don t discuss a specific deal. Think about it why not figure out what kind of your investor wants first then go find it? At the end of the meeting, recap what they are looking for and you ll be in touch when you find a match. Once you ve enough of these meetings and you get a feeling that your can raise a certain amount of capital for X type of deal Dave, based on what you have seen, if I find a deal that provides you an annual 8% return and a return of your capital plus 20% at a potential sale in year 3 would you be interested in learning more?

THE PITCH BOOK The Pitch Book is an Executive Summary of your investing business and should be presented to potential investor(s) at your first meeting.

9 THE PITCH BOOK The Pitch Book is an Executive Summary of your investing business and should be presented to potential investor(s) at your first meeting. In short, the book should discuss why commercial real estate and why with you. It doesn t contain specifics of a deal (which is the Investment Summary) but rather what types of deals you are targeting and the opportunity. ELEMENTS OF THE PERFECT PITCH BOOK Executive Summary Strategy Investment Approach Experience and Performance Market Overview and Opportunity Structure and Terms of a Potential Deal Sponsor and Team SUPPLEMENTAL INFORMATION National Commercial Real Estate Research Regional Research Local Market Research YOUR CREDIBILITY KIT (MANAGING PARTNER) Content that shows authority Deal Book Testimonials

Once you have found the deal, it s time to pitch your investors on the specifics of the deal that fits in the box they have already identified with you.

10 Once you have found the deal, it s time to pitch your investors on the specifics of the deal that fits in the box they have already identified with you. Use an INVESTMENT SUMMARY to memorialize the deal. Don t over complicate this with complex spreadsheets or legal documents - they ll just shut down. Simply give them what they need to know. For most investors (and especially your first deal) the most important thing they care about is how and when they will get their capital back which allows them to do more deals with you. Since I do value add deals I also put a big emphasis on the going in price usually below replacement cost which shows investors we have equity day one which is a good position to be in. Will they get their money back when the value is created and the property is re-financed? Will they get it back when the Net Operating Income is maximized and the Property is sold to a different type of investor? Since most of your compensation is going to come when the the property is sold and you realize back end profits this tells investors that your interests are aligned with theirs. They make money you make money. Be very clear on how cash flows are going to be split and how the sales proceeds are going to be allocated at a eventual sale.

Once investors have seen your Investment Summary and they re ready to commit, provide the Offering Memorandum and Operating Agreement to invest in your LLC.

11 Once investors have seen your Investment Summary and they re ready to commit, provide the Offering Memorandum and Operating Agreement to invest in your LLC. Be prepared to explain these agreements and recommend an attorney reviews them. Always be closing your deal. Although rare, investors get spooked and back out. So always have the deal over-subscribed. If you have too much capital (what a great problem to have) there s always the next deal. It s not a bad thing to have investors know your deals get funded quick :) After all the agreements are signed, your attorney will probably recommend the investor should fund their investment to the title company thats is closing the deal.

12 That sums up the process So I ask you - What are you going to do with the roadmap I have just given you? Do you see how easy it is to create a business within a business thats sole purpose is building your wealth? Take action and determine you are going to put a plan in place to do your first deal. You have the ability to find deals no doubt you juts need the capitol raising piece. I m here if you would like help doing so - just reach out to me. SCHEDULE A ACCUMULATION CALL WITH ME

Script Raising Private Money from People You Know. For Students Just Getting Started in Real Estate Investing

Script Raising Private Money from People You Know. For Students Just Getting Started in Real Estate Investing (Page 1 of 6) FFA = Friends, Family members, or Associate(s) Your FFA Answers the Phone Live: FFA: Hi, (Name of FFA), this is (Student Name). Did I catch you at a good time? I wanted to run something by