WELCOME TO THE TRAINING

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1 WELCOME TO THE TRAINING D.A.M. Data Append Mastery LIVE JEFF COGA TRAINING

2 What You ll Learn Today: Why Data Appending Can Be Used For Good or Evil What is Data Appending Terminology of Data Appending Who Uses Data Appending Hierarchy of Data Append Companies When to Append Data and When Not To Best Practices of Data Appending

3 CAN I SHARE THREE QUICK STORIES, IS THAT OK?

4 Why Data Appending Can Be Used For Good And Evil

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14 DISCLAIMER: What You re About To Learn Today Will Change The Way You Run Your Business FOREVER!

15 How I Discovered Data Appending And What It Did For My Business LIVE JEFF COGA TRAINING

16 First Discovered Data Appending

17 What Department of Education And The Collection Agencies Was Doing Student Loan Default SEND TO APPEND COMPANY ADD MISSING (PHONE/ ) CALL THE BORROWER

18 How Can I Use This In My Real Estate Business? Data of Foreclosures SEND TO APPEND COMPANY ADD MISSING (PHONE/ ) CALL THE OWNER

19 When I Realized I Can Get ANYONE s Cell Phone and s Address I Appended data on returned mail Appended data of journalist/radio host so I can get on radio stations or get articles written. Appended data of accredited investors to run retargeting ads to raise money for my business. Appended data for casting directors to run ads for my friends who are getting auditions for blockbuster movies/shows. Appended data of farm area of specific locations. Appended data of wild fires, hurricanes, and natural disasters. Appended data on specialty real estate lists

20 What Some of My Clients Have Used Data Appending For Appended data of data directories for specific occupations (think nurses, firefighter, police, doctors, teachers etc). Appended data of most active members on Appended data on local influencers to do media buys and sell media Appended data on apartment buildings Appended data on homeowners insurance.

21 What is Data Appending? LIVE JEFF COGA TRAINING

22 What is Data Appending? Data appending is simply the process of adding (append) missing information. This is something Fortune 500 companies have been using for many years. One of the most cost effective way to grow your business IF you understand it s power and utility.

23 What is Data Appending? ADD MISSING (ADDRESS/PHONE/ ) LEAD(s) (Appended Data)

24 What is Data Appending? ADD MISSING (ADDRESS/PHONE/ ) LEAD(s) (Appended Data) Data appending is simply the process of adding (append) missing information. For the purpose of business owners we simply want a valid phone, and/or both.

25 Example of Data Appending

26 Example of Data Appending Multiple Phone Numbers

27 Terminology of Data Appending LIVE JEFF COGA TRAINING

28 Terminology of Data Appending Just like the term Internet we have different slangs/terms that are used. Different industry calls this differently. Goal: For you to understand What these terms REALLY mean and how it applies to YOU.

29 Terminology of Data Appending Data Augmentation Skip Tracing Reverse Reverse Domain Reverse IP Reverse Address Reverse Phone Skip Locate Data Recovery Fugitive Debtor Recovery Give me a REAL cell phone or

30 Who Uses Data Appending LIVE JEFF COGA TRAINING

31 Fortune 500 Companies OF CURRENT BUYERS ADD MISSING (ADDRESS/PHONE/ ) APPENDED MARKET TO THE BUYERS

32 Fortune 500 Companies PAST CLIENTS ADD MISSING (ADDRESS/PHONE/ ) APPENDED MARKET TO THE BUYERS

33 Fortune 500 Companies OLD LEADS ADD MISSING (ADDRESS/PHONE/ ) APPENDED MARKET TO THE BUYERS

34 Bail bondsmen PERSON ON BAIL ADD MISSING (ADDRESS/PHONE/ ) APPENDED BRING THEM IN

35 Repo Man DEFAULTED CAR NOTE ADD MISSING (ADDRESS/PHONE/ ) APPENDED REPO CAR

36 Entrepreneurs ADD MISSING (ADDRESS/PHONE/ ) APPENDED SELL THEM SOMETHING

37 Who Uses Data Appending Fortune 500 Companies Government (CIA, FBI, IRS, Department of Education, etc) Debt Collectors Private Detective Repossession Agent Lawyers Police Journalist Bail Bondsman Process Server Stalker Savvy Entrepreneur (like you)

38 Hierarchy of Data Append Companies LIVE JEFF COGA TRAINING

39 TYPES OF APPEND COMPANY 3-Types of Data Append Company All three has pro s and con s The ultimate goal SHOULD NOT be cost but more is the phone numbers REAL.

40 Tier 1: ONLY credit agencies like Experian, Equifax, Transunion. - Pro: THE BEST data and up to date records. Tier 1 Tier 2 Tier 3 - Con: VERY hard to get batch services or able to append data at scale: Cost can range from $1 to $2.50 Per Record* Setting up an account you ll be required to have an office, background check, physical inspection, and accounts with them I ve been told that is harder to get. DOES NOT WANT TO GIVE ACCOUNTS FOR MARKETING. FOR REAL ESTATE YOU MUST USE THE TERM ASSET VERIFICATION. BEST : WITH: TLO.COM (OWNED BY TRANSUNION) BOUGHT OUGHT MERLIN AND FOUNDER WAS THE CEO OF LEXISNEXIS.COM *Disclaimer: I pay 35 cents a record

41 Tier 1: ONLY credit agencies like Experian, Equifax, Transunion. - Pro: THE BEST data and up to date records. Tier 1 - Con: VERY hard to get batch services or able to append data at scale: Tier 2 Tier 3 GET THESE ACCOUNT IF YOU CAN! Cost can range from $1 to $2.50 Per Record* Setting up an account you ll be required to have an office, background check, physical inspection, and accounts with them I ve been told that is harder to get. DOES NOT WANT TO GIVE ACCOUNTS FOR MARKETING. FOR REAL ESTATE YOU MUST USE THE TERM ASSET VERIFICATION. BEST : WITH: TLO.COM (OWNED BY TRANSUNION) BOUGHT OUGHT MERLIN AND FOUNDER WAS THE CEO OF LEXISNEXIS.COM *Disclaimer: I pay 35 cents a record

42 Tier 2: ONLY SPECIALIZES ON THIS, LIST BROKERS, SPECIALIZED MARKETING AGENCIES. Tier 1 Tier 2 Tier 3 / Pro: Easier to access data, cost is cheaper, and most have batch services. - Con: VERY hard to find a legitimate source and a company that keeps pricing the same. Most goes up in time as the company expands. Cost can range from $0.50 to $1 Per Record.

43 Tier 2: ONLY SPECIALIZES ON THIS, LIST BROKERS, SPECIALIZED MARKETING AGENCIES. Tier 1 Tier 2 Tier 3 / REMEMBER THIS: Tier 2 companies arbitrages data from Tier 1 companies to sell it consumers. I.e.. If Tier 1 sells data at 35 cents a record via API push they are selling the data at $1 making 65 cents a record.

44 Tier 3: REALLY EASY to find but phone numbers suck! - Pro: Cost is the cheapest and most data provider are pulling data from these vendors. Tier 1 Tier 2 Tier 3 Examples are publicrecords.com, Intelius.com, WhitePages.com, Argali.com, spokeo.com, peoplefinder.com, publicdata.com - Con: Phone number sucks! Cost can range from $0.01 cents to $0.40 a record. Setting up an account is easy and phone numbers are garbage and most companies sell this as a holy grail! I DO NOT RECOMMEND THIS! LAND LINE VS CELL PHONE LINE

45 Personally I Will ONLY Work With Tier #1 and Tier #2 companies ONLY! Tier 1 Tier 2 Tier 3 Tlo.com More info at:

46 When to Append Data and When Not To LIVE JEFF COGA TRAINING

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48 What is Data Appending? ADD MISSING (ADDRESS/PHONE/ ) APPENDED

49 If You Want To Catch A Fish How Would You Do It? A OR B

50 For Real Estate EXPIREDS ADD MISSING (ADDRESS/PHONE/ ) APPENDED

51 Where Are You Fishing? EXPIREDS A OR B

52 For Real Estate FSBO ADD MISSING (ADDRESS/PHONE/ ) APPENDED

53 Where Are You Fishing? FSBO A OR B

54 For Buyers and Loans CUSTOM ADD MISSING (ADDRESS/PHONE/ ) APPENDED Apartment Building Rent is $2,000 per month Total Units 25 Address only changes based on Unit

55 For Motivated Sellers CUSTOM ADD MISSING (ADDRESS/PHONE/ ) APPENDED Probate Full Authority (or it can be Limited) Going after the executor and all the heirs Side note: For limited: I like overleveraged (Probate Short Sale)

56 For Motivated Sellers CUSTOM ADD MISSING (ADDRESS/PHONE/ ) APPENDED Abatement Order List / Property Violation Personal Name (No LLC or Trust)

57 For Motivated Sellers CUSTOM ADD MISSING (ADDRESS/PHONE/ ) APPENDED Tax Default List (12 months ago) With Equity Personal Name (No LLC or Trust) Foreclosure at one time and LENDER paid for property tax.

58 For Motivated Sellers CUSTOM ADD MISSING (ADDRESS/PHONE/ ) APPENDED SFR Principal Two-Story Length of Owner: Over 30+ years Low CLTV under 50% Female Vesting: Widowed

59 For Motivated Sellers CUSTOM ADD MISSING (ADDRESS/PHONE/ ) APPENDED SFR Absentee Owner (Out of State) Owned years Going after 1031 exchanges (multiple transactions) Helping owners avoid depreciation recapture tax

60 For Motivated Sellers CUSTOM ADD MISSING (ADDRESS/PHONE/ ) APPENDED SFR Lot Size 6,500+ Footprint 1,100 or less Zoning R2,R3,R4,C1,C2,M1,M2 No LLC, No Trust

61 Sight unseen I can make an offer based on LOT size. If someone wants to sell sure, if not go on to the next. Each deal makes me over $50,000. I m focused on the 80/20

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63 What I Want You To Do: Grab a piece of paper Who is the ideal/best client to append data? Don t think, just write. Try to get at least 12 Questions to ask yourself: If I can talk to anyone to get business today, who would it be? Be specific.

64 PLEASE TYPE YOUR QUESTIONS IN Q&A If you have a mic, let s talk!