2014 Exhibitor & Sponsorship Packages

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1 HEARTS AT HOME CONFERENCES 2014 Exhibitor & Sponsorship Packages National Conference March 13-15, 2014 Bone Student Center Illinois State University Normal, IL North Central Conference November 7-8, 2014 Mayo Civic Center Rochester, MN 1

2 The Go-To Place for Moms Hearts at Home s Mission To encourage, educate, and equip every mom in every season of motherhood using Christian values to strengthen families. Hearts at Home began out of the need of one mom. Longing for the camaraderie and encouragement she d found at teacher conferences, Jill Savage looked for the same experience in her new role as mom. But she couldn t find any resources specifically designed to help her be an intentional mom. With a small core group of like-minded moms and a church willing to host the event, the first conference began to take shape. The year was were expected to attend showed up. Today, annual Hearts at Home conferences are attended by thousands of women. Each event blends powerful keynote sessions with relevant, practical workshops that equip moms to be the best they can be. 88% of Hearts at Home conference attendees fall within the year old age range % travel 200 or less to attend the conference. Local (within 50 ) Women who attend Hearts at Home conferences represent households across the United States, with some women traveling more than 500 to participate. The majority of our women are between the ages of 26 and 45 and have between 2 and 4 children. They represent stay-at-home, work-from-home, and working moms; homeschooling, private schooling, and public schooling; adoptive families, blended families and multi-generational families. 50% 40% 36% ARE FIRST-TIME ATTENDEES 80% of the moms who attend have between 2 and 4 children. 25% 20% 25 STATES REPRESENTED 62% of the 12,240 children represented by moms at the 2013 National Conference are between the ages of 4 and % of attendees VISIT THE EXHIBIT AREA at least once during the conference. 95% of attendees WOULD RECOMMEND a Hearts at Home conference to a friend. 30% 20% 10% 15% 10% 5% 88% of attendees are VERY LIKELY or LIKELY to return to a Hearts at Home conference next year # of Children Age of Children 2

3 Exhibitor Overview Connect face-to-face with Hearts at Home attendees! Hearts at Home hosts thousands of women through its multiple conferences each year women who are always looking for the products, services, and solutions that you provide! Our attendees will have many opportunities to engage with the exhibitors and vendors in the exhibit hall between attending workshops and the main stage sessions. Each Hearts at Home conference offers a unique exhibitor experience don t miss these incredible opportunities to grow your business and brand! EXHIBITOR CATEGORIES Apparel Books Gifts for babies, toddlers, kids and moms Home Décor Jewelry & Purses Non-profit organizations Parenting and family resources New Jersey Headquarters: Ellie Dunn ellie@carldunn.com (856) x1012 For Inquiries Contact Dunn & Dunn, LLC: Carl Dunn carl@carldunn.com (856) x1010 Pat Marvil pat@carldunn.com (856) Texas office: Jan Dean jan@carldunn.com (214) Bone Student Center Mayo Civic Center Hearts at Home currently offers two similar conferences each year. The National Conference is held March 13-15, 2014 at the Bone Student Center housed at Illinois State University, Normal, IL. The North Central Conference is held November 7-8, 2014 at the Mayo Civic Center, Rochester, MN. 3

4 2014 NATIONAL CONFERENCE EXHIBITOR DETAILS Normal, Illinois Illinois State University March 13-15, 2014 Expected Attendance 5,500 $1,200 per 10 x10 booth (Reservations by January 15, 2014) Premium booth placement available for an additional $150-$200. Ask for details. You Receive... (1) 10 x 10 booth space (including 8 H back drape and 3 H side drape) (1) 8 display table (draped and skirted, 3-sides) (2) Side chairs (2) Exhibitor name badges for booth personnel includes access to Main Sessions and (4) workshops (as time and space allow) Recognition in printed conference program Recognition on Hearts at Home website (including an active link to your organization s website) Conference Schedule Thursday, March 13, :00p 4:30p Exhibitor Set-Up 6:00p 8:00p Exhibit Hall Grand Opening Friday, March 14, :30a - 9:00a Exhibit Hall Open 8:30a 10:00a Main Sessions 10:30a 4:00p Exhibit Hall Open 10:30a 11:20a Workshop 1 11:50a 12:40p Workshop 2 12:40p 1:30p Lunch 1:30p 2:20p Workshop 3 2:50p 3:40p Workshop 4 4:30p 6:00p Main Session 6:00p - 8:00p Exhibit Hall Open 6:00p 7:00p Dinner 7:30p 9:30p Moms Night Out Exhibit Hall Saturday, March 15, :30a - 6:30p Exhibit Hall Open 8:30a 10:00a Main Sessions 10:30a 11:20a Workshop 1 11:50a 12:40p Workshop 2 12:40p 1:30p Lunch 1:30p 2:20p Workshop 3 2:50p 3:40p Workshop 4 4:30p 6:00p Main Session 6:30p 8:00p Exhibitor Tear-Down Exhibitor Logistics Set-up for all booths (including all packing/shipping materials stored and all public aisles cleared) must be completed by 4:30p on Thursday, March 13, Exhibitor tear-down begins at 6:30p on Saturday, March 15, 2014; all exhibitor materials must be removed from the host facility by 8:00p. Details regarding loading/unloading guidelines, booth assignments and pre-event shipping instructions, will be communicated approximately four weeks prior to the conference. 4 Exhibit Hall There are several concessions available in the Bone Student Center on the Illinois State University campus and the opportunity to pre-purchase your conference meals. Discounted conference rates are available at multiple hotels in the surrounding area. Visit the Hearts at Home website for the latest details.

5 2014 NORTH CENTRAL CONFERENCE EXHIBITOR DETAILS Rochester, Minnesota Mayo Civic Center November 7-8, 2014 Expected Attendance 2300 $1000 per 10 x10 booth (Reservations by September 11, 2014) Premium booth placement available for an additional $150-$200. Ask for details. You Receive: (1) 10 x 10 booth space (including 8 H back drape and 3 H side drape) (1) 8 display table (draped and skirted, 3-sides) (2) Side chairs (2) Exhibitor name badges for booth personnel includes access to Main Sessions and (4) workshops (as time and space allow) Recognition in printed conference program Recognition on Hearts at Home website (including an active link to your organization s website) Conference Schedule Friday, November 7, :00p 4:30p Exhibitor Set-Up 5:30p - 10:00p Exhibit Hall Open 7:00p 9:00p Moms Night Out Saturday, November 8, :30a - 6:30p Exhibit Hall Open 8:30a 10:00a Main Sessions 10:30a 11:20a Workshop 1 11:50a 12:40p Workshop 2 12:40p 1:30p Lunch 1:30p 2:20p Workshop 3 2:50p 3:40p Workshop 4 4:30p 6:00p Main Session 6:30p 8:00p Exhibitor Tear-Down Exhibit Hall Exhibitor Logistics Set-up for all booths (including all packing/shipping materials stored and all public aisles cleared) must be completed by 4:30p on Thursday, November 7, Exhibitor tear-down begins at 6:30p on Saturday, November 8, 2014; all exhibitor materials must be removed from the host facility by 8:00p. Details regarding loading/unloading guidelines, booth assignments and pre-event shipping instructions, will be communicated approximately four weeks prior to the conference. 5 Exhibit Hall There are limited concessions available within the Mayo Civic Center throughout the day and the opportunity to pre-purchase your conference meals. Discounted conference rates are available at multiple hotels in the surrounding area. Visit the Hearts at Home website for the latest details.

6 Sponsorship Opportunities Looking for additional ways to enhance your business s presence and increase your brand visibility? Support Hearts at Home and connect with thousands of decision makers and influencers! Become a Hearts at Home sponsor! Hearts at Home conferences provide an annual opportunity to reach 7,000 10,000 moms at multiple events throughout several states moms who are often the primary decision makers (and shoppers!) in the home. Each Hearts at Home conference offers its own sponsorship opportunities that can be customized just for you: from conference bag inserts to banners/signage... from Main Session sponsorships to other specialized event branding... and much more! 2014 NATIONAL CONFERENCE Normal, Illinois Illinois State University March 13-15, 2014 Expected Attendance NORTH CENTRAL CONFERENCE Rochester, Minnesota Mayo Civic Center November 7-8, 2014 Expected Attendance 2300 CONFERENCE TOTE BAG (includes both 2014 events) NATIONAL NORTH CENTRAL Premier visibility onsite and extended visibility back home post-event! We choose quality bags that our moms use for years after a conference as diaper bags, pool bags, picnic bags, and more. Hearts at Home bags have been spotted in hospital waiting rooms, little league games, Disney World, airports, and even in foreign countries! $15000 INCLUDES BOTH EVENTS Provided to all registered attendees Hearts at Home purchases bags with your logo prominently displayed on one side Includes one complimentary tote bag insert at both events CONFERENCE TOTE BAG INSERTS An incredible attention-grabbing opportunity! Provide printed materials of your choice or an item of value to be inserted into the conference tote bags distributed to each attendee Inserts 8 1/2 x11 or smaller; maximum of 2 lb individual weight; advance approval required for items beyond these parameters Most materials shipped pre-event to Hearts at Home. Dates and delivery and address provided by sales team $1200 $700 MAIN SESSION (QTY: 2 per event) Contact Dunn & Dunn, LLC to discuss your sponsorship opportunities. Dunn & Dunn, LLC (856) carl@carldunn.com Reach all conference attendees in one location/setting! Main sessions are in the morning and afternoon featuring music, drama, keynote speaker, and personal stories from moms. 2-3 minute introduction from stage pre-recorded video preferred (must be approved by Hearts at Home 60 days prior to conference) Includes one complimentary tote bag insert Includes one complimentary 10 x 10 booth reservation MOMS NIGHT OUT Capitalize on the excitement of this kick-off, high-energy event! Filled with comedy, special surprises, music, drama and a let-your-hair-down atmosphere, this event is the talk of the conference. 2-3 minute introduction from stage pre-recorded video preferred (must be approved by Hearts at Home 60 days prior to conference) Opportunity to distribute one piece of company literature per person in attendance Includes one complimentary tote bag insert Includes one complimentary 10 x 10 booth reservation $9000 $5000 INCLUDES BOTH EVENTS $3000 6

7 Sponsorship Opportunities Continued... WORKSHOPS (QTY: 2 PER EVENT) Connect with conference attendees in individual workshop settings. (Two sponsors splitting workshops into equal attendee streams) Hearts at Home moms come ready to learn workshops are offered at each event, which allows a mom to design her own day to meet her specific needs. Includes opportunity to distribute one piece of company literature to each workshop attendee (must be facilitated by sponsor personnel), or one complimentary tote bag insert In-room acknowledgment Includes logo in program NATIONAL $2500 NORTH CENTRAL $1900 BOXED LUNCHES (includes both 2014 events) Everyone needs to eat! Attendees look forward to receiving our unique box lunches whether they choose to eat on the go to another workshop or sit down with friends. Exclusive branding on all conference box lunches (via sticker/label) Sticker may be 1 1/2-2 in diameter and must come on a roll or a sheet EXHIBIT HALL REFRESHMENTS Exclusive opportunity to add your logo and brand to this conference attraction! Signage and logo recognition in refreshment area Ability to display company literature, handouts $6000 postcard insert exclusive $7000 sticker exclusive INCLUDES BOTH EVENTS RESTROOMS Enhance brand awareness through creative presence in these highly t rafficked areas! $1500 $1000 Ideas: signage/display materials; giveaways and samples; etc. BANNERS High impact in high visibility areas! Contact Dunn & Dunn to discuss option and pricing Multiple banner sizes and locations available Includes production and installation; post-event shipping additional (if desired) FREESTANDING METERBOARD SIGN Stand out in the crowd with these stand-up signs! Contact Dunn & Dunn to discuss options and pricing Full-color, double-sided imprint 1M wide x 8 high SEATBACK CLINGS (Main Sessions) Keep your logo/message in front of thousands of moms! Applied to backs of Main Session auditorium seating Vinyl adhesives featuring full-color imagery Max. trim size 12 W x 8 H $7500 $5000 PRE-CONFERENCE EXPO Contact Dunn & Dunn, LLC to discuss your sponsorship opportunities. Ladies attend this event to pick up their conference bags and materials to avoid the crowds the next morning. Be a part of their reward by sponsoring this reception with refreshments and a preview of the exhibit floor. Signage and logo recognition in the exhibit hall on Thursday night Includes opportunity to distribute one piece of company literature to each attendee on Thursday night (must be facilitated by sponsor personnel), or one complimentary tote bag insert $3000 N/A Dunn & Dunn, LLC (856) carl@carldunn.com 7

8 Program Advertising Advertise to 7,000-10,000 attendees! The program features a detailed conference schedule, complete listing of all workshops, main sessions, speakers, exhibit listings, note taking space and map. The Hearts at Home conference program is a survival guide at our conference NATIONAL CONFERENCE Normal, Illinois Illinois State University March 13-15, 2014 Expected Attendance NORTH CENTRAL CONFERENCE Rochester, Minnesota Mayo Civic Center November 7-8, 2014 Expected Attendance 2300 Ad Sizes Inside Front Cover $1500 Inside Back Cover $1500 Center Spread $2500 Gatefold $3700 Full pages Half Page Horizontal* * we reserve the right to stack Ad Specs $1100 each $650 each Trim size of the program is 6.5 x 9.5. Untrimmed fullpage size is 6.75 x Bleed ads should be designed to cover the full untrimmed page size, but any type or illustrations not intended to bleed should be kept.375 inside trim size on all sides. Half page horizontal ads are 5.75 x Ad Materials Please submit all advertising material as a pdf. Files must be high-resolution (300 dpi or greater) at 100% with color saved in CMYK (not RGB). Please your ad to lmyers@heartsathome.org (Laura Myers), include the ad file name, advertiser name and any other pertinent details. Please include Hearts at Home National Conference Program Ad or Hearts at Home North Central Program Ad in the subject line. Deadlines National Conference ad submissions due no later than January 18, North Central Conference ad submissions due no later than September 9, Hearts at Home 1509 N. Clinton Blvd. Bloomington, IL Phone: (309) Fax: (309) Reservations Dunn & Dunn, LLC 223 Highland Terrace Pitman, NJ Ph: Fax: carl@carldunn.com Dunn & Dunn Representatives: New Jersey Headquarters: Ellie Dunn ellie@carldunn.com (856) x1012 Carl Dunn carl@carldunn.com (856) x1010 Pat Marvil pat@carldunn.com (856) Texas office: Jan Dean jan@carldunn.com (214)

9 Exhibitor Application and Contract Step 1: Event Selection 2014 National Conference Normal, Illinois March 13-15, 2014 $ North Central Conference Rochester, Minnesota November 7-8, 2014 $1000 Above pricing is per 10 x10 booth space, but custom sizes are available contact your Dunn & Dunn representative to discuss possibilities. Up to two exhibitor nametagsare provided to each Exhibitor at each conference for which space is reserved. Booth assignments will be made pre-event based upon order of reservation and in consultation with each confirmed exhibitor (though final placement will be at the sole discretion of Hearts at Home). Please review the cancellation policies outlined in 7. Cancellation of Space in the Exhibitor Rules and Regulations. Conference meals are available for your onsite exhibitor personnel. Advance orders are required and will be taken 3-4 weeks prior to the conference. Step 2: Payment Total from Step 1: $ Upon approval of your Exhibitor Application, you will be invoiced for a 50% Advance Deposit. All reserved booth space for National Conference must be paid for in full by January 15, All reserved booth space for North Central Conference must be paid for in full by September 11, If assigned space is not paid for in full by this date, it may be assigned to another exhibitor at the discretion of Hearts at Home. Cancellation of reserved booths must be made in writing to Hearts at Home or its representatives and may result in forfeiture of deposits and exhibitor fees based on the deadlines outlined in the Exhibitor Rules & Regulations. Conference meals can be ordered and paid for 3-4 weeks prior to the conference. Step 3: Contact Information Please identify your organization s primary contact person for pre-event communication in matters pertaining to your exhibit presence. Company Exactly as you wish it to appear in the printed onsite conference program and on exhibit ID sign Name of Pre-Event Contact Person Title Address City St/Prov ZIP/PC Work Phone ( ) Mobile Phone ( ) Fax ( ) Website Company Tagline For listing in program and on our website Please list your organization s onsite booth representatives. (If this information is unknown at this time, please leave blank and you will be reminded to supply these names again at a later date.) Booth Personnel #1 - Name Title Exactly as you wish it to appear on the printed conference name badge Mobile Phone ( ) Booth Personnel #2 - Name Title Exactly as you wish it to appear on the printed conference name badge Mobile Phone ( ) Step 4: Contract Signature On behalf of said company or organization, I, as the duly authorized representative of the undersigned company or organization, subscribe and agree to all the terms, conditions, authorizations and covenants contained in the Exhibitor Application and Contract, as well as the site-specific Rules & Regulations which follow. I understand this contract is not valid and confers no rights until it is accepted and signed by Hearts at Home or its authorized representative, at which time I will receive official notification of confirmation. I understand that full booth payment must be received by January 15, 2014 for National Conference and September 6, 2014 for North Central Conference, to avoid forfeiture of reservation/space. Your Name Title Date Company Signature Office Use Only: Application Approved by Date: Step 5: Submission Please complete these three steps: 1. Submit your signed application form to Hearts at Home s authorized agent: Dunn & Dunn, LLC Ph: Fax: Highland Terrace carl@carldunn.com Pitman, NJ Keep a copy of the form for your records. 3. Upon approval, you will be notified of your acceptance and invoiced for the Advance Deposit. 9

10 Exhibitor Rules & Regulations General Event Information 2014 Hearts at Home National Conference Normal, Illinois These Rules & Regulations and General Information, hereinafter stated, comprise legally-binding terms and agreements between the exhibitor and Hearts at Home. Having been approved as a exhibitor, your acceptance of a subsequent Booth Assignment signifies your intentions to honor and abide by the terms of this agreement as hereinafter stated and as applies to the Hearts at Home National Conference, March 13-15, 2014, at Bone Student Center, Illinois State University, Normal, Illinois. 1. Conference Sponsorship. The Conference and its exhibition component is sponsored and managed by Hearts at Home. 2. Application and Contract. Each exhibitor is required to sign the Application and Contract. The terms of the Application and Contract can be revised only upon written agreement of both parties. All booth personnel will be identified via an official conference name badge according to the information provided on the application. 3. Exhibition Dates. The dates of the exhibition are as follows: set-up and exhibit hours Thursday, March 13; exhibit hours Friday, March 14; exhibit hours and tear-down Saturday, March Admission & Acceptance. Hearts at Home reserves the right to refuse exhibit space to any applicant for any reason. In addition, Hearts at Home reserves the right to refuse exhibit space to any exhibitor if, after the acceptance of the Application and Contract, information should come to the attention of Hearts at Home, which in the reasonable judgment of Hearts at Home, demonstrates that the proposed exhibit or any portion of its contents would be inconsistent with the principles espoused by Hearts at Home or unfavorable to its public reputation. In the event Hearts at Home should exercise this right, any deposit and exhibit fees paid to Hearts at Home shall be refunded except in situations where the denial of exhibit space shall be for failure or refusal of the exhibitor to comply with the terms set forth elsewhere in the Application and Contract or these Rules & Regulations (in which case the denial of exhibit space shall be treated as a cancellation by the exhibitor). Exhibitors understand that Hearts at Home is a Christian faith-based organization and that the audiences for Hearts at Home conferences are predominantly drawn from the faith-based community. As such, exhibitors agree to conduct themselves at all times in a manner that maintains the integrity of this relationship. Exhibitors further agree to apply appropriate sensitivity and discernment in the determination of the materials, resources, imagery, and all such content displayed in the contracted booth space. Questions regarding this area should be directed to Hearts at Home in advance. Should any materials be deemed objectionable by Hearts at Home, timely consultation with booth personnel shall take place in order to remedy the situation. All first-time exhibitors agree to provide Hearts at Home with pre-event samples or photos of any product to be distributed or displayed in the booth. All brochures and handouts for first-time exhibitors must be reviewed by Hearts at Home prior to the conference. 5. Assignment of Space. Space will be assigned pre-event according to the date on which the contract and 50% deposit are received, priority placement criteria, the availability of the requested area, the amount of space requested, special needs, and compatibility of the exhibitor s products with Hearts at Home s aims and purpose. Priority criteria depend on the following factors: The number of years the exhibitor has exhibited The amount of space the exhibitor reserved in the previous year The number of years the exhibitor has been a sponsor Final placement will be at the sole discretion of Hearts at Home. Hearts at Home reserves the right to shift assigned exhibitor space at any time if, in Heart at Home s judgment, it becomes necessary to do so. Hearts at Home reserves the right to make modifications in the published floor plan as may be necessary to meet the needs of exhibitors and the exhibition as a whole. 6. Exhibitor Personnel. Each exhibitor receives two complimentary name badges for each 100sf increment of booth space reserved. Exhibitor registration admits exhibitors to conference workshops and main sessions only, as long as at least one person remains at the exhibit booth during all hours of the conference. Exhibitor personnel attending conference sessions should wait until all paid attendees have been seated before entering. Name badges must be worn by exhibitor representatives during all set-up/tear-down periods and during all official conference hours. 7. Cancellation of Space.. In the event Hearts at Home has assigned space and the exhibitor desires to cancel the contract, Hearts at Home will fully refund the deposit and exhibitor fees paid to Hearts at Home if written or faxed notification is received by Hearts at Home by 1/15/2014. If written or faxed notification is received by Hearts at Home between 1/16/2014-2/13/2014, Hearts at Home will refund 25% of the total exhibitor fees. Cancellations received after 2/13/2014 will not be eligible for any refund. Receipt of cancellations via fax must be confirmed via . Receipt of cancellations via mail must be confirmed using USPS signature confirmation. 8. Default of Occupancy. Any exhibitor experiencing an unexpected delay in booth set up should contact Hearts at Home immediately for assistance and direction Any exhibitor otherwise failing to occupy any space contracted for but not canceled, by 4:00 p.m., Thursday, March 13, 2014, is obligated to pay the full cost of such space. In the event of default, all obligations of Hearts at Home to exhibitor hereunder shall cease and Hearts at Home shall have the right to use said space to suit its own convenience, including selling the space to another exhibitor without any rebate or allowance to the defaulting exhibitor. 9. Subletting Space. No exhibitor shall assign, sublet, or share the space allotted without written consent of Hearts at Home. 10. Conformance to Laws. Exhibitor agrees for himself or herself and his/her employees to use contracted space for lawful purposes only and will conform to all laws, ordinances, and regulations. The exhibitor must comply with all local and hotel safety, fire, and health ordinances for the installation and operation of equipment. 11. Decorator Rules and Regulations. Exhibitor agrees to conform to all rules and regulations of the exhibition s official decorator as detailed in the official service kit provided by that company or Hearts at Home. Where union personnel are required by the decorator and/ or Bone Student Center/ISU, the exhibitor must comply with said union requirements. Hearts at Home is not responsible for decorator and/or Bone Student Center/ISU personnel, nor can Hearts at Home guarantee that services and/or utilities promised by the decorator and/or Bone Student Center/ISU shall be available during the exhibition. Hearts at Home and any designated decorator will communicate in advance any necessary information relating to your exhibit space requirements, exhibit freight, shipping instructions, labor rules and regulations, deadlines, and other questions. 12. Shipment of Exhibit Materials. Exhibitor shall make arrangements for shipment and delivery of materials to: Bone Student Center-Hearts at Home Exhibitor {Exhibitor Name} Attn: Megan McCann 100 N. University Street Normal, IL Exhibitor booth shipments shall NOT be directed to Hearts at Home offices, as Hearts at Home assumes no responsibility for display materials shipped erroneously to them. All shipping/receiving deadlines and instructions will be communicated in advance by Hearts at Home or its designee. Exhibitors shall be responsible all outbound shipping including packing/sealing materials, labeling and addressing cartons, and arranging for carrier pickup. 13. Exhibit Space. Exhibitor must return, in the same condition as was found/delivered, all host facility property and space used during the exhibition. Exhibitor assumes entire responsibility and hereby agrees to protect, indemnify, defend and save Hearts at Home, the Bone Student Center/ISU, and their employees and agents harmless against all claims, losses and damages to persons and property, governmental charges or fines, and attorney s fees arising out of or caused by exhibitor installation, removal, maintenance, occupancy or use of the exhibition premises or a part thereof, excluding any such liability caused by the sole negligence of Bone Student Center/ISU and its employees and agents. In addition, exhibitor acknowledges that neither Hearts at Home nor Bone Student Center/ISU maintain insurance covering exhibitors property in that it is the sole responsibility of each exhibitor to obtain business interruption and/or property damage insurance covering such losses by any exhibitor. 14. Order Taking and On-Site Sales. All vendors that sell tangible goods at their booth are required to collect and remit applicable Illinois sales taxes, and to be able to demonstrate that the appropriate approvals/licenses have been obtained. The exhibitor hereby indemnifies Hearts at Home from any and all liability related to the State of Illinois or County sales taxes or required licenses that result from exhibitor s appearance at a Hearts at Home conference, including the Exhibitor s failure to obtain the appropriate license and/or failure to collect/remit the applicable taxes. 15. Multi-Level/Network Marketing. Exhibitors who operate as a Multi-Level or Network Marketing organization, or as a Direct Sales organization, are permitted but are reminded that the purpose of the Hearts at Home exhibits are to provide attendees with the awareness of (and, if applicable, the opportunity to purchase) resources, products, and services of potential benefit to them. The onsite recruitment of new dealers/salespeople and/or the solicitation of future party hosts should not be actively initiated by the vendor during the event. Awareness of such opportunities may be shared via distributed information and/or booth signage, and further information may be offered by the vendor in response to attendee inquiries. However, it is not permissible under any circumstance to solicit onsite attendees who have not expressed such an interest, or to use attendee contact information to pursue such solicitation post-event if the attendee did not express interest at the event. Hearts at Home will not tolerate any abuse of this provision. 16. Security. Exhibitor understands that no additional security presence shall be provided either during show hours or otherwise in the Exhibit Hall, beyond the security presence provided by the host facility. Minimal presence by the Hearts at Home team will be in place in the hours immediately surrounding the opening/closing of the Exhibit Hall each day, but Hearts at Home shall not be liable for any damage or theft to the exhibitor s display or property. 17. Delivery and Removal. For the sake of attendee safety and to avoid unnecessary disruptions, under no circumstances will the delivery or removal of any portion of an exhibit be permitted during the Exhibit Hall hours without permission first being secured in writing from Hearts at Home. 18. Limitation on Promotion and Demonstrations. During the conference and exhibition, all demonstrations, promotional activities, and distribution of materials must be confined within the limits of the exhibit booth(s) in the Exhibit Hall. The playing of loud music, videos, films, or the like, or any other loud or distracting activity that could be objectionable to neighboring exhibitors is prohibited. 19. Drawings & Giveaways. Drawings and giveaways by exhibitors are encouraged within the confines of the exhibit booth. Any giveaway or gift item must be pre-approved by Hearts at Home prior to the conference. The exhibitor assumes complete responsibility for all aspects of the drawing, including delivery of the gift post-event if the recipient is no longer present at the conference when the drawing takes place. Names, addresses, and other attendee contact information collected via entry forms may be utilized by the exhibitor for future communication, provided that the attendee has given her permission at the time of providing such information. Any drawing forms should contain appropriate opt-in language for this express purpose. 20. Show Floor Restrictions. Access to the show floor during set-up (load-in) and tear-down (load-out) times will be prioritized for confirmed exhibitor personnel and/or their designated exhibitorappointed contractor. Hearts at Home reserves the right to refuse show floor access at any time to person (including removal of said person from the show floor) for the sake of maintaining a safe and secure environment. 21. Copyrights. Exhibitor warrants that any copyrighted material to be performed or played has been duly authorized or licensed by the copyright owners or their representatives and agrees to indemnify and hold Hearts at Home harmless from any and all claims, losses, expenses, including legal fees, which might arise from questions of use of any such material described above. 22. Use of Space. Exhibitor s display, equipment, and materials shall be confined to the actual dimensions of the booth space contracted for and be in compliance with IAEE Guidelines for Display Rules & Regulations. Height of display should not be such that it could be objectionable to other neighboring exhibitors. Aisles may not be used by the exhibitor. The exhibitor is responsible for maintaining a neat and clean booth. All tables must be either finished or draped. At no time shall any materials be affixed to, or hung from, any wall surface or hanging drapery in the host facility. 23. Exclusions. Firms or organizations not assigned space in the exhibit area will be prohibited from exhibiting or soliciting business within the exhibition or conference area. Smoking and alcoholic beverages are not permitted on the exhibit floor. 24. Insurance. It shall be the responsibility of the exhibitor to provide for his or her own insurance needs. Hearts at Home shall not provide insurance for the exhibitor. 25. Limitations of Liability. Neither Hearts at Home, its employees, officers, agents, directors, volunteers, or affiliates shall be liable for any injury, loss, or damage to person or property of exhibitor, its employees, agents, and invitees except to the extent that such injury, loss, or damage is caused directly and proximately by substantial negligence on the part of Hearts at Home or its employees. Exhibitor by its execution of this contract expressly waives the right to claim any such excluded liabilities against Hearts at Home and its respective employees, officers, agents, directors, volunteers, or affiliates and acknowledges that it will neither hold nor attempt to hold the organization or any such person liable for any cause whatsoever other than injuries or damages occasioned directly and proximately by the substantial negligence of such persons. Further, neither Hearts at Home, nor its respective a employees, officers, agents, directors, volunteers, or affiliates shall be liable for failure of the scheduled exhibition to be held due to fire, water damage, public emergency, strikes, other labor disputes, boycotts, cancellation of facility contracts, or acts of God beyond the power or control of Hearts at Home to prevent. Further, neither Hearts at Home, nor its respective agents, employees, officers, volunteers, or directors shall be liable for any failure or unavailability of utilities or any facility or decorator services or personnel. In the event that Hearts at Home, or any of its agents, shall receive a claim or complaint, which in part or in whole arises from exhibitor s actions or failure to act, exhibitor shall indemnify and hold Hearts at Home, its respective agents, employees, officers, volunteers, or directors harmless from any claim, loss, or liability resulting there from. 26. Accommodations. Exhibitors qualify for the special Hearts at Home conference room rates at conference hotel s terms and conditions. Important! Make your reservations early! Please reserve your room directly with the hotel. Visit the Hearts at Home website (www. HeartsatHome.org) for the official discounted conference room rate and cut-off date. The discounted rate will be honored until this date or until the room block is filled. 27. Additional Travel Arrangements. Consult the Hearts at Home website ( for directions. 28. Governing Law. All disputes shall be decided under the laws of the State of Illinois, without regard to conflicts of laws principles. 29. Christian Mediation. The parties agree that any claim or dispute arising from or related to this agreement shall be settled by biblically-based mediation and, if necessary, legally binding arbitration in accordance with the Rules Of Procedure For Christian Conciliation of the Institute for Christian Conciliation, a division of Peacemaker Ministries ( Judgment upon an arbitration award may be entered in any court otherwise having jurisdiction. The parties understand that these methods shall be the sole remedy for any controversy or claim arising out of this agreement and expressly waive their right to file a lawsuit in any civil court against one another for such disputes, except to enforce an arbitration decision. Any face-to-face proceedings will occur in Illinois. 10

11 Exhibitor Rules & Regulations General Event Information 2014 Hearts at Home North Central Conference Rochester, MN These Rules & Regulations and General Information, hereinafter stated, comprise legally-binding terms and agreements between the exhibitor and Hearts at Home. Having been approved as a exhibitor, your acceptance of a subsequent Booth Assignment signifies your intentions to honor and abide by the terms of this agreement as hereinafter stated and as applies to the Hearts at Home North Central Conference, November 7-8, 2014, at Mayo Civic Center, Rochester, Minnesota. 1. Conference Sponsorship. The Conference and its exhibition component is sponsored and managed by Hearts at Home. 2. Application and Contract. Each exhibitor is required to sign the Application and Contract. The terms of the Application and Contract can be revised only upon written agreement of both parties. All booth personnel will be identified via an official conference name badge according to the information provided on the application. 3. Exhibition Dates. The dates of the exhibition are as follows: set-up and exhibit hours Friday, November 7; exhibit hours and tear-down Saturday, November Admission & Acceptance. Hearts at Home reserves the right to refuse exhibit space to any applicant for any reason. In addition, Hearts at Home reserves the right to refuse exhibit space to any exhibitor if, after the acceptance of the Application and Contract, information should come to the attention of Hearts at Home, which in the reasonable judgment of Hearts at Home, demonstrates that the proposed exhibit or any portion of its contents would be inconsistent with the principles espoused by Hearts at Home or unfavorable to its public reputation. In the event Hearts at Home should exercise this right, any deposit and exhibit fees paid to Hearts at Home shall be refunded except in situations where the denial of exhibit space shall be for failure or refusal of the exhibitor to comply with the terms set forth elsewhere in the Application and Contract or these Rules & Regulations (in which case the denial of exhibit space shall be treated as a cancellation by the exhibitor). Exhibitors understand that Hearts at Home is a Christian faith-based organization and that the audiences for Hearts at Home conferences are predominantly drawn from the faith-based community. As such, exhibitors agree to conduct themselves at all times in a manner that maintains the integrity of this relationship. Exhibitors further agree to apply appropriate sensitivity and discernment in the determination of the materials, resources, imagery, and all such content displayed in the contracted booth space. Questions regarding this area should be directed to Hearts at Home in advance. Should any materials be deemed objectionable by Hearts at Home, timely consultation with booth personnel shall take place in order to remedy the situation. All first-time exhibitors agree to provide Hearts at Home with pre-event samples or photos of any product to be distributed or displayed in the booth. All brochures and handouts for first-time exhibitors must be reviewed by Hearts at Home prior to the conference. 5. Assignment of Space. Space will be assigned pre-event according to the date on which the contract and 50% deposit are received, priority placement criteria, the availability of the requested area, the amount of space requested, special needs, and compatibility of the exhibitor s products with Hearts at Home s aims and purpose. Priority criteria depend on the following factors: The number of years the exhibitor has exhibited The amount of space the exhibitor reserved in the previous year The number of years the exhibitor has been a sponsor Final placement will be at the sole discretion of Hearts at Home. Hearts at Home reserves the right to shift assigned exhibitor space at any time if, in Heart at Home s judgment, it becomes necessary to do so. Hearts at Home reserves the right to make modifications in the published floor plan as may be necessary to meet the needs of exhibitors and the exhibition as a whole. 6. Exhibitor Personnel. Each exhibitor receives two complimentary name badges for each 100sf increment of booth space reserved. Exhibitor registration admits exhibitors to conference workshops and main sessions only, as long as at least one person remains at the exhibit booth during all hours of the conference. Exhibitor personnel attending conference sessions should wait until all paid attendees have been seated before entering. Name badges must be worn by exhibitor representatives during all set-up/tear-down periods and during all official conference hours. 7. Cancellation of Space. In the event Hearts at Home has assigned space and the exhibitor desires to cancel the contract, Hearts at Home will fully refund the deposit and exhibitor fees paid to Hearts at Home if written or faxed notification is received by Hearts at Home by 9/11/2014. If written or faxed notification is received by Hearts at Home between 9/12/ /7/2014, Hearts at Home will refund 25% of the total exhibitor fees. Cancellations received after 10/7/2014 will not be eligible for any refund. Receipt of cancellations via fax must be confirmed via . Receipt of cancellations via mail must be confirmed using USPS signature confirmation. 8. Default of Occupancy. Any exhibitor experiencing an unexpected delay in booth set up should contact Hearts at Home immediately for assistance and direction Any exhibitor otherwise failing to occupy any space contracted for but not canceled, by 4:30 p.m., Friday, November 7, 2014, is obligated to pay the full cost of such space. In the event of default, all obligations of Hearts at Home to exhibitor hereunder shall cease and Hearts at Home shall have the right to use said space to suit its own convenience, including selling the space to another exhibitor without any rebate or allowance to the defaulting exhibitor. 9. Subletting Space. No exhibitor shall assign, sublet, or share the space allotted without written consent of Hearts at Home. 10. Conformance to Laws. Exhibitor agrees for himself or herself and his/her employees to use contracted space for lawful purposes only and will conform to all laws, ordinances, and regulations. The exhibitor must comply with all local and hotel safety, fire, and health ordinances for the installation and operation of equipment. 11. Decorator Rules and Regulations. Exhibitor agrees to conform to all rules and regulations of the exhibition s official decorator as detailed in the official service kit provided by that company or Hearts at Home. Where union personnel are required by the decorator and/ or Mayo Civic Center, the exhibitor must comply with said union requirements. Hearts at Home is not responsible for decorator and/ or Mayo Civic Center personnel, nor can Hearts at Home guarantee that services and/or utilities promised by the decorator and/or Mayo Civic Center shall be available during the exhibition. Hearts at Home and any designated decorator will communicate in advance any necessary information relating to your exhibit space requirements, exhibit freight, shipping instructions, labor rules and regulations, deadlines, and other questions. 12. Shipment of Exhibit Materials. Exhibitor shall make arrangements for shipment and delivery of materials to: Hearts at Home Booth [number] c/o Convention Services Mayo Civic Center 30 Civic Center Drive SE, Rochester, MN Exhibitor booth shipments shall NOT be directed to Hearts at Home offices, as Hearts at Home assumes no responsibility for display materials shipped erroneously to them. All shipping/receiving deadlines and instructions will be communicated in advance by Hearts at Home or its designee. Exhibitors shall be responsible all outbound shipping including packing/sealing materials, labeling and addressing cartons, and arranging for carrier pickup. 13. Exhibit Space. Exhibitor must return, in the same condition as was found/delivered, all host facility property and space used during the exhibition. Exhibitor assumes entire responsibility and hereby agrees to protect, indemnify, defend and save Hearts at Home, the Mayo Civic Center, and their employees and agents harmless against all claims, losses and damages to persons and property, governmental charges or fines, and attorney s fees arising out of or caused by exhibitor installation, removal, maintenance, occupancy or use of the exhibition premises or a part thereof, excluding any such liability caused by the sole negligence of Mayo Civic Center and its employees and agents. In addition, exhibitor acknowledges that neither Hearts at Home nor Mayo Civic Center maintain insurance covering exhibitors property in that it is the sole responsibility of each exhibitor to obtain business interruption and/or property damage insurance covering such losses by any exhibitor. 14. Order Taking and On-Site Sales. All vendors that sell tangible goods at their booth are required to collect and remit applicable Minnesota sales taxes, and to be able to demonstrate that the appropriate approvals/licenses have been obtained. The exhibitor hereby indemnifies Hearts at Home from any and all liability related to the State of Minnesota or County sales taxes or required licenses that result from exhibitor s appearance at a Hearts at Home conference, including the Exhibitor s failure to obtain the appropriate license and/or failure to collect/remit the applicable taxes. 15. Multi-Level/Network Marketing. Exhibitors who operate as a Multi-Level or Network Marketing organization, or as a Direct Sales organization, are permitted but are reminded that the purpose of the Hearts at Home exhibits are to provide attendees with the awareness of (and, if applicable, the opportunity to purchase) resources, products, and services of potential benefit to them. The onsite recruitment of new dealers/salespeople and/or the solicitation of future party hosts should not be actively initiated by the vendor during the event. Awareness of such opportunities may be shared via distributed information and/or booth signage, and further information may be offered by the vendor in response to attendee inquiries. However, it is not permissible under any circumstance to solicit onsite attendees who have not expressed such an interest, or to use attendee contact information to pursue such solicitation post-event if the attendee did not express interest at the event. Hearts at Home will not tolerate any abuse of this provision. 16. Security. Exhibitor understands that no additional security presence shall be provided either during show hours or otherwise in the Exhibit Hall, beyond the security presence provided by the host facility. Minimal presence by the Hearts at Home team will be in place in the hours immediately surrounding the opening/closing of the Exhibit Hall each day, but Hearts at Home shall not be liable for any damage or theft to the exhibitor s display or property. 17. Delivery and Removal. For the sake of attendee safety and to avoid unnecessary disruptions, under no circumstances will the delivery or removal of any portion of an exhibit be permitted during the Exhibit Hall hours without permission first being secured in writing from Hearts at Home. 18. Limitation on Promotion and Demonstrations. During the conference and exhibition, all demonstrations, promotional activities, and distribution of materials must be confined within the limits of the exhibit booth(s) in the Exhibit Hall. The playing of loud music, videos, films, or the like, or any other loud or distracting activity that could be objectionable to neighboring exhibitors is prohibited. 19. Drawings & Giveaways. Drawings and giveaways by exhibitors are encouraged within the confines of the exhibit booth. Any giveaway or gift item must be pre-approved by Hearts at Home prior to the conference. The exhibitor assumes complete responsibility for all aspects of the drawing, including delivery of the gift postevent if the recipient is no longer present at the conference when the drawing takes place. Names, addresses, and other attendee contact information collected via entry forms may be utilized by the exhibitor for future communication, provided that the attendee has given her permission at the time of providing such information. Any drawing forms should contain appropriate opt-in language for this express purpose. 20. Show Floor Restrictions. Access to the show floor during set-up (load-in) and tear-down (load-out) times will be prioritized for confirmed exhibitor personnel and/or their designated exhibitor-appointed contractor. Hearts at Home reserves the right to refuse show floor access at any time to person (including removal of said person from the show floor) for the sake of maintaining a safe and secure environment. 21. Copyrights. Exhibitor warrants that any copyrighted material to be performed or played has been duly authorized or licensed by the copyright owners or their representatives and agrees to indemnify and hold Hearts at Home harmless from any and all claims, losses, expenses, including legal fees, which might arise from questions of use of any such material described above. 22. Use of Space. Exhibitor s display, equipment, and materials shall be confined to the actual dimensions of the booth space contracted for and be in compliance with IAEE Guidelines for Display Rules & Regulations. Height of display should not be such that it could be objectionable to other neighboring exhibitors. Aisles may not be used by the exhibitor. The exhibitor is responsible for maintaining a neat and clean booth. All tables must be either finished or draped. At no time shall any materials be affixed to, or hung from, any wall surface or hanging drapery in the host facility. 23. Exclusions. Firms or organizations not assigned space in the exhibit area will be prohibited from exhibiting or soliciting business within the exhibition or conference area. Smoking and alcoholic beverages are not permitted on the exhibit floor. 24. Insurance. It shall be the responsibility of the exhibitor to provide for his or her own insurance needs. Hearts at Home shall not provide insurance for the exhibitor. 25. Limitations of Liability. Neither Hearts at Home, its employees, officers, agents, directors, volunteers, or affiliates shall be liable for any injury, loss, or damage to person or property of exhibitor, its employees, agents, and invitees except to the extent that such injury, loss, or damage is caused directly and proximately by substantial negligence on the part of Hearts at Home or its employees. Exhibitor by its execution of this contract expressly waives the right to claim any such excluded liabilities against Hearts at Home and its respective employees, officers, agents, directors, volunteers, or affiliates and acknowledges that it will neither hold nor attempt to hold the organization or any such person liable for any cause whatsoever other than injuries or damages occasioned directly and proximately by the substantial negligence of such persons. Further, neither Hearts at Home, nor its respective a employees, officers, agents, directors, volunteers, or affiliates shall be liable for failure of the scheduled exhibition to be held due to fire, water damage, public emergency, strikes, other labor disputes, boycotts, cancellation of facility contracts, or acts of God beyond the power or control of Hearts at Home to prevent. Further, neither Hearts at Home, nor its respective agents, employees, officers, volunteers, or directors shall be liable for any failure or unavailability of utilities or any facility or decorator services or personnel. In the event that Hearts at Home, or any of its agents, shall receive a claim or complaint, which in part or in whole arises from exhibitor s actions or failure to act, exhibitor shall indemnify and hold Hearts at Home, its respective agents, employees, officers, volunteers, or directors harmless from any claim, loss, or liability resulting there from. 26. Accommodations. Exhibitors qualify for the special Hearts at Home conference room rates at conference hotel s terms and conditions. Important! Make your reservations early! Please reserve your room directly with the hotel. Visit the Hearts at Home website (www. HeartsatHome.org) for the official discounted conference room rate and cut-off date. The discounted rate will be honored until this date or until the room block is filled. 27. Additional Travel Arrangements. Consult the Hearts at Home website ( for directions. 28. Governing Law. All disputes shall be decided under the laws of the State of Illinois, without regard to conflicts of laws principles. 29. Christian Mediation. The parties agree that any claim or dispute arising from or related to this agreement shall be settled by biblically-based mediation and, if necessary, legally binding arbitration in accordance with the Rules Of Procedure For Christian Conciliation of the Institute for Christian Conciliation, a division of Peacemaker Ministries ( Judgment upon an arbitration award may be entered in any court otherwise having jurisdiction. The parties understand that these methods shall be the sole remedy for any controversy or claim arising out of this agreement and expressly waive their right to file a lawsuit in any civil court against one another for such disputes, except to enforce an arbitration decision. Any face-to-face proceedings will occur in Illinois. 11

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