Call for Sponsors. The analytics conference by the analytics leader. sas.com/analyticsx sas.com/analyticsxrome. #analyticsx

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1 Las Vegas September Bellagio Rome November 7 9 Rome Marriott Park Hotel Call for Sponsors The analytics conference by the analytics leader. sas.com/analyticsx sas.com/analyticsxrome #analyticsx ANALYTICS EXPERIENCE

2 Overview At the Analytics Experience conferences, there s no separation between being a thought leader and an analytics guru. Attendees create a custom experience that delivers their perfect mix of thought leadership, analytics strategies, learning and networking. The sharpest minds in analytics and decision makers from top companies will be there to experience the changing analytics landscape. Shouldn t your organization be there too? Make sure your company is front and center at the events where it is easy to make the connections that make a difference. Maximize your exposure and investment! SAS Partner Program members sponsoring both events receive a 10% discount off each sponsorship. Las Vegas September Bellagio Rome November 7 9 Rome Marriott Park Hotel Contact Us Partner Sponsorships: David.Baggett@sas.com 2 ANALYTICS EXPERIENCE 2016 Academic Sponsorships: Jeanine.Goodwin@sas.com

3 Who Will Be There? 2% 1% 6% 5% 4% 6% 7% 3% 7% 9% 34% 7% 22% 79% 14% 8% 14% 16% 2015 Las Vegas Global Attendance 2015 Las Vegas Attendee Titles 2015 Las Vegas Top Industries USA Canada Asia Pacific Latin America Europe Middle East & Africa 1% CXO Sr Executive/VP/Director Sr Manager/Manager Student Analyst Academia 2% 2% Education Banking Healthcare Insurance Retail Manufacturing 8% 4% 5% 5% 4% 3% 29% 9% 46% 5% 6% 19% 24% 2015 Rome Global Attendance Central & Eastern Europe Nordics South West Europe Russia Middle East & Africa USA Asia Pacific Other UK & Ireland 2015 Rome Top Industries Services Banking Insurance Communication Retail Energy Government Education Manufacturing ANALYTICS EXPERIENCE

4 Call for Sponsors SAS Partner Program members and degree-granting academic institutions have the opportunity to sponsor one or both Analytics Experience conferences in Sponsor both events and receive a 10% discount off each sponsorship! 1 Both conferences offer unequaled opportunities to network with executives and analytics professionals. Don t miss out sponsorship opportunities close on Thursday, June 30 at 5 p.m. EDT. LAS VEGAS September 12 14, 2016 Diamond Sponsorships are by invitation only. Exhibit space in the Innovation Hub cannot be guaranteed and will be filled on a first-come, first served basis. Sponsorship Package Price Summary Diamond Emerald Sapphire Academic Availability Investment $50,000 $20,000 $7,500 $1,000 Event Passes Conference passes SAS Partner Forum passes SAS training classes SAS certification exams Networking and Exhibiting Opportunities Exhibit space in the Innovation Hub 6 7 P $5,000 $5,000 P Private meeting room 8 P $1,500 Meet with SAS executives (schedules permitting) P Messaging and Speaking Opportunities On-Site Breakout Session presentation 9 P 1 Offer valid for SAS Partner Program members only. Discount may not be combined with any other discount offers. 2 Passes maybe be used for Sponsor s staff and customers. Conference passes are valued at $1,499 each for business and government attendees; $ for academia attendees. Sponsor may purchase additional passes for Sponsor s staff at a 50% discount. 3 SAS Partner Forum is by invitation only and will be held September 11-12, 2016, at Bellagio. Sponsoring partners will receive additional passes as indicated to attend the Partner Forum. 4 Complimentary passes for SAS training classes being held September and September A complete list of available classes and certification exams is available on the Analytics Experience 2016, Las Vegas website. Some restrictions may apply. 5 Complimentary vouchers for certification exams being held on September 11 and 12. A complete list of available classes and certification exams is available on the Analytics Experience 2016, Las Vegas website. 6 The Innovation Hub will be open Monday, Tuesday, and Wednesday for a total of 14 hours (final schedule to be determined). Exhibit space for Sponsors in the Innovation Hub is limited, and space will be made available on a first-come, first-served basis according to the following allocation: Diamond (3); Emerald (5); Sapphire (4); Academic (16). SAS reserves the right adjust the allocation based on Sponsor interest. Sponsor s commitment to exhibit space must be communicated to SAS by June 30, Exhibit space includes: turnkey booth presence in the Innovation Hub complete with power, wireless internet connection, monitor, keyboard, mouse, and 1 lead retrieval device. Sponsor s logo signage will be provided by SAS and prominently displayed on the booth backdrop. Signage for the booth (including graphics and text submitted by Sponsor to SAS) will be produced by SAS, based on specifications provided to Sponsor by SAS. No additional booth properties or signage is permitted. Due to booth space constraints, Diamond, Emerald, and Sapphire Sponsors should limit booth staffing to a maximum of 3 people at one time; Academic Sponsors should limit booth staffing to a maximum of 2 people at one time. Exhibit space staff should be limited to sponsoring organization s employees who are properly registered for the conference. Hired external staff, such as entertainers and hostesses, are not allowed. Professional attire is requested. 4 ANALYTICS EXPERIENCE 2016

5 Sponsorship Package Price Summary Diamond Emerald Sapphire Academic Preferential consideration for Demo presentation 10 P P P Preferential consideration for Table Talk presentation 11 P P P Two-minute interview to surface on SAS social channels P P Pre-Event Branding Sponsor logo and URL on conference website P P P P Attendee list for one pre-event 12 P P Sponsor promotion via SAS social channels P P P P Guest blogging and social media opportunities on SAS social channels 13 P P On-Site Branding Sponsor logo and URL on conference mobile app P P P P Sponsor recognition at General Session P P P P Sponsor recognition signage throughout meeting venue P P P P Sponsor 30-second video to be played in the conference venue 14 P P Sponsor-provided press kit to be available in Media Center P P Post-Event Branding Acknowledgment of Sponsors in post-conference P P P P Attendee list for one post-event 15 P P Additional Exclusive Sponsorship Opportunities 16 Wi-Fi access for conference attendees $16,000 $20,000 Two charging stations $6,400 $8,000 Branding of conference mobile app $8,000 $10,000 T-shirt (co-branded with SAS) $8,000 $10,000 Two photo booths $6,400 $8,000 8 Meeting room is available for private meetings according to the following allotment: Diamond Sponsors: 2 pre-scheduled two-hour sessions during conference hours; Emerald Sponsors: 1 prescheduled two-hour session during conference hours. 9 Diamond Sponsors may submit a presentation and a speaker for a minute session. Presentation should be related to a business issue or demonstrate thought leadership and be aligned with topics announced in the conference call for content; the presentation cannot be a sales promotion. Submission instructions will be shared once sponsorship commitments are received. Presentation abstract and presenter must be submitted to SAS by June 30. Presentation selection is subject to SAS approval. 10 Consideration for a demo presentation. For consideration presentation abstract and presenter must be submitted to SAS by June Consideration to lead a Table Talk, an interactive minute conversation highlighting your expertise in a specific subject matter area. Table Talks are held in an informal, semiprivate setting in the Innovation Hub. No audio or visual equipment is provided, but a whiteboard is available and Sponsor may provide handouts. Attendance is limited to 9 participants plus the facilitator. For consideration presentation abstract and presenter must be submitted to SAS by June Content of is subject to approval by SAS. 13 Each Diamond Sponsor is to be featured in an exclusive blog interview with a SAS correspondent on a topic related to analytics thought leadership. Emerald Sponsors are to be featured in at least one Q&A blog showcasing conference s Emerald Sponsors. 14 Video provided by Sponsor; content is subject to approval by SAS. 15 Content of is subject to approval by SAS. 16 Additional sponsorship opportunities are available to Diamond Sponsors at 20% discount. ANALYTICS EXPERIENCE

6 ROME November 7 9, 2016 Level Official Sponsor Academic Availability Investment , , ,00 Conference passes Exhibit space 18 1 demo station 1 demo station No Breakout session presentation opportunity 19 Yes No No Logo on program and onsite Yes Yes Yes Conference attendee list 20 Yes Yes No Logo on conference website Yes Yes Yes Sponsor name on conference mobile app Yes Yes Yes 17 Passes may be used for Sponsor s staff and customers. Sponsor may purchase additional passes for Sponsor s staff at a 50% discount off the standard fee. 18 Exhibit space includes demo station in the Innovation Hub with power, wireless internet connection and monitor. Sponsors will provide their own laptop for demoing purposes. Sponsor s logo signage will be provided by SAS. Signage for the demo station (including graphics and text submitted by Sponsor to SAS) will be produced by SAS, based on specifications provided to Sponsor by SAS. No additional station/stand properties or signage is permitted. Sponsors should limit demo station staffing to a maximum of two people. Exhibit space staff should be limited to sponsoring organization s employees who are properly registered for the conference. Hired external staff, such as entertainers and hostesses, are not allowed. Professional attire is requested. 19 Official Sponsors may submit a presentation and a speaker for a 45 minute breakout session on Nov. 8 or 9. Presentation should be related to a business issue or demonstrate thought leadership and be aligned with topics announced in the conference call for content. The presentation cannot be a sales promotion. Presentation selection is subject to SAS approval. Submission instructions will be shared once sponsorship commitments are received. 20 On opt-in basis only and for post-event contact. 6 ANALYTICS EXPERIENCE 2016

7 Exhibitor/Sponsor Agreement Las Vegas Sponsorship Level Standard Price 10% Discount for Sponsoring Las Vegas and Rome Events Diamond $50,000 USD $45,000 USD Emerald $20,000 USD $18,000 USD Sapphire $7,500 USD $6,750 USD Academic $1,000 USD NA Rome Official Sponsor ,00 EUROS ,00 EUROS Sponsor ,00 EUROS ,00 EUROS Academic 2.000,00 EUROS NA Las Vegas Sponsorship Upgrades Exhibit booth Standard Price $5,000 USD (included for Academic Sponsors) Diamond Sponsor Price (20% Discount) Complimentary Wi-Fi access for conference attendees $20,000 USD $16,000 USD Two charging stations $8,000 USD $6,400 USD Branding of conference mobile app $10,000 USD $8,000 USD T-shirt (co-branded with SAS) $10,000 USD $8,000 USD Two photo booths $8,000 USD $6,400 USD Las Vegas Total USD Due Rome Total EUROS Due Final payment must be received by Aug. 31, 2016, for Las Vegas or Sept. 30, 2016, for Rome. ANALYTICS EXPERIENCE

8 Organization Name Contact Address City State ZIP Phone Fax Please indicate payment method. Payment is due upon receipt of invoice. For Rome sponsorships payments must be made via bank transfer. Invoice will be issued by SAS Italy with payment and bank transfer instructions. For Las Vegas, please include payment for total amount. Check Make checks payable to: SAS Institute PO Box Atlanta, GA Purchase Order Purchase order no. Credit Card SAS will issue you a SAS Institute invoice number. Once the invoice is issued you will receive a link to a secure website address where you can make your payment online. Please complete and sign the Exhibit/Sponsor Agreement as well as the attached Terms and Conditions for your location. The attached Terms and Conditions are an integral part of the Exhibitor/Sponsor Agreement. Send both forms to: Partner Sponsorships: david.baggett@sas.com or Fax Academic Sponsorships: jeanine.goodwin@sas.com or Fax ANALYTICS EXPERIENCE 2016

9 Exhibitor/Sponsor Agreement Terms and Conditions Analytics Experience 2016 Las Vegas, September 12-14, 2016 In consideration of SAS Institute Inc. ( SAS ) accepting the participation of Exhibitor/Sponsor at the Analytics Experience 2016 and other good and valuable consideration, the receipt and legal sufficiency of which is expressly acknowledged, Exhibitor/Sponsor acknowledges and agrees to the following: 1. Acceptance. Exhibitor/Sponsor s participation in Analytics Experience 2016 is subject to acceptance by SAS. SAS may withdraw its acceptance at any time for any reason by providing a refund to Exhibitor/Sponsor of the total Exhibitor/Sponsor fees paid by Exhibitor/ Sponsor. SAS makes no warranties concerning Analytics Experience, specifically including, but not limited to, the number or types of attendees. The exhibit dates, hours, and venue may be modified upon thirty (30) days prior written notice to Exhibitor/Sponsor. 2. Cancellation and Termination. a. Cancellation. SAS may cancel all or any part of Analytics Experience for any reason, including, but not limited to, natural or public disaster, act of God, venue construction, insufficient participation, or government regulation. In the event of cancellation of Analytics Experience by SAS, SAS will refund to Exhibitor/Sponsor all Exhibitor/ Sponsor fees already paid by Exhibitor/Sponsor, after which Exhibitor/Sponsor will have no further recourse against SAS. b. Termination by Exhibitor/Sponsor. Termination by Exhibitor/Sponsor must be in writing and will be effective upon receipt by SAS. SAS shall not be obligated to refund any fees paid by Exhibitor/Sponsor upon such termination by Exhibitor/Sponsor. c. Termination by SAS. SAS may terminate Exhibitor/ Sponsor s participation in Analytics Experience if Exhibitor/Sponsor violates any of the terms and conditions hereof and fails to cure such violation within five (5) days of receipt of notice (whether oral or written) from SAS concerning such violation. 3. Limitation of Liability. UNDER NO CIRCUMSTANCES WILL SAS, ITS AFFILIATES, THE OWNERS AND/OR OPERATORS OF THE ANALYTICS EXPERIENCE VENUE (ALL OF THE FOREGOING BEING COLLECTIVELY REFERRED TO HEREIN AS THE ANALYTICS EXPERIENCE PROVIDERS ), OR THE OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS OF ANY OF THE FOREGOING BE LIABLE FOR LOST PROFITS OR OTHER INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, PUNITIVE, OR RELIANCE DAMAGES (WHETHER ARISING IN CONTRACT OR TORT), WHETHER OR NOT THE ANALYTICS EXPERIENCE PROVIDERS HAD BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTWITHSTANDING ANY OTHER PROVISION HEREIN TO THE CONTRARY, THE MAXIMUM TOTAL AMOUNT EXHIBITOR/ SPONSOR MAY RECOVER FOR ANY AND ALL CLAIMS RELATING TO MATTERS COVERED BY THESE TERMS AND CONDITIONS OR RELATING IN ANY MANNER TO ANALYTICS EXPERIENCE IS LIMITED TO THE TOTAL EXHIBITOR/SPONSORSHIP FEES ACTUALLY PAID BY EXHIBITOR/SPONSOR. SOME STATES DO NOT ALLOW LIMITATIONS OF LIABILITY, SO CERTAIN OF THESE LIMITATIONS MAY NOT APPLY; HOWEVER, THEY APPLY TO THE GREATEST EXTENT PERMITTED BY LAW. THE PROVISIONS OF THIS SECTION 3 SURVIVE THE TERMINATION OR EXPIRATION OF THIS EXHIBITOR/SPONSORSHIP AGREEMENT. 4. Indemnification. Except to the extent that the Analytics Experience Providers are statutorily responsible, Exhibitor/Sponsor agrees to defend, indemnify, and hold harmless the Analytics Experience Providers and those lawfully in Analytics Experience venue from and against any claim, loss, liability, or damage suffered due to Exhibitor/Sponsor construction or maintenance of an unsafe exhibit, the negligence or misconduct of Exhibitor/Sponsor or its agents, or Exhibitor/Sponsor s breach of these terms and conditions. The provisions of this Section 4 survive the termination or expiration of this Exhibitor/Sponsor Agreement. 5. Insurance. In connection with its participation in Analytics Experience, Exhibitor/Sponsor shall maintain the following minimum amounts of insurance for as long as necessary to cover Exhibitor/Sponsor liability associated with Analytics Experience: (a) Automobile Liability Insurance of $1,000, per occurrence/ aggregate combined single limit for bodily injury/property damage, including hired and non-owned vehicles; (b) Worker s Compensation Insurance sufficient to meet statutory liability limits; (c) Employer s Liability Insurance with minimum limits of $500, each occurrence for accident and disease; and (d) Commercial General Liability insurance with coverage on a primary, noncontributing, occurrence basis including premises/operations coverage (including medical payments personal injury coverage, and bodily injury and property damage coverage) with minimum limits of $2,000, each occurrence, $2,000, aggregate. SAS shall be named as an additional insured on the General Liability policies. Not less than two (2) weeks prior to Analytics Experience, Exhibitor/Sponsor shall provide SAS with a standard Certificate of Insurance showing evidence of all insurance required hereby. The requirements of this Section 5 shall not apply to Academic Exhibitor/Sponsors. 6. Release. Exhibitor/Sponsor acknowledges that Analytics Experience may be reproduced or recorded and authorizes SAS and its designees to record, transcribe, modify, or reproduce and distribute in any form (whether now known or hereafter developed) and for any purpose any such recording of Analytics Experience and agrees to execute any additional releases presented by SAS, its licensees, or permitees. Exhibitor/Sponsor hereby releases SAS and its designees from and waives all claims it or its employees or agents may possess, now or in the future, in connection with such activity, and specifically waives any statutory restriction on waivers or future claims. 7. Assignment and Use of Space. a. Benefits and License. If selected, available and paid for by Exhibitor/ Sponsor, SAS will provide exhibit space ( Space ) at Analytics Experience for Exhibitor/Sponsor to display its qualified products and services ( Exhibit ) in the Space. If applicable, the Exhibitor/Sponsor fee includes the use of the Space and any of the benefits as specified herein. b. Space Assignment. The Analytics Experience Providers will assign the Space to Exhibitor/Sponsor. The Analytics Experience Providers reserve the right to change or modify the Space at any time. The Space is for Exhibitor/Sponsor s use only, and Exhibitor/ Sponsor may not assign or sublease any portion of the Space (including to an affiliated company) without SAS prior written consent. Exhibitor/ Sponsor must fully occupy the Space and provide displays and equipment meeting SAS standards. SAS reserves the right to restrict, prohibit, and/ or remove exhibits or activities in Exhibitor/ Sponsor s Space which are objectionable, including those with excessive audio or noise, glaring or flashing lights, or method of operation, or which, in the opinion of SAS, are inappropriate or may detract from the general character of Analytics Experience. In the event of such restriction or removal, SAS is not liable for any refund of any amount paid hereunder. Exhibitor/ Sponsor is solely responsible for obtaining all rights necessary to legally perform all activities in Exhibitor/Sponsor s Space. SAS prohibits all audio/video recordings of Analytics Experience. No signs and activities of any type are permitted outside of an Exhibitor/ Sponsor s Space (columns, walls, floors and ceilings) without approval in writing from the Analytics Experience Providers. c. Own Risk. Exhibitor/Sponsor shall have sole responsibility for any loss of its equipment, materials, or proprietary information, ANALYTICS EXPERIENCE

10 or any loss relating to any subrogation claims by its insurers. Persons visiting, viewing, or otherwise participating in the Space shall be deemed invitees of Exhibitor/Sponsor and not those of the Analytics Experience Providers. 8. Third-Party Contractors. The Analytics Experience Providers may require Exhibitor/ Sponsor to use designated third-party contractors ( Designated Contractors ) for certain services or for certain exhibit and Analytics Experience related activities. Exhibitor/Sponsor agrees to use such Designated Contractors when requested. Designated Contractors and third-party vendors serving Analytics Experience act solely as independent contractors and Exhibitor/ Sponsor acknowledges and agrees that the Analytics Experience Providers are not responsible for the performance, acts, or omissions of the Designated Contractors. 9. Compliance With Laws and Rules. a. Laws and rules. Exhibitor/Sponsor shall comply with all applicable laws, regulations, and ordinances in connection with its participation at Analytics Experience, including, but not limited to, (i) compliance with all rules of the Analytics Experience venue and any relevant labor union and (ii) construction of the exhibit in compliance with all applicable laws and regulations (including, but not limited to, the ADA and its local equivalence). b. Third-Party Proprietary rights. Exhibitor/Sponsor will not violate the proprietary rights of third parties in connection with its participation in Analytics Experience. c. Confidentiality. Any registrant or attendee list provided by SAS to Exhibitor/Sponsor is and shall remain the confidential property of SAS. Except as expressly authorized in the Sponsorship Prospectus. Exhibitor/ Sponsor shall not use, rent, lease, sublicense, distribute, transfer, copy, reproduce, display, modify, or store such list. d. Taxes and licenses. Exhibitor/ Sponsor shall be solely responsible for obtaining any licenses and permits, and payment of all taxes (including, but not limited to, sales and use taxes), license fees, or other charges applicable to its participation in Analytics Experience. 10. Trademarks. Exhibitor/Sponsor hereby grants to SAS a limited, non-exclusive, non-transferable, royalty-free right to use the Exhibitor/ Sponsor s trademarks, trade names, service marks, and logos (collectively, Exhibitor/Sponsor trademarks ) only for the limited purposes of advertising and promoting Exhibitor/Sponsor s participation in Analytics Experience. All use of the Exhibitor/Sponsor trademarks by SAS hereunder shall inure to the benefit of Exhibitor/ Sponsor. 11. List Usage: Upon request, Diamond and Emerald Exhibitor/ Sponsors will receive a complete opt-in attendee list for a one-time pre-conference communication via and a one-time post-conference communication via . Contact information for all attendee lists includes addresses only. 12. Miscellaneous. When accepted by SAS, this Exhibitor/Sponsor Agreement will constitute the entire agreement between Exhibitor/ Sponsor and SAS concerning the subject matter hereof, and may only be modified in a writing signed by both parties. This Exhibitor/ Sponsor Agreement supersedes and replaces any and all prior agreements, communications, and understanding (both written and oral) regarding the subject matter hereof. No failure of either party to exercise or enforce any of its rights herein will act as a waiver of such rights. The parties to this Agreement are independent contractors. There is no relationship of partnership, joint venture, employment, franchise, or agency between the parties. Neither party has the power to bind the other or incur obligations on the other s behalf without the other s prior written consent. If any provision of this Exhibitor/Sponsor Agreement is found invalid or unenforceable, that provision will be enforced to the maximum extent permissible, and other provisions of this Exhibitor/Sponsor Agreement will remain in full force and effect. This Exhibitor/Sponsor Agreement will be governed by and construed in accordance with the laws of the State of North Carolina, except the portions thereof applicable to conflicts of law. The titles of the various sections of this Exhibitor/Sponsor Agreement are used for convenience of reference only and are not intended to and shall not in any way enlarge or diminish the rights or obligations of the parties or affect the meaning or construction of this Exhibitor/Sponsor Agreement. 13. English Language. The parties acknowledge that they have requested that this Agreement and all notices and documents relating hereto be drawn up in the English language. Les parties reconnaissent qu elles ont requis que la presente convention et tous avis ou documents qui y sont afferents soient rediges en langue anglaise. Exhibitor/Sponsor represents and warrants to SAS that the information supplied above is complete and correct and the person who signs below is authorized by Exhibitor/Sponsor to execute this Exhibitor/Sponsor Agreement and bind Exhibitor/Sponsor to the terms and conditions hereof. Authorized Exhibitor/Sponsor Representative Signature Date Printed Name Title Return your completed Exhibitor/Sponsor Agreement to: Partner Sponsorships: david.baggett@sas.com or Fax Academic Sponsorships: jeanine.goodwin@sas.com or Fax ANALYTICS EXPERIENCE 2016

11 Exhibitor/Sponsor Agreement Terms and Conditions Analytics Experience 2016 Rome, Nov. 7-9, 2016 Marriott Park Hotel In consideration of SAS Institute Inc. ( SAS ) accepting the participation of Exhibitor/Sponsor at the Analytics Experience 2016 ( Analytics Experience ) and other good and valuable consideration, the receipt and legal sufficiency of which is expressly acknowledged, Exhibitor/ Sponsor acknowledges and agrees to the following: 1. Acceptance. Exhibitor/Sponsor s participation in Analytics Experience 2016 is subject to acceptance by SAS. SAS may withdraw its acceptance at any time for any reason by providing a refund to Exhibitor/Sponsor of the total Exhibitor/Sponsor fees paid by Exhibitor/ Sponsor. SAS makes no warranties concerning Analytics Experience, specifically including, but not limited to, the number or types of attendees. The exhibit dates, hours, and venue may be modified upon thirty (30) days prior written notice to Exhibitor/Sponsor. 2. Cancellation and Termination. a. Cancellation. SAS may cancel all or any part of Analytics Experience for any reason, including, but not limited to, natural or public disaster, act of God, venue construction, insufficient participation, or government regulation. In the event of cancellation of Analytics Experience by SAS, SAS will refund to Exhibitor/Sponsor all Exhibitor/ Sponsor fees already paid by Exhibitor/Sponsor, after which Exhibitor/Sponsor will have no further recourse against SAS. b. Termination by Exhibitor/Sponsor. Termination by Exhibitor/Sponsor must be in writing and will be effective upon receipt by SAS. SAS shall not be obligated to refund any fees paid by Exhibitor/Sponsor upon such termination by Exhibitor/Sponsor. c. Termination by SAS. SAS may terminate Exhibitor/ Sponsor s participation in Analytics Experience if Exhibitor/Sponsor violates any of the terms and conditions hereof and fails to cure such violation within five (5) days of receipt of notice (whether oral or written) from SAS concerning such violation. 3. Limitation of Liability. UNDER NO CIRCUMSTANCES WILL SAS, ITS AFFILIATES, THE OWNERS AND/OR OPERATORS OF THE ANALYTICS EXPERIENCE VENUE (ALL OF THE FOREGOING BEING COLLECTIVELY REFERRED TO HEREIN AS THE ANALYTICS EXPERIENCE PROVIDERS ), OR THE OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS OF ANY OF THE FOREGOING BE LIABLE FOR LOST PROFITS OR OTHER INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, PUNITIVE, OR RELIANCE DAMAGES (WHETHER ARISING IN CONTRACT OR TORT), WHETHER OR NOT THE ANALYTICS EXPERIENCE PROVIDERS HAD BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTWITHSTANDING ANY OTHER PROVISION HEREIN TO THE CONTRARY, THE MAXIMUM TOTAL AMOUNT EXHIBITOR/ SPONSOR MAY RECOVER FOR ANY AND ALL CLAIMS RELATING TO MATTERS COVERED BY THESE TERMS AND CONDITIONS OR RELATING IN ANY MANNER TO ANALYTICS EXPERIENCE IS LIMITED TO THE TOTAL EXHIBITOR/SPONSORSHIP FEES ACTUALLY PAID BY EXHIBITOR/SPONSOR. SOME STATES DO NOT ALLOW LIMITATIONS OF LIABILITY, SO CERTAIN OF THESE LIMITATIONS MAY NOT APPLY; HOWEVER, THEY APPLY TO THE GREATEST EXTENT PERMITTED BY LAW. THE PROVISIONS OF THIS SECTION 3 SURVIVE THE TERMINATION OR EXPIRATION OF THIS EXHIBITOR/SPONSORSHIP AGREEMENT. 4. Indemnification. Except to the extent that the Analytics Experience Providers are statutorily responsible, Exhibitor/Sponsor agrees to defend, indemnify, and hold harmless the Analytics Experience Providers and those lawfully in Analytics Experience venue from and against any claim, loss, liability, or damage suffered due to Exhibitor/Sponsor construction or maintenance of an unsafe exhibit, the negligence or misconduct of Exhibitor/Sponsor or its agents, or Exhibitor/Sponsor s breach of these terms and conditions. The provisions of this Section 4 survive the termination or expiration of this Exhibitor/Sponsor Agreement. 5. Insurance. In connection with its participation in Analytics Experience, Exhibitor/Sponsor shall maintain the following minimum amounts of insurance for as long as necessary to cover Exhibitor/Sponsor liability associated with Analytics Experience: (a) Worker s Compensation Insurance sufficient to meet statutory liability limits; (b) Employer s Liability Insurance with minimum limits of $500, each occurrence for accident and disease; and (c) Commercial General Liability insurance with coverage on a primary, noncontributing, occurrence basis including premises/operations coverage (including medical payments personal injury coverage, and bodily injury and property damage coverage) with minimum limits of $2,000, each occurrence, $2,000, aggregate. SAS shall be named as an additional insured on the General Liability policies. Not less than two (2) weeks prior to Analytics Experience, Exhibitor/Sponsor shall provide SAS with a standard Certificate of Insurance showing evidence of all insurance required hereby. The requirements of this Section 5 shall not apply to Academic Exhibitor/Sponsors. 6. Release. Exhibitor/Sponsor acknowledges that Analytics Experience may be reproduced or recorded and authorizes SAS and its designees to record, transcribe, modify, or reproduce and distribute in any form (whether now known or hereafter developed) and for any purpose any such recording of Analytics Experience and agrees to execute any additional releases presented by SAS, its licensees, or permitees. Exhibitor/Sponsor hereby releases SAS and its designees from and waives all claims it or its employees or agents may possess, now or in the future, in connection with such activity, and specifically waives any statutory restriction on waivers or future claims. 7. Assignment and Use of Space. a. Benefits and License. If selected, available and paid for by Exhibitor/ Sponsor, SAS will provide exhibit space ( Space ) at Analytics Experience for Exhibitor/Sponsor to display its qualified products and services ( Exhibit ) in the Space. If applicable, the Exhibitor/Sponsor fee includes the use of the Space and any of the benefits as specified herein. b. Space Assignment. The Analytics Experience Providers will assign the Space to Exhibitor/ Sponsor. The Analytics Experience Providers reserve the right to change or modify the Space at any time. The Space is for Exhibitor/ Sponsor s use only, and Exhibitor/Sponsor may not assign or sublease any portion of the Space (including to an affiliated company) without SAS prior written consent. Exhibitor/Sponsor must fully occupy the Space and provide displays and equipment meeting SAS standards. SAS reserves the right to restrict, prohibit, and/ or remove exhibits or activities in Exhibitor/ Sponsor s Space which are objectionable, including those with excessive audio or noise, glaring or flashing lights, or method of operation, or which, in the opinion of SAS, are inappropriate or may detract from the general character of Analytics Experience. In the event of such restriction or removal, SAS is not liable for any refund of any amount paid hereunder. Exhibitor/ Sponsor is solely responsible for obtaining all rights necessary to legally perform all activities in Exhibitor/Sponsor s Space. SAS prohibits all audio/video recordings of Analytics Experience. No signs and activities of any type are permitted outside of an Exhibitor/ Sponsor s Space ANALYTICS EXPERIENCE

12 (columns, walls, floors and ceilings) without approval in writing from the Analytics Experience Providers. c. Own Risk. Exhibitor/Sponsor shall have sole responsibility for any loss of its equipment, materials, or proprietary information, or any loss relating to any subrogation claims by its insurers. Persons visiting, viewing, or otherwise participating in the Space shall be deemed invitees of Exhibitor/Sponsor and not those of the Analytics Experience Providers. 8. Third-Party Contractors. The Analytics Experience Providers may require Exhibitor/ Sponsor to use designated third-party contractors ( Designated Contractors ) for certain services or for certain exhibit and Analytics Experience related activities. Exhibitor/Sponsor agrees to use such Designated Contractors when requested. Designated Contractors and third-party vendors serving Analytics Experience act solely as independent contractors and Exhibitor/ Sponsor acknowledges and agrees that the Analytics Experience Providers are not responsible for the performance, acts, or omissions of the Designated Contractors. 9. Compliance With Laws and Rules. a. Laws and rules. Exhibitor/Sponsor shall comply with all applicable laws, regulations, and ordinances in connection with its participation at Analytics Experience, including, but not limited to, (i) compliance with all rules of the Analytics Experience venue and any relevant labor union and (ii) construction of the exhibit in compliance with all applicable laws and regulations (including, but not limited to, the ADA and its local equivalence). b. Third-Party Proprietary rights. Exhibitor/ Sponsor will not violate the proprietary rights of third parties in connection with its participation in Analytics Experience. c. Confidentiality. Any registrant or attendee list provided by SAS to Exhibitor/Sponsor is and shall remain the confidential property of SAS. Except as expressly authorized in the Sponsorship Prospectus. Exhibitor/ Sponsor shall not use, rent, lease, sublicense, distribute, transfer, copy, reproduce, display, modify, or store such list. d. Taxes and licenses. Exhibitor/Sponsor shall be solely responsible for obtaining any licenses and permits, and payment of all taxes (including, but not limited to, sales and use taxes), license fees, or other charges applicable to its participation in Analytics Experience. 10. Trademarks. Exhibitor/Sponsor hereby grants to SAS a limited, non-exclusive, non-transferable, royalty-free right to use the Exhibitor/ Sponsor s trademarks, trade names, service marks, and logos (collectively, Exhibitor/Sponsor trademarks ) only for the limited purposes of advertising and promoting Exhibitor/Sponsor s participation in Analytics Experience. All use of the Exhibitor/Sponsor trademarks by SAS hereunder shall inure to the benefit of Exhibitor/ Sponsor. 11. List Usage. Upon request, Official or Sponsor only Exhibitors/Sponsors will receive a complete opt-in conference attendee contact list for a one-time post-conference communication via . Contact information includes and physical addresses. 12. Miscellaneous. When accepted by SAS, this Exhibitor/Sponsor Agreement will constitute the entire agreement between Exhibitor/ Sponsor and SAS concerning the subject matter hereof, and may only be modified in a writing signed by both parties. This Exhibitor/Sponsor Agreement supersedes and replaces any and all prior agreements, communications, and understanding (both written and oral) regarding the subject matter hereof. No failure of either party to exercise or enforce any of its rights herein will act as a waiver of such rights. The parties to this Agreement are independent contractors. There is no relationship of partnership, joint venture, employment, franchise, or agency between the parties. Neither party has the power to bind the other or incur obligations on the other s behalf without the other s prior written consent. If any provision of this Exhibitor/Sponsor Agreement is found invalid or unenforceable, that provision will be enforced to the maximum extent permissible, and other provisions of this Exhibitor/Sponsor Agreement will remain in full force and effect. This Exhibitor/Sponsor Agreement will be governed by and construed in accordance with the laws of Italy, except the portions thereof applicable to conflicts of law. The titles of the various sections of this Exhibitor/ Sponsor Agreement are used for convenience of reference only and are not intended to and shall not in any way enlarge or diminish the rights or obligations of the parties or affect the meaning or construction of this Exhibitor/Sponsor Agreement. 13. English Language. The parties acknowledge that they have requested that this Agreement and all notices and documents relating hereto be drawn up in the English language. Exhibitor/ Sponsor represents and warrants to SAS that the information supplied above is complete and correct and the person who signs below is authorized by Exhibitor/Sponsor to execute this Exhibitor/Sponsor Agreement and bind Exhibitor/Sponsor to the terms and conditions hereof. Authorized Exhibitor/Sponsor Representative Signature Date Printed Name Title Return your completed Exhibitor/Sponsor Agreement to: Partner Sponsorships: david.baggett@sas.com or Fax Academic Sponsorships: jeanine.goodwin@sas.com or Fax SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright 2016, SAS Institute Inc. All rights reserved. GMS25566_ ANALYTICS EXPERIENCE 2016