TO SPONSOR ELOQUA EXPERIENCE EUROPE 2013:

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Madeline Wells
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1 SPONSORSHIP OPPORTUNITIES 1

2 TABLE OF CONTENTS LETTER FROM JOE PAYNE, ELOQUA CEO CONFERENCE OVERVIEW: REACHING MODERN MARKETING DECISION MAKERS SPONSORSHIP PACKAGES 6 PREMIERE SPONSORSHIP 7 GOLD SPONSORSHIP 7 SOCIAL MEDIA SPONSORSHIP 8 MARKIES SPONSORSHIP 8 INNOVATOR SPONSORSHIP 9 10 SPONSORSHIP AGREEMENT TERMS AND CONDITIONS 2

LETTER FROM JOE PAYNE, ELOQUA CEO Dear Valued Eloqua Partner, Please join us at our fourth annual Eloqua Experience Europe, scheduled for 25-26 June 2013 at the Millennium Gloucester Hotel in London.

3 LETTER FROM JOE PAYNE, ELOQUA CEO Dear Valued Eloqua Partner, Please join us at our fourth annual Eloqua Experience Europe, scheduled for June 2013 at the Millennium Gloucester Hotel in London. Eloqua Experience is far and away the most concentrated group of engaged Eloqua users you ll find in Europe. Sophisticated modern marketers and sales professionals from the UK, The Nordics, France, Germany and other countries will join us to learn, network and celebrate their achievements. We re pleased to offer new sponsorship opportunities this year. We ve asked our partners to showcase their knowledge in a new Achieve It track, a series of sponsored sessions in which partners will show and tell compelling modern marketing stories. The Gold sponsorship level reflects this new offering. As the Markie awards for marketing achievement continue to garner more attention, we ve also added a branding opportunity with a new Markie sponsorship category. I encourage you embrace this event, show your commitment to building our community, and enjoy the company of fellow modern marketers. Regards, Joe Payne CEO, Eloqua 3

CONFERENCE OVERVIEW NETWORKING WITH OTHER MODERN MARKETERS. INSPIRATION STRAIGHT FROM THE MOST SUCCESSFUL MARKETING TEAMS IN THE BUSINESS. INSIGHT FROM AN EXPERIENCED PARTNER ECOSYSTEM.

4 CONFERENCE OVERVIEW NETWORKING WITH OTHER MODERN MARKETERS. INSPIRATION STRAIGHT FROM THE MOST SUCCESSFUL MARKETING TEAMS IN THE BUSINESS. INSIGHT FROM AN EXPERIENCED PARTNER ECOSYSTEM. HANDS-ON TRAINING FROM MARKETING AUTOMATION EXPERTS. This is Eloqua Experience Europe 2013, scheduled for June at the Millennium Gloucester Hotel in London. BE PART OF IT. Eloqua customers (and future customers) come to Eloqua Experience to: Learn modern marketing skills and methods that deliver real, attributable revenue results Take advantage of education, including hands-on participation and 1:1 sessions Learn more about what s coming for the industry and for Eloqua Exchange ideas with fellow marketers Explore the Eloqua ecosystem and learn from our partners In no other place do so many Eloqua insiders from Europe gather at once in the context of education and collaboration. AGENDA FOR SPONSORS 24 JUNE (afternoon only) Partner Advisory Council Meeting Sponsor Setup 25 JUNE (full day) Opening Keynote Partner Showcase Track Sessions Afternoon Keynote Markie Awards and Reception 26 JUNE (morning only) Morning Keynote Continuing Education Partner Showcase Sponsor Teardown TO S P O N S O R E LO Q U A E X P E R I E N C E E U R O P E : 4

5 DEMOGRAPHICS Demographic breakdown of Eloqua Experience Europe 2012: BY COUNTRY More than half of our attendees consistently come from the UK; in addition to those shown on this chart, in 2012 we also saw attendees from Singapore, Israel, Sweden, Austria, Belgium, Denmark, Ireland, Switzerland and Finland. 6% US 14% OTHER FRANCE 3% GERMANY 6% UK 71% OTHER OR UNSPECIFIED 48% MANAGER / SR. MANAGER 21% C-LEVEL OR VP* 18% BY TITLE Eloqua Experience is a haven for experienced Eloqua users who want to experiment with pushing modern marketing a step farther. Increasingly the event draws executive- and director-level attendees looking for peer networking and strategic insight. DIRECTOR 13% *Includes Head of Marketing 5

SPONSORSHIP OPPORTUNITIES d e v r rese PREMIERE SPONSORSHIP (25K GBP One Available) The Premiere Sponsorship puts your organization in a leadership context as part of the Eloqua community.

exposure to Eloqua customers and prospects before and during the event.

6 SPONSORSHIP OPPORTUNITIES d e v r rese PREMIERE SPONSORSHIP (25K GBP One Available) The Premiere Sponsorship puts your organization in a leadership context as part of the Eloqua community. As the recognized top sponsor, the Premiere Sponsor receives marquee branding, content participation in the Achieve It track, a large physical presence for demos and discussions, and branding and exposure to Eloqua customers and prospects before and during the event. Package Includes Innovator Sponsorship plus: 10x10 booth space (instead of highboy) in high-traffic area outside of general session Hourlong sponsored content session in the Achieve It track: Session subject to Eloqua approval Recognition as Premiere Sponsor, with lead branding, logo placement and company description on website Four complimentary conference passes (instead of two) to the event (continuing education not included) TO S P O N S O R E LO Q U A E X P E R I E N C E E U R O P E : 6

7 SPONSORSHIP OPPORTUNITIES GOLD SPONSORSHIP (20K GBP Two Available) Gold Sponsorship, for the first time ever at Eloqua Experience, offers content participation as well as a physical presence at Eloqua Experience. This is an opportunity to tell a story about how you and your customer have achieved exceptional marketing results. Creativity is encouraged for this session! Package Includes Innovator Sponsorship plus: Hourlong sponsored content session in the Achieve It track: Session subject to Eloqua approval Four complimentary conference passes (instead of two) to the event (continuing education not included) SOCIAL MEDIA SPONSORSHIP (10K GBP One Available) The Social Media sponsorship provides high-value branding for your organization in a leadership context. Social Media sponsors receive branding around Eloqua social media activity (e.g. the Tweet board) as well as a physical presence. Package Includes Innovator Sponsorship plus: Exclusive sponsorship of the Tweet board at the conference Logo on social media cards placed throughout the conference space 7

SPONSORSHIP OPPORTUNITIES MARKIES SPONSORSHIP (10K GBP One Available) The Markies sponsorship provides high-value branding for your organization in association with the Markie awards for modern

8 SPONSORSHIP OPPORTUNITIES MARKIES SPONSORSHIP (10K GBP One Available) The Markies sponsorship provides high-value branding for your organization in association with the Markie awards for modern marketing achievement. Package Includes Innovator Sponsorship plus: Exclusive sponsorship of the Markie awards, with a brand presence on the awards presentation Reserved seating at the Markie awards ceremony INNOVATOR SPONSORSHIP (4K GBP Five Available) Innovator sponsorship gives your organization a presence at Eloqua Experience with brand participation that establishes you as part of the Eloqua ecosystem. Package Includes: Tabletop (highboy) in exhibitor areas One lead capture device for use throughout the conference Branding and company description on website Two complimentary conference passes to the event (continuing education not included) A discount of GBP50 off registration to offer to prospects and customers 8

9 SPONSORSHIP AGREEMENT COMPANY INFORMATION Company Name: Logistics Contact Name: Contact Contact Phone: BILLING INFORMATION Same as above? ( ) YES ( ) NO Billing Contact Name: Billing Contact Billing Contact Phone: SPONSORSHIP LEVEL Premiere Sponsorship 25K GBP Gold Sponsorship 20K GBP Social Media Sponsorship 10K GBP Markies Sponsorship 10K GBP Innovator Sponsorship 4K GBP CREDIT CARD INFORMATION: ( ) Visa ( ) American Express ( ) Mastercard Name on card: Card number: Expiration date: SPONSORSHIP AGREEMENT: I AGREE TO THE PAYMENT TERMS. Name (please print): Signature: Mailing Address: Company Name: Date: PLEASE SCAN AND COMPLETED APPLICATION TO AMY.BILLS@ELOQUA.COM SPONSORSHIP IS NOT CONFIRMED UNTIL PAYMENT IS MADE IN FULL. FULL PAYMENT IS DUE UPON RECEIPT OF INVOICE. 9

10 TERMS AND CONDITIONS Terms of Agreement Eloqua Experience Europe 2013 User Conference 1. ASSIGNMENT AND USE OF EXHIBIT SPACE. a. Benefits and License Grant. Eloqua will provide exhibit space (the Space ) at the Event for Company to display its qualified products and services (the Exhibit ). Company grants to Eloqua the right to use Company s name and logo in connection with the promotion and production of the Event. Company may use the Event name before and during the Event solely to promote its participation in the Event. b. Space Assignment, Use, Installation, Occupancy, and Dismantling. Eloqua will assign the Space. Eloqua may reassign the Space or alter Event layout or venue at any time. The Space is for Company s use only. Company may not share, sell, assign, sublease or charge admission for entry into any portion of the Space (including to an affiliated company) without Eloqua s prior written consent. Company must fully occupy the Space, and must provide displays, equipment, carpeting, etc., unless Eloqua specifies otherwise. Any Exhibits supplied by Company must be constructed safely using sound engineering practices, and must be installed before, occupied during, and dismantled after the Event in accordance with Eloqua s schedule. Company s activities must be confined with the Space, and must be in support of product or services identified on the Application and directly related to Company s normal business activities. Eloqua may refuse permission to exhibit any products or services Eloqua deems objectionable or unsuitable or inconsistent with the goals of the Event. At the Event, Company may not exchange goods or money without Eloqua s prior written consent, nor assist any other party in soliciting business without Eloqua s prior written consent. c. Own Risk. Company has sole responsibility for any loss of its equipment or proprietary information, or any other loss including any subrogation claims by its insurer. Persons visiting, viewing, or otherwise participating in Company s Space are deemed to be the invitees or licensees of Company and not of Eloqua. 2. COMPLIANCE WITH LOCAL LAWS AND RULES/INSURANCE. a. Laws and Rules. Company must comply with all applicable country and local laws and regulations in connection with its participation in the Event, including but not limited to laws and rules regarding access for the disabled, the venue and any relevant labor union, construction of the Exhibit, and the terms, conditions, and rules issued by Eloqua from time to time in connection with the Event. Company s conduct and the use of names and lists captured at the Event or provided by Eloqua, are subject to guidelines set forth in the Manual. b. Third Party Proprietary Rights. Company hereby represents and warrants to Eloqua that it will not violate any proprietary rights of third parties in connection with its participation in the Event, including but not limited to the performance, distribution, or posting of copyrighted material without a license, assignment, or other legally effective permission. Company shall indemnify and hold Eloqua harmless from and against any claim, loss, liability or damages caused to Eloqua as a result of Company s alleged or actual infringement of any third party s proprietary rights. c. Taxes and Licenses. Company is solely responsible for obtaining any licenses and permits, and payment of all taxes (including sales and use taxes), license fees, or other charges applicable to its participation in the Event, including taxes collected by Eloqua. d. Insurance. Company agrees to obtain, maintain in effect throughout out the Event and provide to Eloqua at least thirty (30) days prior to move in to the Event a cer tificate of insurance showing that there is in effect a policy of a minimum of $1 million US. This insurance should have a combined single limit bodily injury and broad form property damage coverage, including broad form contractual liability, in which the Event Providers (as defined in paragraph 9 below) are named as an additional insured. Company agrees to obtain and maintain in effect throughout the Event workers compensation and employer s liability insurance in such minimum amounts as are required by law or are otherwise consistent with prudent business practice. Company agrees to waive the right of subrogation of its insurance carrier against the Event Providers to recover losses sustained for real and personal property. (Continued on next page) 10

11 3. CANCELLATION OR TERMINATION. a. Cancellation. Eloqua may cancel all or any part of the Event for any reason by providing prior written notice to Company and Company s sole recourse shall be to obtain a full refund of the monies paid to Eloqua. Eloqua may also cancel all or any part of the Event for any reason beyond its reasonable control, including but not limited to, natural or public disaster, act of God, epidemic, acts of terrorism, venue construction, insufficient participation, market fluctuation, government regulation, or similar reasons, in which case Eloqua will refund to Company a pro rata portion of any space fees already paid to Eloqua, after which Company will have no further recourse against Eloqua. A change in the name, dates, hours or venue of the Event does not constitute a cancellation by Eloqua. b. Termination by Company. All fees are deemed fully earned and non-refundable when due. Termination by Company must be in writing and will be effective upon receipt by Eloqua, Attn: Eloqua Director of Partner Marketing. Company acknowledges the difficulty in determining a precise value for services rendered and expenses incurred by Eloqua for the Event, and of ascertaining damages incurred by Eloqua if Company terminates this Agreement or Company s participation in the Event; the amounts due from Company under this Agreement as of the effective date of any termination by Company belong to Eloqua and represent an agreed measure of compensation, and are not to be deemed or construed as a forfeiture or penalty. c. Termination by Eloqua. Eloqua may take possession of the Space and terminate Company s participation in the Event upon Company s failure to meet any obligations under the Agreement, including but not limited to Company s failure to pay for the Space or related services, set up its Exhibit, maintain all exhibited products in good working order, or staff the Space fully, in a timely manner, or violate Eloqua s standards of conduct. Any such termination is treated as a termination by Company under this Agreement. Upon termination of this Agreement for any reason, the following Sections of the Agreement shall survive: Sections LIMITATION OF LIABILITY; INDEMNITY. a. Under no circumstances is Eloqua, the venue at which the Event is held, or any of their respective parents, affiliates, shareholders, employees, agents, officers, directors, successors and assigns (the Event Providers ) liable for lost profits or other indirect, incidental, consequential, special or other exemplary damages for any of their acts or omissions in connection with the Event, whether or not such Event Provider has been apprised of the possibility of such damages or lost profits. In no event will Eloqua s liability hereunder, or otherwise in connection with the Event, exceed the amount actually paid to it by Company for the Space. Eloqua is not liable for any errors in any listing or descriptions or for omitting Company from the Event show materials. b. None of the Event Providers are liable to Company for any damage, loss, harm, or injury to the person, property, or business of Company, or any of its visitors, officers, agents, employees, or other representatives, resulting from theft, fire, earthquake, water, unavailability of the venue or intermediate staging facilities, insufficient participation, accident, or any other reason in connection with the Event or any planning meetings, demonstrations, or stagings, except to the extent such liability arises directly from the willful misconduct of the Event Provider against whom liability is sought to be assessed. c. Company agrees to defend, indemnify, and hold harmless the Eloqua and Event Providers and those lawfully in the venue from and against any claim, loss, liability, or damage suffered due to (i) Company s construction or maintenance of an unsafe Exhibit, and/or (ii) the negligence or misconduct of Company or its agents or Company s breach of any commitment made hereunder. Company must maintain proper insurance coverage for its property and liability, and represents and warrants that it has obtained adequate insurance per Section 6 above to cover its potential liability hereunder. d. Company acknowledges and agrees that the terms and conditions of this Agreement are subject and subordinate to the terms and conditions of Eloqua s agreement with the venue at which the Event is held. 5. RELEASE. Company acknowledges that the Event may be recorded and reproduced in any form (including but not limited to digital formats), and hereby authorizes Eloqua and its designees to record, transcribe, modify, reproduce, publicly perform, display, distribute, redistribute, and transmit in any form and for any purpose any such recording of the Event, and agrees to execute any additional release presented by Eloqua its licensees, or permittees, in connection with such activity or to give effect to this provision. Company hereby releases Eloqua and its designees from and waives all claims it or its employees or agents may possess, now or in the future, in connection with such activities, and specifically waives any statutory restriction on waivers of future claims or moral rights. 6. GOVERNING LAW. This Agreement and any claim, controversy, right, obligation, or dispute arising under or related to this Agreement, the relationship of the parties, and the interpretation and enforcement of the rights, performance obligations, and duties of the parties will be governed by and construed in accordance with the laws of the Commonwealth of Virginia, USA, without regard to conflicts of laws principles. The parties agree that the provisions of the United Nations Convention on Contracts for the International Sale of Goods do not apply to this Agreement. The parties irrevocably and unconditionally agree to the exclusive jurisdiction of the state courts in Fairfax County and the federal courts in the City of Alexandria in the Commonwealth of Virginia, USA. The parties waive any right to jury trial in connection with any action or litigation in any way arising out of or related to this Agreement. 11

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