october 13, 2018 forest lake YMCA living our best life at every age! EXHIBITOR INFORMATION brought to you by:

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1 october 13, forest lake YMCA ne metro EXHIBITOR INFORMATION brought to you by:

2 ourlife south attendance demographics 67% of respondents heard about ourlife from their community newspaper! 28% other media 15% sun sailor 2% from a friend 52% sun current 3% other costo, from an exhibitor, senior/community center, at the hotel, other 90% of respondents said they would recommend ourlife to their friends and family! 68% of respondents who said they did not purchase anything at ourlife said they would likely purchase from an exhibitor in the future. 87% of respondents said they will attend ourlife! 63% of attendees were between 55 and 74 years! 3% < 44 yrs 3% 45 yrs - 54 yrs 24% 55 yrs - 64 yrs 39% 65 yrs - 74 yrs 31 % 75+ yrs source: ourlife 2017 attendee survey, 311 attendees responded

3 Isanti ne metro Clearwater Monticello Big Lake Wyoming Buffalo Anoka Hugo Maple Grove Fridley Stillwater ADVERTISING & PROMOTION SCHEDULE Watertown Waconia V Plymouth Orono Minneapolis Wayzata St. Paul Edina Eden Prairie Bloomington Eagan Lake Elmo Burnsville EDITORIAL ANNOUNCEMENTS PRIMARY MARKET - July - September Green Isle Lakeville SPECIAL SECTION Published the week of October 1, 92,000 Homes in NE Metro: Forest Lake, Wyoming, Scandia, Lino Lakes, Cambridge, Isanti, North Branch, Anoka, Stillwater, Lake Elmo, Afton, Bayport and surrounding areas. 1,800 Bulk Dropped in Senior Living Facilities, Senior Centers, Community Centers in select primary markets 200 Available at ourlife ne metro Expo PRINT ADS PRIMARY MARKET - August - October SECONDARY MARKET* - September - October ONLINE PRIMARY MARKET: Our Life ad with hyperlink (August - October) ourlifemn.com Social Media: Facebook OTHER Posters will be hung in senior living facilities, senior centers and community centers. TARGET MARKETS PRIMARY MARKET: FOREST LAKE TIMES & ST. CROIX VALLEY PEACH Forest Lake, Wyoming, Scandia, Taylors Falls, Centerville, Hugo, Lino Lakes, Chisago City, Center City, Lindstrom NORTH BRANCH POST REVIEW North Branch, Rush City, Harris, Stacy ISANTI COUNTY NEWS & SCOTSMAN Cambridge, Isanti, St. Francis, Dalbo, Rush City, North Branch, Stacy, Wyoming, Harris, Stanchfield, Pine City, Brook Park, Hinckley, Sandstone, Grasston, Mora, Ogilvie, Anoka, Oak Grove, Cedar, East Bethel, Grandy STILLWATER GAZETTE & VALLEYLIFE Stillwater, Lake Elmo, Afton, Bayport, Lakeland SECONDARY MARKET: SUN FOCUS Columbia Heights, Fridley, Mounds View, New Brighton UNION-TIMES & TOWN & COUNTRY Princeton, Milaca, Foreston, Bock BLAINE / SPRING LAKE PARK LIFE Blaine, Spring Lake Park, Ham Lake * With the exception of presenting sponsor, sponsors may not be listed on these ads. Schedule subject to change without notice.

4 RANDOM DRAWING & EXIT SURVEY Guests will be encouraged to register for a chance to win one of the days prizes! The Random Drawing sheet will also include an optional Exit Survey for our guests to fill out. win cool stuff! random drawing You will receive a registration card when you enter the expo. Fill the entry blank out and enter to win one of many fabulous prizes below. Need not be present to win. Luggage 2017 Travel Blanket & Travel Bag Gift Card Tote Bag Brainerd MINNESOTA Alexandria Overnight Stay for Each Property Gift Card Free Membership $25 Gift Card Gift Card Prize Wheel Gift Bag with Trinkets Mini Tune-Up 15 Minute Sessions by Physical Therapist Go To Card Complimentary Nervous System Scan Gift Card Contest $100 Gift Certificate for Travel Pens, Stress Balls & Bags $50 Target Gift Card Massage Certificate Duffle Bag Plinko Self-Care Basket 1 Week Membership $25 VISA Gift Card

5 PENS starting at $.32 ONE STOP SHOP! You may purchase items for your ourlife booth from ECM Publishers Promotional Products Division. Below is a small sampling of items available. We can help you with everything from banners and shirts to displays and novelty handouts! FIRST AID KIT starting at $1.89 BEVERAGE HOLDERS starting at $.50 BAG CLIPS starting at $.64 SUGAR- FREE MINTS PILL BOXES CLIP-ON HAND SANITIZER starting at $1.00 STRESS BALLS starting at $.87 WORKOUT BANDS starting at $1.04 STADIUM CUPS & WATER BOTTLES cups starting at $.39 bottles starting at $.76 For more information, please contact Laura Seward at (763) or laura.seward@ecm-inc.com

6 FREQUENTLY ASKED QUESTIONS When and where is ourlife ne metro? Saturday, October 13, 11am - 3pm Forest Lake YMCA Forest Rd N, Forest Lake What activities are at ourlife ne metro? Exhibitor Booths Screenings Breakout Seminars Random Drawings Who is your target audience? How many attendees will be at the event? The expo is geared toward active adults 55 and over. The 2017 ourlife south attendance was approximately 1,000 people. How will I benefit from ourlife ne metro? (1) ourlife gives you an opportunity to meet and interact with your customers and community residents in a more personal way. We encourage all exhibitors to make their booth interactive. Have a drawing, play a game, give out samples. (2) In addition, your full color ad in the ourlife special section will be distributed to 92,000 homes and businesses the week prior to the expo. This gives you the added benefit to promote your business to a vast audience, reaching even beyond the event attendees. Exhibitor Feedback 92% felt the marketing benefits they received were equal to their investment. 89% of exhibitors said the event met their expectations. 87% of respondents said they plan to return for future events. Source: ourlife 2014 exhibitor survey / 25 respondents. Previous ourlife south exhibitors AAA Minneapolis* Across Country Tours* AdvaCare Clinics* Affinite Society Allina Health* Alzheimer s Association American Family Antonsen Construction Arrowwood Resort & Lodge* Arthur s Residental Care Augustana Care Ava Gray Direct Bath Fitter Beltone Better Business Bureau Big Frog Custom T-shirts Bloomington Police Dept Bonnie Bolash BoxElder Services Budget Hearing* Cabinetpak Kitchens Cambria Mortgage CapTel CareMinders Home Care Chears Audiology* Chu Vision* City of Bloomington Compassion & Choices of MN Corner Medical* Costco Wholesalers* Cremation Society of MN Crest View Senior Communities* Cumings Mobility Dairy Queen Dakota County CDA Delta Dental of MN Direct TV - The Connected Home Discover St. Louis Park Edina Realty Fairview Southdale Hospital* Four Seasons Genworth Long Term Care Gordon Fredrickson, Author HealthPartners* Healthsource Chiropractic Hearing Health Clinic Hiawatha Bicycling Club Home Care Assistance* Home Instead Senior Care Home Spun Tours Homestead Road Homewatch Caregivers House Language, LLC* Humana It Works! Joan Roisum Insurance Key Cadillac* Lifestyle Lift Limitless Worldwide Lunds & Byerlys* Lutheran Social Services Mainstreet Village Martin Luther Campus - Meadow Woods Mary T. Inc. Merwin Home Medical Metro Dentalcare Metro Meals on Wheels* Metropolitan Area Agency on Aging Minnesota Department of Human Services Minnesota Rusco Minnesota Seniors Online Miracle Ear MN Senior Corps / Lutheran Social Services Moran Financial Mortgages Unlimited Inc National Cremation Society National Dizzy & Balance Center* Neptune Society Nu-Tech Foods Pappagallo Priore Law Qualicare Family Home Care R & J Tours rb Legal* Renewal by Andersen Richfield Health Center Riley s Travel Easy Tours Running Aces Rush Creek Safe Step Walk-in Tub Sam s Club* Schmitt Music Senior Community Services Seniors Helping Seniors Silvercrest Properties Social Security Administration Sort Toss Pack Southside Heating St. Therese Southwest Tealwood Senior Living* The Birches at Trillium Woods The Colony The Glenn The Pines - Augustana The Waters of Edina The Waters Senior Living Thrivent Financial* Twin Cities Pain Clinic Twin Cities Underwriters Ucare* US Federal Credit Union VEAP Village Shores Walker Methodist Washburn-McReavy Chapels Welcyon Fitness Wells Fargo Whitney Sleep Clinic Wings of the North YMCA Young Living Essential Oils * Indicates sponsor

7 Saturday, October 13, 11:00 a.m. to 3:00 p.m. YMCA, Forest Lake Presenting Sponsor $10,000 Seminar Sponsor $2,500 Silver Sponsor $1,000 Bag 1 Sponsor $695 Double Booth $895 Single Booth $495 Exhibitor and Sponsorship Opportunities Booth Size 30 x 8 20 x 8 10 x 8 10 x 8 20x8 10x8 8 Skirted Tables/Chairs 2 / 4 2 / 2 1 / 2 1 / 2 2 / 2 1 / 2 Booth Location Choice Choice Choice Choice Random Random Electricity Charge (perimeter booths only) 2 Free Free Free Free $25 $25 Full Color Ad in Special Section (September 15) Full Page ½ Page ¼ Page ¼ Page 1/8 Page 1/8 Page Logo on Exhibitor Page on ourlifemn.com x x x x x x Logo inclusion on Random Drawing card x x x x x x OURLIFE Special Sections to distribute (week prior) Ad on ourlifemn.com 600 x x 250 Logo Logo Advertorial on ourlifemn.com x x x x Access to Attendee Contact Data x x x x Pre-Event Facebook post on OURLIFE x x x x Name mentioned in pre-event articles x x x x Logo on 11x17 posters (deadline August 8) x x x x Name on Save the Date cards (deadline August 8) Logo x x x Logo on Primary Market Advertising (July-September) x x x x Logo on Volunteer T-shirts x x x x Free OURLIFE T-Shirt (large) x x x x Sponsor ribbons to attach to your nametags x x x x Article in Special Section (September 15) Full Page ½ Page ¼ Page ¼ Page Opportunity to host a 20-minute seminar x x Opportunity to place item in each bag (sponsor provides item) x Outdoor Welcome Sign at OURLIFE x 2 High Ad below Primary Market Ads (July-September) 3 x 3 Personalized Questions on Exit Survey x (Logo) presents OURLIFE on ads/poster/cover x 1. Bag Sponsor Requirements: Bag sponsor must provide a minimum of 500 bags, to be handed out at the entrance to OURLIFE. The bags must be gusseted and have over-the-shoulder straps. The bag does not need to have OURLIFE logo on it; however, logo can be provided if you choose to include it. ECM Publishers will return any undistributed bags to sponsor after expo. Bags must be delivered to our Coon Rapids office no later than 10 business days prior to OURLIFE. If bags are not delivered, bag sponsor will be invoiced for replacement bags ordered by ECM Publishers, including rush charges. 2. Electricity only available on perimeter walls high ad below OURLIFE primary market promotion ads will be full color when available. The ad will be 2 high and equal to the width of the promotion ad. In July/August the ads will be no less than 3 columns wide (4.88 ) and in September the ads will be either 3 columns or 6 columns wide (9.55 ).

8 ourlife ne metro CONTRACT October 13, 11am 3pm YMCA, Forest Lake DEADLINE TO REGISTER: September 15, APG of East Central Minnesota Office Use ONLY Sales Department, Please Complete: Date Received: Rep Name: Company Name Website: Contact Name Business license # Sales tax # Complete Mailing Address City State Zip Phone - - Mobile - - Will you be selling products or sampling* from your exhibit space? Yes No Describe *VERY IMPORTANT: FORM ST-19 required for anyone selling cash and carry items. Are you planning to have an interactive activity in your booth space? Yes No Describe OURLIFE encourages exhibitors to have an interactive element to bring attendees to their booth. We will promote it for you on ourlifemn.com and in the special section. Do you need electricity? Limited Availability, perimeter booths only. Yes No Reason Would you like to donate an item for the OURLIFE Random Drawing? Yes No Item(s) Your company will receive additional promotion on ourlifemn.com, in the special section and random drawing poster at event. APG will contact you with instructions in September. BOOTH LOCATION PREFERENCE Sponsors will receive first choice. Exhibitors will be assigned a location using electricity needs and competitor considerations. No discounts given based on booth location. Comments: SPONSORSHIP PACKAGES EXHIBITOR BOOTH PACKAGES Presenting $10,000 (1 avail) Silver $1,000 Seminar $2,500 (6 avail) Bag $695 (1 avail) Media Sponsor $2,500 (2 avail) PRESENTING/SEMINAR SPONSOR ONLY Please rank your top 3 seminar time choices: 12:30 1:00 1:30 2:00 2:30 3:00 3:30 ECM Publishers will make final decision on schedule and notify sponsors in August. APG of East Central Minnesota, reserves the right to limit the number of exhibitors in any category to no more than 3 to maintain a variety of resources for the people in attendance. In the event that your business category is deemed full, you will be notified prior to processing this contract. Single Booth $495 (10 x 8 space, 8 table, 2 chairs, 1/8 page ad in special section) Double Booth $895 (20 x 8 space, (2) 8 tables, 2 chairs, 1/8 page ad in special section) Package Price $.00 Enter Sponsorship Value Electricity Charge FREE If requested, perimeter booths only Less 50% Deposit - $.00 Paid with contract & non-refundable BALANCE DUE $.00 Final payment due September 15, Method of payment for 50% deposit, must accompany contract: Check Attached MasterCard Visa American Express Discover Expiration Date: / / CVC: Card Number: Signature required for credit card: Method of payment for balance, due no later than September 15, : Check MasterCard Visa American Express Discover Expiration Date: / / CVC: Card Number: Signature required for credit card: Package Price $.00 Enter Package Price Electricity Charge $.00 Add $25 (if needed), perimeter booths only Total Amount $.00 Enter total contract amount Less $100 Deposit - $ Paid with contract & non-refundable BALANCE DUE $.00 Final payment due September 15, Method of payment for $100 deposit, must accompany contract: Check Attached MasterCard Visa American Express Discover Expiration Date: / / CVC: Card Number: Signature required for credit card: Method of payment for balance, due no later than September 15, : Check to be Mailed Charge this card on September 15, MasterCard Visa American Express Discover Expiration Date: / / CVC: Card Number: Signature required for credit card: Exhibitor assumes any and all liability for any loss, damage or destruction to the property of exhibitor, exhibition site, or other property placed or brought upon the premises by sponsor, or on his behalf. APG of East Central Minnesota provides no insurance on account of, or for the benefit of exhibitor and its exhibits. Exhibitor shall hold harmless APG of East Central Minnesota, the exhibition site and any official contractors against any loss, liability, actions or causes of actions or damages for injury to person or property sustained by reason of his occupation or use of any portion of the exhibition site or its facilities or participation in the expo or acts done or performed by the sponsor, his agents or employees or due to natural disasters. This contract binds the exhibitor to the show date, deadlines and payment in full of space rental. Exhibitor agrees to abide by, conform to, and comply with all laws, state and local, as well as APG of East Central Minnesota rules and site regulations (see back of contract). APG of East Central Minnesota reserves the right to refuse any exhibitor. All cancellations prior to September 15, will result in forfeiture, by exhibitor, of $100 deposit. No refunds will be given to any cancellations after September 15, and exhibitor will be held accountable for entire balance due. By signing this contract, I acknowledge that I am authorized to make decisions on behalf of sponsor listed above. I have read and understand the terms and conditions on side 2 of this contract. Authorized Signature Title

9 CONTRACT continued APG of East Central Minnesota (hereafter referred to as show producer) and exhibitor (the person or business to whom booth space is rented) agree that this contract shall be governed by the following terms and conditions: 1. SIGNED CONTRACT: Booth rental will be reserved only after a signed contract & deposit have been received. The deposit is required to hold your space and the total balance must be paid by September 15,. The deposit is non-refundable unless the show is postponed or cancelled by the show producer for any reason. If the remaining balance is not paid by the due date, the booth space will be released and the deposit forfeited by the exhibitor. 2. CONTRACT RECEIPT: Contracts can be mailed, ed, or faxed in. If you re mailing the contract in, mail it to: OUR LIFE c/o: APG of East Central Minnesota ATTN: Liz Moscatelli, 146 N. Lake St., Forest Lake, MN You may fax your contract to your sales representative or it to: liz.moscatelli@ecm-inc.com. The show producer has the right to refuse any exhibitor s contract. 3. REFUNDS: A refund, minus the deposit, will be given if vendor cancels in writing before September 15,. If you cancel after the final payment deadline of September 15,, a refund cannot be processed. Show producer not liable for refunds due to exhibitor s expectation of attendance. 4. LIABILITY: Show producer, event facility and their sponsors shall not be liable for failure to perform their obligations under this contract as a result of natural disasters, strikes or any other causes beyond their control. APG of East Central Minnesota, YMCA and our insurance companies are not liable for losses or unexplained property disappearances of any kind. The show producer or its agents shall not be liable for loss or damage of vendor s property due to theft, fire, accidents, or other causes, nor for any injury to exhibitors, its employees or agents. Security will not be present at the event. 5. AISLES: Aisles, passageways and overhead spaces remain strictly under control of show management. All exhibitors and booth personnel must remain within the confines of their own spaces. All demonstrations or promotional activities must take place within your booth space(s). No food in booth except wrapped candy. 6. SET UP: Exhibitors will be allowed to set up their booths the morning of October 13,. The exact hours will be sent to you via no later than one week prior to expo date. Exhibitors will receive updates and important vendor information by . No exhibitor shall be permitted to set up their booth space or spaces without having made full remittance of booth rental to show producer. The exhibitor is entirely responsible for the space leased and shall not injure, mar or deface the premises. The exhibitor shall not affix to the walls or windows of YMCA any advertising, materials or signage. Exhibitor shall not drive nails, hooks, tacks or screws into any part of the building. Exhibitor shall not use any form of tape or adhesive device on any wall in the building. Exhibitor agrees to reimburse the facility and/or show producer for any loss or damage to the premises or equipment occurring in the space leased to the exhibitor. This includes spaces occupied or travelled in during set-up and teardown. 7. TEARDOWN: No booth shall be dismantled or removed from YMCA until closing time the day of the event or whenever the public is removed from the exhibit hall and doors are secured. Failure to adhere to this may result in a $100 early teardown fee and exclusion from future shows. Any items left behind by exhibitor, where owner cannot be identified, may be disposed of at the discretion of the show producer and/or YMCA. YMCA agrees to dispose of reasonable amounts of trash from the event. If your booth will accumulate extensive or oversize trash, please alert APG of East Central Minnesota prior to the event for pre-approval. All booths must be torn down immediately at close of event. YMCA cannot store any booth materials overnight. In the event an exhibitor fails to teardown their booth in a timely manner, show producer will charge a fee of $200 for their staff to disassemble booth, in addition to a $100 per day storage fee to store at facility of show producer s choice. Show producer not liable for any damages occurred to booth and display materials as a result of this. 8. BOOTH STAFF: No booth is permitted that does not have at least one person in attendance at all times. Booth personnel shall wear identification badges or vendor ID s at all times during the expo. All booth personnel are to be ready to work and need to be present before the doors open to the public. Staff may leave the space briefly, less than 10 minutes (example: restroom break). 9. BOOTH SPACE: The space contracted is to be used solely for the exhibitor whose name appears on the contract. Booths may not display or disperse any business information other than that of the business renting booth space. No booth space shall be offered for use or sublet by a vendor without the consent of the show producer. There will be no more than one business per booth rental. Separate businesses owned by the same entity may be allowed. This will be determined on a case by case basis, and at the discretion of the show producer. In the event an exhibitor fails to occupy the space, or to have their exhibit completed and ready fifteen minutes prior to show time, they shall forfeit their right to the space and all pre-paid rentals, and upon demand pay any rental balance owing to show management. At that point, show management may reassign booth space. The show producer reserves the right of final decision and the right to rearrange the floor plan or relocate booths or both in order that competitive vendors wherever possible will be set up at specific locations that will not interfere with their individual operations, and to prohibit or remove any booth or exhibitor which, in the opinion of the show producer, detracts from the general character of the expo including persons, conduct and materials. In the event of such restriction, removal, prohibition and/or eviction, the show producer shall not be liable for any refunds, other exhibit expenses or any other sums of money by way of damages or otherwise. 10. BOOTH APPEARANCE: All booths and decorations must concur with facility regulations, city ordinances and local fire codes. Any violations may result in the removal of any materials found to be in violation. Any special carpentry, wiring or electrical will be done at exhibitor s expense. Any and all City, County, Municipal, State or Federal licenses, inspections or permits as required by law of any exhibitor in the installation and operation of his display shall be obtained by the exhibitor at their own expense prior to the show. All decisions pertaining to use and occupancy of booth space are within the sole discretion of the show producer. There will be no moving around on setup day. 11. NEIGHBOR COURTESY: No booth shall interfere with the orderly operation of adjacent booths. Exhibitors will not be permitted to erect signs or display products in such a manner as to obstruct the view or disadvantageously affect the display of other exhibitors. Interference with the light and display of another exhibitor will not be permitted. This also includes a prohibition of music, special effects or other sound and entertainment without approval by the show producer. The exposed backs or sides of booths must be properly draped or finished with no signage, so that it will not interfere with adjoining booths. The back of an exhibitor s display cannot overlook or impede on the booth space behind them. 12. PROMOTION: Exhibitor agrees that the purpose of booth rental is for the positive promotion of the vendor s products or services. Vendor may sell, display, distribute information, conduct prize drawings or give out samples (see line items for restrictions) during the expo. Display or distribution of materials deemed inappropriate for theme of event and audience in attendance will not be allowed. If you have questions about this, please contact APG of East Central Minnesota prior to event date. 13. PRODUCT SALES: Any exhibitor making taxable sales at the expo must be registered with a Minnesota Tax ID to collect the required sales tax before the event begins. Out-of-state businesses must collect Minnesota sales tax on all taxable sales made while in Minnesota. Minnesota law requires that before show manager can rent a space to any seller, the seller is required to give show producer a completed Operator s Certificate of Compliance, Form ST ITEM RESTRICTIONS: YMCA strictly prohibits the use of glitter or any substance, material or display that may damage the floor. Some materials may be allowed if a tarp, or other floor covering, are placed under the booth space. This must be pre-approved by APG of East Central Minnesota prior to final registration deadline. Helium balloons are permitted; however, exhibitor will be held responsible for retrieval costs should any become lodged in ceiling. Animals are not permitted. Show producer will hold exhibitor financially responsible for damages done to YMCA as a result of unauthorized products or materials at the event. 15. FOOD RESTRICTIONS: Food samples are allowed at YMCA; however, anyone planning to sell food products or offer food samples must get item(s) approved by APG of East Central Minnesota prior to the final registration deadline. 16. AMENDMENTS: Exhibitor agrees to abide by decisions of show producer concerning all matters pertaining to the administration and success of the show. 17. TERMS & CONDITIONS: This contract contains all the terms and conditions agreed on by the parties hereto, and no other agreements, oral or otherwise regarding the subject matter of this contract, shall be deemed to exist or to bind any of the parties hereto. 18. MORE INFORMATION: A vendor information packet will be available prior to the event. It will be ed to vendors & posted online. Hard copies will be available upon request. Questions regarding contract, booth requirements and event details may be directed to Liz Moscatelli APG North Region Sales Manager liz.moscatelli@ecm-inc.com