HOLLYWOOD. weekend ALL-STAR. Sell and earn your chance to experience it all! 2017 GROUP BENEFITS SALES CAMPAIGN

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1 2017 GROUP BENEFITS SALES CAMPAIGN ALL-STAR HOLLYWOOD weekend Hollywood stars, basketball stars, and the magic of LA. Sell and earn your chance to experience it all! Life s brighter under the sun Group Benefits

2 GET CLOSE TO THE STARS! ALL-STAR HOLLYWOOD WEEKEND You heard it here first Sun Life all-star advisors deserve the star treatment too! Our 2017 Group Benefits Sales Campaign gives you the chance to experience the fun, glamour and star power of Los Angeles. From February 17 through February 19, 2018, you ll enjoy luxurious hotel accommodations at the historic Beverly Wilshire, Beverly Hills (a Four Seasons Hotel) the preferred home of Hollywood stars for decades, located just steps from Rodeo Drive shopping and excitement. And as a special gift to you and your guest, you ll join us to see basketball s all stars in action on Sunday February 18. The weekend also includes a private helicopter tour of LA, exclusive dinners prepared at the city s top restaurants, a chance to visit LA s top sites and landmarks, and Hollywood star treatment from the moment you touch down at LAX until the moment you return home. From the beach scene of Santa Monica to the majesty of the Hollywood hills, Los Angeles is truly a place like no other. This is your chance to experience it in style. How do you qualify? It s as simple as selling SunAdvantage OR SunSolutions during the campaign period, which runs from January 1, 2017 to December 31, Independent Licensed Advisors/Brokers within each of the Western, Central and Eastern sales regions will have their insured net sales premium ranked from highest to lowest at the end of the campaign period. There are a total of six (6) grand prizes to win PLUS you can bring a guest! REGIONS REGIONAL ALLOCATIONS Sun Advantage SunSolutions Western Vancouver, Calgary, Edmonton, Winnipeg and Regina group offices 1 (plus a guest) 1 (plus a guest) Central Toronto, Waterloo and Halifax group offices 1 (plus a guest) 1 (plus a guest) Eastern Montreal, Québec City and Ottawa group offices 1 (plus a guest) 1 (plus a guest) An advisor s/broker s regional allocation is based on which Sun Life Financial group benefits office their assigned group benefits account executive is associated with. Note: The Campaign Rules & Regulations are attached at the end of this brochure.

3 How is premium calculated? Net sales premium is calculated as non refund gross sales premiums LESS non refund terminated premiums at the end of the campaign period. Who can participate? All independent licensed advisors/brokers within Canada are eligible to participate in the 2017 Group Benefits Sales Campaign. Note: If you are a Sun Life Financial advisor, defined as advisors contracted with Sun Life Financial Distributors (Canada) Inc., Managing General Agents (MGAs) including advisors who have 100% of their commissions run through a MGA, National Consulting Firms, Association, Creditor and Affinity programs you and Investor Group advisors are not eligible to participate in this contest.

4 42017 GROUP BENEFITS SALES CAMPAIGN RULES & REGULATIONS For SunAdvantage only: New Sales premium: must have an effective date between January 1, 2017 and December 31, Termination premium: must have an effective date between January 1, 2017 and December 31, For SunSolutions only: New sales premium: Only insured, non-refund SunSolutions new sales premium is considered within the net-sales premium calculation and is capped at $1,000,000 per case. ASO and refund premium are excluded. Insured new sales premium must have a sale notification date between January 1, 2017 and December 31, 2017 and an effective date prior to December 31, Terminated premium: Only insured, non-refund SunSolutions terminated premium is considered within the net-sales premium calculation and is capped at $1,000,000 per case. ASO and refund premium are excluded. Insured termination premium must have an effective date between January 1, 2017 and December 31, To learn more about SunAdvantage and SunSolutions, visit sunlife.ca/gbsolutions

5 2017 GROUP BENEFITS SALES CAMPAIGN RULES & REGULATIONS CAMPAIGN PERIOD AND SPONSOR DETAIL The 2017 Group Benefits Sales Campaign All-Star Hollywood Weekend (the Campaign ) begins on January 1, :01 a.m. Eastern Time (ET) and ends on December 31, 2017 at 11:59 p.m. ET (the Campaign Period ). The Campaign is sponsored by Sun Life Assurance Company of Canada (the Campaign Sponsor ). CAMPAIGN DISCLOSURE Please comply with your disclosure obligations referred to in our Group Commission Agreement that apply to this Campaign. CAMPAIGN PARTICIPANT ELIGIBILITY All independent licensed advisors/brokers ( advisors/brokers or individually advisor/broker ) within Canada are eligible to participate in the Campaign. Sun Life Financial advisors, defined as advisors contracted with Sun Life Financial Distributors (Canada) Inc., and Investor Group advisors are not eligible to participate in the Campaign. Managing General Agents ( MGAs ) including advisors that have 100% of their commissions run through a MGA and National Consulting Firms, Association, Creditor and Affinity programs are excluded from the Campaign. Employees of the Campaign Sponsor and the persons with whom they are domiciled are not entitled to participate in the Campaign. CAMPAIGN PARTICIPANT REGIONAL ALLOCATION A participant s allocation to a specific Sun Life Financial group benefits sales region (the Sales Region ), is based on which Sun Life Financial group benefits office their assigned Sun Life Financial group benefits account executive (the Account Executive ) is associated with. The chart below shows which group benefits office is associated with a specific Sales Region. WESTERN REGION CENTERAL REGION EASTERN REGION Vancouver Group Office Toronto Group Office Montreal Group Office NEW SALES DEFINITION AND CAMPAIGN REQUIREMENTS For the purposes of the Campaign, a new sale is defined as a SunAdvantage case or SunSolutions case with a sales effective date during the Campaign Period. SunAdvantage or SunSolutions cases classified as Additional Business ( AB ) will also be counted as a new sale, if the SunAdvantage or SunSolutions benefits AB case effective date is within the Campaign Period. Only SunSolutions cases classified as insured (non-refund) will be counted as a new sale if the case effective date is within the Campaign Period. SunSolutions insured new sales premium is also capped at $1,000,000 per sold case. Administrative Services Only ( ASO ) or Refund SunSolutions cases will not be counted as a new sale for SunSolutions and SunAdvantage cases. Any SunAdvantage or SunSolutions cases sold with an effective date outside of the Campaign Period will be ineligible. For SunAdvantage or SunSolutions cases sold by multiple agents of record ( AOR or Split Cases ), the percentage of total sold premium assigned to each advisor/broker will qualify towards the net sales calculation*. * Net Sales Calculation = Non Refund Gross Sales Premiums (minus) Non Refund Terminated Premiums Note: If there is a tie in net sales premium, then the agent/advisor with greater number of cases sold will be deemed the winner of this campaign. TERMINATION DEFINITION AND CAMPAIGN REQUIREMENTS For the purposes of the Campaign, a termination is defined as a SunAdvantage case or SunSolutions case with a termination effective date during the Campaign Period. Only SunSolutions cases classified as insured (non-refund) will be counted as a termination if the effective date is within the Campaign Period. SunSolutions insured termination premium is also capped at $1,000,000 per terminated case. Administrative Services Only ( ASO ) or Refund SunSolutions cases will not be counted as a termination. For SunAdvantage or SunSolutions cases with multiple agents of record ( AOR or Split Cases ), the percentage of total terminated premium assigned to each advisor/ broker will qualify towards the net sales calculation GROUP BENEFITS SALES CAMPAIGN RULES & REGULATIONS Calgary Group Office Waterloo Group Office Quebec City Group Office Edmonton Group Office Halifax Group Offices Ottawa Group Office Winnipeg Group Office Regina Group Office Participants assume full responsibility for contacting their Account Executive to determine which Sales Region they have been allocated to. CAMPAIGN GRAND PRIZE DETAILS Each Prize will consist of one (1) travel package to Los Angeles, California on February 17-19, 2018, with an approximate value of $13,500 CAD (the Grand Prize ). Each Prize winner will be entitled to bring a total of one (1) guest to accompany them. The package includes airfare, one (1) room/two (2) nights accommodation. 5

6 62017 GROUP BENEFITS SALES CAMPAIGN RULES & REGULATIONS Prizes may not be exactly as shown in Campaign publicity or promotional materials. All incidental costs and expenses not specifically referred to shall be the responsibility of the winner. GRAND PRIZE WINNERS There will be a total of three (3) Grand Prize packages for SunAdvantage and a total of three (3) Grand Prize packages for SunSolutions, for a total of six (6) Grand Prize packages available to be won by the advisors/ brokers who obtain the highest result in each sales region. Each Grand Prize winner will be entitled to bring a total of one (1) guest to accompany them. Sun Advantage Grand Prize Winners SunSolutions Grand Prize Winners Western Region 1 (plus a guest) 1 (plus a guest) Central Region 1 (plus a guest) 1 (plus a guest) Eastern Region 1 (plus a guest) 1 (plus a guest) GRAND PRIZE WINNERS ANNOUNCEMENTS Participants who satisfy Campaign requirements and have earned a Grand Prize package will be notified as such by their Sun Life Financial Account Executive by or telephone on January 17, If the selected participant cannot be contacted within 14 days of the notification, or refuses the Prize or if contacted but does not claim his or her Prize by or telephone within 2 weeks of the date of initial contact or does not meet all of the Campaign conditions, then the next ranking participant will be contacted and so on and so forth. CAMPAIGN PRIZE SUBSTITUTION Prizes are non-transferable, non-refundable, have no cash surrender value and must be accepted as awarded. If the selected winner cannot attend, accept, or refuses the Prize, then another entry may be selected from the remaining eligible entries. GENERAL CAMPAIGN CONDITIONS Independent licensed advisors/brokers within Canada cannot earn more than one (1) Prize. To claim a Prize, the participant must first have complied with the Rules and correctly answered, unaided, a time-limited, skill-testing question administered by or telephone by the Campaign Sponsor at a prearranged, mutually convenient time. The selected participant will be required to sign a standard Declaration and Release form confirming compliance with an agreement to be bound by the Campaign Rules, release of the Campaign Sponsor, its directors, officers, dealers, partners and employees from any and all liability, and acceptance of the Prize as awarded within five (5) days after receipt. The decision of the Campaign Sponsor is final. TAXATION In compliance with federal and provincial tax legislation, all Campaign Prizes distributed are taxable. PUBLICITY All participants agree to be bound by the Campaign Rules and the decision of the Campaign Sponsor and consents to the use of their name, city of residence, likeness, photograph, image and voice without payment or compensation, in any publicity or advertising, in any medium carried out by the Campaign Sponsor. MODIFICATION OR TERMINATION Subject to applicable law, the Campaign Sponsor reserves the right to cancel, terminate, modify the Rules or administration of or suspend this Campaign in whole or in part without prior notice, with no obligation or liability, including if for any reason the Campaign is not capable of running as planned, whether due to technical failure, tampering, fraud, or corruption of security or proper administration of the Campaign or other causes beyond the control of the Campaign Sponsor. The right is reserved to modify, terminate or withdraw this Campaign at any time without prior notice. LIABILITY The Campaign Sponsor, its directors, officers, partners, dealers and employees shall not be responsible for any injuries, loss or damages of any kind (compensatory, direct, incidental, consequential or otherwise) with respect to, or in any way arising from, this Campaign or the Prizes awarded, including but not limited to: (i) lost, stolen, not received, destroyed, damaged, misdirected, illegible, incomplete, fraudulent or late case applications, which will be void and not eligible; (ii) failure to receive case applications for any reason or technical failures or errors of any kind, including but not limited to incorrect or inaccurate capture or loss of sales information, omissions, lost/delayed/garbled data, transmission failure, interruption, deletion, defect or failures of any telephone or computer line or network, computer equipment, servers, or software; (iii) seeding or printing or typographical errors in any Campaign-related material or human error. A Prize-winner s refusal or inability to accept the Prize awarded shall release the Campaign Sponsor from all obligations. In no event shall the Campaign Sponsor be held to award more Prizes than what is mentioned in the Campaign Rules or to award Prizes otherwise than in compliance with the Campaign Rules.

7 We d like to tell you more GROUP BENEFITS SALES CAMPAIGN RULES & REGULATIONS If you would like more information about the All-Star Hollywood Weekend sales campaign, just contact your Sun Life Financial Group Benefits Representative. Rules and regulations are attached; you can also visit sunlife.ca/gbsolutions to obtain an electronic version. 7

8 About Sun Life Financial A market leader in group benefits, Sun Life Financial serves more than one in six Canadians, in over 12,000 corporate, association, affinity and creditor groups across Canada. Our core values integrity, service excellence, customer focus and building value are at the heart of who we are and how we do business. Sun Life Financial and its partners have operations in 22 key markets worldwide including Canada, the United States, the United Kingdom, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. Life s brighter under the sun Group Benefits are provided by Sun Life Assurance Company of Canada, a member of the Sun Life Financial group of companies. GRP1725-E mr-bb Group Benefits