Executive Zero Defects LEAD Programme A Benchmarking Technical Tour in Beijing & AQI Certified Quality Director Programme

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1 Executive Zero Defects LEAD Programme A Benchmarking Technical Tour in Beijing & Director Programme Executive Summary Being top executives, you may wish to increase profit of your companies. Eliminating the cost of failure and increasing revenues through enhancing customer satisfaction are common approaches, but how can we achieve these effectively and efficiently? Through the introduction of Zero Defects, we can provide you with an answer. Zero Defects is a management philosophy reinforcing that defect is not acceptable, and we should do things right the first time. This philosophy has been proven right in any business, professions and industries, and that s why over 40% of Fortune 500 companies consulted us for the implementation of the Philosophy. Zero Defects is about changing your perspective by considering: Recognizing high cost of quality Continuously looking for places where flaws may appear Working proactively to address the flaws in your systems and processes. This programme consists of three parts, - Zero Defects philosophy introduction by Freeman Young, Successor of Quality Guru Philip B. Crosby - Visits to renowned enterprises where zero defects is in action - Zero Defects Implementation lessons by top executives in renowned enterprises. Who should join us? CEO/ COO Top Executives Operations Directors Quality Directors Business Owners Date: 15 th March th March 2015 Programme Fee: $34,000 Langauge: Mandarin Benefit Reduce Cost of Poor Quality Enhance Customer Satisfaction Increase Profit World Recognized Qualification Deepdiving operations visits to Sony Mobile and Mengniu Dairy.

2 LEAD Approaches LEARN EXPERIENCE Director Programme is one of the most globally recognized executive programmes. Top Executives from Huawei, Midea, ZTE, Sony Mobile, Mengniu, etc took this programme and adopted zero defects philosophy in their companies successfully. The programme consists of four modules: - Management and Environment - How to develop competitiveness in the ever changing world - Crosbyism the Zero Defects Philosophy - Crosby Quality Leadership - Quality Strategy and Implementation Through visiting renowned companies applying Zero Defects, executive could witness the implementation of the philosophy in everyday operations and experience the impact after adopting the philosophy. Senior Executives also share how the whole organization bleeds the Zero Defects blood and maintain their success journey through continuous improvement. APPRECIATE Executives could communicate with Zero Defects Executives in action and appreciate the success of implementation of Zero Defects philosophy. DEDICATE Realizing the power of Zero Defects philosophy in increasing company profits in a sustainable manner, executives could plan their own Zero Defects movement in their companies.

3 Activities Topics Details Sun HK Airport to Beijing - CX 5992 Mon Tues Wed Brief induction to the programme Director Module 1 Director Module 2 Director Module 3 Director Module 4 Deepdiving Visit Operations Tour in Sony Management and the Environment How to develop competitiveness in the ever changing world Crosbyism Zero Defects Philosophy - Management Challenge - Evolution of Management Philosophy - Environmental, Social responsibility and Ethics - Globalization and Management - Zero Defects, the New Business Philosophy - Fundamental Principles of Zero Defects Management - 14 steps to achieve Zero Defects Crosby Quality Leadership - Leadership and Quality - Leadership and Management - Leadership and Effective Team - Leadership and Cultural Change Quality Strategy and Implementation - Let Quality Become Your Competitiveness - Quality Strategy Planning - Quality Strategy Implementation Thur Fri Conversation with Top Executives Deepdiving Visit Operations Tour in Mengniu Dairy Conversation with Top Executives Director Module 5 Sightseeing in Beijing or Examination Achieving Zero Defects with Lean Six Sigma in Sony Food Safety and Zero Defects Make Quality Make Sense- The Implementation - Application tools Beijing Airport to HKG - CX 5903

4 About Crosby Management Institute The first Philip Crosby s company was founded in 1979, and we began our journey of redefining quality in simple and absolute terms everyone could understand. In the 90s, more than 40% of Fortune 500 companies from service and manufacturing sectors chose us to give advice to achieve business excellence. Up to now, more than a million of business owners, managers and executives of more than 1000 companies were trained to learn and apply Crosby s principles. In 1998, Philip Crosby and Freeman Young, his student in China, established Crosby Management Consulting Center in Beijing. In 2014, Crosby Management & Consultants Limited was founded in Hong Kong. Freeman Young 楊鋼 Freeman, well known as the Father of Zero Defects in China, is the pupil of International quality guru Philip B. Crosby. He received a lot of awards, including Top Ten Quality Guru. Top Ten Influential Management Educator, etc. Freeman obtained a Bachelor Degree in Philosophy, a Master Degree in Law and a Doctor of Management, and worked in management, legal, and financial fields in MNC for over 30 years. He is a visiting professor in EMBA and Director Programmes of Beijing University, Tsinghua University, Fudan University, and Northwestern University. He is also author of some popular quality books, like <Zero Defects Wisdom>, <Do Things Right the First Time>, etc. Wang Lin 王琳 Wang Lin is the Director of Quality and Operational Development Division. He is the Vice President American Society for Quality, China, and Chairman of Six Sigma Management Committee. He is an ASQ Certified Six Sigma Black Belt and Certified Manager of Quality / Organizational Excellence, Throughout his 26 year career, he worked as R&D Engineer, Factory Manager, Quality Director, and finally Director of Quality and Operational Development Division. The companies he served include VC in Silicon Valley, IBM, Ericsson, and Sony Mobile. Wang Yansong 王艷松 Wang Yansong is the Vice President of Quality. He worked in quality field for more than 20 years in Fast Moving Consumer Goods MNC such as, Coca Cola, Kimberly and Mengniu, etc. He set up the new quality management system for Kimberly China, Coca Cola China, and Mengniu and quickly improved their product quality. He is now the person in charge of Mengniu Corps Quality Management System, and set up the 4 Carriage system, and thoroughly changed the quality management awareness in Mengniu.

5 Please Register the following participant(s) for this Program: Name (Mr/Mrs/Ms): Job Title: Department: Company: Telephone: Home Return Permit No.: Passport No. (for foreigners without Home Return Permit) Promotion Code: HKSQ Please Fill in the form and send the form to For enquiry, please contact Mr. Lionel Lam on Certification Participants will receive a certificate of attendance from Crosby Management & Consultants Limited. If the participants take and pass the AQI Quality Director Exam, they can receive the Certified Quality Director Certificate from AQI. Payment Programme Fee: $34000 (Price includes Round trip Flight Tickets, local transportation, accommodation, meals and sightseeing) Early Bird Discount: Payment Method: 5% (Before the 10 th of February) By Cheque Made payable to CROSBY MANAGEMENT & CONSULTANTS LIMITED and mail to Room 1212, One Midtown, Tsuen Wan, New Territories, Hong Kong Cancellations Once we have received your booking, the place(s) are confirmed. Refunds will be made for cancellations in 30 days before the beginning of the programme. If in the unlikely event that the course is cancelled, Crosby Management & Consultants Limited will refund the full amount and disclaim any further liability. ENQUIRIES: If you have any queries about registration or payment please do not hesitate to contact our client services department on PRIVATE DISCLOSURE STATEMENT Any information provided by you in relation to this event is being collected by Crosby Management & Consultants Limited and will be held in the strictest confidence. It will be added to our database for the primary purpose of providing you with information about future events and services.

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