Individual giving survey 2008

Transcription

1 Individual giving survey 2008 BRIEFING FOR NON-PROFIT ORGANISATIONS 18 September 2008 All figures, including percentages, are estimates. Percentages may not add up to 100% due to rounding or multiple answers are allowed. - represents no respondents. * represents percentage below 1%. # represents sample size <30.

2 Agenda Background Executive summary Volunteerism Philanthropy Why people volunteer, donate A caring society: Singapore, UK & US Encouraging people to volunteer and donate more Volunteer-donor connection 2

3 Background About NVPC Promotes volunteerism and philanthropy Works with non-profit, private and public sector organisations through Promotion and public education Networking Research and publications About IGS 2008 Conducted every two years Measures individual giving in terms of volunteerism, philanthropy Individuals aged 15 years and above Singapore residents (i.e. Singapore citizens, PRs) Non residents (excluding tourists) 3

4 Background Survey objectives Determine extent of individual giving of time and money at national level Profile givers and study their behaviors and motivations Compare with past NVPC surveys Data collection & analysis Sampling framework List of 4,928 households from Department of Statistics Sample households geographically spread and representative of house type Survey period: April to May 2008 (8 weeks) Respondents Interviewed face to face at home Interviews completed: 1,894 Statistics Weighting applied to sample data to arrive at national estimates Margin of error at 95% confidence level: +/- 2.3% Respondents were asked regarding their giving behaviour in the past 12 months (ie from May 2007 to May 2008). In this document, the year shown refers to the year of survey unless otherwise stated. 4

5 Executive summary Volunteer participation Has risen from 15.5% to 16.9% Donation amounts Has risen from S$341 million to S$958 million. Donor participation Has risen from 89% to 91% Still below 2004 s high of 97% Public confidence in charities Has risen from 28% to 40% for above moderate to complete confidence Connection between volunteerism and philanthropy remains strong Among current volunteers 98% are donors Current volunteers who donate give 4x more than non volunteers who donate 5

6 Profile of respondents (Singapore residents) Residents Only (Singapore citizens and Permanent Residents) Gender Ethnic Group Age Group House Type Sample (Unweighted) Resident population Male 46% 49% Female 54% 51% Chinese 80% 77% Malay 11% 13% Indian 7% 8% Others 2% 2% years 17% 16% years 16% 19% years 23% 21% years 20% 20% years 14% 12% 65 years and above 10% 12% HDB 1-3 rooms 29% 25% HDB 4 rooms 34% 33% HDB 5 rooms / exec / HUDC / Exec Condo 24% 27% Condo / Private Apartment 10% 9% Landed Property 3% 6% Others, e.g. shophouses - * Survey respondents include both residents and non-residents. The above table shows the distribution of resident sample. 6

7 Volunteerism Definition: Activities done out of free will without expecting financial payment Excludes compulsory community work such as Community Involvement Programme in schools (except where compulsory hours exceeded)

8 Volunteer participation has risen from 15.5% to 16.9% Percentage Distribution of population by volunteer status Current Volunteer Former Volunteer Non Volunteer 8

9 Higher proportion of younger persons were volunteering 2008: Incidence of current volunteers^ ALL RESPONDENTS 16.9% Gender Male 15% Female 19% Chinese 16% Ethnic Group Malay 19% Indian 21% Others 15% years 23% years 13% Age Group years 19% years 17% years 14% 65 years & over 11% HDB 1-3 room 11% HDB 4-room 16% House Type HDB 5 rooms / exec / HUDC / Exec Condo 24% Condo/Private Apartment 19% Landed property 24% Others (e.g. shop houses) - Denotes higher volunteer incidence (chi square significance) ^ Within each subgroup e.g. Among individuals aged years, 23% are volunteers. 9

10 Higher proportion of higher income earners were volunteering Highest Educational Level Attained Dependents No formal education PSLE Secondary / GCE'N'/ 'O' level College / ITE / Pre-U / GCE 'A' Cert Polytechnic Diploma or equivalent University / Degree or higher With dependents No dependents 2008: Incidence of current volunteers ALL RESPONDENTS 16.9% 6% 15% 15% 20% 20% 21% 16% 18% Income Group (Personal Monthly Income) Lower than $1000 $ $1999 $ $2999 $ $3999 $ $4999 $ $9999 $10000 or more# 16% 12% 17% 18% 27% 27% 30% Denotes higher volunteer incidence (chi square significance) 10

11 Higher proportion of students were volunteering, as were those working in public sector 2008: Incidence of current volunteers ALL RESPONDENTS Occupational Status Industry 16.9% Full-time Employed Part-time Employed National Service # Housewife / Homemaker Student Unemployed/ Retiree 16% 11% 29% 12% 28% 12% Local private sector Local public sector Local non-profit organisation# Multinational corporation Self-Employed 12% 27% 40% 20% 18% Denotes higher volunteer incidence (chi square significance) 11

12 4 in 5 volunteers will continue to volunteer Q: How likely are you to volunteer in future? 47% with the majority (91%) in the next 12 months 44% 35% 26% % 14% 6% Between 25 to 36 months, 1% Between 13 to 24 months, 5% Beyond 36 months, 2% DK/RF, 1% In the next 12 months, 91% 7% 4% Highly unlikely 2% Unlikely Maybe Likely Highly likely Base = Current Volunteers 12

13 1 in 2 volunteers do so occasionally. Volunteer Frequency % of Current Volunteers Weekly (per week) 21% 24% Monthly (per month) 25% 22% Occasionally (per year) 54% 54% 13

14 Despite the number of volunteers increasing, only 45 million volunteer hours were put in for 2008, compared to 49 million for Q: How often and about how much time did you spend on volunteering in the past 12 months? Volunteer Hours (excl. travel time) Weekly Monthly Total volunteer hours Year Incidence of Current Volunteers (exclude travelling time) % 45 million hours % 49 million hours Occasionally (per year) Weekly hours shown reflect mean number of hours spent volunteering per week. Monthly hours shown reflect mean number of hours spent volunteering per month. Base = Current Volunteers 14

15 Philanthropy Definition: Money given out of free will Excludes obligatory giving of money such as paying fines or taxes, or supporting family members

16 Percentage Donor participation has risen from 89% to 91% Donor Non-Donor 16

17 9 in 10 Singapore residents have given. How do we make this better? 2008: Incidence of donors^ ALL RESPONDENTS Gender Ethnic Group Age Group House Type 91.1% Male 91% Female 91% Chinese 90% Malay 95% Indian 95% Others 89% years 89% years 93% years 96% years 93% years 85% 65 years & over 82% HDB 1-3 room 86% HDB 4-room 92% HDB 5 rooms / exec / HUDC / Exec Condo 97% Condo/Private Apartment 90% Landed property Others (e.g. shop houses) 91% - Denotes higher donor incidence (chi square significance) ^ Within each subgroup e.g. Among individuals aged years, 89% are donors. 17

18 9 in 10 Singapore residents have given. How do we make this better? 2008: Incidence of donors ALL RESPONDENTS Highest Educational Level Attained Dependents Income Group (Personal Monthly Income) No formal education PSLE Secondary / GCE'N'/ 'O' level College / ITE / Pre-U / GCE 'A' Cert Polytechnic Diploma or equivalent University / Degree or higher With dependents No dependents Lower than $1000 $ $1999 $ $2999 $ $3999 $ $4999 $ $9999 $10000 or more # 91.1% 77% 88% 92% 89% 92% 97% 93% 89% 88% 91% 96% 96% 98% 99% 95% Denotes higher donor incidence (chi square significance) 18

19 4 in 5 donors will continue to give Q: How likely are you to donate in future? 59% with the majority in the next 12 months (96%) 50% 2006 Between 25 to 36 Beyond Beyond36 36 months, Between months, months, * 0% Don't 0% 13 to 24 * Never, 0%know/ * months, refused, 2% 0% % 21% 17% 17% In the next 12 months, 96% * 7% 1% 2% Highly unlikely Unlikely * Maybe Likely Highly likely * Denotes less than 1% Base = Donors 19

20 Average donation has increased to S$300 per donor from S$125 Q: Have you donated in the past 12 months? No, 9% Among donors $958 million Yes, 91% Year Average Donation Total Giving of Money by Individuals (S$) 2008 $300 per giver S$958 million 2006 $125 per giver S$341 million Donations to non profit organisations (religious and nonreligious, including Institutions of a Public Character) by individuals in 2008 survey: $958m Donations to IPCs in 2007 (including donations by institutions such as companies, not just by individuals): $820m. Base = Donors 20

21 Of the S$958 Million donated in 2008, S$103 Million was for use outside Singapore Q: How much money have you donated to? Base = $958 million Non Religious, 47% $454 million $504 million Religious, 53% Donations for use outside of Singapore (e.g. for relief of earthquake or famine victims) 2008 survey: $103 million 2006 survey: $28 million Base = Donors 21

22 Why people volunteer, donate

23 Variables influencing volunteerism & philanthropy No influence Influence Volunteerism Philanthropy Industry Occupation Education House Type Age Group Income Group Education Gender Dependents Occupation Race Industry Some occupational status (ie student) and industry (ie local public sector) influences volunteerism incidence but not philanthropy incidence. Highest educational level attained (ie University / Degree or higher ) influences philanthropy incidence but not volunteerism incidence. Demographic variables influencing both volunteerism and philanthropy are house type, age group and income group. Gender, dependents and race has no influence on both volunteerism and philanthropy 23

24 Top motivating factors for volunteering and philanthropy are similar. Residents helped in causes they personally believed in and the referral method of getting volunteers and donors worked well. Q: What motivated you most to volunteer with specific organisations? Please state the top reason which is applicable to you. Q: What motivated you most to donate to specific organisations? Please state the top reason which is applicable to you. 57% To help a cause you personally believe in 68% Someone asked you or you or someone has been involved 24% 24% 2% The organisation is well managed The attractiveness of the fundraising effort 3% * * 3% Others 4% 13% DK/refused * Volunteering Donating Base = Current Volunteers & Donors 24

25 A caring & giving society: Singapore, UK & the US

26 While not strictly comparable, Singapore 97% 89% led in giving money 91% 78% 81% 67% Singapore 1 Individuals Last 12 months UK UK Individuals Last 4 weeks 70% US US 4 Households; donation amount US$25 or more Last 12 months Results among countries are not strictly comparable because of differences e.g. when fieldwork was carried out, survey methods, definitions of donating. Years stated in chart are the year(s) of fieldwork Individual Giving Survey (2004, 2006, 2008), National Volunteer & Philanthropy Centre, Singapore Citizenship Survey (2006), Department for Communities & Local Government, United Kingdom Helping Out (2007), Cabinet Office, United Kingdom Center on Philanthropy Panel Study (2003, 2005), The Center on Philanthropy at Indiana University, United States 26

27 While not strictly comparable, Singapore lagged in giving time 59% 44% 28.8% 26.7% 26.2% 15.2% 15.5% 16.9% Singapore years+ Formal and informal volunteering UK 16 years+ Formal volunteering 2006 US 16 years+ Formal volunteering Results among countries are not strictly comparable because of differences e.g. when fieldwork was carried out, survey methods, definitions of volunteering. Years stated in chart are the year(s) of fieldwork Individual Giving Survey (2004, 2006, 2008), National Volunteer & Philanthropy Centre, Singapore Citizenship Survey (2006), Department for Communities & Local Government, United Kingdom Helping Out (2007), Cabinet Office, United Kingdom Volunteering in the United States (2008), Corporation for National and Community Service, United States 27

28 Encouraging people to volunteer and donate more

29 Public confidence in charities has risen. 40% expressed above moderate to complete confidence in 2008 compared to 28% in 2006 Q: On a scale of 0-10 (where 0 means don t have confidence at all, while 10 means have complete confidence ), how much confidence do you have in charities? Score 7-10/ Above moderate to complete confidence 10 3% 3% 9 3% 3% % % 8 8% 14% 14% 7 Score 4-6/ Moderate confidence % % Score 0-3/ Below moderate to no confidence 6 15% 20% 18% 27% % % 0 7% 5% % 6% 3 6% 2% 3% 1% 2% 29% % 29

30 We know the Top 5 reasons for stopping volunteering. How can we reduce these, such that Social Capital increases? Q: You volunteered more than 12 months ago, but have stopped doing so now. What were the reasons that you stopped volunteering? 1. No Time 2. Inaccessible/ change in location 3. Tired/burnout 4. Physically not capable (health/age) 5. Too much responsibility Base = Former Volunteers 30

31 Religious Organisations and Social Services received the most help Q: In which of these sectors have you volunteered / donated money in the past 12 months? Sector refers to the type of organisation ultimately receiving the service of the volunteer / donation. For example: (a) if a volunteer is with a religious organisation and is involved with serving the children of an orphanage, the sector is social service, NOT religious, (b) If a temple is collecting money for a hospital, the sector is health, NOT Religious Organisations Volunteerism Religious Organisations 46% Social Service 27% Education 22% 19% Community/ Grassroots Organisations Health 8% Philanthropy Religious Organisations 63% Social Service 35% Health 31% Civic/ Self Help 28% Education 27% Environment/ Animals 5% Youth Organisations Youth Organisations 5% Overseas Humanitarian Effort Civic / Self Help 4% Community/ Grassroots Organisations Overseas Humanitarian Effort 4% Environment/ Animals 19% 10% 8% 5% Heritage 2% Sports Organisations Sports Organisations 2% Heritage 1% Arts/ Culture 1% Arts/ Culture Others 1% 5% Figures may not add up to 100% as multiple answers are allowed 4% Others Base = Current Volunteers & Donors 31

32 Volunteer-Donor Connection

33 It pays to attract, groom and keep volunteers Incidence of donors: highest among current volunteers; among current volunteers, 98% were donors 2008 Current volunteers Former volunteers Non volunteers % Donors 98% 93% 89% % Non Donors 2% 7% 11% Current volunteers who donated gave 4x more than non volunteers who donated Volunteer status Amount donated* Current volunteers $657 Former volunteers $449 Non volunteers $162 * Mean amount donated in 12 months. Mean value may be affected by outliers. 33