Preliminary Master Plan Opinion Survey Report

Transcription

1 PRIVATE CLUB PLANNERS & CONSULTANTS Preliminary Master Plan Opinion Survey Report Heritage Palms Golf & Country Club Fort Myers, Florida August Prepared by: McMahon Group, Inc. Mason Ridge Center Drive Suite St. Louis, Missouri Tel:.. Toll-Free:... Fax:..

2 PRELIMINARY MASTER PLAN OPINION SURVEY REPORT HERIT PALMS GOLF & COUNTRY CLUB EXECUTIVE SUMMARY The response rate for the Opinion Survey was very high, with fully % of all surveys returned for tabulation. The McMahon Group received a total of, surveys either via the mail or online from the Club s, Member households. Of these, the McMahon Group determined that Member households had submitted two surveys (either one survey via the mail and one online, or two online surveys). These additional surveys were removed from the tabulation, so that no household was represented more than once, bringing the total count of tabulated surveys to,. This level of participation provides a highly credible survey sample that can represent quite accurately the attitudes that exist among all members within a small range of error. Additionally, the survey followed a series of very well-attended member meetings - in fact a majority of survey respondents indicated they attended one of the informational sessions held at the Club in April of this year - and it was accompanied by a highly informative project booklet, indicating that the respondents were well-informed about the conceptual plan and related matters. The response to the Plan is mixed, as some % of respondents indicated they would vote against the Plan if it was submitted to the membership as currently constituted and % would vote in favor of it. The remaining % were uncertain. As is common in these situations, there is some divergence of opinion based on the age and tenure of the respondents with younger members (under age ) and recent joiners (members who joined since ) more inclined to support the proposal and older and longer tenured members less likely to support it. At the same time, while the support from these younger and newer segments is good, we did not find even in these typically favorably inclined groups the substantial agreement that is necessary to move a plan forward. With regard to projects, components of the Preliminary Master Plan that are important to majorities of all respondents include the casual grill room/pub, expanded main kitchen and additional parking. Next in importance were the expanded Main Dining Room; new, larger Golf Shop and a new two-story fitness and multi-use building. These were considered important by % to % of respondents. In response to Question # testing member satisfaction with the way in which the Plan solved the various facility challenges, we found satisfaction levels ranging between % to % for the fitness and dining concepts and dissatisfaction levels ranging from % to %. These results and the responses to Question A (how would you vote?) stand in contrast to the results for Question, where % indicated they were satisfied with the Plan and % were dissatisfied. This begins to suggest that the scope and cost of the overall

3 Heritage Palms Golf & Country Club Opinion Survey Report Executive Summary August Plan and the individual member funding amounts weighed on the minds of the members. The response to Question A indicates the membership would prefer to pay for improvements through an annual (for years) instead of a one-time assessment or two annual s. In response to Question B we have reported the averages for the assessment and annual options by those who entered a positive value. As noted, the average amounts offered by respondents represent from % (one-time assessment), to % (two annual s) to % (annual for years) of the amounts estimated to fund the entire Plan. However, when considering funding scenarios going forward, these average amounts must also be tempered by the following factors: Of all survey respondents, % skipped the question regarding the preferred funding method and % skipped the question regarding the amount they would be willing to pay. Of those who skipped the question regarding the amount they would be willing to pay, % are from the group that would likely vote against the Plan. Of those respondents who did respond to the question regarding how much they would be willing to pay, % to % indicated they would not be willing to pay any amount, but these responses are not included in the averages presented in our report. As was outlined at the start of this process and conveyed to the membership in the meetings and projectrelated information, the goal of the Committee and Board is to identify a plan that can be supported by a significant majority of the membership. The Committee will now need to begin the process of examining the plan in light of the survey results and work to identify a solution that allows for implementation of the highest priority projects while staying within the financial tolerance of the membership. The following report and analysis, the data tables and the written comments provide a wealth of information that will assist the planning team in this effort. Respectfully submitted, Frank J. Vain President

4 PRELIMINARY MASTER PLAN OPINION SURVEY REPORT HERIT PALMS GOLF & COUNTRY CLUB RESULTS AND ANALYSIS The following is a summary of the survey results and McMahon Group s interpretation of the results: Question. Did you attend one or more of the Town Hall meetings at the Club the first week of April? Attend Town Hall Meeting % % % Question. Please rate the importance of the following individual components of the Preliminary Master Plan: (=Very, =Very ) Preliminary Master Plan Component Rating % Rating % Rating Casual grill room/pub (seating ) dedicated to casual member dining and socializing. % % Expanded main kitchen to better serve dining facilities. % % Additional parking ( spaces). % % Expand the Main Dining room (seating ) with an exterior glass operable wall for indoor/outdoor dining (seating ). % % New, larger Golf Shop (, square feet) in location of current Fitness Center. % % New two-story building with upper level fitness facility and member multi-use space. % % -Large main room (, square feet) with cardio machines, resistance equipment and free weights. % % -Exercise studio for group classes (, square feet). % % -Member flexible/multi-use space (, square feet). % % -Small fitness locker rooms (, square feet). % % (continued on next page)

5 Heritage Palms Golf & Country Club Opinion Survey Report Results and Analysis August Preliminary Master Plan Component Rating % Rating % Rating Larger, centralized offices to relieve crowding and consolidate personnel. % % Pickleball courts (). % % Tennis courts (). % % As shown above and on the previous page, three of the Preliminary Master Plan components are important to majorities of all respondents: Casual grill room/pub Expanded main kitchen Additional parking Next in importance are those Plan components rated important by % to % of respondents: Expanded Main Dining Room New, larger Golf Shop New two-story fitness and multi-use building o Large main room (cardio, resistance & free weights) o Group exercise studio

6 Heritage Palms Golf & Country Club Opinion Survey Report Results and Analysis August The table below displays the response percentages (% rating important) based on member responses to Survey Question, which asked members how they would likely vote if the Preliminary Master Plan was brought to a vote. As this table shows, almost all of the components are important to majorities of respondents who would likely vote for the Plan. Among respondents who would likely vote against the Plan, none of the components are important to a majority of respondents, and only the casual grill room/pub reaches the % importance level. Among respondents who are undecided as to how they would vote, most rated the following components as important: casual grill room/pub, expanded main kitchen, additional parking and expanded Main Dining Room. Percent Rating Based on Responses to Survey Question How Would You Likely Vote? * Preliminary Master Plan Component Likely Vote For Plan Likely Vote Against Plan As to How Likely to Vote Casual grill room/pub (seating ) dedicated to casual member dining and socializing % % % Expanded main kitchen to better serve dining facilities % % % Additional parking ( spaces) % % % Expand the Main Dining room (seating ) with an exterior glass operable wall for indoor/outdoor dining (seating ) % % % New, larger Golf Shop (, square feet) in location of current Fitness Center % % % New two-story building with upper level fitness facility and member multi-use space % % % -Large main room (, square feet) with cardio machines, resistance equipment and free weights % % % -Exercise studio for group classes (, square feet) % % % -Member flexible/multi-use space (, square feet) % % % -Small fitness locker rooms (, square feet) % % % Larger, centralized offices to relieve crowding and consolidate personnel % % % Pickleball courts () % % % Tennis courts () % % % * Response percentages for Question : % - Likely Vote For Plan, % - Likely Vote Against Plan, % -

7 Heritage Palms Golf & Country Club Opinion Survey Report Results and Analysis August Shown below are the importance percentages segmented by the age group of respondents and also by their membership tenure. As this table shows, the importance of the various components is somewhat higher among younger respondents than it is among older respondents, and considerably higher among respondents who are recent joiners (joined to present) than among longer-tenured respondents (joined prior to ). Percent Rating Based on Age Group & Membership Tenure Preliminary Master Plan Component Under Age Ages to Over Age Joined Before Joined to Present Casual grill room/pub (seating ) dedicated to casual member dining and socializing % % % % % Expanded main kitchen to better serve dining % % % % % Additional parking ( spaces) % % % % % Expand the Main Dining room (seating ) with an exterior glass operable wall for indoor/outdoor dining (seating ) % % % % % New, larger Golf Shop (, square feet) in location of current Fitness Center % % % % % New two-story building with upper level fitness facility and member multi-use space % % % % % -Large main room (, square feet) with cardio machines, resistance equipment and free weights % % % % % -Exercise studio for group classes (, square feet) % % % % % -Member flexible/multi-use space (, square feet) % % % % % -Small fitness locker rooms (, square feet) % % % % % Larger, centralized offices to relieve crowding and consolidate personnel % % % % % Pickleball courts () % % % % % Tennis courts () % % % % %

8 Heritage Palms Golf & Country Club Opinion Survey Report Results and Analysis August Question. The prior question asked how important the individual components of the Preliminary Master Plan are to you. In this question, please indicate how satisfied you are with how the Preliminary Master Plan addresses the individual components (i.e., is it the right solution?) Space for comments is provided below. (=Very Satisfied, =Very Dissatisfied) Preliminary Master Plan Component Rating % Satisfied % Dissatisfied Casual grill room/pub dedicated to casual member dining and socializing. % % Additional parking. % % Expansion of the Main Dining Room with an exterior glass operable wall for indoor/outdoor dining. % % New, larger Golf Shop in location of current Fitness Center. % % New two-story building with upper level fitness facility and member multi-use space. % % Pickleball courts (). % % Tennis courts (). % % As shown above, for all but one of the Master Plan components the percentages of satisfied respondents exceed the percentages of dissatisfied respondents, the only exception being the tennis courts (% satisfied, % dissatisfied). As shown below, among respondents who would likely vote for the Preliminary Master Plan, all of the satisfaction ratings are very high (. to.), and among respondents who would likely vote against the Plan, the satisfaction ratings are all low (. to.). Among respondents who are undecided as to how they would vote, all of the satisfaction ratings are above., except for the tennis courts, which received a rating of.. Satisfaction Ratings Based on Responses to Survey Question How Would You Likely Vote? Preliminary Master Plan Component Likely Vote For Plan Likely Vote Against Plan As to How Likely to Vote Casual grill room/pub dedicated to casual member dining and socializing... Additional parking... Expansion of the Main Dining Room with an exterior glass operable wall for indoor/outdoor dining... New, larger Golf Shop in location of current Fitness Center... New two-story building with upper level fitness facility and member multi-use space... Pickleball courts ()... Tennis courts ()...

9 Heritage Palms Golf & Country Club Opinion Survey Report Results and Analysis August As was noted previously with respect to the importance of the various components, younger members also tend to be more satisfied than older respondents with how well the Plan addresses the various components. Also, members who have joined the Club most recently ( to present) are considerably more satisfied than longer-tenured members with how well the Plan addresses the various components. Satisfaction Ratings Based on Age Group & Membership Tenure Preliminary Master Plan Component Under Age Ages to Over Age Joined Before Joined to Present Casual grill room/pub dedicated to casual member dining and socializing..... Additional parking..... Expansion of the Main Dining Room with an exterior glass operable wall for indoor/outdoor dining..... New, larger Golf Shop in location of current Fitness Center..... New two-story building with upper level fitness facility and member multi-use space..... Pickleball courts ()..... Tennis courts ()..... Question. Please provide any comments or suggestions you have regarding the improvements being proposed in the Preliminary Master Plan: These comments and suggestions can be found in the Written Comments section of this report. FINANCING PLAN The total estimated cost to fund the Preliminary Master Plan is $,,. The two proposed components of funding would be: ) An increase in maintenance fees (dues) through a special assessment and ) An increase in resale capital contributions of $, per sale. There will be three options to pay for the special assessment.. You may make an upfront of $,. You may make two s of $, over two consecutive years. You may pay $ per year for years In addition to the above, ongoing operating costs would increase as a result of the increased space and activity. After the project is fully operational in four or five years it is estimated annual dues would rise approximately $ per year. This amount includes replacement reserves, personnel, utilities, insurance, maintenance and other miscellaneous operating costs.

10 Heritage Palms Golf & Country Club Opinion Survey Report Results and Analysis August Question A. Which of the following options would you most prefer to fund improvements you personally felt were important? Option to Fund Improvements % A one-time upfront % paid in two consecutive years % An annual (for years) % Of the total survey respondents, (%) answered this question. It is also important to note that the preponderance of respondents who skipped this question are from the group that would likely vote against the Plan. Among respondents who would likely vote against the Plan, % answered this question, compared to % of respondents who would likely vote For the Plan, and % of respondents who are undecided as to how they would vote. Of the total respondents who did not answer this question, % indicated they would likely vote against the Plan. Among the respondents to this question, the clear preference of the three funding options, preferred by almost twothirds of respondents, is to pay an annual for years. Question B. Knowing that the cost to finance the Preliminary Master Plan would be a one-time upfront of $,, OR two s of $, each paid in two consecutive years, OR $ per year per member for years, what is the maximum amount you would be willing to pay to fund improvements you personally felt were important as noted in the previous question? (Please fill in an amount based on your response to the previous question regarding your preference for a funding method.) Of the total survey respondents, (%) responded to this question. Of the respondents to the previous question (preferred funding option), (%) responded to this question. If you prefer to pay a one-time upfront, what is the maximum amount you are willing to pay? Among respondents who prefer this funding option and wrote in amounts, % indicated they would not be willing to pay any amount to fund improvements. Among the % of respondents who wrote in amounts greater than $, the average one-time upfront amount they would be willing to pay is $,. This amount represents % of the estimated amount ($,) required to fund the entire Plan. If you prefer to pay two s in two consecutive years, what is the maximum amount you are willing to pay in each of the two years? Among respondents who prefer this funding option and wrote in amounts, % indicated they would not be willing to pay any amount to fund improvements. Among the % of respondents who wrote in amounts greater than $, the average annual (for two consecutive years) they would be willing to pay is $,. This amount represents % of the estimated amount ($,) required to fund the entire Plan.

11 Heritage Palms Golf & Country Club Opinion Survey Report Results and Analysis August If you prefer to make an annual for years, what is the maximum amount you are willing to pay per year? Among respondents who prefer this funding option and wrote in amounts, % indicated they would not be willing to pay any amount to fund improvements. Among the % of respondents who wrote in amounts greater than $, the average annual (for years) they would be willing to pay is $. This amount represents % of the estimated amount ($) required to fund the entire Plan. Question. Please provide any comments or suggestions you have regarding the proposed Financing Plan for the Preliminary Master Plan: These comments and suggestions can be found in the Written Comments section of this report. Question. Please rate your satisfaction with the Preliminary Master Plan: Plan Satisfaction All Respondents Very Satisfied % Satisfied % % Dissatisfied % Very Dissatisfied % Rating. Plan Satisfaction Likely Vote For Likely Vote Against Very Satisfied/Satisfied % % % % % % Very Dissatisfied/Dissatisfied % % % Rating... Plan Satisfaction Under Age Ages - Over Age Joined Before Joined to Present Very Satisfied/Satisfied % % % % % % % % % % Very Dissatisfied/Dissatisfied % % % % % Rating.....

12 Heritage Palms Golf & Country Club Opinion Survey Report Results and Analysis August Among all respondents, % are satisfied or very satisfied with the Preliminary Master Plan, % are dissatisfied or very dissatisfied, and % are neutral. It is not surprising that almost all (%) of respondents who would likely vote for the Plan are satisfied, compared to only % of respondents who would likely vote against the Plan. Among respondents who are undecided as to how they would vote, most (% ) are satisfied with the Plan and only % are dissatisfied. Fifty-four percent (%) of respondents under age are satisfied with the Plan, compared to only % of respondents over age. Among respondents who joined the Club prior to, % are satisfied with the Plan, compared to % of respondents who joined the Club from to present. Question A. If the Preliminary Master Plan was voted on as outlined in the presentation materials, how would you likely vote? All Under Ages Over Joined Joined Likely Vote Respondents Age - Age Before to Present Would likely vote FOR the Plan % % % % % % Would like vote AGAINST the Plan % % % % % % % % % % % % Among all respondents, % would likely vote against the Plan, % would likely vote for the Plan and % are undecided as to how they would vote. Among respondents under age and those who have joined the Club from to present, more respondents would likely vote for the Plan than against it; and among respondents over age and those who joined the Club before, more respondents would likely vote against the Plan than would vote for it. Question B. If you would likely vote against the Plan or are undecided, what changes would you suggest that might cause you to vote for the Plan? Or, if you would likely vote for the Plan, please indicate why you would do so: These comments and suggestions can be found in the Written Comments section of this report.

13 Heritage Palms Golf & Country Club Opinion Survey Report Results and Analysis August ABOUT YOU Question. What type of housing do you own in Heritage Palms? Housing % Housing % % % home % Question. What is your age category? Age Category % Under % to % to % to % Over % Question. How much of the year do you reside at the Club? Reside at the Club % % Part of the year % t at all % Question. Do you rent your unit at Heritage Palms? Rent Unit % % year round % for to months % for to months % for less than months %

14 Heritage Palms Golf & Country Club Opinion Survey Report Results and Analysis August Question. Approximately how many times per year do you have adult children or guests golf and stay with you at the Club? Children or Guests % Never % Less than days % or more days % Question. When did you become a member of Heritage Palms Golf & Country Club? First Join % Inception to % to % to % to present %

15 HERIT PALMS GOLF & COUNTRY CLUB Preliminary Master Plan Opinion Survey Figure :. Did you attend one or more of the Town Hall meetings at the Club the first week of April? Under.%, -.%, Over.%,.%,.%,.%,.%, Prior to.%, -present.%,.%,.%,.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.% Figure :. Please rate the importance of the following individual components of the Preliminary Master Plan: Under.%, -.%, Over.%,.%,.%,.%,.%, Prior to.%, -present.%,.%,.%, Expand MDR Very Very Grill/pub Very Very.%.%.%.%.%.%.%.%.%...%.%.%.%.%.%.%.%.%.%...%.%.%.%.%.%.%.%.%...%.%.%.%.%.%.%.%.%...%.%.%.%.%.%.%.%.%.%...%.%.%.%.%.%.%.%.%.%...%.%.%.%.%.%.%.%.%.%...%.%.%.%.%.%.%.%.%.%...%.%.%.%.%.%.%.%.%.%...%.%.%.%.%.%.%.%.%.%...%.%.%.%.%.%.%.%.%.%...%.%.%.%.%.%.%.%.%.%...%.%.%.%.%.%.%.%.%..

16 Figure :. Please rate the importance of the following individual components of the Preliminary Master Plan: Main kitchen Very Very Central offices Very Very New Golf Shop Very Very Two-story Very Very.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%, Under.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%, -.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%, Over.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%, Prior to.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%..%, -present.%.%.%.%.%..%.%.%.%.%..%.%.%.%..%.%.%.%.%..%,.%.%.%.%..%.%.%.%.%..%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%. HERIT PALMS GOLF & C. C. August Page of

17 Figure :. Please rate the importance of the following individual components of the Preliminary Master Plan: Large room Very Very Studio Very Very Multi-use Very Very Fitness locker Very Very.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%, Under.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%, -.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%, Over.%.%.%.%.%..%.%.%.%.%..%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%, Prior to.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%, -present.%.%.%..%.%.%.%.%..%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%. HERIT PALMS GOLF & C. C. August Page of

18 HERIT PALMS GOLF & C. C. August Page of Figure :. Please rate the importance of the following individual components of the Preliminary Master Plan: Under.%, -.%, Over.%,.%,.%,.%,.%, Prior to.%, -present.%,.%,.%, Pickleball courts Very Very Tennis courts Very Very Add parking Very Very.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%....%.%.%.%.%.%.%.%.%.%.%.%.%.%.%....%.%.%.%.%.%.%.%.%.%.%.%.%.%.%....%.%.%.%.%.%.%.%.%.%.%.%.%.%....%.%.%.%.%.%.%.%.%.%.%.%.%.%.%....%.%.%.%.%.%.%.%.%.%.%.%.%.%.%....%.%.%.%.%.%.%.%.%.%.%.%.%.%.%....%.%.%.%.%.%.%.%.%.%.%.%.%.%.%....%.%.%.%.%.%.%.%.%.%.%.%.%.%.%....%.%.%.%.%.%.%.%.%.%.%.%....%.%.%.%.%.%.%.%.%.%.%.%.%.%.%....%.%.%.%.%.%.%.%.%.%.%.%.%.%.%....%.%.%.%.%.%.%.%.%.%.%.%.%.%.%...

19 Figure :. In this question, please indicate how satisfied you are with how the Preliminary Master Plan addresses the individual components (i.e., the right solution?). Expand MDR Very Satified Satisfied Dissatisfied Very Dissatisfied Casual grill Very Satified Satisfied Dissatisfied Very Dissatisfied New Golf Shop Very Satified Satisfied Dissatisfied Very Dissatisfied Two-story Very Satified Satisfied Dissatisfied Very Dissatisfied.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%, Under.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%, -.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%, Over.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%, Prior to.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%, -present.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%..%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%. HERIT PALMS GOLF & C. C. August Page of

20 HERIT PALMS GOLF & C. C. August Page of Figure :. In this question, please indicate how satisfied you are with how the Preliminary Master Plan addresses the individual components (i.e., the right solution?). Under.%, -.%, Over.%,.%,.%,.%,.%, Prior to.%, -present.%,.%,.%, Pickleball courts Very Satified Satisfied Dissatisfied Very Dissatisfied Tennis courts Very Satified Satisfied Dissatisfied Very Dissatisfied Add parking Very Satified Satisfied Dissatisfied Very Dissatisfied.%.%.%.%.%.%.%.%.%.%.%.%.%.%....%.%.%.%.%.%.%.%.%.%.%.%.%.%....%.%.%.%.%.%.%.%.%.%.%.%.%.%.%....%.%.%.%.%.%.%.%.%.%.%.%.%.%.%....%.%.%.%.%.%.%.%.%.%.%.%.%.%.%....%.%.%.%.%.%.%.%.%.%.%.%.%.%.%....%.%.%.%.%.%.%.%.%.%.%.%.%.%.%....%.%.%.%.%.%.%.%.%.%.%.%.%.%.%....%.%.%.%.%.%.%.%.%.%.%.%.%.%.%....%.%.%.%.%.%.%.%.%.%.%.%.%.%....%.%.%.%.%.%.%.%.%.%.%.%.%.%.%....%.%.%.%.%.%.%.%.%.%.%.%.%.%.%....%.%.%.%.%.%.%.%.%.%.%.%.%.%.%... Figure :. A. Which of the following options would you most prefer to fund improvements you personally felt were important? Under.%, -.%, Over.%,.%,.%,.%,.%, Prior to.%, -present.%,.%,.%,.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%

21 HERIT PALMS GOLF & C. C. August Page of Figure :. B. Knowing the costs to finance the Preliminary Master Plan would be a one-time upfront of $, or two s of, each paid in two consecutive years, or $ per year per member for years, what is the maximum amount you would be willing to pay to fund improvements you personally felt were important? Maximum one-time amount willing to pay: Under.%, -.%, Over.%,.%,.%,.%,.%, Prior to.%, -present.%,.%,.%, $ $ - $, $, to $, $, to $, Above $,.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.% Figure : If you prefer to pay two-s in two consecutive years, what is the maximum amount you are willing to pay in each of the two years? Under.%, -.%, Over.%,.%,.%,.%,.%, Prior to.%, -present.%,.%,.%, $ $ to $, $, to $, $, to $, Above $,.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%

22 HERIT PALMS GOLF & C. C. August Page of Figure : If you prefer to make an annual for years, what is the maximum amount you are willing to pay per year? Under.%, -.%, Over.%,.%,.%,.%,.%, Prior to.%, -present.%,.%,.%, $ $ to $ $ to $ $ to $ $ to $ $ to $ $ to $ Above $.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.% Figure :. Please rate your satisfaction with the Preliminary Master Plan: Under.%, -.%, Over.%,.%,.%,.%,.%, Prior to.%, -present.%,.%,.%, Very Satified Satisfied Dissatisfied Very Dissatisfied.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%. Figure :. If the Preliminary Master Plan was voted on as outlined in the presentation materials, how would you likely vote? Under.%, -.%, Over.%,.%,.%,.%,.%, Prior to.%, -present.%,.%,.%,.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%

23 HERIT PALMS GOLF & C. C. August Page of Figure :. What type of housing do you own in Heritage Palms? Under.%, -.%, Over.%,.%,.%,.%,.%, Prior to.%, -present.%,.%,.%,.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.% Figure :. What is your age category? Under.%, -.%, Over.%,.%,.%,.%,.%, Prior to.%, -present.%,.%,.%, Under Over.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.% Figure :. How much of the year do you reside at the Club? Under.%, -.%, Over.%,.%,.%,.%,.%, Prior to.%, -present.%,.%,.%, Part of year t at all.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%

24 HERIT PALMS GOLF & C. C. August Page of Figure :. Do you rent your unit at Heritage Palms? Under.%, -.%, Over.%,.%,.%,.%,.%, Prior to.%, -present.%,.%,.%, - months - months < months.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.% Figure :. Approximately how many times per year do you have adult children or guests golf and stay with you at the Club? Under.%, -.%, Over.%,.%,.%,.%,.%, Prior to.%, -present.%,.%,.%, Never < days -more.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.% Figure :. When did you first become a member of Heritage Palms Golf & Country Club? Under.%, -.%, Over.%,.%,.%,.%,.%, Prior to.%, -present.%,.%,.%, Prior - - -present.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%

25 HERIT PALMS GOLF & COUNTRY CLUB Preliminary Master Plan Opinion Survey Figure :. Did you attend one or more of the Town Hall meetings at the Club the first week of April? HOW YOU.%,.%,.%,.%,.%,.%,.%,.%,.%,.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.% Figure :. Please rate the importance of the following individual components of the Preliminary Master Plan: HOW YOU.%,.%,.%,.%,.%,.%,.%,.%,.%, Expand MDR Very Very Grill/pub Very Very.%.%.%.%.%.%.%.%.%...%.%.%.%.%.%.%.%.%.%...%.%.%.%.%.%.%.%.%.%...%.%.%.%.%.%.%.%.%.%...%.%.%.%.%.%.%.%.%.%...%.%.%.%.%.%.%.%.%.%...%.%.%.%.%.%.%.%.%...%.%.%.%.%.%.%.%.%.%...%.%.%.%.%.%.%.%.%.%...%.%.%.%.%.%.%.%.%.%...%.%.%.%.%..%.%.%.%.%.

26 Figure :. Please rate the importance of the following individual components of the Preliminary Master Plan: Main kitchen Very Very Central offices Very Very New Golf Shop Very Very Two-story Very Very.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%..%.%.%.%..%,.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%, HOW YOU.%.%.%.%..%.%.%.%.%..%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%. HERIT PALMS GOLF & C. C. August Page of

27 Figure :. Please rate the importance of the following individual components of the Preliminary Master Plan: Large room Very Very Studio Very Very Multi-use Very Very Fitness locker Very Very.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%, HOW YOU.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%. HERIT PALMS GOLF & C. C. August Page of

28 HERIT PALMS GOLF & C. C. August Page of Figure :. Please rate the importance of the following individual components of the Preliminary Master Plan: HOW YOU Pickleball courts Very Very Tennis courts Very Very Add parking Very Very.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%.

29 HERIT PALMS GOLF & C. C. August Page of Figure :. In this question, please indicate how satisfied you are with how the Preliminary Master Plan addresses the individual components (i.e., the right solution?). HOW YOU Expand MDR Very Satified Satisfied Dissatisfied Very Dissatisfied Casual grill Very Satified Satisfied Dissatisfied Very Dissatisfied New Golf Shop Very Satified Satisfied Dissatisfied Very Dissatisfied Two-story Very Satified Satisfied Dissatisfied Very Dissatisfied.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%..%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%.

30 HERIT PALMS GOLF & C. C. August Page of Figure :. In this question, please indicate how satisfied you are with how the Preliminary Master Plan addresses the individual components (i.e., the right solution?). HOW YOU Pickleball courts Very Satified Satisfied Dissatisfied Very Dissatisfied Tennis courts Very Satified Satisfied Dissatisfied Very Dissatisfied Add parking Very Satified Satisfied Dissatisfied Very Dissatisfied.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%,.%.%.%.%.%..%.%.%.%.%..%.%.%.%.%. Figure :. A. Which of the following options would you most prefer to fund improvements you personally felt were important? HOW YOU.%,.%,.%,.%,.%,.%,.%,.%,.%,.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%

31 HERIT PALMS GOLF & C. C. August Page of Figure :. B. Knowing the costs to finance the Preliminary Master Plan would be a one-time upfront of $, or two s of, each paid in two consecutive years, or $ per year per member for years, what is the maximum amount you would be willing to pay to fund improvements you personally felt were important? Maximum one-time amount willing to pay: HOW YOU.%,.%,.%,.%,.%,.%,.%,.%,.%, $ $ - $, $, to $, $, to $, Above $,.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.% Figure : If you prefer to pay two-s in two consecutive years, what is the maximum amount you are willing to pay in each of the two years? HOW YOU.%,.%,.%,.%,.%,.%,.%,.%,.%, $ $ to $, $, to $, $, to $, Above $,.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%

32 HERIT PALMS GOLF & C. C. August Page of Figure : If you prefer to make an annual for years, what is the maximum amount you are willing to pay per year? HOW YOU.%,.%,.%,.%,.%,.%,.%,.%,.%, $ $ to $ $ to $ $ to $ $ to $ $ to $ $ to $ Above $.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.% Figure :. Please rate your satisfaction with the Preliminary Master Plan: HOW YOU.%,.%,.%,.%,.%,.%,.%,.%,.%, Very Satified Satisfied Dissatisfied Very Dissatisfied.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%..%.%.%.%.%.

33 HERIT PALMS GOLF & C. C. August Figure :. If the Preliminary Master Plan was voted on as outlined in the presentation materials, how would you likely vote? Page of HOW YOU.%,.%,.%,.%,.%,.%,.%,.%,.%,.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.% Figure :. What type of housing do you own in Heritage Palms? HOW YOU.%,.%,.%,.%,.%,.%,.%,.%,.%,.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.% Figure :. What is your age category? HOW YOU.%,.%,.%,.%,.%,.%,.%,.%,.%, Under Over.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%

34 Figure :. How much of the year do you reside at the Club? HERIT PALMS GOLF & C. C. August Page of HOW YOU.%,.%,.%,.%,.%,.%,.%,.%,.%, Part of year t at all.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.% Figure :. Do you rent your unit at Heritage Palms? HOW YOU.%,.%,.%,.%,.%,.%,.%,.%,.%, - months - months < months.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.% Figure :. Approximately how many times per year do you have adult children or guests golf and stay with you at the Club? HOW YOU.%,.%,.%,.%,.%,.%,.%,.%,.%, Never < days -more.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%

35 Figure :. When did you first become a member of Heritage Palms Golf & Country Club? HERIT PALMS GOLF & C. C. August Page of HOW YOU.%,.%,.%,.%,.%,.%,.%,.%,.%, Prior - - -present.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%.%