ANALYST & INVESTOR DAY BIC Advertising & Promotional Products Introduction. Investor Relations Department: +33 (0)

Transcription

1 ANALYST & INVESTOR DAY BIC Advertising & Promotional Products Introduction Investor Relations Department: +33 (0)

2 The new BIC - Group key figures Group Net Sales breakdown by category Full Year 2009 estimated consolidated figures* Advertising & Promotional Products 23% Consumer Business 77% Other Products 6% Stationery Consumer 31% Shavers 16% Lighters 24% *: based on the assumption of a full year consolidation of Antalis PP and Norwood PP non audited 2

3 The new BIC - Group key figures Normalized IFO margin by category Full Year 2009 estimated consolidated figures* 34.0% 14.1% 16.4% 6.0% 9.6% 12.5% Total Group Advertising & Promotional Products Group Consumer -8.8% Stationery Consumer Lighters Shavers Other Products Consumer *: based on the assumption of a full year consolidation of Antalis PP and Norwood PP non audited 3

4 BIC Advertising & Promotional Products Business A 4 th business category not a new business % 96% Group Consumer Net Sales 18% 82% Advertising and Promotional Products Net Sales % 13% 84% 87% 4

5 A 4 th business category, not a new business Late 60 The origins + = 5

6 A 4 th business category, not a new business Geographical expansion and Organic Product diversification 1996: BIC Graphic Europe 1979: BIC Graphic in Tampa 1991: BIC Graphic Mexico & Central America 1998: BIC Graphic Brazil 1997: BIC Graphic Australia 6

7 A 4 th business category, not a new business Geographical expansion and Organic Product diversification 1975 Lighters 1981 Launch of Round Stic Pen 1988 Launch of Clic Stic Pen 2000 Sticky Notes 2003 Mouse Pads and Magnets 2006 Drinkware 7

8 A 4 th business category, not a new business Early 2000 s Strategic review Strong IFO margins Full integration from manufacturing to shipping Strong positions in its markets (Europe, US, Latin America) N 1 supplier in imprinted writing instruments and lighters 8

9 A 4 th business category, not a new business Early 2000 s Strategic review A strong and profitable business on a very specific product segment 9

10 A 4 th business category, not a new business Mid 2000 s Strategic review Distributors demand evolving toward one-stop-shopping Increasing product diversification Decline of tobacco consumption Stable Writing Instrument Advertising & Promotional market 10

11 A 4 th business category, not a new business Mid 2000 s Strategic review Limited market share gain potential in a fast evolving market 11

12 A 4 th business category, not a new business 2006 Strategic decision to accelerate growth Enter new segments through acquisitions 12

13 A 4 th business category, not a new business Acceleration of product diversification through external growth 2007 US based Promotional totes, bags, coolers and backpacks supplier 13

14 A 4 th business category, not a new business Acceleration of product diversification through external growth March 2009 European supplier with a wide range of distributors and a complete range of non-imprinted products (watches, agendas, gadgets and original business gifts, ). Specialized in sourcing. 14

15 A 4 th business category, not a new business Acceleration of product diversification through external growth July 2009 US based supplier of a wide range of promotional products (calendars, pens, watches, bags, agendas, gadgets and original business gifts, ). Strong knowledge in sourcing. 15

16 An industry leader since the beginning Objective since the beginning: leading the industry quality and service standards 16

17 Our agenda today 1 The Advertising and Promotional Products Industry A large and growing business 25.3bn sales in 2008* A cost effective advertising medium A fragmented BUT structured industry $0.4 cents cost per impression 7,100 suppliers 40,000 distributors *: worldwide estimated distributors sales 17

18 Our agenda today 2 BIC APP Approximately ¼ of BIC Group revenues 370.7m Net Sales in 2009* A worldwide leader N 1 in the US N 2 in Europe *: based on the assumption of a full year consolidation of Antalis PP and Norwood PP non audited 18

19 Our agenda today 3 BIC APP operations and integration plan 4,200 orders processed per day 4,000,000 units shipped per day Reduce the complexity Increase the efficiency Reduce the costs 19

20 Our agenda today 4 Presentation of the TAMPA facilities 20

21 BIC APP today A professional management team within the BIC values HR David Brown Operations Emmanuel Bruno Legal Joe Cade Supply Chain Thomas Portuné Finance Nancy Schiaparelli Nicolas Paillot Manufacturing Rick Brockett IT Stéphane Callé Europe Latin America & Oceania Marc Rugi Marketing Jason Miller North America Quenten Wentworth 21

22 BIC APP dedicated to a unique goal Become the N 1 global supplier of Advertising & Promotional Products in terms of customer focus, operational efficiency and return on capital employed 22

23 Dislaimer This document contains forward-looking statements. Although BIC believes its expectations are based on reasonable assumptions, these statements are subject to numerous risks and uncertainties. A description of the risks borne by BIC appears in section Risks and Opportunities of BIC Reference Document filed with the French financial markets authority (AMF) on 31 March